The Malaysia E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others (Toys, DIY, Media, Etc. )) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The revenue change in the 'Social Commerce' segment of the e-commerce market in Malaysia was forecast to continuously decrease between 2024 and 2029 by in total 20.9 percentage points. After the eighth consecutive decreasing year, the revenue change is estimated to reach 6.99 percent and therefore a new minimum in 2029. Find more key insights for the revenue change in countries and regions like the average revenue per user in the e-commerce market in Estonia and the average revenue per user in the e-commerce market in Baltics. The Statista Market Insights cover a broad range of additional markets.

In the second quarter of 2024, the net income of e-commerce in Malaysia reached more than 302 billion Malaysian ringgit, an increase from around 293 billion Malaysian ringgit in the previous quarter. The quarterly net income of e-commerce in the country has been steadily increasing over the past few years.

In 2023, the beauty and personal care segment in the e-commerce market in Malaysia experience an estimated 4.86 percent growth. Statista e-commerce Market Insight forecasted that the revenue will continue to increase at a CAGR of around 11 percent from 2024 to 2029.

The pie chart showcases the distribution of app/software spending by store category in Malaysia, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $1.84M units representing 23.87% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.12M units, comprising 14.48% of the total. Home & Garden also contributes significantly with a spend of $984.70K units, accounting for 12.78% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

Discover the latest eCommerce statistics in Malaysia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Malaysia, uncovering the distribution of stores across categories and platforms.

The Southeast Asia Cross-Border E-Commerce Market Report is Segmented by Business (B2B and B2C), Product (Fashion and Apparel, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products, and Other Products (Toys, Food Products, Etc. )) and Country (Singapore, Thailand, Vietnam, Indonesia, Malaysia, Philippines, and Rest of South East Asia). The Report Offers the Market Size and Forecasts in Values (USD) for all the Above Segments.

Success.ai’s Ecommerce Market Data for South-east Asia E-commerce Contacts provides a robust and accurate dataset tailored for businesses and organizations looking to connect with professionals in the fast-growing e-commerce industry across South-east Asia. Covering roles such as e-commerce managers, digital strategists, logistics experts, and online marketplace leaders, this dataset offers verified contact details, professional insights, and actionable market data.

With access to over 170 million verified profiles globally, Success.ai ensures your outreach, marketing, and research strategies are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution empowers you to excel in one of the world’s most dynamic e-commerce regions.

Why Choose Success.ai’s Ecommerce Market Data?

1. Verified Contact Data for Precision Outreach

   • Access verified work emails, phone numbers, and LinkedIn profiles of e-commerce professionals across South-east Asia.
   • AI-driven validation ensures 99% accuracy, reducing communication inefficiencies and enhancing engagement rates.

2. Comprehensive Coverage of South-east Asia’s E-commerce Market

   • Includes professionals from key e-commerce hubs such as Singapore, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.
   • Gain insights into regional consumer trends, logistics challenges, and online marketplace dynamics.

3. Continuously Updated Datasets

   • Real-time updates capture changes in professional roles, company expansions, and market conditions.
   • Stay aligned with industry trends and emerging opportunities in South-east Asia’s e-commerce sector.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 170M+ Verified Global Profiles: Engage with e-commerce professionals and decision-makers across South-east Asia.
• Verified Contact Details: Gain work emails, phone numbers, and LinkedIn profiles for precision targeting.
• Regional Insights: Understand key trends in e-commerce, logistics, and consumer preferences in South-east Asia.
• Leadership Insights: Connect with online marketplace leaders, logistics managers, and digital marketing professionals driving innovation in the sector.

Key Features of the Dataset:

1. Comprehensive Professional Profiles in E-commerce

   • Identify and connect with professionals managing e-commerce platforms, online marketplaces, and logistics operations.
   • Target individuals responsible for digital marketing, supply chain management, and e-commerce strategies.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (apparel, electronics, food delivery), geographic location, or job function.
   • Tailor campaigns to align with specific business goals, such as logistics optimization, consumer engagement, or market entry.

3. Regional and Market-specific Insights

   • Leverage data on e-commerce trends, regional consumer behaviors, and logistics challenges unique to South-east Asia.
   • Refine marketing strategies and business plans based on actionable insights from the region.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data enable personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Digital Outreach

   • Promote e-commerce solutions, logistics services, or online marketing tools to professionals in South-east Asia’s e-commerce industry.
   • Use verified contact data for multi-channel outreach, including email, phone, and digital campaigns.

2. Market Research and Competitive Analysis

   • Analyze e-commerce trends and consumer preferences across South-east Asia to refine product offerings and marketing strategies.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

3. Partnership Development and Vendor Collaboration

   • Build relationships with e-commerce platforms, logistics providers, and digital marketing agencies exploring strategic partnerships.
   • Foster collaborations that enhance consumer experiences, improve delivery efficiency, or expand market reach.

4. Recruitment and Talent Acquisition

   • Target HR professionals and hiring managers in the e-commerce industry seeking candidates for logistics, digital marketing, and platform management roles.
   • Provide workforce optimization platforms or training solutions tailored to the sector.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality e-commerce market data at competitive prices, ensuring strong ROI for your marketing, sales, and business development initiatives.

2. Seamless Integration

   • Integrate verified e-commerce data into CRM systems, analytics ...

This chart offers an insightful look at the store count by category in Malaysia. Leading the way is Home & Garden, with 4.46K stores, which is 14.29% of the total stores in the region. Next is Apparel, contributing 4.14K stores, or 13.26% of the region's total. Food & Drink also has a notable presence, with 3.17K stores, making up 10.15% of the store count in Malaysia. This breakdown provides a clear picture of the diverse retail landscape in Malaysia, showcasing the variety and scale of stores across different categories.

In Malaysia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $2.80B, which is 41.97% of the region's total sales in this sector. Beauty & Fitness follows with robust sales figures, achieving $575.20M in sales and comprising 8.64% of the region's total. Consumer Electronics contributes a considerable amount to the regional market, with sales of $535.55M, accounting for 8.04% of the total sales in Malaysia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The number of users in the e-commerce market in Malaysia was forecast to continuously increase between 2024 and 2029 by in total 8.1 million users (+75.91 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 18.81 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find further information concerning Singapore and Vietnam. The Statista Market Insights cover a broad range of additional markets.

Forecast: ICT Industry Gross Value Added in E-Commerce in Malaysia 2022 - 2026 Discover more data with ReportLinker!

The report covers Malaysia E-Commerce Shipments Market, Logistics Cost, Research Report, Major Players, E-Commerce Shipments Market Share, Market Revenue.

This chart provides a detailed overview of the number of Malaysia online retailers by Monthly Visitors. Most Malaysia stores' Monthly Visitors are Less than 100, there are 13.95K stores, which is 55.99% of total. In second place, 6.81K stores' Monthly Visitors are 100 to 1K, which is 27.33% of total. Meanwhile, 3.11K stores' Monthly Visitors are 1K to 10K, which is 12.49% of total. This breakdown reveals insights into Malaysia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Malaysia online retailers by Monthly Product Sold. Most Malaysia stores' Monthly Product Sold are Less than 100, there are 25.42K stores, which is 74.39% of total. In second place, 7K stores' Monthly Product Sold are 100 to 1K, which is 20.48% of total. Meanwhile, 1.09K stores' Monthly Product Sold are 1K to 10K, which is 3.20% of total. This breakdown reveals insights into Malaysia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The Malaysia Domestic CEP Market Report is Segmented by Business Model (Business-To-Business [B2B], Business-To-Customer [B2C], Customer-To-Customer [C2C], and Business-To-Consumer [B2C]), Type (E-Commerce and Non-E-Commerce), and End User (Service, Wholesale and Retail Trade, Healthcare, Industrial Manufacturing, and Other End Users). The Report Offers the Market Size and Forecasts in Value (USD) for all the Above Segments.

In 2023, the gross merchandise value (GMV) in the Malaysian e-commerce market amounted to 13 billion U.S. dollars and was expected to reach 16 billion U.S. dollars by 2025. E-commerce has been on the rise in Malaysia for a while now and is not expected to stop anytime soon.

The Personal Care eCommerce market in Malaysia is predicted to reach US$1,128.3m revenue by 2025. The top online retailers in the market are amway.my, sephora.my and watsons.com.my.

The Gardening Accessories eCommerce market in Malaysia is predicted to reach US$110.3m revenue by 2025, reflecting an estimated growth rate of 13% compared to 2024.

Malaysia Consumers: Social Media Aspects: Current Trends (Eg: Fashion, Etc.) data was reported at 31.400 % in 2018. Malaysia Consumers: Social Media Aspects: Current Trends (Eg: Fashion, Etc.) data is updated yearly, averaging 31.400 % from Dec 2018 (Median) to 2018, with 1 observations. Malaysia Consumers: Social Media Aspects: Current Trends (Eg: Fashion, Etc.) data remains active status in CEIC and is reported by Malaysian Communications and Multimedia Commission. The data is categorized under Global Database’s Malaysia – Table MY.S026: E-Commerce Consumer Survey.