The revenue in the e-commerce market in Europe was forecast to continuously increase between 2025 and 2029 by in total 253.4 billion U.S. dollars (+35.8 percent). After the seventh consecutive increasing year, the revenue is estimated to reach 961.27 billion U.S. dollars and therefore a new peak in 2029. Find more information concerning the United States and Portugal.The Statista Market Insights cover a broad range of additional markets.

The number of users in the e-commerce market in Italy was forecast to continuously increase between 2025 and 2029 by in total 4.3 million users (+20.63 percent). After the ninth consecutive increasing year, the number of users is estimated to reach 25.18 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and user penetration.The Statista Market Insights cover a broad range of additional markets.

E-commerce companies sell various goods and associated services through online portals, either on websites, mobile apps or integrated into social media platforms. Internet access across Europe continues to accelerate, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2025, e-commerce revenue is slated to climb at a compound annual rate of 4% to reach €352.5 billion. E-tailers benefit from lower overhead costs than bricks-and-mortar stores, enabling them to offer highly competitive prices and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like buy now, pay later and fast, flexible delivery options have contributed to strong industry growth. However, the industry hasn’t been immune to recent cos-of-living pressures; sky-high inflation across much of Europe severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation outweighs the drop in volume sales, contributing to forecast revenue growth of 3.9% in 2025. Looking forwards, rising internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 6.3% over the five years through 2030 to reach €478.9 billion. E-tailers will continue to adapt their business practices and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. Still, online retailers must innovate to compete with rival Asian companies like Temu as these competitors increasingly penetrate European markets. The integration of Gen AI and data analytics will transform business operations, making them more efficient and helping to lower wage costs, supporting profitability.

The penetration rate in the e-commerce market in Portugal was forecast to continuously increase between 2025 and 2029 by in total four percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach 39.34 percent and therefore a new peak in 2029. Notably, the penetration rate of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the number of users and revenue. The Statista Market Insights cover a broad range of additional markets.

The revenue in the e-commerce market in Portugal was forecast to continuously increase between 2025 and 2029 by in total 2.2 billion U.S. dollars (+40.89 percent). After the seventh consecutive increasing year, the revenue is estimated to reach 7.58 billion U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the user penetration and average revenue per user (ARPU). The Statista Market Insights cover a broad range of additional markets.

The Europe e-commerce market size was valued at USD 3.96 Trillion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.46 Trillion by 2033, exhibiting a CAGR of 8.30% from 2025-2033. The market is witnessing robust growth, driven by rising internet penetration, smartphone adoption, and demand for convenience. Advancements in secure payment options, cross-border trade, and logistics efficiency are boosting adoption. Sustainability practices and innovative technologies like AI and AR are enhancing customer experiences, positioning e-commerce as a key retail channel.

IMARC Group provides an analysis of the key trends in each segment of the Europe e-commerce market, along with forecasts at the regional and country levels from 2025-2033. The market has been categorized based on type and transaction.

In 2024, European companies generated part of their revenue through e-commerce sales. The country with the largest e-commerce revenue in 2024 was Denmark with ** percent. Followed by Belgium (** percent), Sweden (** percent), and Czechia (** percent).

An e-commerce and internet access dashboard bringing together information from various sources including the e-commerce survey of businesses and internet access usage statistics from households and individuals.

Source agency: Office for National Statistics

Designation: Supporting material

Language: English

Alternative title: Ecommerce dashboard

The number of people participating in e-commerce has increased significantly over the years. In 2019, before the coronavirus pandemic, the figure stood at an estimated *** million, which has now risen to approximately *** million in 2024. According to Digital Market Insights, forecasts suggest that the number of e-commerce users in Europe will reach *** million by 2029.

The Europe E-Commerce Apparel Market Report is Segmented by Product Type (Formal Wear, Casual Wear, Sportswear, Nightwear, and More), End User (Men and More), Fabric Material (Cotton and More), Category (Mass and Premium), Platform Type (Third Party Retailer and Company's Own Website), and Geography (Germany, United Kingdom, France, Italy, Spain, Russia, and More). The Market Forecasts are Provided in Terms of Value (USD).

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The e-commerce technology market share is expected to increase by USD 10.57 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 19.07%.

This e-commerce technology market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers e-commerce technology market segmentation by application (B2C and B2B) and geography (North America, APAC, Europe, South America, and MEA). The e-commerce technology market report also offers information on several market vendors, including Adobe Inc., BigCommerce Holdings Inc., commercetools GmbH, HCL Technologies Ltd., Open Text Corp., Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., SAP SE, and Shopify Inc. among others.

What will the E-Commerce Technology Market Size be During the Forecast Period?

Download Report Sample to Unlock the e-Commerce Technology Market Size for the Forecast Period and Other Important Statistics

E-Commerce Technology Market: Key Drivers, Trends, and Challenges

The increasing e-commerce sales are notably driving the e-commerce technology market growth, although factors such as growing concerns over data privacy and security may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the e-commerce technology industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key E-Commerce Technology Market Driver

One of the key factors driving the e-commerce technology market is increasing e-commerce sales. The e-commerce industry is progressing quickly, owing to various factors, such as the growing tech-savvy population, increasing Internet penetration, and the rising use of smartphones. The demand for globally manufactured products is also fueling growth by generating cross-border e-commerce sales. Furthermore, the presence of various multiple payment options, such as credit and debit cards, Internet banking, electronic wallets, and cash-on-delivery (COD), has led to a paradigm shift in the purchasing patterns of people from brick-and-mortar stores to online shopping. Also, e-commerce platforms not only enable consumers to buy goods easily as they do not have the physical barriers involved in offline stores but also help them in making better and more informed decisions, as consumers can view multiple user reviews on the website before purchasing a product. The growth of the e-commerce sector directly impacts the e-commerce technology market. All these factors have increased the demand for e-commerce software and services from end-users. Hence, the growth of the e-commerce industry will boost the growth of the global e-commerce technology market during the forecast period.

Key E-Commerce Technology Market Trend

The rising focus on developing headless CMS is another factor supporting the e-commerce technology market growth in the forecast period. The increasing number of touchpoints for customers, such as IoT devices, smartphones, and progressive web apps, is making it difficult for legacy e-commerce websites to manage demand from customers. Even though most retailers have not embraced the IoT, more customers are exploring new product information through devices, such as IoT-enabled speakers, smart voice assistance, and in-store interfaces. To resolve this issue and provide a more effective user experience, vendors are offering a headless e-commerce architecture. Headless e-commerce architecture is a back-end-only content management system (CMS). Furthermore, vendors are offering headless CMS solutions to simplify e-commerce applications and provide flexible software packaging for their clients. For instance, Magento, a subsidiary of Adobe Inc., offers GraphQL, a flexible and performant application programming interface (API), which allows users to build custom front ends, including headless storefronts, advanced web applications (PWA), and mobile apps. Such developments are expected to provide high growth opportunities for market vendors during the forecast period.

Key E-Commerce Technology Market Challenge

Growing concerns over data privacy and security will be a major challenge for the e-commerce technology market during the forecast period. Data privacy and security risks are the major barriers to the adoption of e-commerce technology. Hackers are constantly trying to search for vulnerabilities and loopholes in e-commerce infrastructure. Although e-commerce players, vendors, and end-user organizations try to adopt proactive prevention plans to counter security breaches within their systems, the rise in the number of e-commerce website hacking and ransomware attacks has resulted in financial and data loss for companies. In addition, public c

European Union - Share of enterprises' turnover on e-commerce: Small enterprises (10-49 persons employed), without financial sector was 17.60% in December of 2022, according to the EUROSTAT. Trading Economics provides the current actual value, an historical data chart and related indicators for European Union - Share of enterprises' turnover on e-commerce: Small enterprises (10-49 persons employed), without financial sector - last updated from the EUROSTAT on August of 2025. Historically, European Union - Share of enterprises' turnover on e-commerce: Small enterprises (10-49 persons employed), without financial sector reached a record high of 19.80% in December of 2021 and a record low of 5.00% in December of 2010.

Success.ai’s European Retail Dataset helps you reach retail leaders, digital managers, and operations executives across brick-and-mortar and e-commerce businesses. Whether you're a SaaS platform targeting POS integrations, or a B2B seller focused on the retail sector, this dataset provides clean, structured, and GDPR-compliant intelligence.

Covering all major EU economies, this dataset combines company data, executive contacts, and business insights for targeting buyers and partners in the retail space.

Why Use Success.ai for Retail Industry Data?
- E-Commerce + Physical Retail Coverage: Includes online-first and hybrid retailers.
- Decision-Maker Accuracy: Emails and phone numbers for senior retail staff.
- Multi-Store Chains & SMEs: Filter by size, format, and store count.
- LinkedIn URLs & Firmographics: Rich B2B profile data ready to enrich CRMs.

Data Points Include:
- Company name, HQ, industry tags
- Company size & number of stores
- Retail category (e.g., fashion, electronics, grocery)
- Contact info (email, phone, LinkedIn)
- Key decision-makers: Head of Retail, E-commerce Director, Ops Manager
- Website and digital presence

Use Cases:
- Retail Tech Sales & POS Integration
- Marketing to Retail Decision-Makers
- Supply Chain & Logistics Targeting
- Partnership Development
- Retail Market Mapping in Europe

Industries Served:
- Fashion & Apparel
- Electronics & Appliances
- Grocery & Food Chains
- Home Goods
- Marketplace Platforms

Why Success.ai?
- Best Price Guarantee: Retail targeting data without inflated costs.
- Custom Filters: Focus by country, sub-sector, or size.
- GDPR-Compliant: Verified data collection and consent.
- Expert Curation Available: Get tailored lists by request.

CE Vision is the premier alternative data set tracking credit & debit consumer spend in Europe. Clients use CE Vision global retail & ecommerce sales data for market research and competitive intelligence analysis public & private company growth and macro trends by country.

The global ecommerce tools market is experiencing robust growth, driven by the escalating adoption of e-commerce by both SMEs and large enterprises. The increasing preference for cloud-based solutions over on-premise systems, coupled with the expanding need for advanced marketing automation and customer relationship management (CRM) tools, significantly fuels market expansion. The market's segmentation reflects this trend, with cloud-based solutions capturing a larger share due to their scalability, cost-effectiveness, and ease of implementation. Key players like Shopify, Salesforce Commerce Cloud, and Magento contribute to the market's competitive landscape, offering a wide range of functionalities encompassing inventory management, order processing, marketing automation, and customer service tools. The market's geographical distribution showcases strong growth in North America and Asia-Pacific regions, fueled by the burgeoning e-commerce sector in these areas and high internet penetration rates. However, challenges remain, including the need for robust cybersecurity measures, data privacy concerns, and the integration complexities of various e-commerce tools within existing business systems. Future growth will be influenced by advancements in artificial intelligence (AI), machine learning (ML), and the integration of omnichannel strategies to provide seamless customer experiences across multiple touchpoints. Despite some regional variations, the market is projected to maintain a healthy Compound Annual Growth Rate (CAGR) throughout the forecast period (2025-2033). This consistent growth is attributed to factors such as increasing digitalization, rising consumer spending online, and the continuous innovation within the e-commerce ecosystem. The competitive landscape remains dynamic, with both established players and emerging startups vying for market share through product innovation and strategic partnerships. The continued focus on enhancing customer experiences, improving supply chain efficiency, and leveraging data analytics for better decision-making will be critical for companies aiming to succeed in this rapidly evolving market. The market is expected to witness consolidation in the coming years, with larger players acquiring smaller companies to enhance their product portfolios and market reach. Furthermore, the integration of new technologies like augmented reality (AR) and virtual reality (VR) into e-commerce tools will offer new growth avenues.

Percentage of enterprises' turnover from e-commerce sales in the year prior to the survey. Data refer to enterprises with at least 10 employees and self-employed persons in all activities in the business economy (except agriculture, forestry and fishing, and mining and quarrying, financial sector).

From the selected European countries, the United Kingdom is expected to lead on e-commerce revenue in 2025. During that year, e-commerce in the United Kingdom was estimated to generate approximately *** billion U.S. dollars in revenue. Germany ranked second in Europe, with over 100 billion dollars in online sales revenue projected for 2025. France and Italy follow with over ** billion U.S. dollars each in estimated revenue.

According to Cognitive Market Research, the global e-commerce software market size will be USD 7351.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 16.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 2940.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 2205.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1690.85 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 367.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 147.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031.
The end-to-end platform category is the fastest growing segment of the e-commerce software industry

Market Dynamics of E-commerce Software Market

Key Drivers for E-commerce Software Market

Advancements in Cloud Computing and Saas Solutions Propel Market Growth

Advancements in cloud computing and SaaS (Software as a Service) solutions are significantly propelling the growth of the e-commerce software market. These technologies enable businesses to offer scalable, flexible, and cost-effective solutions that meet the diverse needs of online retailers. Cloud-based platforms provide businesses with the ability to manage large volumes of data, enhance security, and ensure system reliability without heavy upfront investments. SaaS solutions allow for easier software deployment, faster updates, and the ability to integrate with other business systems seamlessly. As a result, e-commerce companies can improve operational efficiency, reduce costs, and offer better customer experiences, which drives continued demand and market expansion. For instance, Relevant Industrial announced the launch of its state-of-the-art e-commerce platform in July 2024, designed to transform the industrial purchasing experience. The platform provided customers with a seamless, efficient, and user-friendly way to purchase industrial equipment and custom-engineered solutions.

Rising Preference For Subscription-Based E-Commerce Models Drives Market Growth

The rising preference for subscription-based e-commerce models is significantly driving the growth of the e-commerce software market. Consumers increasingly favour subscription services for their convenience, personalized experiences, and cost savings. This shift is prompting businesses to adopt advanced e-commerce platforms that can efficiently manage recurring billing, subscriptions, and customer data. Software solutions are evolving to integrate subscription management features, automate renewals, and offer flexible pricing models. As subscription-based models gain popularity across various industries, including media, fitness, and retail, the demand for specialized e-commerce software continues to rise. This trend is expected to accelerate further the growth of the global e-commerce software market in the coming years.

Restraint Factor for the E-commerce Software Market

Difficulty in Maintaining Cybersecurity and Preventing Data Breaches Hampers Market Growth

Difficulty in maintaining cybersecurity and preventing data breaches significantly hampers the growth of the e-commerce software market. As online transactions and customer data become increasingly vulnerable to cyber threats, businesses face rising concerns over data protection, security breaches, and compliance with privacy regulations. The financial and reputational costs associated with data breaches often discourage new businesses from adopting e-commerce platforms, especially in regions where cybersecurity infrastructure is weak. Additionally, the constant evolution of cyber threats necessitates ongoing investment in advanced security measures, which can be a barrier for small and medium-sized enterprises. These challenges impede the widespread acceptance of e-commerce software and slow market expansion.

High Co...

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Retail E-Commerce Software Market 2024-2028 :

The Retail E-Commerce Software Market size is forecast to increase by USD 4.17 billion, at a CAGR of 11.22% between 2023 and 2028. The growth rate of the market depends on several factors, including the rise in international retailing, the advent of omnichannel retailing, and the growth of the e-commerce industry. Retail e-commerce software refers to a specialized application or platform designed to facilitate and optimize online transactions for retail businesses. It enables merchants to create and manage digital storefronts, process customer orders, manage inventory, and securely handle payments. This software typically includes features such as product catalog management, online shopping cart functionality, secure payment gateways, order fulfillment and tracking, and customer relationship management tools. With its user-friendly interface and robust functionality, retail e-commerce software allows businesses to establish and grow their online presence, reach a wider customer base, enhance customer experience, and ultimately drive sales in the digital marketplace.

The report offers extensive research analysis on the market, with a categorization based on Application, including apparel and accessories, grocery, footwear, personal and beauty care, and others. It further segments the market by Product, encompassing cloud-based and on-premises. Additionally, the report provides Region segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Overview

Market Growth Analysis Driver

One of the key factors driving the market growth is the rise in international retailing. International retailing comprises the cross-border transfer of retail technology, management skills, and buying functions. In addition, with the availability of new market opportunities and increasing globalization, the global market is witnessing intense competition among international retailers that are setting up new outlets in emerging markets including the developing countries of APAC.

Moreover, the rising penetration of the Internet has increased e-commerce and trade opportunities for international retailers. In addition, global grocery retailers and international fashion brands enable the sales and purchase of their goods and services across international borders to expand their businesses. This trend is particularly evident in the Qatar e-commerce market, where the adoption of online shopping platforms has surged, offering consumers access to a wide range of products from global brands. Furthermore, international retailing in Qatar supports economic growth through increased tax revenues generated from import and export activities. As a result, these factors collectively drive growth in the Qatar e-commerce market during the forecast period, fostering a competitive retail environment and enhancing consumer choice and convenience.

Market Growth and Trends

A key factor shaping the market growth is the evolving role of social media in e-commerce. The number of social shoppers is increasing at a significant rate. In addition, since Facebook and Instagram Checkout included the Buy option, social media has been a major factor in the expansion of the e-commerce sector. Therefore, this is a great opportunity for brands to focus on improving their position on social media, which is a great platform for brands to be discovered.

Moreover, as consumers are spending more time on various social media platforms, e-commerce companies can benefit from the assistance of Instagram influencers to boost their chances of being found by their intended audience. In addition, companies may effortlessly connect their online storefronts with social media websites through retail e-commerce software systems like Shopify, enabling customers to make purchases from them directly through these channels. Hence, such factors are driving the market growth during the forecast period.

Market Restrain

Threats from open-source software are one of the key challenges hindering the market growth. The availability of open-source retail e-commerce software can negatively impact the market. In addition, this type of software is becoming popular in developing economies, such as India and China, as it can be downloaded and run on all platforms.

Moreover, cloud-based retail e-commerce software is more affordable than on-premises. In addition, the use of open-source retail e-commerce software involves low upfront costs for enterprises and provides them with high flexibility. Therefore, small-sized and individual retailers prefer using

The revenue in the fashion e-commerce market in Europe was modeled to be ************** U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Fashion.