The Poland E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The value of the Polish e-commerce market reached *** billion zloty in 2024. It is expected that by 2027, the market's value will increase to *** billion zloty.

E-commerce revenue in Poland is expected to grow to nearly **** billion U.S. dollars in 2029. Statista’s  Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services. Alongside revenue forecasts for Online shopping in Poland  ** percent of the Polish population is shopping in online shops. Online shoppers generally have an excellent reputation for shopping online, which is gradually improving. Online shopping is primarily perceived as uncomplicated and convenient, but also gives more choice than buying in traditional shops. What most often encourages the respondents to shop online is the constant 24-hour availability. The majority of Poles indicated more attractive prices and cheaper    The impact of the coronavirus epidemic on Poland's individual sales channels was of great importance for increasing interest in internet sales. Closure of large-format stores, reduction of sales in retail stores, and consumers' fear of the contagion have influenced the development of e-commerce in Poland. Not only did internet sales increase, but also the number of available online shops on the market. Stores, which until the pandemic conducted only retail activity, after the introduction of restrictions, decided to expand their current operations to e-commerce. This concerns mainly shops offering food products. Sales of food products via the internet before the outbreak of the pandemic were of moderate interest. However, the lockdown contributed to an unprecedented increase in the popularity of these goods. 

The size of the Poland E Commerce Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 15.50% during the forecast period.A term which is known as e-commerce refers to electronic commerce. The meaning of this word refers to buying and selling goods and services through the internet. This includes conducting business activities using electronic systems in communication and transactions. E-commerce has changed the shop culture a lot because, through this method, there is an easier and better way of acquiring products and services while being at home for consumers.E-commerce in Poland has grown considerably over the past years due to increased internet penetration, high disposable income, and a growing middle class.Polish Market Overview Polish online market is one of the most vibrant ones concerning online shopping, in that a large number of consumers have been active online. A well-developed infrastructural e-commerce setup comprises good payment systems, logistics network, and a strong framework of consumer protection. Leaders of this Polish e-commerce platform include Allegro, being an online marketplace leader; in addition, international players also lead the way in retail business, such as Amazon. Recent developments include: April 2022 - MAXIMA GRUPĖ's e-commerce operator Barbora launched operations in Poland in 2021 and successfully met a further increase in demand for online grocery shopping in the Baltics. The invasion of Ukraine by the military forces of the Russian Federation brought a new focus on MAXIMA GRUPĖ's efforts and challenges for the year 2022. Also, MAXIMA GRUPĖ announced to continue its expansion in Poland., April 2022 - eBay announced that it will return to Poland and plans to become one of the top three e-commerce platforms in the country. It added that it also intends to provide automatic translations of its offers into Polish.. Key drivers for this market are: Different pandemic strategies for large and small retailers, Digital literacy drives digital commerce; New regulations boost consumer trust across all channels. Potential restraints include: Falling Average Selling Prices of Sensor Components Affecting New Market Entrants. Notable trends are: Fashion Industry Plays an Important Role in Poland E-commerce Sector.

The Polish e-commerce market is experiencing robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 15.50% between 2017 and 2027. This signifies a dynamic and expanding sector, driven by increasing internet and smartphone penetration, rising disposable incomes, and a growing preference for online shopping convenience among Polish consumers. Key segments driving this expansion include Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, and Food & Beverage, reflecting evolving consumer preferences and a broadening range of products available online. The B2C sector dominates the market, encompassing major players like Allegro, OLX, Ceneo, and Zalando, each catering to specific consumer needs and preferences. The B2B sector, while smaller in comparison, is also witnessing growth, driven by increasing digital adoption among businesses and the efficiency gains offered by online procurement. Challenges include maintaining logistical efficiency in a geographically dispersed market, addressing potential cybersecurity concerns, and adapting to evolving consumer expectations for seamless online experiences. Competition is fierce, with both domestic and international players vying for market share. Future growth is projected to be sustained by continued technological advancements, enhanced logistics infrastructure, and further development of digital payment systems. The Polish e-commerce market is segmented by both B2C and B2B activities. While the B2C sector leads in terms of market value (GMV), the B2B sector contributes significantly and presents opportunities for specialized businesses. Analyzing the B2C segment further reveals the dominance of specific application areas, with Beauty & Personal Care, Consumer Electronics, and Fashion & Apparel representing substantial market shares. The “Others” category, comprising Toys, DIY, Media, etc., also contributes notably, highlighting the diverse nature of the Polish e-commerce landscape. Understanding the relative growth rates of these segments is crucial for businesses to target their strategies and invest effectively. Growth in all segments is expected to remain strong due to the positive overall market conditions, including growing digital literacy and increasing trust in online transactions. Competitive analysis shows that both large multinational corporations and smaller, niche players are thriving, indicating a diversified market that offers several opportunities for both established players and emerging businesses. Recent developments include: April 2022 - MAXIMA GRUPĖ's e-commerce operator Barbora launched operations in Poland in 2021 and successfully met a further increase in demand for online grocery shopping in the Baltics. The invasion of Ukraine by the military forces of the Russian Federation brought a new focus on MAXIMA GRUPĖ's efforts and challenges for the year 2022. Also, MAXIMA GRUPĖ announced to continue its expansion in Poland., April 2022 - eBay announced that it will return to Poland and plans to become one of the top three e-commerce platforms in the country. It added that it also intends to provide automatic translations of its offers into Polish.. Key drivers for this market are: Different pandemic strategies for large and small retailers, Digital literacy drives digital commerce; New regulations boost consumer trust across all channels. Potential restraints include: Different pandemic strategies for large and small retailers, Digital literacy drives digital commerce; New regulations boost consumer trust across all channels. Notable trends are: Fashion Industry Plays an Important Role in Poland E-commerce Sector.

In 2020, the e-commerce market in Poland was expected to be worth nearly ** billion zloty (a *** percent increase over 2017). Moreover, the online sales market is expected to grow by ** percent in the next six years.

The graph illustrates the projected growth of e-commerce fashion revenue in Poland from 2017 to 2029, highlighting a steady increase over the years. The projections for subsequent years show a rebound, with estimates of *** billion in 2023, *** billion in 2024, and an increase to **** billion in 2025. The growth trajectory accelerates further, anticipating revenues of **** billion U.S. dollars in 2029. Statista’s Digital Market Outlook offers forecasts, detailed market insights, and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services. Alongside revenue forecasts for ** countries worldwide, Statista offers additional insights into consumer trends and the demographic structure of digital consumer markets.

The Grocery eCommerce market in Poland is predicted to reach US$1,435.6m revenue by 2025. The top online retailers in the market are mediaexpert.pl, doz.pl and carrefour.pl.

Comprehensive dataset of 7,444 E-commerce services in Poland as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Health Care eCommerce market in Poland is predicted to reach US$1,283.9m revenue by 2025. The top online retailers in the market are doz.pl, superpharm.pl and mediaexpert.pl.

Poland grows at 19.12% CAGR, with 90% online population driving strong demand for e-commerce services.

E-commerce companies sell various goods and associated services through online portals, either on websites, mobile applications or integrated into social media platforms. Internet access across Europe is rapidly accelerating, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2024, e-commerce revenue in Europe is forecast to climb at a compound annual rate of 2.9% to reach €324.9 billion. E-tailers benefit from lower overhead costs than brick-and-mortar stores, enabling them to offer highly competitive prices to their customers and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like ‘Buy now, pay later’ and fast, flexible delivery options have contributed to some hefty industry growth. Sky-high inflation across much of Europe has severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation swamps the drop in volume sales, with an estimated 1.1% growth rate in 2024. Looking forward, internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 7.2% to reach €686.4 billion over the five years through 2029. E-tailers will continue to adapt their business practises and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. The integration of AI and data analytics will transform business operations, making them more efficient and help to lower wage costs, supporting profitability.

Discover the latest eCommerce statistics in Poland for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Poland, uncovering the distribution of stores across categories and platforms.

In 2021, the value of the e-commerce market in Poland amounted to over 111 billion zloty, an increase of 25.4 percent compared to the previous year. The highest value was achieved by online product sales - over 62 billion zloty.

The Make-up eCommerce market in Poland is predicted to reach US$97.5m revenue by 2025, reflecting an estimated growth rate of 3% compared to 2024.

Over the period observed, the number of registered e-commerce stores increased and reached over ****** in 2024. It is the highest result of the Polish internet sales market for years. Online stores overview In 2022, the most popular online stores by the number of users were allegro.pl and mediaexpert.pl, where the former was used by more than ** million users, and the latter by nearly ** million. Meanwhile, the top-rated online store ranking for customer feedback, speed of delivery, customer service, and quality of packaging was the footwear store eobuwie.com.pl, which scored ** percent, followed by the online pet store zooart.com.pl. Finally, in terms of the most recognized online brands, Polish respondents most often pointed to ******* and *** as the online brands that first come to their minds. E-commerce users In 2022, the most active age group in Poland shopping online included those aged *****, and this trend has already continued since 2016. By contrast, in terms of gender, slightly more women than men have shopped online in recent years. In 2020, Polish respondents cited clear price details and photos of the product, price transparency, and delivery price as the most important aspects when shopping online.

Poland E-Commerce Transactions: Value: Heavy Industry & Engineering: Heavy Industry & Engineering data was reported at 64.995 USD in 15 Apr 2025. This records an increase from the previous number of 58.783 USD for 13 Apr 2025. Poland E-Commerce Transactions: Value: Heavy Industry & Engineering: Heavy Industry & Engineering data is updated daily, averaging 175.332 USD from Jan 2019 (Median) to 15 Apr 2025, with 344 observations. The data reached an all-time high of 4,680.709 USD in 10 Dec 2020 and a record low of 4.626 USD in 06 Jan 2024. Poland E-Commerce Transactions: Value: Heavy Industry & Engineering: Heavy Industry & Engineering data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Poland – Table PL.GI.EC: E-Commerce Transactions: by Category.

Poland E-Commerce Transactions: Value: Heavy Industry & Engineering data was reported at 87,502.026 USD in 28 Apr 2025. This records an increase from the previous number of 75,752.619 USD for 22 Apr 2025. Poland E-Commerce Transactions: Value: Heavy Industry & Engineering data is updated daily, averaging 19,914.338 USD from Dec 2018 (Median) to 28 Apr 2025, with 2131 observations. The data reached an all-time high of 629,028.804 USD in 29 Nov 2024 and a record low of 402.045 USD in 15 Jun 2024. Poland E-Commerce Transactions: Value: Heavy Industry & Engineering data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Poland – Table PL.GI.EC: E-Commerce Transactions: by Category.

Poland E-Commerce Transactions: Volume: Heavy Industry & Engineering: Chemical Industry data was reported at 651.000 Unit in 07 May 2025. This records an increase from the previous number of 362.000 Unit for 06 May 2025. Poland E-Commerce Transactions: Volume: Heavy Industry & Engineering: Chemical Industry data is updated daily, averaging 80.000 Unit from Dec 2018 (Median) to 07 May 2025, with 2134 observations. The data reached an all-time high of 5,579.000 Unit in 13 Apr 2025 and a record low of 3.000 Unit in 24 Dec 2021. Poland E-Commerce Transactions: Volume: Heavy Industry & Engineering: Chemical Industry data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Poland – Table PL.GI.EC: E-Commerce Transactions: by Category.

This chart offers an insightful look at the store count by category in Poland. Leading the way is Apparel, with 4.33K stores, which is 17.75% of the total stores in the region. Next is Home & Garden, contributing 4.22K stores, or 17.30% of the region's total. Food & Drink also has a notable presence, with 3.13K stores, making up 12.83% of the store count in Poland. This breakdown provides a clear picture of the diverse retail landscape in Poland, showcasing the variety and scale of stores across different categories.