In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

The revenue in the e-commerce market in the United States was modeled to amount to 1.18 trillion U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by 754.29 billion U.S. dollars since 2017. Between 2024 and 2029, the revenue will rise by 655.91 billion U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

Retail eCommerce sales surpassing a staggering $5.7 trillion globally in last year. This upward trajectory shows no signs of plateauing. As we unpack the latest statistics, from the dominance of platforms like WooCommerce and Shopify to the regional powerhouses of the United States and beyond, a picture emerges of a sector in constant evolution. This article dives into the heart of these statistics, offering a panoramic view of the eCommerce landscape today. We explore the dynamics of platform preference, regional market trends, and category-specific insights, providing a comprehensive snapshot of an industry that continues to reshape global retail.

E-commerce continues to reshape how consumers and businesses interact. With $6.8 trillion in global e‑commerce sales and 2.77 billion online shoppers, it’s clear that digital retail is driving major economic shifts.Two real‑world applications illustrate this shift vividly: U.S. retailers increasingly prioritize mobile‑first experiences, with over 76% of American adults shopping via...

We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

Internet sales have played an increasingly significant role in retailing. In 2025, e-commerce accounted for over ***percent of retail sales worldwide. Forecasts indicate that by 2030, the online segment will make up ***percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************ U.S. dollars, a figure expected to approach * trillion U.S. dollars by 2030. Digital development boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the globe. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditional commercial fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The order share of online shopping via smartphones and tablets now outperforms traditional e-commerce via desktop computers. As such, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2023, South Korea was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. Malaysia, UAE, and Turkey completed the top of the ranking.

View quarterly updates and historical trends for US E-Commerce Sales as Percent of Retail Sales. from United States. Source: Census Bureau. Track economic…

Use of information and communication technology (ICT) and e-commerce activity by UK businesses. Annual data on e-commerce sales and how businesses are using the internet.

This table contains 3 series, with data for years 2016 - 2017 (not all combinations necessarily have data for all years). This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada); Sales (3 items: Retail trade; Electronic shopping and mail-order houses; Retail E-commerce sales).

E-commerce companies sell various goods and associated services through online portals, either on websites, mobile apps or integrated into social media platforms. Internet access across Europe continues to accelerate, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2025, e-commerce revenue is slated to climb at a compound annual rate of 4% to reach €352.5 billion. E-tailers benefit from lower overhead costs than bricks-and-mortar stores, enabling them to offer highly competitive prices and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like buy now, pay later and fast, flexible delivery options have contributed to strong industry growth. However, the industry hasn’t been immune to recent cos-of-living pressures; sky-high inflation across much of Europe severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation outweighs the drop in volume sales, contributing to forecast revenue growth of 3.9% in 2025. Looking forwards, rising internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 6.3% over the five years through 2030 to reach €478.9 billion. E-tailers will continue to adapt their business practices and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. Still, online retailers must innovate to compete with rival Asian companies like Temu as these competitors increasingly penetrate European markets. The integration of Gen AI and data analytics will transform business operations, making them more efficient and helping to lower wage costs, supporting profitability.

Discover the latest eCommerce statistics in Mexico for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Mexico, uncovering the distribution of stores across categories and platforms.

Discover the latest eCommerce statistics in Slovakia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Slovakia, uncovering the distribution of stores across categories and platforms.

Mexico leads the eCommerce industry, achieving remarkable success with monthly sales of $5.50T. This solidifies its dominant market position, capturing a significant 20.02% share. Following closely behind is Nicaragua, which achieved monthly sales of $5.08T, accounting for 18.48% of the global eCommerce market. Ranking third among the top performers is United States, contributing 10.82% to the monthly eCommerce sales worldwide. Noteworthy mentions go to Italy, Canada and India, as they also hold substantial market shares.

Discover the latest eCommerce statistics in Saudi Arabia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Saudi Arabia, uncovering the distribution of stores across categories and platforms.

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The e-commerce technology market share is expected to increase by USD 10.57 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 19.07%.

This e-commerce technology market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers e-commerce technology market segmentation by application (B2C and B2B) and geography (North America, APAC, Europe, South America, and MEA). The e-commerce technology market report also offers information on several market vendors, including Adobe Inc., BigCommerce Holdings Inc., commercetools GmbH, HCL Technologies Ltd., Open Text Corp., Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., SAP SE, and Shopify Inc. among others.

What will the E-Commerce Technology Market Size be During the Forecast Period?

Download Report Sample to Unlock the e-Commerce Technology Market Size for the Forecast Period and Other Important Statistics

E-Commerce Technology Market: Key Drivers, Trends, and Challenges

The increasing e-commerce sales are notably driving the e-commerce technology market growth, although factors such as growing concerns over data privacy and security may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the e-commerce technology industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key E-Commerce Technology Market Driver

One of the key factors driving the e-commerce technology market is increasing e-commerce sales. The e-commerce industry is progressing quickly, owing to various factors, such as the growing tech-savvy population, increasing Internet penetration, and the rising use of smartphones. The demand for globally manufactured products is also fueling growth by generating cross-border e-commerce sales. Furthermore, the presence of various multiple payment options, such as credit and debit cards, Internet banking, electronic wallets, and cash-on-delivery (COD), has led to a paradigm shift in the purchasing patterns of people from brick-and-mortar stores to online shopping. Also, e-commerce platforms not only enable consumers to buy goods easily as they do not have the physical barriers involved in offline stores but also help them in making better and more informed decisions, as consumers can view multiple user reviews on the website before purchasing a product. The growth of the e-commerce sector directly impacts the e-commerce technology market. All these factors have increased the demand for e-commerce software and services from end-users. Hence, the growth of the e-commerce industry will boost the growth of the global e-commerce technology market during the forecast period.

Key E-Commerce Technology Market Trend

The rising focus on developing headless CMS is another factor supporting the e-commerce technology market growth in the forecast period. The increasing number of touchpoints for customers, such as IoT devices, smartphones, and progressive web apps, is making it difficult for legacy e-commerce websites to manage demand from customers. Even though most retailers have not embraced the IoT, more customers are exploring new product information through devices, such as IoT-enabled speakers, smart voice assistance, and in-store interfaces. To resolve this issue and provide a more effective user experience, vendors are offering a headless e-commerce architecture. Headless e-commerce architecture is a back-end-only content management system (CMS). Furthermore, vendors are offering headless CMS solutions to simplify e-commerce applications and provide flexible software packaging for their clients. For instance, Magento, a subsidiary of Adobe Inc., offers GraphQL, a flexible and performant application programming interface (API), which allows users to build custom front ends, including headless storefronts, advanced web applications (PWA), and mobile apps. Such developments are expected to provide high growth opportunities for market vendors during the forecast period.

Key E-Commerce Technology Market Challenge

Growing concerns over data privacy and security will be a major challenge for the e-commerce technology market during the forecast period. Data privacy and security risks are the major barriers to the adoption of e-commerce technology. Hackers are constantly trying to search for vulnerabilities and loopholes in e-commerce infrastructure. Although e-commerce players, vendors, and end-user organizations try to adopt proactive prevention plans to counter security breaches within their systems, the rise in the number of e-commerce website hacking and ransomware attacks has resulted in financial and data loss for companies. In addition, public cloud in

Online retailers continue encroaching on the competitive advantages once solely offered by high-street counterparts through virtual and augmented reality and chat assistants. E-tailers are making it easier for financially constrained consumers to shop online by partnering with buy now, pay later platforms like Klarna and Split Pay. Delivery options are increasingly customisable, with same-day, chosen-day or locker delivery options rising in popularity because of their convenience. Soaring numbers of sales start on social media applications like Instagram and TikTok, encouraging e-tailers to boost investment in their marketing departments to drive interactions and raise their online presence. Innovation in the industry is high, with retailers constantly finding new areas to add value to their customers, like subscription-style services for certain everyday products. In 2025, the CSO reported that the proportion of retail sales made online is only marginally above pre-pandemic levels, showing a reluctance of shoppers to turn purely to e-commerce. The cost-of-living crisis has dampened revenue growth, with shopper tightening their purse strings and limiting discretionary purchases. Over the five years through 2025, e-commerce revenue is forecast to grow at a compound annual rate of 0.9% to €3 billion, including growth of 1.8% in 2025. The launch of Amazon.ie, Amazon’s dedicated Irish platform, is expected to drive industry revenue growth in 2025. The new site will provide Irish customers with faster delivery options, including more one-day shipping and eliminate customs charges on many products, likely resulting in lower overall prices. The expansion of the 5G network will increase the level of retail sales made online. Shifting consumer attitudes towards sustainability and ethical consumption will require companies to change how they use plastic and deal with waste, pushing up operating costs and constraining growth in the average profit margin. Demand for local businesses will rise; providing value-added services will help companies stand out in an increasingly competitive market. E-commerce revenue is projected to grow at a compound annual rate of 2.5% to €3.4 billion over the five years through 2030.

The eCommerce industry develops at different stages in various regions. Among the platforms we monitor, United States stands out with the highest number of online stores, indicating the prosperity of its eCommerce economy. Additionally, both United Kingdom and Brazil have a strong presence of online shops, accounting for 6.10% and 4.87% of the global online store market.

Discover the latest eCommerce statistics in Colombia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Colombia, uncovering the distribution of stores across categories and platforms.

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.