In the United Kingdom, the largest share of mobile eBay shoppers as of November 2024 consisted of people aged 25 to 34. Based on geolocated user data, over 55 percent of shoppers this age used eBay. Adults who were 55 and older made up almost 17 percent of the eBay shopper mobile audience in the country.

In March of 2023, the largest share of mobile eBay shoppers in the United States consisted of people aged 18 to 24 (39 percent), based on geolocated user data. Adults between the ages of 25 and 34 made up around 36 percent of the eBay shopper mobile audience in the country.

In March 2023, geolocated user data revealed that the majority of mobile eBay shoppers in the United States were men, with 61.7 percent. Women made up 38.3 percent of eBay's mobile audience.

In November 2024, the largest share of mobile eBay shoppers in the United Kingdom were men (76.7 percent). In comparison, women made up a 23.3 percent share of eBay's mobile audience.

How high is the brand awareness of eBay in Germany?When it comes to second-hand apparel online shop users, brand awareness of eBay is at 95 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is eBay in Germany?In total, 56 percent of German second-hand apparel online shop users say they like eBay. However, in actuality, among the 95 percent of German respondents who know eBay, 59 percent of people like the brand.What is the usage share of eBay in Germany?All in all, 47 percent of second-hand apparel online shop users in Germany use eBay. That means, of the 95 percent who know the brand, 49 percent use them.How loyal are the customers of eBay?Around 41 percent of second-hand apparel online shop users in Germany say they are likely to use eBay again. Set in relation to the 47 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.What's the buzz around eBay in Germany?In September 2023, about 42 percent of German second-hand apparel online shop users had heard about eBay in the media, on social media, or in advertising over the past three months. Of the 95 percent who know the brand, that's 44 percent, meaning at the time of the survey there's some buzz around eBay in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Kleinanzeigen (eBay-Kleinanzeigen) in Germany?When it comes to second-hand apparel online shop users, brand awareness of Kleinanzeigen (eBay-Kleinanzeigen) is at 94 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Kleinanzeigen (eBay-Kleinanzeigen) in Germany?In total, 64 percent of German second-hand apparel online shop users say they like Kleinanzeigen (eBay-Kleinanzeigen). However, in actuality, among the 94 percent of German respondents who know Kleinanzeigen (eBay-Kleinanzeigen), 68 percent of people like the brand.What is the usage share of Kleinanzeigen (eBay-Kleinanzeigen) in Germany?All in all, 60 percent of second-hand apparel online shop users in Germany use Kleinanzeigen (eBay-Kleinanzeigen). That means, of the 94 percent who know the brand, 64 percent use them.How loyal are the customers of Kleinanzeigen (eBay-Kleinanzeigen)?Around 52 percent of second-hand apparel online shop users in Germany say they are likely to use Kleinanzeigen (eBay-Kleinanzeigen) again. Set in relation to the 60 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.What's the buzz around Kleinanzeigen (eBay-Kleinanzeigen) in Germany?In September 2023, about 52 percent of German second-hand apparel online shop users had heard about Kleinanzeigen (eBay-Kleinanzeigen) in the media, on social media, or in advertising over the past three months. Of the 94 percent who know the brand, that's 55 percent, meaning at the time of the survey there's considerable buzz around Kleinanzeigen (eBay-Kleinanzeigen) in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

According to a September 2023 survey, Amazon was the most used website or app by online shoppers in the United States for shopping inspiration and researching products being considered for purchase. Over 82 percent of respondents older than 35 years old used the platform for shopping inspiration, while more than 69 percent of respondents in this age group used it for researching items considered for purchase. Channels like Walmart, Target and eBay also remain popular for both usages. However, search engines were also mentioned by respondents, particularly for researching potential products to be acquired. Notably, TikTok was increasingly used by respondents aged from 18 to 34 years, with 24 to 22 percent of respondents in this age range using the platform for both inspiration and consideration of purchases.

How high is the brand awareness of eBay in Germany?When it comes to car and motorcycle online shop users, brand awareness of eBay is at 94% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is eBay in Germany?In total, 58% of German car and motorcycle online shop users say they like eBay. However, in actuality, among the 94% of German respondents who know eBay, 62% of people like the brand.What is the usage share of eBay in Germany?All in all, 50% of car and motorcycle online shop users in Germany use eBay. That means, of the 94% who know the brand, 53% use them.How loyal are the customers of eBay?Around 43% of car and motorcycle online shop users in Germany say they are likely to use eBay again. Set in relation to the 50% usage share of the brand, this means that 86% of their customers show loyalty to the brand.What's the buzz around eBay in Germany?In July 2022, about 48% of German car and motorcycle online shop users had heard about eBay in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 51%, meaning at the time of the survey there's considerable buzz around eBay in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The global online auction market is anticipated to reach a valuation of 674.52 million by 2033, advancing at a robust CAGR of 8.4% from 2025 to 2033. This growth trajectory can be attributed to several factors, including the increasing popularity of e-commerce, the accessibility of auction platforms, and the wide variety of products available for sale through online auctions. Moreover, the growing adoption of mobile technologies and the proliferation of social media have further fueled the growth of this market. Key market drivers include the convenience of online auctions, the ability to reach a global audience, and the potential to find unique and rare items. However, factors such as fraud, security concerns, and shipping costs can pose challenges to the market's growth. The market is segmented based on auction format, product category, target audience, auction type, and pricing model. Prominent companies operating in this market include eBay, Sotheby's, and Christie's, among others. Key drivers for this market are: Expansion of e-commerceRising popularity of mobile commerceGrowing demand for used and refurbished goodsIncreasing adoption of ARVR technologiesEmergence of niche auction platforms . Potential restraints include: Rising mobile penetration Increasing smartphone usage drives market growth.Growing e-commerce adoption Online shopping habits boost auction platform demand.Expansion of product categories: Auction sites offer a wider range of items, attracting more buyersIncreased personalization Platforms leverage AI to tailor recommendations; enhancing user experience.Crossborder expansion Online auctions facilitate trade; reaching wider consumer bases .

How high is the brand awareness of eBay in the UK?When it comes to second-hand apparel online shop users, brand awareness of eBay is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is eBay in the UK?In total, 72% of UK second-hand apparel online shop users say they like eBay. However, in actuality, among the 96% of UK respondents who know eBay, 75% of people like the brand.What is the usage share of eBay in the UK?All in all, 70% of second-hand apparel online shop users in the UK use eBay. That means, of the 96% who know the brand, 73% use them.How loyal are the customers of eBay?Around 64% of second-hand apparel online shop users in the UK say they are likely to use eBay again. Set in relation to the 70% usage share of the brand, this means that 91% of their customers show loyalty to the brand.What's the buzz around eBay in the UK?In July 2022, about 54% of UK second-hand apparel online shop users had heard about eBay in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand, that's 56%, meaning at the time of the survey there's considerable buzz around eBay in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

As of June 2021, Amazon was the most visited e-commerce site in the United States, recording approximately 2.45 billion monthly visits to Amazon.com. eBay ranked second, with more than 885 million visits per month, while Walmart came in third, surpassing 410 million.

Online retail in a nutshell Online retail in the United States is a multi-billion dollar sector of business-to-consumer transactions where goods and services are sold via the internet. There are several business models at play here with the likes of Walmart, Home Depot, or Target based on brick-and-mortar stores whereas others such as Amazon, eBay, or Etsy are designated online marketplaces. It also includes eBay which allows third-party or private sellers to market their goods.

Online retail sites enable customers to browse through a range of products before placing them into an electronic shopping cart. Unlike their retail counterparts, online retail sites are not bound to a physical location or limited by store opening hours, and as such, have proven themselves immensely convenient for consumers. Apparel & accessories and computers & consumer electronics are some of the most popular e-commerce categories in the United States.

Fast-growing retailers In addition to being the most visited retail site in the United States, Amazon also accounts for the vast majority of e-commerce sales. Over the past few years, Amazon’s retail sales in the United States have grown steadily, however, competition in this space is growing strong. Etsy, followed closely by Walmart and Target, are among the companies that recorded the fastest online retail sales growth in 2021.

Estimates suggest that the e-commerce software application market will bring in over 6.3 billion U.S. dollars in revenue in 2021. Between 2019 and 2025, forecasts predict that overall market revenues would increase by over 1.2 billion dollars.

E-commerce

The purchase of goods or services over the internet is generally referred to as e-commerce. In 2019, total revenues from e-commerce related sales will amount to over 3.5 trillion U.S. dollars and e-commerce will account for over 14 percent of all retail sales around the world. This trend is forecasted to continue in the coming years with ecommerce sales reaching 6.5 trillion dollars or around 22 percent of all global retail sales by 2023. As global internet access continues to expand, consumers from around the world are discovering the advantages of shopping online. Amazon.com is the most popular platform in the U.S., while Alibaba serves as the front runner in many Asian economies. Amazon’s e-commerce platform was accessed by over 200 million customers in the U.S. alone, and other online stores such as Walmart.com, eBay, Target, and Apple gathered tens of millions of visitors.

As of June 2022, Amazon accounted for 37.8 percent of the U.S. e-commerce market, making it the country’s leading online retailer by a considerable margin. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.3 percent market share, followed in third place by Apple, with 3.9 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.