The Italy e-commerce market size is projected to exhibit a growth rate (CAGR) of 8.17% during ​2025-2033​. The rising internet penetration and smartphone usage among the masses, rising changes in customer behavior caused by the presence of online platforms, and heightened expansion in logistics operations and payment infrastructure are bolstering the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on type and transaction.

E-Commerce Market in Italy is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value in (USD) for all the Above Segments.

This dataset provides information on 17,236 in Italy as of May, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

Italy E-Commerce Transactions: Average Order Value (AOV) data was reported at 127.165 USD in 10 May 2025. This records a decrease from the previous number of 134.162 USD for 09 May 2025. Italy E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 124.509 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 259.495 USD in 14 Mar 2020 and a record low of 27.029 USD in 09 Mar 2020. Italy E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Italy – Table IT.GI.EC: E-Commerce Transactions: by Device.

This dataset provides information on 2,222 in Italy as of May, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

Italy E-Commerce Transactions: Volume: E-Commerce & Shopping: Auctions data was reported at 10.000 Unit in 03 May 2025. This records a decrease from the previous number of 15.000 Unit for 02 May 2025. Italy E-Commerce Transactions: Volume: E-Commerce & Shopping: Auctions data is updated daily, averaging 29.000 Unit from Dec 2018 (Median) to 03 May 2025, with 2273 observations. The data reached an all-time high of 115.000 Unit in 21 Nov 2022 and a record low of 1.000 Unit in 07 Aug 2023. Italy E-Commerce Transactions: Volume: E-Commerce & Shopping: Auctions data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Italy – Table IT.GI.EC: E-Commerce Transactions: by Category.

Italy E-Commerce Transactions: Volume: Business & Consumer Services: Business & Consumer Services data was reported at 38.000 Unit in 03 May 2025. This records a decrease from the previous number of 109.000 Unit for 02 May 2025. Italy E-Commerce Transactions: Volume: Business & Consumer Services: Business & Consumer Services data is updated daily, averaging 169.000 Unit from Dec 2018 (Median) to 03 May 2025, with 2307 observations. The data reached an all-time high of 408.000 Unit in 01 Dec 2020 and a record low of 1.000 Unit in 24 Dec 2023. Italy E-Commerce Transactions: Volume: Business & Consumer Services: Business & Consumer Services data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Italy – Table IT.GI.EC: E-Commerce Transactions: by Category.

This dataset provides information on 25 in Province of Vicenza, Italy as of June, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

During the reported period, e-commerce sales experienced greatly positive growth compared to other retail channels. While supermarkets had the highest sales growth in April 2025, increasing by 15.5 percent compared to the same period in the previous year, they also faced a decline of 3.2 percent in March 2025. Discounters and drug stores, although not showing exceptional growth, maintained positive changes throughout the reported period.

This dataset provides information on 856 in Metropolitan City of Turin, Italy as of June, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

This dataset provides information on 218 in Metropolitan City of Venice, Italy as of May, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

This dataset provides information on 192 in Metropolitan City of Genoa, Italy as of May, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

This dataset provides information on 231 in Province of Verona, Italy as of May, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

This dataset provides information on 21 in Province of Udine, Italy as of April, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

Italy E-Commerce Transactions: Volume: E-Commerce & Shopping: Others data was reported at 3.000 Unit in 10 May 2025. This records a decrease from the previous number of 5.000 Unit for 09 May 2025. Italy E-Commerce Transactions: Volume: E-Commerce & Shopping: Others data is updated daily, averaging 1.000 Unit from Dec 2018 (Median) to 10 May 2025, with 151 observations. The data reached an all-time high of 8.000 Unit in 14 May 2024 and a record low of 1.000 Unit in 03 May 2025. Italy E-Commerce Transactions: Volume: E-Commerce & Shopping: Others data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Italy – Table IT.GI.EC: E-Commerce Transactions: by Category.

This dataset provides information on 35 in Province of Bergamo, Italy as of June, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

The Italy beauty & personal care market size reached USD 11.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 13.3 Billion by 2033, exhibiting a growth rate (CAGR) of 1.3% during 2025-2033. The market is significantly driven by the demand for natural and organic products, a growing interest in men's grooming, and the rapid adoption of e-commerce and digital innovations enhancing consumer engagement and purchasing experiences.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, product, pricing, distribution channel, and end user.

This dataset provides information on 38 in Province of Padua, Italy as of May, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

This dataset provides information on 21 in Province of Pescara, Italy as of May, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.

This dataset provides information on 40 in Province of Vercelli, Italy as of June, 2025. It includes details such as email addresses (where publicly available), phone numbers (where publicly available), and geocoded addresses. Explore market trends, identify potential business partners, and gain valuable insights into the industry. Download a complimentary sample of 10 records to see what's included.