United States E-Commerce Transactions: Average Order Value (AOV) data was reported at 163.540 USD in 10 May 2025. This records a decrease from the previous number of 177.582 USD for 09 May 2025. United States E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 153.014 USD from Dec 2018 (Median) to 10 May 2025, with 2322 observations. The data reached an all-time high of 280.812 USD in 12 Jul 2023 and a record low of 95.559 USD in 02 Jun 2020. United States E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s United States – Table US.GI.EC: E-Commerce Transactions: by Category.

During the survey period spanning from July 2022 to December 2024, consumers spent the most on online purchases during the month of May 2024. That month, online shoppers spent an average of ***** U.S. dollars. In December 2024, the average order value decreased to ****** U.S. dollars.

Poland E-Commerce Transactions: Average Order Value (AOV) data was reported at 135.716 USD in 07 May 2025. This records an increase from the previous number of 134.712 USD for 06 May 2025. Poland E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 135.509 USD from Dec 2018 (Median) to 07 May 2025, with 2134 observations. The data reached an all-time high of 272.482 USD in 31 Dec 2021 and a record low of 62.504 USD in 29 Aug 2023. Poland E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Poland – Table PL.GI.EC: E-Commerce Transactions: by Category.

In the second quarter of 2022, online orders placed from a mobile phone in the United States had an average value of approximately *** U.S. dollars, compared with almost ** dollars in the EMEA region. Over this period, the average value of global online orders generated through direct traffic was about *** U.S. dollars.

Hong Kong SAR (China) E-Commerce Transactions: Average Order Value (AOV) data was reported at 66.381 USD in 17 Mar 2025. This records an increase from the previous number of 54.720 USD for 07 Mar 2025. Hong Kong SAR (China) E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 180.385 USD from Dec 2018 (Median) to 17 Mar 2025, with 2137 observations. The data reached an all-time high of 759.819 USD in 11 Apr 2021 and a record low of 48.247 USD in 13 Nov 2024. Hong Kong SAR (China) E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Hong Kong SAR (China) – Table HK.GI.EC: E-Commerce Transactions: by Device.

In 2023, on Cyber Monday in the United States, shoppers had the highest order values when making purchases from Shein and Walmart at ** U.S. dollars. Target came next, with an AOV of ** dollars, followed by Amazon with ** dollars and Temu with ** dollars.

Direct navigation achieved the highest average value for online shopping orders on a global scale. E-commerce orders via e-mail and search came next.

India E-Commerce Transactions: Average Order Value (AOV) data was reported at 33.080 USD in 03 Feb 2025. This records a decrease from the previous number of 46.124 USD for 29 Jan 2025. India E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 68.837 USD from Dec 2018 (Median) to 03 Feb 2025, with 2135 observations. The data reached an all-time high of 474.964 USD in 17 Dec 2019 and a record low of 2.670 USD in 13 Jan 2025. India E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Device.

In 2022, ads in mobile apps was the leading source of online orders in fashion e-commerce by average order value (AOV) globally, with a value of around *** U.S. dollars per order. Contextual ads followed with almost *** dollars revenue per online purchase, while target ads only brought in roughly *** dollars on average per order.

In 2022, big e-commerce sites providing Buy Now, Pay Later (BNPL) options could count on higher average online orders (AOV). A worldwide study showed that online stores with annual revenue between *** and *** million U.S. dollars would generate online orders worth nearly *** U.S. dollars when providing BNPL options, compared to under *** U.S. dollars without offering BNPL payment. In addition to that, online stores providing BNPL options reported higher online traffic.

Buy Now, Pay Later on Amazon Prime Day

In the United States, BNPL plays an important role in sales events. The value of purchases made on Amazon on Prime Day increased between 2022 and 2023. In the latest year, shoppers spent *** million U.S. dollars on the first Prime Day and *** million U.S. dollars on day two using BNPL options. This represented nearly a 100 million U.S. dollar increase compared to the previous year.

Buy Now, Pay Later in online shopping

BNPL contributes to the success of several e-commerce formats in the United States. In a 2023 survey, ** percent of shoppers considered BNPL options a leading feature driving sign-ups to retail subscription boxes. In 2022, an even higher number of U.S. shoppers appreciated BNPL services offered in live commerce events, with Gen X consumers being the most enthusiastic about it (** percent).

Belgium E-Commerce Transactions: Average Order Value (AOV) data was reported at 129.303 USD in 07 May 2025. This records a decrease from the previous number of 132.435 USD for 06 May 2025. Belgium E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 107.491 USD from Dec 2018 (Median) to 07 May 2025, with 2266 observations. The data reached an all-time high of 389.878 USD in 28 Jan 2023 and a record low of 67.810 USD in 04 Jan 2022. Belgium E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Belgium – Table BE.GI.EC: E-Commerce Transactions: by Device.

Comprehensive dataset of average order value benchmarks across WooCommerce stores and ecommerce industries, including industry-specific AOV data, regional variations, and customer segment analysis covering 2024-2025 period.

From January 2023 to January 2025, the average order value of e-commerce purchases in Sweden was the highest during the holiday season. In November 2024, the average value of online shoppers' orders was approximately ***** SEK. The second-highest figure was recorded in December 2023 when the average order value for e-commerce purchases was roughly ***** SEK.

In 2023, the net average order value (AOV) in Singapore was ***** U.S. dollars. The AOV in Singapore had been steadily increasing since 2020.

Worldwide, consumers spend the most money on online purchases made through desktops. Between January and December 2024, the average order value from desktop purchases peaked in October. Shoppers spent an average of *** U.S. dollars on online orders that month. The amount spent on purchases made via mobile devices and tablets was significantly lower throughout the year.

Germany E-Commerce Transactions: Average Order Value (AOV) data was reported at 174.756 USD in 05 May 2025. This records an increase from the previous number of 170.409 USD for 04 May 2025. Germany E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 128.189 USD from Dec 2018 (Median) to 05 May 2025, with 2206 observations. The data reached an all-time high of 194.929 USD in 05 Dec 2019 and a record low of 54.094 USD in 06 Aug 2021. Germany E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Germany – Table DE.GI.EC: E-Commerce Transactions: by Device.

In terms of e-commerce transactions, the product category with the highest average order value in Romania in 2022 was the automobile and motor at nearly *** euros per order, followed by home and garden products at ****** euros on average per desktop order. Meanwhile, electro and IT&C products had the highest mobile average order value.

Purchases of big ticket items usually have higher values and result in bigger average order value. That is the case of online orders from direct-to-consumer (D2C) brands' websites in France. In 2022, the average order value for homeware and home decor hit ***** euros, outdoing other product categories like clothing (***** euros) or accessories (***** euros).

Canada E-Commerce Transactions: Average Order Value (AOV) data was reported at 79.230 USD in 10 May 2025. This records an increase from the previous number of 78.695 USD for 09 May 2025. Canada E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 98.563 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 188.510 USD in 16 Sep 2020 and a record low of 66.411 USD in 02 Jun 2020. Canada E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Canada – Table CA.GI.EC: E-Commerce Transactions: by Category.

Hungary E-Commerce Transactions: Average Order Value (AOV) data was reported at 72.836 USD in 10 May 2025. This records an increase from the previous number of 68.845 USD for 09 May 2025. Hungary E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 61.727 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 1,026.535 USD in 07 Sep 2021 and a record low of 33.772 USD in 14 Sep 2019. Hungary E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Hungary – Table HU.GI.EC: E-Commerce Transactions: by Device.