Seven in *** e-commerce executives would completely overhaul their company's customer experience if time, budget, and expertise were no issue, a 2023 survey revealed. When asked which were the reasons not to create a high-quality differentiated experience for all customers, most respondents answered budget and time limitations. Despite this, over ** percent of surveyed e-commerce business leaders had been asked to match or better the previous year's output with a smaller budget.
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The Global Customer Analytics in E-commercemarket is projected to grow significantly, from USD 14,921.2 million in 2025 to USD 49,221.3 million by 2035 an it is reflecting a strong CAGR of 12.8%.
Attributes | Description |
---|---|
Industry Size (2025E) | USD 14,921.2 million |
Industry Size (2035F) | USD 49,221.3 million |
CAGR (2025 to 2035) | 12.8% CAGR |
Contracts & Deals Analysis
Company | Interpublic Group (IPG) |
---|---|
Contract/Development Details | Acquired Intelligence Node, a Mumbai-based retail analytics firm specializing in e-commerce data analytics, to enhance IPG's commerce capabilities and provide clients with advanced insights into shopper trends and competitive dynamics. |
Date | December 2024 |
Contract Value (USD Million) | Approximately USD 100 |
Renewal Period | Not applicable |
Company | Adobe Inc. |
---|---|
Contract/Development Details | Secured a contract with a leading online retailer to implement its Adobe Analytics platform, aiming to provide deep insights into customer behavior and enhance personalized marketing strategies. |
Date | March 2024 |
Contract Value (USD Million) | Approximately USD 55 |
Renewal Period | 3 years |
Company | Salesforce.com, Inc. |
---|---|
Contract/Development Details | Partnered with a multinational e-commerce company to deploy its Customer 360 analytics solution, facilitating a unified view of customer interactions across various channels to improve engagement and retention. |
Date | July 2024 |
Contract Value (USD Million) | Approximately USD 50 |
Renewal Period | 4 years |
Country-wise Insights
Countries | CAGR from 2025 to 2035 |
---|---|
India | 15.0% |
China | 14.3% |
Germany | 10.7% |
Japan | 13.1% |
United States | 12.2% |
Category-wise Insights
Segment | Services (Component) |
---|---|
CAGR (2025 to 2035) | 13.8% |
Segment | Application (User Engagement) |
---|---|
Value Share (2025) | 34.2% |
Competition Outlook: Customer Analytics in E-commerce Market
Company Name | Estimated Market Share (%) |
---|---|
Adobe | 20-25% |
Salesforce | 15-20% |
SAP | 10-15% |
Oracle | 8-12% |
IBM | 6-10% |
Other Companies (combined) | 25-35% |
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E-Commerce Market size was valued at USD 15.93 Trillion in 2024 and is projected to reach USD 88.63 Trillion by 2031, growing at a CAGR of 26.40% from 2024 to 2031.
The e-commerce market is driven by the growing penetration of the internet and smartphones, enabling greater access to online platforms. Shifting consumer preferences towards convenient and contactless shopping experiences have accelerated digital adoption, particularly following the COVID-19 pandemic.
Technological advancements such as secure payment gateways, artificial intelligence, and personalized shopping experiences are enhancing user engagement. The expansion of logistics and last-mile delivery services ensures faster and more reliable product delivery. Additionally, the proliferation of social media and influencer marketing has amplified consumer reach and brand visibility, while increasing cross-border trade and globalization are further fueling market growth.
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This business-to-consumer e-commerce market in china insights report comprises information on key vendors and their competitive landscape, segmentations by Product (Apparel, footwear, and accessories, Consumer electronics and electricals, Beauty and personal care products, and Others) and Device (Mobile devices and PCs), key drivers and challenges, and the parent market. This report also discusses vendor strategies that are playing a key role in the business growth.
One of the key vendor strategies is technological innovation, which has been discussed along with other business planning approaches in this report. To gain more insights on vendor strategies request for a sample of the report.
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The E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).
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E-commerce Market is will grow to reach USD 18.3 Trillion by 2034 and compound yearly growth rate CAGR of 2.5% over the course of the forecast period.
The revenue in the e-commerce market in the United States was forecast to continuously increase between 2025 and 2029 by in total 498.2 billion U.S. dollars (+37.16 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 1.8 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.
Envestnet®| Yodlee®'s Ecommerce Sales Data (Aggregate/Row) Panels consist of de-identified, near-real time (T+1) USA credit/debit/ACH transaction level data – offering a wide view of the consumer activity ecosystem. The underlying data is sourced from end users leveraging the aggregation portion of the Envestnet®| Yodlee®'s financial technology platform.
Envestnet | Yodlee Consumer Panels (Aggregate/Row) include data relating to millions of transactions, including ticket size and merchant location. The dataset includes de-identified credit/debit card and bank transactions (such as a payroll deposit, account transfer, or mortgage payment). Our coverage offers insights into areas such as consumer, TMT, energy, REITs, internet, utilities, ecommerce, MBS, CMBS, equities, credit, commodities, FX, and corporate activity. We apply rigorous data science practices to deliver key KPIs daily that are focused, relevant, and ready to put into production.
We offer free trials. Our team is available to provide support for loading, validation, sample scripts, or other services you may need to generate insights from our data.
Investors, corporate researchers, and corporates can use our data to answer some key business questions such as: - How much are consumers spending with specific merchants/brands and how is that changing over time? - Is the share of consumer spend at a specific merchant increasing or decreasing? - How are consumers reacting to new products or services launched by merchants? - For loyal customers, how is the share of spend changing over time? - What is the company’s market share in a region for similar customers? - Is the company’s loyal user base increasing or decreasing? - Is the lifetime customer value increasing or decreasing?
Additional Use Cases: - Use spending data to analyze sales/revenue broadly (sector-wide) or granular (company-specific). Historically, our tracked consumer spend has correlated above 85% with company-reported data from thousands of firms. Users can sort and filter by many metrics and KPIs, such as sales and transaction growth rates and online or offline transactions, as well as view customer behavior within a geographic market at a state or city level. - Reveal cohort consumer behavior to decipher long-term behavioral consumer spending shifts. Measure market share, wallet share, loyalty, consumer lifetime value, retention, demographics, and more.) - Study the effects of inflation rates via such metrics as increased total spend, ticket size, and number of transactions. - Seek out alpha-generating signals or manage your business strategically with essential, aggregated transaction and spending data analytics.
Use Cases Categories (Our data provides an innumerable amount of use cases, and we look forward to working with new ones): 1. Market Research: Company Analysis, Company Valuation, Competitive Intelligence, Competitor Analysis, Competitor Analytics, Competitor Insights, Customer Data Enrichment, Customer Data Insights, Customer Data Intelligence, Demand Forecasting, Ecommerce Intelligence, Employee Pay Strategy, Employment Analytics, Job Income Analysis, Job Market Pricing, Marketing, Marketing Data Enrichment, Marketing Intelligence, Marketing Strategy, Payment History Analytics, Price Analysis, Pricing Analytics, Retail, Retail Analytics, Retail Intelligence, Retail POS Data Analysis, and Salary Benchmarking
Investment Research: Financial Services, Hedge Funds, Investing, Mergers & Acquisitions (M&A), Stock Picking, Venture Capital (VC)
Consumer Analysis: Consumer Data Enrichment, Consumer Intelligence
Market Data: AnalyticsB2C Data Enrichment, Bank Data Enrichment, Behavioral Analytics, Benchmarking, Customer Insights, Customer Intelligence, Data Enhancement, Data Enrichment, Data Intelligence, Data Modeling, Ecommerce Analysis, Ecommerce Data Enrichment, Economic Analysis, Financial Data Enrichment, Financial Intelligence, Local Economic Forecasting, Location-based Analytics, Market Analysis, Market Analytics, Market Intelligence, Market Potential Analysis, Market Research, Market Share Analysis, Sales, Sales Data Enrichment, Sales Enablement, Sales Insights, Sales Intelligence, Spending Analytics, Stock Market Predictions, and Trend Analysis
In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027. Fashion fever The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent). Shopping hotspots Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.
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The United States E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, and More). The Market Forecasts are Provided in Terms of Value (USD).
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The business-to-consumer e-commerce market in china research report identifies Increase in Internet and smartphone penetration as one of the primary drivers propelling the growth of the market. This driver is expected to create several growth opportunities and entice market vendors to make significant investments.
The business-to-consumer e-commerce market in china research report offers several other key information including:
CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive business-to-consumer e-commerce market in china growth during the next five years
Precise estimation of the business-to-consumer e-commerce market in china size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the business-to-consumer e-commerce market in china industry across APAC and China
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of business-to-consumer e-commerce market in china vendors
The variety of products that can be purchased online is continuously growing. Among Peruvian consumers the two most popular categories for online purchases are Clothing and Shoes. 48 percent and 39 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 1,044 respondents in Peru, in 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.
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The report offers Subscription eCommerce Platform Market Dynamics, Comprises Industry development drivers, challenges, opportunities, threats and limitations. A report also incorporates Cost Trend of products, Mergers & Acquisitions, Expansion, Crucial Suppliers of products, Concentration Rate of Steel Coupling Economy. Global Subscription eCommerce Platform Market Research Report covers Market Effect Factors investigation chiefly included Technology Progress, Consumer Requires Trend, External Environmental Change.
According to our latest research, the global e-commerce market size reached USD 6.9 trillion in 2024 and is expected to grow at a CAGR of 12.1% from 2025 to 2033. This robust growth trajectory will drive the market to a projected value of USD 19.3 trillion by 2033. The primary growth factor fueling this expansion is the accelerating adoption of digital technologies, coupled with increasing internet and smartphone penetration worldwide, which continues to transform traditional retail and business models into dynamic online marketplaces.
The e-commerce market is experiencing explosive growth, primarily attributed to the rapid digitalization of consumer behavior and business operations. The proliferation of affordable smartphones and high-speed internet connectivity has dramatically expanded the global online consumer base, making digital shopping accessible to populations previously underserved by traditional retail infrastructure. Additionally, the COVID-19 pandemic acted as a catalyst, compelling even technology-averse consumers and businesses to embrace online platforms for essential and discretionary purchases. The convenience, variety, and competitive pricing offered by e-commerce platforms have fostered a significant shift in shopping patterns, leading to sustained double-digit growth rates in both mature and emerging markets.
Another critical growth driver is the continuous innovation in payment systems and logistics infrastructure. The evolution of secure and user-friendly digital payment methods, including digital wallets, contactless payments, and buy-now-pay-later options, has removed significant barriers to online transactions. Simultaneously, advancements in supply chain management, last-mile delivery, and fulfillment centers have enabled e-commerce companies to offer faster and more reliable shipping, enhancing overall customer satisfaction. These improvements have not only attracted new customers but also increased the frequency and size of online purchases, further accelerating market expansion.
Furthermore, the integration of artificial intelligence (AI), big data analytics, and personalized marketing strategies has revolutionized the e-commerce landscape. Retailers and platforms are leveraging these technologies to deliver highly tailored shopping experiences, optimize inventory management, and predict consumer trends with unprecedented accuracy. The rise of omnichannel commerce, where businesses seamlessly blend online and offline experiences, is also contributing to the market's growth by providing consumers with greater flexibility and choice. These technological advancements are expected to continue driving innovation and differentiation in the highly competitive e-commerce sector.
Regionally, Asia Pacific remains the dominant force in the global e-commerce market, accounting for the largest share due to its massive population, burgeoning middle class, and rapid digital adoption. North America and Europe follow closely, driven by high internet penetration, advanced logistics networks, and mature digital payment ecosystems. Meanwhile, Latin America, the Middle East, and Africa are emerging as high-growth regions, supported by improving infrastructure, favorable government policies, and increasing consumer trust in online transactions. This regional diversification is expected to further stimulate global e-commerce growth over the forecast period.
The e-commerce market is segmented by business models, including B2B (Business-to-Business), B2C (Business-to-Consumer), C2C (Consumer-to-Consumer), and C2B (Consumer-to-Business), each contributing uniquely to the market's dynamics. The B2C segment remains the most dominant, driven by the massive influx of consumers shopping online for a wide range of products, from electronics to fashion and groceries. This segment benefits from extensive marketing campaigns, seamless user experiences, and a vast array of payment and delivery options, making it the primary
From October to December 2024, U.S. retail e-commerce sales amounted to roughly 309 billion U.S. dollars, marking an increase compared to the previous quarter. Overall, retail e-commerce sales outdid the quarterly sales records registered in 2020. E-commerce in the post-pandemic era During the second quarter of 2020, as COVID-19 spread across the globe, the U.S.'s quarterly e-commerce revenue reached 200 billion for the first time in history. In 2021, online retail sales account for ten percent of total retail in the United States. Clothing and accessories, including footwear, is one of the largest B2C e-commerce merchandise categories. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies, and financial brokers. Latest trend? Quick commerce Shoppers expect fast delivery of their purchases, especially when it comes to grocery products. This segment of the e-commerce industry goes under quick commerce and is expected to generate increasing revenue in the next years. Major quick commerce companies like Instacart or Uber Eat operate in the United States, where the quick commerce market is forecast to hit nearly 40 billion U.S. dollars by 2027.
From the selected regions, the ranking by revenue in the e-commerce market is led by the United States with *** trillion U.S. dollars and is followed by China (*** trillion U.S. dollars). In contrast, the ranking is trailed by Indonesia with ***** billion U.S. dollars, recording a difference of *** trillion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the toys, hobby & DIY segment of the e-commerce market and a ranking by country regarding revenue in the electronics segment of the e-commerce market.The Statista Market Insights cover a broad range of additional markets.
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Cross-Border Ecommerce Market size is growing with a CAGR of 18.4% in the prediction period & it crosses USD 4.81 Tn by 2032 from USD 1.47 Tn in 2025.
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The India E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).
Seven in *** e-commerce executives would completely overhaul their company's customer experience if time, budget, and expertise were no issue, a 2023 survey revealed. When asked which were the reasons not to create a high-quality differentiated experience for all customers, most respondents answered budget and time limitations. Despite this, over ** percent of surveyed e-commerce business leaders had been asked to match or better the previous year's output with a smaller budget.