Online conversion rates of e-commerce sites were the highest in the beauty & skincare sector, at ***** percent in the first quarter of 2025. Food & beverage followed, with a *** percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at *** percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than ** percent in 2025, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. In 2024, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

As of December 2024, the conversion rate on e-commerce sites was highest for tablet devices, with a rate of *** percent. Desktops were ranked second. The e-commerce sector had an overall conversion rate of *** percent.

Brand performance data collected from AI search platforms for the query "average e-commerce conversion rate by industry".

Online shopping conversion rates for health and beauty products stood just below *** percent from the first quarter of 2023 to the fourth quarter of 2024. In the fourth quarter of 2024, the conversion rate was at *** percent.

In 2024, next to an add-to-cart rate of 9.3%, a cart abandonment rate of 72.8%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs in Japan also consist of an AOV of US$116.7, a discount rate of 10.3%, and a return rate of 7.4%.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

In 2024, next to an add-to-cart rate of 6.6%, a cart abandonment rate of 78.8%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for Consumer Electronics in Colombia also consist of an AOV of US$62.2, a discount rate of 14.8%, and a return rate of 10.8%.

During the first quarter of 2025, *** percent of visits to e-commerce websites in the UK converted to purchases. In Switzerland, online shopper conversion rates stood at *** percent. Mobile takes over e-shopping Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the fourth quarter of 2024, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

In 2024, next to an add-to-cart rate of 9.3%, a cart abandonment rate of 77.1%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs in Saudi Arabia also consist of an AOV of US$75.2, a discount rate of 10.3%, and a return rate of 6.1%.

In 2024, next to an add-to-cart rate of 11.1%, a cart abandonment rate of 67.1%, and a conversion rate of 3.6%, the eCommerce Benchmark KPIs for the global Pet Supplies market also consist of an AOV of US$73.4, a discount rate of 11.6%, and a return rate of 3.1%.

The global online shopping conversion rate for cosmetic products varied from the forth quarter of 2022 to the forth quarter of 2024. In the forth quarter of 2022, the conversion rate was at *** percent. It then fell to *** percent in the fourth quarter of 2023 before dropping to *** percent in the forth quarter of 2024.

In 2024, next to an add-to-cart rate of 9%, a cart abandonment rate of 84.8%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs in Indonesia also consist of an AOV of US$77.8, a discount rate of 15%, and a return rate of 5.2%.

The Conversion Rate Optimization (CRO) tool market is experiencing robust growth, driven by the increasing need for businesses to maximize their online revenue and improve user engagement. The market, estimated at $2 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key factors. Firstly, the rising adoption of e-commerce and the increasing competition in the digital landscape are compelling businesses to invest heavily in strategies to improve their conversion rates. Secondly, the sophistication of CRO tools is continuously evolving, offering businesses more advanced analytics, A/B testing capabilities, and personalized user experience features. Thirdly, the availability of affordable and user-friendly tools is democratizing access to CRO strategies, enabling even small and medium-sized enterprises (SMEs) to leverage these techniques effectively. The market is segmented by tool type (e.g., A/B testing, heatmap, form analytics), deployment mode (cloud-based, on-premise), business size (SME, enterprise), and industry vertical (e-commerce, SaaS, etc.). Despite this promising outlook, the market faces certain restraints. The high initial investment cost of some advanced CRO tools can be a barrier to entry for smaller businesses. Furthermore, the complexity of implementing and interpreting CRO data effectively requires skilled personnel, leading to a potential skills gap within the industry. Competition among established players and the emergence of new entrants are also shaping market dynamics. However, the overall trend indicates a continuously expanding market as businesses increasingly recognize the crucial role of CRO in achieving their digital marketing objectives. The leading players in the market, including Google Optimize, Heap, Adobe Target, and others, are continuously innovating and expanding their product offerings to maintain their competitive edge. The ongoing trend toward personalization and data-driven decision-making further solidifies the long-term growth potential of this sector.

Due to seasonality, e-commerce conversion rates may vary according to the time of the year. In Canada, online shopping registered a conversion rate of *** percent in the third quarter of 2024. The fourth quarter of 2022 showed the highest conversion rate in the analyzed period, with *** percent.

The E-commerce Conversion Rate Optimization (CRO) Software market has emerged as a vital component in the digital retail landscape, driven by the increasing number of online shoppers and the relentless pursuit of businesses to maximize their website effectiveness. With a rapidly growing global e-commerce sector, bus

In 2024, next to an add-to-cart rate of 9.2%, a cart abandonment rate of 79.4%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs in Vietnam also consist of an AOV of US$80.2, a discount rate of 14.2%, and a return rate of 4.7%.

Conversion Rate Optimization Software Market Outlook

The global conversion rate optimization software market size was valued at approximately USD 1.23 billion in 2023 and is projected to reach USD 4.15 billion by 2032, growing at a compound annual growth rate (CAGR) of 14.7% during the forecast period. The market is experiencing significant growth due to the increasing demand for digital marketing solutions that enhance user engagement and optimize conversion rates. Businesses are increasingly adopting conversion rate optimization (CRO) software to improve website performance and drive sales, fueling the demand for these solutions. This growing trend is complemented by a rising awareness of the importance of data-driven customer engagement strategies, pushing companies to refine their approaches to digital marketing.

The growth of the conversion rate optimization software market is driven primarily by the increasing shift of businesses towards digital commerce and the need to optimize user experience to stay competitive in the digital landscape. Companies are recognizing the importance of personalized experiences and targeted marketing in capturing consumer interest and converting leads into customers. This is particularly critical as customer acquisition costs rise and businesses focus on maximizing the value of existing traffic. Furthermore, technological advancements in artificial intelligence and machine learning are enabling more sophisticated CRO tools that offer actionable insights and predictive capabilities, further enhancing their adoption across various industries.

Another significant growth factor is the surging popularity of e-commerce and the proliferation of online retail platforms. As more consumers shop online, businesses are under pressure to differentiate their offerings and streamline the user journey to increase conversion rates. CRO software provides these businesses with the tools necessary to conduct A/B testing, analyze user behavior through heatmaps, and personalize user experiences, all of which are essential for optimizing conversion rates. Additionally, the integration of CRO tools with other digital marketing platforms and customer relationship management (CRM) systems is enhancing the functionality and appeal of these solutions, contributing to wider adoption.

The growing focus on data privacy and compliance is also shaping the CRO software market. With regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the U.S., businesses are seeking CRO solutions that offer secure data handling and privacy compliance. This trend is prompting software vendors to innovate and develop products that not only optimize conversion rates but also adhere to stringent data protection standards. As a result, companies are more likely to adopt CRO solutions that can provide comprehensive data insights while ensuring consumer data privacy, contributing to market growth.

Regionally, North America leads the conversion rate optimization software market, attributed to the early adoption of digital marketing technologies and a robust e-commerce infrastructure. The region's technological advancement and the presence of major industry players provide a conducive environment for the growth of CRO solutions. However, the Asia Pacific region is anticipated to witness the fastest growth during the forecast period, driven by the rapid digital transformation of businesses and the growing e-commerce sector in countries like China and India. The increasing internet penetration and smartphone usage in these regions are also fueling the demand for conversion optimization tools as businesses strive to capture and convert online traffic.

Component Analysis

The conversion rate optimization software market is segmented into two primary components: software and services. The software segment is further dissected into various subcategories, including tools for A/B testing, heatmaps, and personalization. The software component holds the largest market share due to the increasing demand for sophisticated tools that provide insights into user behavior and optimize conversion rates. These tools are essential for businesses seeking to enhance their digital marketing strategies and improve website performance. The software segment benefits from constant innovation, with new features and functionalities being introduced by vendors to meet evolving consumer needs and technological trends.

The services segment, on the other hand, encompasses consulting, implementation, and maintenance services that support the de

In 2024, next to an add-to-cart rate of 9.8%, a cart abandonment rate of 74.3%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs in South Korea also consist of an AOV of US$105.6, a discount rate of 10.1%, and a return rate of 7.1%.

Worldwide, the conversion rate for skincare products online fluctuated from the third quarter of 2022 to the third quarter of 2024. In the fourth quarter of 2023, the conversion rate was at 3.3 percent and then decreased to 2.2 percent.