The penetration rate in the e-commerce market in the United States was modeled to amount to ***** percent in 2024. Following a continuous upward trend, the penetration rate has risen by ***** percentage points since 2017. Between 2024 and 2029, the penetration rate will rise by ***** percentage points, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Over the last two observations, the penetration rate is forecast to significantly increase in all regions. From the selected regions, the ranking by penetration rate in the e-commerce market is forecast to be led by the United Kingdom with ***** percent. In contrast, the ranking is trailed by Italy with ***** percent, recording a difference of **** percentage points to the United Kingdom. Find other insights concerning similar markets and segments, such as a comparison of number of users in Spain and a comparison of number of users in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

The penetration rate in the e-commerce market in the United Kingdom was modeled to be ***** percent in 2024. Between 2017 and 2024, the penetration rate rose by ***** percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. The penetration rate will steadily rise by ***** percentage points over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

In 2024, the penetration rate of e-commerce in Southeast Asia was highest in Thailand, with around ***percent. Malaysia followed with a penetration rate of about ***percent.

The penetration rate in the e-commerce market in Brazil was modeled to be ***** percent in 2024. Following a continuous upward trend, the penetration rate has risen by ***** percentage points since 2017. Between 2024 and 2029, the penetration rate will rise by ***** percentage points, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

The E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The penetration rate in the e-commerce market in Germany was modeled to stand at **** percent in 2024. Following a continuous upward trend, the penetration rate has risen by ***** percentage points from 2017 to 2024. Looking forward, the penetration rate will rise by **** percentage points until 2029, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

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Digital Commerce Software Market Size 2024-2028

The digital commerce software market size is forecast to increase by USD 4.82 billion at a CAGR of 10.03% between 2023 and 2028.

The market is experiencing significant growth due to the expanding e-commerce industry. Social media's increasing role in online sales is another key trend, as businesses leverage these platforms to reach larger customer bases. Data privacy and security concerns, however, pose challenges for market growth. As more consumers shop online, ensuring their personal information is protected becomes a top priority for businesses. Market growth is further fueled by advancements in technology, such as AI and machine learning, which enhance the customer experience and streamline operations. The market is expected to continue its growth trajectory, with these trends and challenges shaping its future development.

What will be the Size of the Digital Commerce Software Market During the Forecast Period?

Request Free SampleThe market is experiencing robust growth, driven by the increasing prevalence of online shopping and the proliferation of e-commerce platforms. With the widespread adoption of high-speed internet and the growing number of mobile users, m-commerce, or mobile commerce, has become a significant segment of the e-commerce industry. Smartphones have emerged as the preferred device for online shopping, particularly in sectors such as electronics, healthcare, and retail. Cloud-based deployment models have gained traction due to their flexibility and cost-effectiveness, enabling small and medium-sized businesses to establish an online presence. Manual processing errors are being replaced by advanced AI technologies, enhancing efficiency and accuracy.The e-commerce business landscape is diverse, encompassing e-commerce website builders, hosting services, and payment gateways. Big data analytics and AI are transforming the industry by providing valuable insights into consumer behavior and market trends. The automotive sector is also embracing e-commerce, with online platforms offering vehicle sales, servicing, and financing. The internet penetration rate continues to increase, fueling the growth of the e-commerce industry and creating new opportunities for businesses.

How is this Digital Commerce Software Industry segmented and which is the largest segment?

The digital commerce software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. DeploymentOn-premisesCloudGeographyNorth AmericaUSAPACChinaJapanEuropeGermanyUKSouth AmericaMiddle East and Africa

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Digital commerce software enables businesses to establish an online presence and facilitate transactions through e-commerce platforms, mobile commerce (m-commerce), and online marketplaces. The market encompasses various sectors, including electronics, healthcare, automotive, and retail. High-speed internet and smartphones have fueled the growth of this industry, with increasing internet penetration rates and mobile users. E-commerce software caters to both B2B and B2C businesses, offering cloud-based deployment and omni-channel strategies. On-premises digital commerce software is installed on a business's native IT infrastructure, providing physical control over the system. However, integration with existing business management software like ERP can pose challenges, such as duplicate data entries, interface issues, and customization expenses.Despite these challenges, on-premises solutions offer benefits like increased control and security. Other digital commerce trends include advanced security features, AI integration, and IoT applications. The e-commerce market continues to evolve, with cloud computing, big data analytics, and blockchain technology shaping the industry's future.

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The On-premises segment was valued at USD 3.44 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The e-commerce software market in North America is experiencing substantial growth due to the rising number of online shopping transactions. Major digital commerce software companies, including Adobe, Oracle, Salesforce, IBM, Blue Yonder, Shopify, and Pitney Bowes, headquartered In the region, fac

The penetration rate in the e-commerce market in Indonesia was modeled to stand at ***** percent in 2024. Between 2017 and 2024, the penetration rate rose by **** percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. The penetration rate will steadily rise by **** percentage points over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

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US B2C E-Commerce Market Size 2025-2029

The US B2C e-commerce market size is valued to increase USD 289.2 billion, at a CAGR of 8.7% from 2024 to 2029. Rise in online spending and smartphone penetration will drive the US B2C e-commerce market.

Major Market Trends & Insights

By Type - B2C retailers segment was valued at USD 191.90 billion in 2022
By Application - Consumer electronics and home appliances segment accounted for the largest market revenue share in 2022
CAGR from 2024 to 2029: 8.7%

Market Summary

The B2C E-Commerce Market in the US continues to evolve, driven by the rising trend of online spending and increasing smartphone penetration. US e-commerce sales are projected to reach USD 863.4 billion by 2023, representing a significant market expansion. Core technologies and applications, such as artificial intelligence and augmented reality, are transforming the shopping experience, while service types and product categories, including food delivery and subscription services, are gaining popularity. The emergence of omnichannel retailing is blurring the lines between online and offline shopping, offering consumers seamless experiences.
However, logistics management remains a critical challenge, leading to high overhead costs. Regulations, such as data privacy laws, also impact the market dynamics. Staying updated on these evolving trends and patterns is essential for businesses aiming to succeed in the US B2C E-Commerce Market.

What will be the Size of the US B2C E-Commerce Market during the forecast period?

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How is the B2C E-Commerce in US Market Segmented ?

The B2C e-commerce in US industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  B2C retailers
  Classifieds


Application

  Consumer electronics and home appliances
  Apparel and accessories
  Personal care
  Others


Platform

  Multi-brand
  Single-brand


Consumer Segment

  Millennials
  Gen Z
  Baby Boomers
  Families


Platform Type

  Online Marketplaces
  Brand Websites
  Social Commerce


Delivery Format

  Standard Shipping
  Same-Day Delivery
  Subscription-Based


Geography

  North America

    US

By Type Insights

The B2C retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US continues to evolve, driven by increasing retail sales and the preference for secure online transactions. According to recent data, e-commerce sales accounted for over 16% of total retail sales in 2020, a figure that is expected to reach 22% by 2024. To attract and retain customers, B2C companies employ various strategies, including conversion rate optimization, digital marketing, and personalization. These efforts result in substantial website traffic, with an average shopping cart abandonment rate of 69.57%. Effective customer relationship management is crucial, with tools like CRM systems, email marketing automation, and customer loyalty programs helping to foster long-term relationships.

E-commerce platforms and inventory management systems streamline operations, while search engine optimization and social media marketing boost website visibility. Mobile commerce and mobile app development cater to the growing number of mobile users, and influencer marketing, content marketing, and affiliate marketing expand reach. Security remains a priority, with e-commerce security measures, fraud detection systems, and data analytics dashboards ensuring a safe and efficient shopping experience. Pricing strategies, user experience design, and search advertising further enhance the customer journey. Ultimately, the focus on improving the overall shopping experience and supply chain efficiency drives growth in the B2C e-commerce market.

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The B2C retailers segment was valued at USD 191.90 billion in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic and ever-evolving B2C e-commerce landscape of the US market, businesses are constantly seeking innovative strategies to optimize their online retail customer journey and enhance conversion rates. Website design plays a pivotal role in this process, with effective email marketing automation strategies complementing the digital marketing efforts. Measuring return on investment (ROI) from these initiatives is crucial, necessitating ecommerce platform integration with payment gateways. Mobile shopping experi

Information Technology Usage and Penetration - Table 720-87002 : Proportion of establishments with e-commerce sales, e-commerce purchases and e-delivery as well as value of e-commerce sales as a percentage of total business receipts

The Ireland E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The penetration rate in the e-commerce market in Mexico was modeled to be ***** percent in 2024. Following a continuous upward trend, the penetration rate has risen by ***** percentage points since 2017. Between 2024 and 2029, the penetration rate will rise by ***** percentage points, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Bulgaria E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2022, the penetration rate for physical books, movies, music, and games bought online worldwide reached 23.8 percent. According to estimates from the Statista Digital Market Outlook, the penetration rate in the books, movies, music, and games e-commerce market is set to reach 34.8 percent by 2027.

By January 2021 internet users in Indonesia purchase the most items online, with ** percent of active internet users shopping online. This was the highest e-commerce penetration rate throughout the Asia Pacific region, followed by Thailand and Malaysia.

The penetration rate in the e-commerce market in China was modeled to be ** percent in 2024. Following a continuous upward trend, the penetration rate has risen by ***** percentage points since 2017. Between 2024 and 2029, the penetration rate will rise by **** percentage points, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

The penetration rate in the e-commerce market in Europe was modeled to be ***** percent in 2024. Following a continuous upward trend, the penetration rate has risen by ***** percentage points since 2017. Between 2024 and 2029, the penetration rate will rise by **** percentage points, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

In 2024, Brazil had the highest e-commerce penetration in the region, with **** out of ten individuals having made at least *** purchase online in the previous 12 months. In Chile, ** percent shopped online, compared to ** percent in Mexico and ** percent in Peru.