In 2020, domestic e-commerce sales in Ecuador amounted to about 716 million U.S. dollars, compared to 964 million dollars reported for international online sales. This represents an increase of 16 percent on e-commerce sales through national portals, and a seven percent drop in those made on international stores. Additionally, in 2020, a total of 22.7 million e-commerce transactions were carried out in the South American country.

Discover the latest eCommerce statistics in Ecuador for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Ecuador, uncovering the distribution of stores across categories and platforms.

The eCommerce market in Ecuador is predicted to reach US$3,197.2m revenue by 2025, reflecting an estimated growth rate of 9% compared to 2024.

In 2020, approximately 22.7 million e-commerce transactions were carried out in Ecuador, a slight decrease of about five percent compared to the previous year, when 24 million transactions were made through non-presencial electronic means.

In 2020, e-commerce sales in Ecuador accounted for approximately 1.7 percent of the country's gross domestic product, an increase compared to 2019, when e-commerce was responsible for 1.53 percent of Ecuador's GDP.

The pie chart showcases the distribution of app/software spending by store category in Ecuador, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $209.16K units representing 19.18% of the overall spending. Following closely behind is Sports with a spend of $26.69K units, comprising 2.45% of the total. Home & Garden also contributes significantly with a spend of $25.28K units, accounting for 2.32% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

In Ecuador, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 6.47K stores, accounting for 58.10% of the total store count in the region. This is closely followed by Shopify, which supports 2.24K stores, representing 20.13% of the region's total. Custom Cart makes a significant contribution with 891 stores, or 8.00% of the total. The chart underscores the diversity and preferences of store owners in Ecuador regarding their choice of platform.

Ecuador E-Commerce Transactions: Volume: Food & Drink: Groceries data was reported at 1.000 Unit in 02 Dec 2024. This stayed constant from the previous number of 1.000 Unit for 18 Sep 2024. Ecuador E-Commerce Transactions: Volume: Food & Drink: Groceries data is updated daily, averaging 1.000 Unit from Jan 2019 (Median) to 02 Dec 2024, with 640 observations. The data reached an all-time high of 34.000 Unit in 13 Dec 2021 and a record low of 1.000 Unit in 02 Dec 2024. Ecuador E-Commerce Transactions: Volume: Food & Drink: Groceries data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Ecuador – Table EC.GI.EC: E-Commerce Transactions: by Category.

Ecuador E-Commerce Transactions: Volume: Home & Garden: Home & Garden data was reported at 1.000 Unit in 30 Sep 2024. This stayed constant from the previous number of 1.000 Unit for 04 Aug 2024. Ecuador E-Commerce Transactions: Volume: Home & Garden: Home & Garden data is updated daily, averaging 1.000 Unit from Jan 2019 (Median) to 30 Sep 2024, with 690 observations. The data reached an all-time high of 9.000 Unit in 04 Mar 2022 and a record low of 1.000 Unit in 30 Sep 2024. Ecuador E-Commerce Transactions: Volume: Home & Garden: Home & Garden data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Ecuador – Table EC.GI.EC: E-Commerce Transactions: by Category.

Ecuador E-Commerce Transactions: Value: Food & Drink: Beverages data was reported at 107.475 USD in 14 Nov 2023. This records an increase from the previous number of 103.549 USD for 13 Nov 2023. Ecuador E-Commerce Transactions: Value: Food & Drink: Beverages data is updated daily, averaging 170.179 USD from Feb 2019 (Median) to 14 Nov 2023, with 42 observations. The data reached an all-time high of 6,495.715 USD in 15 Oct 2023 and a record low of 18.460 USD in 05 Oct 2022. Ecuador E-Commerce Transactions: Value: Food & Drink: Beverages data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Ecuador – Table EC.GI.EC: E-Commerce Transactions: by Category.

This chart provides a detailed overview of the number of Ecuador online retailers by Monthly Product Sold. Most Ecuador stores' Monthly Product Sold are Less than 100, there are 6.66K stores, which is 75.73% of total. In second place, 1.58K stores' Monthly Product Sold are 100 to 1K, which is 17.97% of total. Meanwhile, 298 stores' Monthly Product Sold are 1K to 10K, which is 3.39% of total. This breakdown reveals insights into Ecuador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of Ecuador online retailers by Monthly Visitors. Most Ecuador stores' Monthly Visitors are Less than 100, there are 4.1K stores, which is 66.12% of total. In second place, 1.24K stores' Monthly Visitors are 100 to 1K, which is 20.05% of total. Meanwhile, 657 stores' Monthly Visitors are 1K to 10K, which is 10.60% of total. This breakdown reveals insights into Ecuador stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Ecuador. Custom Cart shows a significant lead, with total sales amounting to $56.55B, which constitutes 99.37% of the region's total sales on platforms. WooCommerce reports sales of $230.53M, accounting for 0.41% of the total platform sales in Ecuador. SAP Commerce Cloud also holds a notable share, with its sales reaching $74.43M, representing 0.13% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Ecuador, highlighting which platforms are driving the most sales.

Ecuador E-Commerce Transactions: Value: Business & Consumer Services: Business Services data was reported at 36.127 USD in 24 Feb 2025. This records a decrease from the previous number of 95.532 USD for 23 Feb 2025. Ecuador E-Commerce Transactions: Value: Business & Consumer Services: Business Services data is updated daily, averaging 1,141.064 USD from Jan 2019 (Median) to 24 Feb 2025, with 189 observations. The data reached an all-time high of 31,860.812 USD in 16 May 2024 and a record low of 5.010 USD in 20 Oct 2024. Ecuador E-Commerce Transactions: Value: Business & Consumer Services: Business Services data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Ecuador – Table EC.GI.EC: E-Commerce Transactions: by Category.

This chart offers an insightful look at the store count by category in Ecuador. Leading the way is Apparel, with 231 stores, which is 17.95% of the total stores in the region. Next is Home & Garden, contributing 140 stores, or 10.88% of the region's total. Food & Drink also has a notable presence, with 137 stores, making up 10.64% of the store count in Ecuador. This breakdown provides a clear picture of the diverse retail landscape in Ecuador, showcasing the variety and scale of stores across different categories.

The Nutrition eCommerce market in Ecuador is predicted to reach US$18.4m revenue by 2025, reflecting an estimated growth rate of 11% compared to 2024.

In Ecuador, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $74.43M, which is 0.13% of the region's total sales in this sector. Jobs & Education follows with robust sales figures, achieving $42.71M in sales and comprising 0.08% of the region's total. Food & Drink contributes a considerable amount to the regional market, with sales of $23.60M, accounting for 0.04% of the total sales in Ecuador. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The Gardening Accessories eCommerce market in Ecuador is predicted to reach US$15.6m revenue by 2025, reflecting an estimated growth rate of 9% compared to 2024.

Ecuador E-Commerce Transactions: Volume: Vehicles: Vehicles data was reported at 1.000 Unit in 27 Jan 2025. This stayed constant from the previous number of 1.000 Unit for 09 Sep 2024. Ecuador E-Commerce Transactions: Volume: Vehicles: Vehicles data is updated daily, averaging 2.000 Unit from Dec 2018 (Median) to 27 Jan 2025, with 719 observations. The data reached an all-time high of 8.000 Unit in 27 Nov 2020 and a record low of 1.000 Unit in 27 Jan 2025. Ecuador E-Commerce Transactions: Volume: Vehicles: Vehicles data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Ecuador – Table EC.GI.EC: E-Commerce Transactions: by Category.

Ecuador E-Commerce Transactions: Volume: Sports: Soccer data was reported at 1.000 Unit in 13 Aug 2024. This stayed constant from the previous number of 1.000 Unit for 08 Aug 2024. Ecuador E-Commerce Transactions: Volume: Sports: Soccer data is updated daily, averaging 1.000 Unit from Jan 2019 (Median) to 13 Aug 2024, with 794 observations. The data reached an all-time high of 12.000 Unit in 23 Jul 2019 and a record low of 1.000 Unit in 13 Aug 2024. Ecuador E-Commerce Transactions: Volume: Sports: Soccer data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Ecuador – Table EC.GI.EC: E-Commerce Transactions: by Category.