The Report Covers Indonesia's E-Commerce Market Size and is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others (Toys, DIY, Media, and Others)) and B2B ECommerce. The Market Sizes and Forecasts are in Terms of Value (USD) for all the Above Segments.

In 2020, the estimated annual growth rate of e-commerce in Indonesia was at 37.4 percent, indicating an increase from the previous year. The growing interest in e-commerce among Indonesian consumers became more prevalent during the coronavirus (COVID-19) pandemic due to social distancing restrictions enforced by the government.

The number of users in the e-commerce market in Indonesia was forecast to continuously increase between 2025 and 2029 by in total 26 million users (+35.59 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 99.1 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the revenue growth and user penetration. The Statista Market Insights cover a broad range of additional markets.

The Indonesian e-commerce market, valued at $81.80 million in 2025, exhibits robust growth potential, projected to expand at a Compound Annual Growth Rate (CAGR) of 15.50% from 2025 to 2033. This dynamic market is fueled by several key drivers. Rising internet and smartphone penetration across Indonesia's large and youthful population are significantly boosting online shopping adoption. Increased disposable incomes and a growing preference for convenience are further accelerating e-commerce growth. The expansion of logistics infrastructure, including improved delivery networks and payment gateways, is also crucial in supporting this expansion. Furthermore, the burgeoning popularity of social commerce and the increasing adoption of mobile payment solutions are contributing to the market's remarkable trajectory. Significant growth is observed across various segments, including beauty and personal care, consumer electronics, fashion and apparel, and food and beverage. However, challenges remain. Competition among established players like Tokopedia, Shopee, Bukalapak, and Lazada is intense, requiring companies to constantly innovate and enhance their customer experience. Concerns about cybersecurity and data privacy may hinder some consumers from fully embracing online shopping. Addressing logistical challenges in remote areas and bridging the digital divide among certain demographic groups also represent important obstacles to overcome for sustained growth. Nevertheless, the overall outlook for the Indonesian e-commerce market remains exceptionally positive, driven by favorable demographic trends, technological advancements, and the government's ongoing efforts to promote digitalization across the nation. The forecast predicts substantial market expansion, creating significant opportunities for both established players and new entrants. Recent developments include: February 2024 - Tokopedia, the e-commerce subsidiary of GoTo Group, officially concluded its merger with TikTok, signifying the return of TikTok Shop to Indonesia. This deal absorbs TikTok Shop's Indonesia business into the Tokopedia entity, with Tokopedia now jointly owned by TikTok and GoTo. As previously announced, TikTok will invest over USD 1.5 billion in the enlarged entity over time to provide future funding for the business., January 2024 - To improve its ecommerce capabilities, SIRCLO, an Indonesian omnichannel commerce enabler, announced a collaboration with Shopify, a major player in the worldwide ecommerce market. In a recent statement, SIRCLO claimed that this partnership will combine the assets of both businesses to provide better e-commerce platforms in Indonesia, revolutionizing the online shopping experience. The merging of SIRCLO's specialized technology arm, SWIFT Omnichannel, with Shopify's advanced commerce infrastructure forms the foundation of this collaboration.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Notable trends are: Penetration of Internet and Smartphone Usage Drives the Indonesia ecommerce Industry.

The eCommerce market in Indonesia is predicted to reach US$81,057.1m revenue by 2025. The top online retailers in the market are shopee.co.id, blibli.com and apple.com.

Indonesia E-commerce Market valued USD 75.1 billion in 2024 and is projected to surpass USD 230.5 billion through 2032

The gross merchandise value (GMV) indicates the value of goods sold through a customer-to-customer (C2C) marketplace. In Indonesia, this value reached 65 billion U.S. dollars in 2024 and was expected to reach around 150 billion U.S. dollars by 2030. Shopee - the most clicked C2C marketplace in Indonesia As of theMArch 2024, the C2C marketplace Shopee ranked second among the most clicked e-commerce sites in Indonesia. Shopee was founded by Sea Limited and is available in nearly all Southeast Asian countries. Although Shopee recently started selling its own brands on the platform, most of its e-commerce revenue was still generated through traditional seller fees from C2C trade. In 2023, the e-commerce revenue of Sea Limited, which owns only one e-commerce provider, Shopee, amounted to about 9.8 billion U.S. dollars. E-commerce on the rise Not only has its GMV been increasing, so too has Indonesia’s e-commerce industry in recent years. In 2024, Indonesia had the largest e-commerce revenue among the tiger cub economies. The COVID-19 pandemic has further accelerated this growth process, and the e-commerce sector is now expected to become one of the leading industries in the country.

The Indonesia ECommerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, Value Added Services (Labeling, Packaging)), By Business (B2B, B2C), By Destination (Domestic, International/Cross-Border), and By Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products, Other Products (Toys, Food Products, etc.)).

The Fashion eCommerce market in Indonesia is predicted to reach US$18,753.8m revenue by 2025. The top online retailers in the market are shopee.co.id, blibli.com and lazada.co.id.

The revenue in the e-commerce market in Indonesia was forecast to continuously increase between 2025 and 2029 by in total 19.9 billion U.S. dollars (+35.03 percent). After the sixth consecutive increasing year, the revenue is estimated to reach 76.68 billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the average revenue per user in the e-commerce market in France and the average revenue per user in the e-commerce market in Algeria. The Statista Market Insights cover a broad range of additional markets.

The pie chart showcases the distribution of app/software spending by store category in Indonesia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.04M units representing 32.55% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $242.87K units, comprising 7.62% of the total. Home & Garden also contributes significantly with a spend of $108.03K units, accounting for 3.39% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

The Indonesian eCommerce logistics market is experiencing robust growth, driven by the burgeoning e-commerce sector and increasing smartphone penetration. With a CAGR exceeding 5% and a market size in the hundreds of millions (a precise figure requires further data, but given the substantial growth of e-commerce in Indonesia, a reasonable estimate for 2025 market size would be in the range of $500-$700 million USD), this market presents significant opportunities for logistics providers. Key growth drivers include rising consumer spending, improved infrastructure, and the increasing adoption of digital payment methods. The market is segmented by service type (transportation, warehousing, value-added services like labeling and packaging), business model (B2B and B2C), destination (domestic and international), and product type (fashion, electronics, home appliances, furniture, beauty products, and others). The dominance of domestic deliveries reflects the substantial internal market, while the international segment's growth potential is tied to Indonesia's increasing integration into global trade networks. Major players like DHL Express, UPS, J&T Express, and numerous local companies like JNE and SiCepat, are vying for market share, showcasing both the competitiveness and the potential for further expansion. Challenges remain, however. While infrastructure improvements are underway, logistical bottlenecks and a lack of standardized processes in certain areas still hinder efficient operations. The increasing demand for faster and more reliable delivery services puts pressure on logistics providers to innovate and optimize their operations, including exploring technological solutions for improved tracking, delivery management, and last-mile delivery. The diverse product types within the market also demand specialized handling and warehousing solutions, requiring further investment and expertise from logistics companies. The market's future trajectory will depend on continued infrastructure investment, regulatory clarity, and the ability of logistics providers to meet the evolving demands of Indonesian e-commerce consumers. The forecast period of 2025-2033 suggests sustained growth, with the market likely reaching significantly higher values by 2033. Recent developments include: August 2022: Global logistics service provider J&T Express announced the expansion of two sorting centers in Indonesia to meet growing local business demand and upgrade the work environment for employees, along with a free shipping campaign for customers, in celebration of the company's seventh anniversary in the country. To meet the rising demand for delivery services, the two upgraded sorting warehouses in the cities of Madiun and Banjarmasin each cover an area of about 20,000 square meters, with a building area of more than 12,000 square meters., December 2022: Singapore-based Ninja Van is bolstering its package delivery capabilities in Indonesia by teaming up with local carrier Trigana Air. Under the partnership, a Boeing 737-300 plane with a capacity of up to 15.5 tons will deliver packages from Jakarta, the Indonesian capital located on Java island, to Sulawesi, Kalimantan, and Sumatra. It has been operating daily since December 11. The company also offers Logistics+, a supply chain management solution aimed at SMEs that includes procurement, payment, financing, fulfillment, and distribution services.. Key drivers for this market are: Increase in global trade activites, Increase in infrastrustrure and construction. Potential restraints include: Long distances and sometimes difficult terrain can contribute to increased transportation costs. Notable trends are: Live Commerce Contributing in Market Expansion.

In Indonesia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Food & Drink, as a prominent category, generates significant sales, totaling $218.19M, which is 3.67% of the region's total sales in this sector. Travel follows with robust sales figures, achieving $192.84M in sales and comprising 3.25% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $189.98M, accounting for 3.20% of the total sales in Indonesia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The Indonesian retail market, valued at $193.3 billion in 2025, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 4.7% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes, a burgeoning middle class, and increasing urbanization are driving consumer spending, particularly within the food and beverage, electrical and electronics, and apparel and footwear sectors. The expansion of e-commerce platforms is further accelerating market growth, offering consumers greater convenience and access to a wider range of products. However, challenges remain. Infrastructure limitations in certain regions, particularly in rural areas, can hinder efficient distribution and last-mile delivery. Furthermore, competition among established players and the emergence of new entrants create a dynamic and sometimes volatile market environment. While the offline retail channel continues to dominate, the rapid adoption of online shopping presents significant opportunities for retailers to expand their reach and cater to a digitally savvy consumer base. The market is segmented by distribution channel (offline and online) and product category (food and beverages, electrical and electronics, apparel and footwear, home improvement and household products, and others). Strategic investments in logistics and digital infrastructure will be crucial for businesses to thrive in this rapidly evolving landscape. Successful navigation of the Indonesian retail market necessitates a nuanced understanding of consumer preferences and a robust omnichannel strategy. Adapting to the evolving technological landscape is paramount, with a focus on leveraging data analytics to personalize the customer experience. Effective supply chain management, including addressing logistical challenges, will be critical for maintaining competitiveness. The increasing influence of social media and mobile commerce necessitates strategic engagement across these channels. Businesses must also adapt to evolving consumer preferences related to sustainability and ethical sourcing. This requires a comprehensive approach encompassing product offerings, operational practices, and brand messaging. The potential for growth in the Indonesian retail market remains significant, but sustained success hinges on adaptability, strategic planning, and a customer-centric approach.

The Indonesian e-commerce logistics market, currently experiencing robust growth, presents a significant opportunity for investors and businesses. Driven by a rapidly expanding e-commerce sector fueled by increasing internet and smartphone penetration, a burgeoning middle class, and government initiatives promoting digitalization, the market is projected to maintain a Compound Annual Growth Rate (CAGR) exceeding 5% from 2025 to 2033. Key segments driving this growth include B2C deliveries, which dominate the market due to increasing consumer preference for online shopping, and the transportation of fashion and apparel, consumer electronics, and home appliances, reflecting prevalent consumer purchasing habits. Growth is further supported by the expansion of value-added services like labeling and packaging, catering to the evolving demands of both businesses and consumers for efficient and reliable deliveries. While challenges exist, such as the need for improved infrastructure in certain regions and the complexities of navigating cross-border logistics, ongoing investments in logistics infrastructure and technological advancements such as automated warehousing and improved delivery tracking systems are mitigating these constraints. The presence of established players like DHL Express, UPS, and numerous local Indonesian logistics providers signifies a competitive yet dynamic market landscape. The market's segmentation provides further insights. While B2C remains the leading business segment, the B2B segment is also experiencing substantial growth, driven by increasing online business-to-business transactions. The international/cross-border segment is likely to see strong expansion fueled by increased global trade and Indonesia's growing integration into the global economy. The dominance of certain product categories highlights evolving consumer preferences and offers opportunities for specialized logistics providers to focus on niche markets. Given the considerable market size and projected growth, strategic partnerships between e-commerce platforms and logistics providers, as well as investments in technological innovation, are expected to be crucial in shaping the future of the Indonesian e-commerce logistics landscape. The overall outlook remains positive, suggesting continued strong expansion in the coming years. Indonesia eCommerce Logistics Market: A Comprehensive Report (2019-2033) This in-depth report provides a comprehensive analysis of the Indonesia eCommerce logistics market, encompassing market dynamics, growth trends, dominant segments, key players, and future outlook. The study period covers 2019-2033, with a base year of 2025 and a forecast period of 2025-2033. The market is segmented by service (transportation, warehousing, value-added services), business type (B2B, B2C), destination (domestic, international), and product type (fashion, electronics, home appliances, furniture, beauty, other). The market is valued at xx Million units in 2025 and is projected to reach xx Million units by 2033. This report is an essential resource for businesses, investors, and policymakers seeking insights into this rapidly expanding market. Recent developments include: August 2022: Global logistics service provider J&T Express announced the expansion of two sorting centers in Indonesia to meet growing local business demand and upgrade the work environment for employees, along with a free shipping campaign for customers, in celebration of the company's seventh anniversary in the country. To meet the rising demand for delivery services, the two upgraded sorting warehouses in the cities of Madiun and Banjarmasin each cover an area of about 20,000 square meters, with a building area of more than 12,000 square meters., December 2022: Singapore-based Ninja Van is bolstering its package delivery capabilities in Indonesia by teaming up with local carrier Trigana Air. Under the partnership, a Boeing 737-300 plane with a capacity of up to 15.5 tons will deliver packages from Jakarta, the Indonesian capital located on Java island, to Sulawesi, Kalimantan, and Sumatra. It has been operating daily since December 11. The company also offers Logistics+, a supply chain management solution aimed at SMEs that includes procurement, payment, financing, fulfillment, and distribution services.. Key drivers for this market are: Increase in global trade activites, Increase in infrastrustrure and construction. Potential restraints include: Long distances and sometimes difficult terrain can contribute to increased transportation costs. Notable trends are: Live Commerce Contributing in Market Expansion.

The report covers Indonesia E-Commerce Logistics Market, E-Commerce Logistics Market Analysis, E-Commerce Logistics Market Shares, E-Commerce Logistics Market Revenue.

Among consumer goods, tobacco products accounted for the highest e-commerce spending growth rate in Indonesia. E-commerce expenditure in this category had around 24 percent growth in comparison to the previous year. In contrast, online shopping spending on eye-wear dropped by 5.6 percent compared to the previous year.

The Southeast Asia cross-border e-commerce market is experiencing robust growth, driven by increasing internet and smartphone penetration, a burgeoning young population eager to embrace online shopping, and a rise in disposable incomes across the region. The market's Compound Annual Growth Rate (CAGR) exceeding 5.70% indicates a significant expansion trajectory. Key drivers include improved logistics infrastructure, the proliferation of mobile payment systems, and the increasing availability of affordable and diverse products from international sellers. While the dominance of major players like Shopee, Lazada, and AliExpress is evident, the market remains fragmented, offering opportunities for both established businesses and new entrants to carve out their niche. Specific segments like fashion and apparel, consumer electronics, and beauty and personal care products demonstrate particularly strong growth potential, fueled by increasing consumer demand for global brands and unique products. However, challenges such as inconsistent delivery times, concerns regarding product authenticity, and varying levels of digital literacy across the region remain potential restraints. The market's segmentation by business (B2B and B2C) reflects diverse consumer and business needs, while the geographical breakdown highlights the varying levels of e-commerce maturity across countries like Singapore (more mature) versus Vietnam and the Philippines (experiencing rapid growth). The forecast period of 2025-2033 promises continued expansion, with significant growth expected across all segments and countries. While China, Indonesia, and Vietnam are key markets, the "Rest of Southeast Asia" category holds substantial untapped potential. The increasing adoption of cross-border e-commerce platforms by businesses (B2B) is expected to propel further growth, as companies leverage these platforms to expand their reach and access new markets within Southeast Asia. Therefore, successful strategies will need to focus on overcoming logistical challenges, building consumer trust, and adapting to the diverse preferences and needs of consumers across various countries within Southeast Asia. Continued investment in infrastructure, technological improvements, and regulatory frameworks will be crucial for sustaining the market's impressive growth trajectory. Recent developments include: September 2022: Akulaku, a leading Southeast Asian banking and digital finance platform announced a partnership with Alipay+ that will allow Indonesian consumers to use its BNPL solution Akulaku PayLater at Alipay+'s global merchants. Alipay+, a suite of global cross-border digital payments and marketing solutions, will now support Akulaku PayLater, and merchants will be able to accept Akulaku PayLater as a payment method., February 2022: Razorpay has announced its first international expansion into South-East Asia, purchasing a majority stake in Curlec, a Malaysian fintech firm, for an undisclosed sum. Curlec is a Kuala Lumpur-based company that creates recurring payment solutions for modern businesses of all sizes. Razorpay's fourth acquisition in total and it's first in international waters.. Key drivers for this market are: 4., Increasing International Trade Driving the Market4.; Increasing online users driving the market. Potential restraints include: 4., Regulatory Compliance Affecting the Market4.; High Competition in the Market. Notable trends are: Growth in E-commerce sector in the region driving the market.

Indonesia E-Commerce Transactions: Volume: Heavy Industry & Engineering data was reported at 2.000 Unit in 21 Jul 2024. This records a decrease from the previous number of 3.000 Unit for 20 Jul 2024. Indonesia E-Commerce Transactions: Volume: Heavy Industry & Engineering data is updated daily, averaging 2.000 Unit from Jan 2019 (Median) to 21 Jul 2024, with 325 observations. The data reached an all-time high of 24.000 Unit in 29 Oct 2023 and a record low of 1.000 Unit in 10 May 2024. Indonesia E-Commerce Transactions: Volume: Heavy Industry & Engineering data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Indonesia – Table ID.GI.EC: E-Commerce Transactions: by Category.

Concerning the three selected segments, the segment Apparel has the largest revenue with 3.94 billion U.S. dollars. Contrastingly, Footwear is ranked last, with 1.42 billion U.S. dollars. Their difference, compared to Apparel, lies at 2.52 billion U.S. dollars. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the e-commerce market and a ranking of subsegments in the Philippines regarding share in the e-commerce market as a whole. The Statista Market Insights cover a broad range of additional markets.