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• I leveraged advanced data visualization techniques to extract valuable insights from a comprehensive dataset. By visualizing sales patterns, customer behavior, and product trends, I identified key growth opportunities and provided actionable recommendations to optimize business strategies and enhance overall performance. you can find the GitHub repo here Link to GitHub Repository.
there are exactly 6 table and 1 is a fact table and the rest of them are dimension tables: Fact Table:
payment_key:
Description: An identifier representing the payment transaction associated with the fact.
Use Case: This key links to a payment dimension table, providing details about the payment method and related information.
customer_key:
Description: An identifier representing the customer associated with the fact.
Use Case: This key links to a customer dimension table, providing details about the customer, such as name, address, and other customer-specific information.
time_key:
Description: An identifier representing the time dimension associated with the fact.
Use Case: This key links to a time dimension table, providing details about the time of the transaction, such as date, day of the week, and month.
item_key:
Description: An identifier representing the item or product associated with the fact.
Use Case: This key links to an item dimension table, providing details about the product, such as category, sub-category, and product name.
store_key:
Description: An identifier representing the store or location associated with the fact.
Use Case: This key links to a store dimension table, providing details about the store, such as location, store name, and other store-specific information.
quantity:
Description: The quantity of items sold or involved in the transaction.
Use Case: Represents the amount or number of items associated with the transaction.
unit:
Description: The unit or measurement associated with the quantity (e.g., pieces, kilograms).
Use Case: Specifies the unit of measurement for the quantity.
unit_price:
Description: The price per unit of the item.
Use Case: Represents the cost or price associated with each unit of the item.
total_price:
Description: The total price of the transaction, calculated as the product of quantity and unit price.
Use Case: Represents the overall cost or revenue generated by the transaction.
Customer Table: customer_key:
Description: An identifier representing a unique customer.
Use Case: Serves as the primary key to link with the fact table, allowing for easy and efficient retrieval of customer-specific information.
name:
Description: The name of the customer.
Use Case: Captures the personal or business name of the customer for identification and reference purposes.
contact_no:
Description: The contact number associated with the customer.
Use Case: Stores the phone number or contact details for communication or outreach purposes.
nid:
Description: The National ID (NID) or a unique identification number for the customer.
Item Table: item_key:
Description: An identifier representing a unique item or product.
Use Case: Serves as the primary key to link with the fact table, enabling retrieval of detailed information about specific items in transactions.
item_name:
Description: The name or title of the item.
Use Case: Captures the descriptive name of the item, providing a recognizable label for the product.
desc:
Description: A description of the item.
Use Case: Contains additional details about the item, such as features, specifications, or any relevant information.
unit_price:
Description: The price per unit of the item.
Use Case: Represents the cost or price associated with each unit of the item.
man_country:
Description: The country where the item is manufactured.
Use Case: Captures the origin or manufacturing location of the item.
supplier:
Description: The supplier or vendor providing the item.
Use Case: Stores the name or identifier of the supplier, facilitating tracking of item sources.
unit:
Description: The unit of measurement associated with the item (e.g., pieces, kilograms).
Store Table: store_key:
Description: An identifier representing a unique store or location.
Use Case: Serves as the primary key to link with the fact table, allowing for easy retrieval of information about transactions associated with specific stores.
division:
Description: The administrative division or region where the store is located.
Use Case: Captures the broader geographical area in which...
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This data set is perfect for practicing your analytical skills for Power BI, Tableau, Excel, or transform it into a CSV to practice SQL.
This use case mimics transactions for a fictional eCommerce website named EverMart Online. The 3 tables in this data set are all logically connected together with IDs.
My Power BI Use Case Explanation - Using Microsoft Power BI, I made dynamic data visualizations for revenue reporting and customer behavior reporting.
Revenue Reporting Visuals - Data Card Visual that dynamically shows Total Products Listed, Total Unique Customers, Total Transactions, and Total Revenue by Total Sales, Product Sales, or Categorical Sales. - Line Graph Visual that shows Total Revenue by Month of the entire year. This graph also changes to calculate Total Revenue by Month for the Total Sales by Product and Total Sales by Category if selected. - Bar Graph Visual showcasing Total Sales by Product. - Donut Chart Visual showcasing Total Sales by Category of Product.
Customer Behavior Reporting Visuals - Data Card Visual that dynamically shows Total Products Listed, Total Unique Customers, Total Transactions, and Total Revenue by Total or by continent selected on the map. - Interactive Map Visual showing key statistics for the continent selected. - The key statistics are presented on the tool tip when you select a continent, and the following statistics show for that continent: - Continent Name - Customer Total - Percentage of Products Sold - Percentage of Total Customers - Percentage of Total Transactions - Percentage of Total Revenue
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The Subscription E-Commerce Market Report is Segmented by Subscription Model Type (Access (membership), Replenishment, Ad More), by Product Category (Beauty & Personal Care, Food & Beverages, and More), by Payment Mode (Credit / Debit Card, Digital Wallets, and More), by Geography (North America, South America, and More), and More Segments. The Market Forecasts are Provided in Terms of Value (USD).
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The e-commerce technology market share is expected to increase by USD 10.57 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 19.07%.
This e-commerce technology market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers e-commerce technology market segmentation by application (B2C and B2B) and geography (North America, APAC, Europe, South America, and MEA). The e-commerce technology market report also offers information on several market vendors, including Adobe Inc., BigCommerce Holdings Inc., commercetools GmbH, HCL Technologies Ltd., Open Text Corp., Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., SAP SE, and Shopify Inc. among others.
What will the E-Commerce Technology Market Size be During the Forecast Period?
Download Report Sample to Unlock the e-Commerce Technology Market Size for the Forecast Period and Other Important Statistics
E-Commerce Technology Market: Key Drivers, Trends, and Challenges
The increasing e-commerce sales are notably driving the e-commerce technology market growth, although factors such as growing concerns over data privacy and security may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the e-commerce technology industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key E-Commerce Technology Market Driver
One of the key factors driving the e-commerce technology market is increasing e-commerce sales. The e-commerce industry is progressing quickly, owing to various factors, such as the growing tech-savvy population, increasing Internet penetration, and the rising use of smartphones. The demand for globally manufactured products is also fueling growth by generating cross-border e-commerce sales. Furthermore, the presence of various multiple payment options, such as credit and debit cards, Internet banking, electronic wallets, and cash-on-delivery (COD), has led to a paradigm shift in the purchasing patterns of people from brick-and-mortar stores to online shopping. Also, e-commerce platforms not only enable consumers to buy goods easily as they do not have the physical barriers involved in offline stores but also help them in making better and more informed decisions, as consumers can view multiple user reviews on the website before purchasing a product. The growth of the e-commerce sector directly impacts the e-commerce technology market. All these factors have increased the demand for e-commerce software and services from end-users. Hence, the growth of the e-commerce industry will boost the growth of the global e-commerce technology market during the forecast period.
Key E-Commerce Technology Market Trend
The rising focus on developing headless CMS is another factor supporting the e-commerce technology market growth in the forecast period. The increasing number of touchpoints for customers, such as IoT devices, smartphones, and progressive web apps, is making it difficult for legacy e-commerce websites to manage demand from customers. Even though most retailers have not embraced the IoT, more customers are exploring new product information through devices, such as IoT-enabled speakers, smart voice assistance, and in-store interfaces. To resolve this issue and provide a more effective user experience, vendors are offering a headless e-commerce architecture. Headless e-commerce architecture is a back-end-only content management system (CMS). Furthermore, vendors are offering headless CMS solutions to simplify e-commerce applications and provide flexible software packaging for their clients. For instance, Magento, a subsidiary of Adobe Inc., offers GraphQL, a flexible and performant application programming interface (API), which allows users to build custom front ends, including headless storefronts, advanced web applications (PWA), and mobile apps. Such developments are expected to provide high growth opportunities for market vendors during the forecast period.
Key E-Commerce Technology Market Challenge
Growing concerns over data privacy and security will be a major challenge for the e-commerce technology market during the forecast period. Data privacy and security risks are the major barriers to the adoption of e-commerce technology. Hackers are constantly trying to search for vulnerabilities and loopholes in e-commerce infrastructure. Although e-commerce players, vendors, and end-user organizations try to adopt proactive prevention plans to counter security breaches within their systems, the rise in the number of e-commerce website hacking and ransomware attacks has resulted in financial and data loss for companies. In addition, public cloud in
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E-commerce companies sell various goods and associated services through online portals, either on websites, mobile apps or integrated into social media platforms. Internet access across Europe continues to accelerate, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2025, e-commerce revenue is slated to climb at a compound annual rate of 4% to reach €352.5 billion. E-tailers benefit from lower overhead costs than bricks-and-mortar stores, enabling them to offer highly competitive prices and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like buy now, pay later and fast, flexible delivery options have contributed to strong industry growth. However, the industry hasn’t been immune to recent cos-of-living pressures; sky-high inflation across much of Europe severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation outweighs the drop in volume sales, contributing to forecast revenue growth of 3.9% in 2025. Looking forwards, rising internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 6.3% over the five years through 2030 to reach €478.9 billion. E-tailers will continue to adapt their business practices and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. Still, online retailers must innovate to compete with rival Asian companies like Temu as these competitors increasingly penetrate European markets. The integration of Gen AI and data analytics will transform business operations, making them more efficient and helping to lower wage costs, supporting profitability.
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The Netherlands E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).
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The size of the Fashion Ecommerce market was valued at USD XXX million in 2023 and is projected to reach USD XXX million by 2032, with an expected CAGR of XX% during the forecast period.
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Discover the explosive growth of Big Data in E-commerce. This market analysis reveals a projected $150 billion market by 2033, fueled by rising e-commerce transactions and advanced analytics. Explore key trends, drivers, and leading companies shaping this dynamic sector.
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The size of the Big Data In E Commerce Market market was valued at USD 40.35 Billion in 2024 and is projected to reach USD 108.71 Billion by 2033, with an expected CAGR of 15.21% during the forecast period. Key drivers for this market are:
Personalized customer experiences
Improved product recommendations
Fraud detection and prevention
Inventory optimization Dynamic pricing
. Potential restraints include:
Growing adoption of cloud-based solutions
Increasing demand for personalized marketing
Rising adoption of AI and ML technologies
Emergence of advanced analytics platforms
Expanding e-commerce industry
.
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The Global Customer Analytics in E-commercemarket is projected to grow significantly, from USD 14,921.2 million in 2025 to USD 49,221.3 million by 2035 an it is reflecting a strong CAGR of 12.8%.
| Attributes | Description |
|---|---|
| Industry Size (2025E) | USD 14,921.2 million |
| Industry Size (2035F) | USD 49,221.3 million |
| CAGR (2025 to 2035) | 12.8% CAGR |
Contracts & Deals Analysis
| Company | Interpublic Group (IPG) |
|---|---|
| Contract/Development Details | Acquired Intelligence Node, a Mumbai-based retail analytics firm specializing in e-commerce data analytics, to enhance IPG's commerce capabilities and provide clients with advanced insights into shopper trends and competitive dynamics. |
| Date | December 2024 |
| Contract Value (USD Million) | Approximately USD 100 |
| Renewal Period | Not applicable |
| Company | Adobe Inc. |
|---|---|
| Contract/Development Details | Secured a contract with a leading online retailer to implement its Adobe Analytics platform, aiming to provide deep insights into customer behavior and enhance personalized marketing strategies. |
| Date | March 2024 |
| Contract Value (USD Million) | Approximately USD 55 |
| Renewal Period | 3 years |
| Company | Salesforce.com, Inc. |
|---|---|
| Contract/Development Details | Partnered with a multinational e-commerce company to deploy its Customer 360 analytics solution, facilitating a unified view of customer interactions across various channels to improve engagement and retention. |
| Date | July 2024 |
| Contract Value (USD Million) | Approximately USD 50 |
| Renewal Period | 4 years |
Country-wise Insights
| Countries | CAGR from 2025 to 2035 |
|---|---|
| India | 15.0% |
| China | 14.3% |
| Germany | 10.7% |
| Japan | 13.1% |
| United States | 12.2% |
Category-wise Insights
| Segment | Services (Component) |
|---|---|
| CAGR (2025 to 2035) | 13.8% |
| Segment | Application (User Engagement) |
|---|---|
| Value Share (2025) | 34.2% |
Competition Outlook: Customer Analytics in E-commerce Market
| Company Name | Estimated Market Share (%) |
|---|---|
| Adobe | 20-25% |
| Salesforce | 15-20% |
| SAP | 10-15% |
| Oracle | 8-12% |
| IBM | 6-10% |
| Other Companies (combined) | 25-35% |
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Key Features of Success.ai's Retail Store Data for Retail & E-commerce in Asia:
Extensive Business Profiles: Access detailed profiles for 70M+ companies across Asia’s retail and e-commerce sectors. Profiles include firmographic data, revenue insights, employee counts, and operational scope.
Ecommerce Data: Gain insights into online marketplaces, customer demographics, and digital transaction patterns to refine your strategies.
Ecommerce Merchant Data: Understand vendor performance, supply chain metrics, and operational details to optimize partnerships.
Ecommerce Market Data: Analyze purchasing trends, regional preferences, and market demands to identify growth opportunities.
Contact Data for Decision-Makers: Reach key stakeholders, such as CEOs, marketing executives, and procurement managers. Verified contact details include work emails, phone numbers, and business addresses.
Real-Time Accuracy: AI-powered validation ensures a 99% accuracy rate, keeping your outreach efforts efficient and impactful.
Compliance and Ethics: All data is ethically sourced and fully compliant with GDPR and other regional data protection regulations.
Why Choose Success.ai for Retail Store Data?
Best Price Guarantee: We deliver industry-leading value with the most competitive pricing for comprehensive retail store data.
Customizable Solutions: Tailor your data to meet specific needs, such as targeting particular regions, industries, or company sizes.
Scalable Access: Our data solutions are built to grow with your business, supporting small startups to large-scale enterprises.
Seamless Integration: Effortlessly incorporate our data into your existing CRM, marketing, or analytics platforms.
Comprehensive Use Cases for Retail Store Data:
Identify potential partners, distributors, and clients to expand your footprint in Asia’s dynamic retail and e-commerce markets. Use detailed profiles to assess market opportunities and risks.
Leverage ecommerce data and consumer insights to craft highly targeted campaigns. Connect directly with decision-makers for precise and effective communication.
Analyze competitors’ operations, market positioning, and consumer strategies to refine your business plans and gain a competitive edge.
Evaluate potential suppliers or vendors using ecommerce merchant data, including financial health, operational details, and contact data.
Enhance customer loyalty programs and retention strategies by leveraging ecommerce market data and purchasing trends.
APIs to Amplify Your Results:
Enrichment API: Keep your CRM and analytics platforms up-to-date with real-time data enrichment, ensuring accurate and actionable company profiles.
Lead Generation API: Maximize your outreach with verified contact data for retail and e-commerce decision-makers. Ideal for driving targeted marketing and sales efforts.
Tailored Solutions for Industry Professionals:
Retailers: Expand your supply chain, identify new markets, and connect with key partners in the e-commerce ecosystem.
E-commerce Platforms: Optimize your vendor and partner selection with verified profiles and operational insights.
Marketing Agencies: Deliver highly personalized campaigns by leveraging detailed consumer data and decision-maker contacts.
Consultants: Provide data-driven recommendations to clients with access to comprehensive company data and market trends.
What Sets Success.ai Apart?
70M+ Business Profiles: Access an extensive and detailed database of companies across Asia’s retail and e-commerce sectors.
Global Compliance: All data is sourced ethically and adheres to international data privacy standards, including GDPR.
Real-Time Updates: Ensure your data remains accurate and relevant with our continuously updated datasets.
Dedicated Support: Our team of experts is available to help you maximize the value of our data solutions.
Empower Your Business with Success.ai:
Success.ai’s Retail Store Data for the retail and e-commerce sectors in Asia provides the insights and connections needed to thrive in this competitive market. Whether you’re entering a new region, launching a targeted campaign, or analyzing market trends, our data solutions ensure measurable success.
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The size of the Customer Analytics in E-commerce market was valued at USD XXX million in 2024 and is projected to reach USD XXX million by 2033, with an expected CAGR of XX% during the forecast period.
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Discover the booming e-commerce marketing industry! Explore market size, growth trends, key players, and regional insights for 2025-2033. Learn how SEO, PPC, social media, and email marketing are shaping online sales. Get the data you need to succeed in the digital marketplace.
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E-commerce Analytics Software Market size was valued at USD 15.4 Billion in 2024 and is projected to reach USD 17.24 Billion by 2031, growing at a CAGR of 19.7 % during the forecast period 2024-2031.Global E-commerce Analytics Software Market DriversFast Growth of the E-Commerce Sector: Over the past ten years, the global e-commerce sector has grown at an exponential rate due to reasons like rising internet penetration, smartphone use, and shifting consumer tastes. Robust analytics solutions are becoming more and more necessary as more organisations go online in order to better analyse customer behaviour, streamline processes, and increase sales.Demand for Actionable Insights: Businesses are using analytics software more and more in the fiercely competitive e-commerce sector to obtain actionable insights into a range of business-related topics, such as customer demographics, purchasing trends, website traffic, and marketing efficacy. By using these insights, organisations may improve the overall customer experience, tailor marketing campaigns, and make well-informed decisions.Emphasis on Customer Experience: Businesses are placing a higher priority on using analytics software to better understand and accommodate customer requirements and preferences since it is becoming a crucial differentiator in the e-commerce sector. Through the examination of consumer contact, feedback, and satisfaction data, businesses can pinpoint opportunities for enhancement and modify their products to align with changing demands.Technological Developments: The progress of ecommerce analytics software is being driven by the ongoing technological developments, especially in fields like big data analytics, artificial intelligence (AI), and machine learning (ML). Businesses can now process massive amounts of data in real-time, identify intricate patterns and trends, and produce predictive insights that can guide strategic decision-making thanks to these technologies.Growing Significance of Omnichannel Retailing: Companies are using omnichannel retailing tactics more and more as a result of the expansion of various sales channels, such as websites, mobile apps, social media platforms, and physical stores. Consolidating data from these various channels, offering a comprehensive picture of customer behaviour across touchpoints, and facilitating smooth integration and optimisation of the complete sales ecosystem are all made possible by ecommerce analytics software.Emphasis on Cost Efficiency and ROI: Businesses are giving top priority to solutions that provide measurable returns on investment (ROI) and aid in optimising operating costs in a time of constrained budgets and heightened scrutiny of spending. Ecommerce analytics software is seen as a crucial tool for increasing profitability and efficiency because it helps companies find inefficiencies, optimise marketing budgets, and generate more income.Regulatory Compliance and Data Security Issues: Businesses are facing more and more pressure to maintain compliance and safeguard customer data as a result of the introduction of data privacy laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). In response to these worries, ecommerce analytics software companies are strengthening data security protocols, putting in place strong compliance frameworks, and providing capabilities like anonymization and encryption to protect sensitive data.
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With access to over 170 million verified profiles globally, Success.ai ensures your outreach, marketing, and research strategies are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution empowers you to excel in one of the world’s most dynamic e-commerce regions.
Why Choose Success.ai’s Ecommerce Market Data?
Verified Contact Data for Precision Outreach
Comprehensive Coverage of South-east Asia’s E-commerce Market
Continuously Updated Datasets
Ethical and Compliant
Data Highlights:
Key Features of the Dataset:
Comprehensive Professional Profiles in E-commerce
Advanced Filters for Precision Campaigns
Regional and Market-specific Insights
AI-Driven Enrichment
Strategic Use Cases:
Marketing Campaigns and Digital Outreach
Market Research and Competitive Analysis
Partnership Development and Vendor Collaboration
Recruitment and Talent Acquisition
Why Choose Success.ai?
Best Price Guarantee
Seamless Integration
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The size of the E-commerce Analytics Software market was valued at USD XXX million in 2024 and is projected to reach USD XXX million by 2033, with an expected CAGR of XX% during the forecast period.
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According to Cognitive Market Research, the global ECommerce Platform Market size is USD 9.3 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031. Market Dynamics of ECommerce Platform Market
Key Drivers of Ecommerce Platform Market
Rapid Digitalization and Smartphone Penetration: Increasing global internet access and the widespread use of smartphones are driving the growth of eCommerce. Consumers now enjoy the convenience of shopping through applications and mobile-optimized websites, compelling platform providers to improve mobile user experience, personalization, and speed.
Rise of Omnichannel Retailing: Retailers are seeking platforms that facilitate the integration of online, offline, mobile, and social commerce. eCommerce platforms that deliver a cohesive customer experience across various touchpoints are experiencing significant adoption, particularly among enterprises that prioritize customer retention and brand consistency.
Integration with AI and Analytics: Features powered by AI, such as recommendation engines, chatbots, dynamic pricing, and predictive inventory, enhance conversion rates and streamline operations. eCommerce platforms that incorporate advanced analytics attract businesses looking to foster smarter decision-making and personalized user engagement.
Key Restrains for Ecommerce Platform Market
Security Concerns and Data Breaches: eCommerce platforms are vulnerable to cyberattacks, phishing attempts, and payment fraud. Protecting sensitive customer information and transactions necessitates ongoing investment in compliance and cybersecurity, which can pose challenges for smaller enterprises.
High Competition and Market Saturation: The proliferation of eCommerce platforms results in intense pricing competition and customer turnover. Achieving differentiation is challenging, particularly for startups that are vying with established competitors such as Shopify, BigCommerce, and Adobe Commerce.
Complex Integration and Scalability Challenges: Businesses frequently encounter difficulties when attempting to integrate eCommerce platforms with ERP, CRM, and logistics systems. Rigid architecture or insufficient API compatibility can hinder scalability, prolonging time to market and escalating the total cost of ownership.
Key Trends in Ecommerce Platform Market
Social Commerce Integration: Ecommerce platforms are incorporating functionalities that enable direct sales through Instagram, Facebook, and TikTok. Shoppable posts, live video commerce, and collaborations with influencers are transforming product discovery and expediting the customer journey.
Headless and Composable Commerce Adoption: Businesses are increasingly opting for modular ecommerce configurations that utilize headless CMS and composable architecture. This movement facilitates quicker deployment, enhanced customization, and smooth integration across various channels while maintaining backend stability.
Sustainability-Driven Commerce Features: Consumers are placing a higher value on eco-friendly brands. Ecommerce platforms are now providing features such as carbon calculators, options for recycled packaging, and filters for sustainable products to meet buyer expectations and support brand ESG initiatives. Introduction of the ECommerce Platform Market
The Ecommerce Platform serves as a digital framework facilitating online transactions, encompassing both goods and services. Its market continues to surge, driven by factors such as rising internet penetration, mobile device adoption, and evolving consumer preferences towards convenient shopping experiences. With an array of offerings including payment solutions, management platforms, and end-to-end services, the sector caters to diverse e-commerce models like B2B and B2C. Amidst rapid digitization across industries such as Beauty & Personal Care, Fashion, and Consumer Electronics, the Ecommerce Platform's dynamic evolution underscores its pivotal role in shaping modern commerce.
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The Norway E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).
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This dataset provides a comprehensive collection of consumer behavior data that can be used for various market research and statistical analyses. It includes information on purchasing patterns, demographics, product preferences, customer satisfaction, and more, making it ideal for market segmentation, predictive modeling, and understanding customer decision-making processes.
The dataset is designed to help researchers, data scientists, and marketers gain insights into consumer purchasing behavior across a wide range of categories. By analyzing this dataset, users can identify key trends, segment customers, and make data-driven decisions to improve product offerings, marketing strategies, and customer engagement.
Key Features: Customer Demographics: Understand age, income, gender, and education level for better segmentation and targeted marketing. Purchase Behavior: Includes purchase amount, frequency, category, and channel preferences to assess spending patterns. Customer Loyalty: Features like brand loyalty, engagement with ads, and loyalty program membership provide insights into long-term customer retention. Product Feedback: Customer ratings and satisfaction levels allow for analysis of product quality and customer sentiment. Decision-Making: Time spent on product research, time to decision, and purchase intent reflect how customers make purchasing decisions. Influences on Purchase: Factors such as social media influence, discount sensitivity, and return rates are included to analyze how external factors affect purchasing behavior.
Columns Overview: Customer_ID: Unique identifier for each customer. Age: Customer's age (integer). Gender: Customer's gender (categorical: Male, Female, Non-binary, Other). Income_Level: Customer's income level (categorical: Low, Middle, High). Marital_Status: Customer's marital status (categorical: Single, Married, Divorced, Widowed). Education_Level: Highest level of education completed (categorical: High School, Bachelor's, Master's, Doctorate). Occupation: Customer's occupation (categorical: Various job titles). Location: Customer's location (city, region, or country). Purchase_Category: Category of purchased products (e.g., Electronics, Clothing, Groceries). Purchase_Amount: Amount spent during the purchase (decimal). Frequency_of_Purchase: Number of purchases made per month (integer). Purchase_Channel: The purchase method (categorical: Online, In-Store, Mixed). Brand_Loyalty: Loyalty to brands (1-5 scale). Product_Rating: Rating given by the customer to a purchased product (1-5 scale). Time_Spent_on_Product_Research: Time spent researching a product (integer, hours or minutes). Social_Media_Influence: Influence of social media on purchasing decision (categorical: High, Medium, Low, None). Discount_Sensitivity: Sensitivity to discounts (categorical: Very Sensitive, Somewhat Sensitive, Not Sensitive). Return_Rate: Percentage of products returned (decimal). Customer_Satisfaction: Overall satisfaction with the purchase (1-10 scale). Engagement_with_Ads: Engagement level with advertisements (categorical: High, Medium, Low, None). Device_Used_for_Shopping: Device used for shopping (categorical: Smartphone, Desktop, Tablet). Payment_Method: Method of payment used for the purchase (categorical: Credit Card, Debit Card, PayPal, Cash, Other). Time_of_Purchase: Timestamp of when the purchase was made (date/time). Discount_Used: Whether the customer used a discount (Boolean: True/False). Customer_Loyalty_Program_Member: Whether the customer is part of a loyalty program (Boolean: True/False). Purchase_Intent: The intent behind the purchase (categorical: Impulsive, Planned, Need-based, Wants-based). Shipping_Preference: Shipping preference (categorical: Standard, Express, No Preference). Payment_Frequency: Frequency of payment (categorical: One-time, Subscription, Installments). Time_to_Decision: Time taken from consideration to actual purchase (in days).
Use Cases: Market Segmentation: Segment customers based on demographics, preferences, and behavior. Predictive Analytics: Use data to predict customer spending habits, loyalty, and product preferences. Customer Profiling: Build detailed profiles of different consumer segments based on purchase behavior, social media influence, and decision-making patterns. Retail and E-commerce Insights: Analyze purchase channels, payment methods, and shipping preferences to optimize marketing and sales strategies.
Target Audience: Data scientists and analysts looking for consumer behavior data. Marketers interested in improving customer segmentation and targeting. Researchers are exploring factors influencing consumer decisions and preferences. Companies aiming to improve customer experience and increase sales through data-driven decisions.
This dataset is available in CSV format for easy integration into data analysis tools and platforms such as Python, R, and Excel.
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North America B2B E-Commerce Market is Segmented by Channel (Direct Sales, Marketplace Sales), Transaction Model (Domestic, Cross-Border), Payment Method (Bank Transfers and ACH, Credit and Debit Cards, and More), Industry Vertical (Manufacturing, Retail and Wholesale, Healthcare and Life Sciences, Automotive, and More), and Country (United States, Canada, Mexico). The Market Forecasts are Provided in Terms of Value (USD).
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• I leveraged advanced data visualization techniques to extract valuable insights from a comprehensive dataset. By visualizing sales patterns, customer behavior, and product trends, I identified key growth opportunities and provided actionable recommendations to optimize business strategies and enhance overall performance. you can find the GitHub repo here Link to GitHub Repository.
there are exactly 6 table and 1 is a fact table and the rest of them are dimension tables: Fact Table:
payment_key:
Description: An identifier representing the payment transaction associated with the fact.
Use Case: This key links to a payment dimension table, providing details about the payment method and related information.
customer_key:
Description: An identifier representing the customer associated with the fact.
Use Case: This key links to a customer dimension table, providing details about the customer, such as name, address, and other customer-specific information.
time_key:
Description: An identifier representing the time dimension associated with the fact.
Use Case: This key links to a time dimension table, providing details about the time of the transaction, such as date, day of the week, and month.
item_key:
Description: An identifier representing the item or product associated with the fact.
Use Case: This key links to an item dimension table, providing details about the product, such as category, sub-category, and product name.
store_key:
Description: An identifier representing the store or location associated with the fact.
Use Case: This key links to a store dimension table, providing details about the store, such as location, store name, and other store-specific information.
quantity:
Description: The quantity of items sold or involved in the transaction.
Use Case: Represents the amount or number of items associated with the transaction.
unit:
Description: The unit or measurement associated with the quantity (e.g., pieces, kilograms).
Use Case: Specifies the unit of measurement for the quantity.
unit_price:
Description: The price per unit of the item.
Use Case: Represents the cost or price associated with each unit of the item.
total_price:
Description: The total price of the transaction, calculated as the product of quantity and unit price.
Use Case: Represents the overall cost or revenue generated by the transaction.
Customer Table: customer_key:
Description: An identifier representing a unique customer.
Use Case: Serves as the primary key to link with the fact table, allowing for easy and efficient retrieval of customer-specific information.
name:
Description: The name of the customer.
Use Case: Captures the personal or business name of the customer for identification and reference purposes.
contact_no:
Description: The contact number associated with the customer.
Use Case: Stores the phone number or contact details for communication or outreach purposes.
nid:
Description: The National ID (NID) or a unique identification number for the customer.
Item Table: item_key:
Description: An identifier representing a unique item or product.
Use Case: Serves as the primary key to link with the fact table, enabling retrieval of detailed information about specific items in transactions.
item_name:
Description: The name or title of the item.
Use Case: Captures the descriptive name of the item, providing a recognizable label for the product.
desc:
Description: A description of the item.
Use Case: Contains additional details about the item, such as features, specifications, or any relevant information.
unit_price:
Description: The price per unit of the item.
Use Case: Represents the cost or price associated with each unit of the item.
man_country:
Description: The country where the item is manufactured.
Use Case: Captures the origin or manufacturing location of the item.
supplier:
Description: The supplier or vendor providing the item.
Use Case: Stores the name or identifier of the supplier, facilitating tracking of item sources.
unit:
Description: The unit of measurement associated with the item (e.g., pieces, kilograms).
Store Table: store_key:
Description: An identifier representing a unique store or location.
Use Case: Serves as the primary key to link with the fact table, allowing for easy retrieval of information about transactions associated with specific stores.
division:
Description: The administrative division or region where the store is located.
Use Case: Captures the broader geographical area in which...