In the first quarter 2025, the share of e-commerce in total U.S. retail sales stood at **** percent, up from the previous quarter. From January to March 2025, retail e-commerce sales in the United States hit over *** billion U.S. dollars, the highest quarterly revenue in history. How e-commerce measures up in total U.S. retail In 2024, the reported total value of retail e-commerce sales in the United States amounted to over ****trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of ******trillion U.S. dollars. Rising e-commerce segments Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around ** percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up ** percent of the overall online spending in the United States.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

This statistic shows retail e-commerce sales as a share of total retail sales in Singapore in 2015 and a forecast for 2025. In 2015, e-retail sales accounted for *** percent of all retail sales in Singapore, this figure is expected to reach *** percent in 2025.

In 2020, the e-commerce sales reached a share of **** percent of all retail sales in the Untied Kingdom (UK). For 2025, the forecasted retail e-commerce sales as a share of total retail sales in the UK might reach **** percent, up from the previous years.

This statistic shows retail e-commerce sales as a share of total retail sales in Thailand in 2015 and a forecast for 2025. In 2015, e-retail sales accounted for *** percent of all retail sales in Thailand, this figure is expected to reach *** percent in 2025.

A recent study shows that in Asia-Pacific region e-commerce comprised half of the retail sales in 2020, making this region the lead among others. E-commerce share of retail in North America and Europe followed Asia-Pacific with ** percent and ** percent, respectively. Share of e-commerce in retail sales in Asia-Pacific is expected to grow by *** percent by the year 2025, reaching ** percent which is the largest expected increase among other regions. In contrast, e-commerce share of retail is forecast to grow by *** percent in North America and ***** percent in Europe in five years.

As of January 2025, Shopify was the biggest name in the U.S. e-commerce software market, used by roughly ** percent of websites that use e-commerce technologies. The market’s other major competitors include Wix Stores around ** percent, WooCommerce Checkout, and Squarespace Add to Cart, each of which boasts a market share of around ** percent. E-commerce E-commerce is the term used to describe the broad spectrum of products and services which are bought and sold over the internet. It can include everything from the sale of physical good on sites like Amazon, to the online provision of software offered by companies like Google. Often seen as the future of commerce, the market has grown rapidly, especially in the U.S., where it accounts for around 15 percent of overall retail sales in 2021. The retail e-commerce sales in the U.S. is projected to bring in *** billion U.S. dollars in 2021. Such booming sales signals strong demand for the software support behind e-commerce platforms, and estimates suggest that the e-commerce software application market alone will be worth over *** billion dollars by the end of 2021. E-commerce companies The undisputed biggest name in e-commerce internationally is Amazon.com. The company brought in more than *** billion U.S. dollars in revenue from its online stores in 2020. Other major competitors include Chinese brands Alibaba and Jingdong. Alibaba's annual revenue amounted to more than *** billion yuan in it's 2021 fiscal year, which translates to around *** billion U.S. dollars. The annual sales of Jingdong (JD.com) reached a record high of *** billion yuan in 2020, which is the equavalent of *** billion U.S. dollars.

Forecast: E-commerce Share of Retail Sales in Canada 2022 - 2026 Discover more data with ReportLinker!

In 2024, online sales accounted for nine percent of all retail sales in Brazil. This represents an increase of almost 3 percentage points compared to 2019. Even though e-commerce had gained ground in the Brazilian retail market before 2020, the COVID-19 pandemic accelerated this trend. Market expansion and job creation The Brazilian retail e-commerce market is projected to generate over 40 billion U.S. dollars in revenue in 2025, with forecasts suggesting it could surpass 60 billion U.S. dollars by 2027. This growth is reflected in the number of online stores, which has almost doubled from 350,000 in 2019 to over 610,000 in 2023. The e-commerce boom has also created substantial employment opportunities, with the digital market forecast to create over 960 thousand jobs in 2024. Key players and market dynamics MercadoLibre, known locally as Mercado Livre, saw its gross merchandise volume (GMV) grow by 34 percent in the third quarter of 2024. The online marketplace has experienced double-digits growth of its quarterly GMV for more than six years. Meanwhile, Magazine Luiza, a prominent Brazilian retailer, experienced a sales growth on their marketplace of 16.8 percent in 2023 and a 5.1 percent increase in total e-commerce sales. Even when these growth rates of Magalu are lower than the ones in 2020, the online sector of the company keeps expanding.

In 2020, the e-commerce constituted over *** percent of total retail sales revenue in Georgia, marking an increase compared to the previous years. The figure was expected to continue an upward trend, reaching nearly **** percent in 2025.

The retail revenue of Poland is dominated by offline sales channels as of 2025. E-commerce was estimated to occupy ***** percent of the total.

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Impact of Covid-19 on the Cross border E-commerce market

The Covid-19 pandemic has had a significant impact on the cross-border e-commerce market. With lockdowns and restrictions on movement imposed worldwide, consumers increasingly turned to online shopping for their needs. This surge in online shopping resulted in a spike in cross-border e-commerce as consumers sought products not available in their local markets or looked for better deals abroad. However, the pandemic also brought challenges such as disruptions in supply chains, logistics...

Retail E-Commerce Market Outlook

According to our latest research, the global retail e-commerce market size reached USD 6.3 trillion in 2024, reflecting robust expansion driven by digital transformation and evolving consumer behaviors. The market is expected to grow at a CAGR of 10.7% from 2025 to 2033, reaching a projected value of USD 15.4 trillion by 2033. This substantial growth is fueled by increasing internet penetration, mobile device usage, and the ongoing shift in consumer preferences toward online shopping platforms. As per our 2025 research, the retail e-commerce sector continues to be a dynamic force in the global retail landscape, reshaping how consumers and businesses interact and transact worldwide.

One of the most significant growth factors propelling the retail e-commerce market is the rapid adoption of smartphones and high-speed internet connectivity. With the proliferation of affordable mobile devices and expanding 4G and 5G network coverage, consumers now have unprecedented access to online shopping platforms. This accessibility has enabled companies to reach a broader audience, including previously underserved rural and semi-urban regions. Furthermore, the integration of advanced technologies such as artificial intelligence, personalized recommendation engines, and augmented reality is enhancing the online shopping experience, making it more engaging and tailored to individual needs. These technological advancements are not only driving higher conversion rates but also fostering greater customer loyalty and repeat purchases.

Another crucial driver for the retail e-commerce market is the evolution of payment methods and logistics infrastructure. The increasing availability of secure and convenient payment options, such as digital wallets, buy-now-pay-later services, and seamless credit/debit card transactions, has reduced friction in the online purchase process. Simultaneously, e-commerce companies are investing heavily in last-mile delivery solutions, real-time order tracking, and efficient returns management. These improvements have significantly enhanced customer satisfaction and trust in online retail platforms. As a result, both established players and new entrants are witnessing higher order volumes and a marked reduction in cart abandonment rates, further accelerating market growth.

Consumer preferences are undergoing a fundamental transformation, with a growing emphasis on convenience, variety, and value for money. The COVID-19 pandemic catalyzed a paradigm shift in shopping habits, pushing even the most reluctant consumers to embrace online channels. Today, shoppers expect a seamless omnichannel experience, where they can browse, compare, purchase, and return products effortlessly across web-based and mobile-based platforms. Retailers are responding by integrating their online and offline operations, leveraging data analytics to optimize inventory, pricing, and promotions. This customer-centric approach is not only expanding the addressable market for e-commerce but also enabling retailers to capture a larger share of consumer spending across diverse product categories.

From a regional perspective, Asia Pacific continues to dominate the retail e-commerce market, accounting for the largest share of global sales in 2024. This dominance is underpinned by the presence of e-commerce giants such as Alibaba, JD.com, and Flipkart, as well as a burgeoning middle class with rising disposable incomes. North America and Europe also represent significant markets, characterized by high internet penetration, mature logistics networks, and a strong culture of digital innovation. Meanwhile, Latin America and the Middle East & Africa are emerging as high-growth regions, driven by increasing smartphone adoption, favorable regulatory environments, and the entry of global and local e-commerce players. Each region presents unique opportunities and challenges, shaping the competitive dynamics and future trajectory of the global retail e-commerce market.

Platform Analysis

The

Discover the latest eCommerce statistics in Canada for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Canada, uncovering the distribution of stores across categories and platforms.

Discover the latest eCommerce statistics in Qatar for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Qatar, uncovering the distribution of stores across categories and platforms.

The global subscription-based e-commerce market is projected to reach $18,830 million by 2033, expanding at a CAGR of 14.1% from 2025 to 2033. Factors driving this growth include the increasing popularity of online shopping, the convenience and personalization offered by subscription services, and the proliferation of streaming and software subscriptions. Additionally, the growing demand for fresh and food subscriptions, beauty subscriptions, and education subscriptions is contributing to market expansion. In terms of regional distribution, North America is expected to hold the largest market share throughout the forecast period, followed by Europe and Asia Pacific. The United States is the dominant market in North America, driven by the high adoption of subscription services and the presence of major players such as Amazon Subscribe & Save, Blue Apron, and Dollar Shave Club. In Europe, Germany and the United Kingdom are key markets, while China and India are emerging markets in Asia Pacific. The Middle East & Africa and South America are expected to witness steady growth in the subscription-based e-commerce market, driven by increasing internet penetration and the adoption of mobile commerce. Subscription-based e-commerce is a rapidly growing segment of the retail industry, with sales expected to reach $1.5 trillion by 2025. This growth is being driven by a number of factors, including the convenience of having products delivered to your door, the ability to save money on a regular basis, and the access to exclusive products and experiences.

In 2023, e-commerce accounted for approximately *** percent of Romania's total retail trade, a slight decrease from the previous year. This figure is expected to grow gradually over the following years and reach *** percent by 2028.

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US B2C E-Commerce Market Size 2025-2029

The us b2c e-commerce market size is forecast to increase by USD 289.2 billion at a CAGR of 8.7% between 2024 and 2029.

The B2C E-Commerce Market in the US is experiencing significant growth, driven by the increasing trend of online spending and the widespread adoption of smartphones. Consumers are increasingly turning to e-commerce platforms for convenience and the ability to shop from anywhere at any time. The emergence of omnichannel retailing, which integrates online and offline channels, is further fueling this growth. However, the market also faces challenges, with logistics management becoming a critical aspect of e-commerce operations. The need to efficiently manage and deliver products to customers in a timely manner has resulted in high overhead costs for retailers. Effective logistics strategies will be essential for companies seeking to capitalize on the opportunities presented by the growing e-commerce market while navigating these challenges. Success in this market will require a focus on providing seamless shopping experiences, efficient logistics, and competitive pricing. Companies that can successfully balance these factors will be well-positioned to thrive in the dynamic and evolving e-commerce landscape.

What will be the size of the US B2C E-Commerce Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the B2C e-commerce market in the US, omni-channel retail strategies have gained prominence, integrating bricks-and-mortar stores with online platforms for a seamless customer experience. Cloud computing enables businesses to manage their operations more efficiently, while multi-channel marketing caters to consumers' preferences. Customer journey mapping and experience (CX) optimization are key priorities, with video and influencer marketing playing crucial roles. Logistics optimization and security audits ensure smooth transactions and safeguard sensitive data. Blockchain technology, data encryption, and data warehousing bolster security and streamline processes. Digital wallets and mobile payments facilitate hassle-free transactions, and live streaming and responsive design enhance user interface (UI) and customer engagement. Supply chain management, big data, predictive analytics, and delivery automation optimize operations, while two-factor authentication and personalized recommendations cater to individual consumers. Social commerce and content marketing foster community building and brand loyalty. Innovations like delivery drones and augmented reality try-on features continue to shape the market landscape. As e-commerce competition intensifies, businesses must stay agile and adapt to the latest trends to thrive.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeB2C retailersClassifiedsApplicationConsumer electronics and home appliancesApparel and accessoriesPersonal careOthersPlatformMulti-brandSingle-brandGeographyNorth AmericaUS

By Type Insights

The b2c retailers segment is estimated to witness significant growth during the forecast period.

The B2C e-commerce market in the US is experiencing significant growth, driven by the increasing preference for online shopping and the availability of secure payment platforms. E-commerce sales have been on the rise, with consumers drawn to the convenience and wide product selection offered by digital retailers. To enhance customer experience, companies employ marketing automation, social media marketing, and personalized recommendation engines. Customer service is also prioritized through multiple channels, including chatbots and AI-powered support. Subscription models, inventory management, and order management systems ensure seamless transactions, while compliance regulations safeguard consumer data. Data analytics and machine learning enable targeted customer segmentation and personalized marketing. Mobile commerce (m-commerce) and voice search optimization cater to the growing use of mobile devices for shopping. Loyalty programs and product reviews foster brand loyalty and trust. E-commerce platforms offer various payment gateway options, ensuring secure transactions using the latest security protocols. Augmented reality (AR) and virtual reality (VR) enhance the shopping experience, while shopping cart software and shipping logistics streamline the ordering process. Fraud detection and A/B testing are essential for maintaining customer satisfaction and trust. Returns and refunds are managed efficiently, ensuring a hassle-free shopping experience. Onlin

The Europe e-commerce market size was valued at USD 3.96 Trillion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.46 Trillion by 2033, exhibiting a CAGR of 8.30% from 2025-2033. The market is witnessing robust growth, driven by rising internet penetration, smartphone adoption, and demand for convenience. Advancements in secure payment options, cross-border trade, and logistics efficiency are boosting adoption. Sustainability practices and innovative technologies like AI and AR are enhancing customer experiences, positioning e-commerce as a key retail channel.

IMARC Group provides an analysis of the key trends in each segment of the Europe e-commerce market, along with forecasts at the regional and country levels from 2025-2033. The market has been categorized based on type and transaction.