As of January 2022, e-commerce accounted for *** percent of the United Kingdom's gross domestic product. Of the Western and Central European countries included in the study, Denmark and Greece followed, with *** and *** percent of their GDP, respectively.
The share of e-commerce in Turkey's gross domestic product (GDP) increased year-over-year from 2019 to*2023. However, in 2024, it declined slightly to *** percent compared to the previous year.
In 2023, the largest GDP contribution of the e-commerce sector among the Gulf Cooperation Council countries was estimated in the United Arab Emirates at *** percent. In the same year, the lowest GDP contribution of the e-commerce sector was estimated in Oman at *** percent.
In 2021, e-commerce was responsible for approximately *** percent of Colombia's GDP, an increase compared to the previous year when it accounted for *** percent of the country's gross domestic product.
Estonia had the highest percentage of GDP represented by e-commerce sales in the CEE region. Nearly *** percent of the country's GDP was comprised of e-commerce. Czechia and Poland followed it.
As online shopping is becoming more common among Malaysian consumers, the e-commerce market also has a larger impact on the country’s economy. In 2023, e-commerce contributed ****** billion Malaysian ringgit to the gross domestic product (GDP), an increase of around **** billion Malaysian ringgit compared to the previous year. The era of e-commerce A 2023 survey showed that around ** percent of Malaysian respondents would make online purchases at least once a month, while ** percent claimed they shopped online once a week. E-commerce has gained traction in Malaysia, especially in the aftermath of COVID-19 and the Movement Control Order (MCO), during which most businesses and physical stores were closed. Since then, the e-commerce market value in Malaysia has increased by around ** billion Malaysian ringgit. Which platform leads the Malaysian market? In 2024, Shopee dominated the share of traffic of e-commerce platforms in Malaysia, with a ** percent share. The platform was first launched in 2015, by Singaporean e-commerce giant, Sea Limited. Nine years later, Shopee became the leading e-commerce player in the Southeast Asian market. In 2023, the Shopee app was downloaded more than *** million times in Malaysia.
In 2020, business-to-consumer (B2C) e-commerce accounted for 5.19 percent of the gross domestic product in Western European countries. According to projections, the value is forecast to increase to 5.48 percent of GDP in 2021.
The unstoppable growth of e-commerce
The share of e-commerce users is increasing at an extraordinary rate across Western Europe. Around 70 percent of the consumers in countries like Denmark, Germany, and the Netherlands have made an online purchase in 2019. Provided that, the e-commerce share of revenue in enterprises' overall revenue has increased like never before. About 20 percent of revenue in the European Union comes with e-commerce alone.
Numbers speak for themselves
Higher usage rates and growing businesses' profits are confirmed by general figures about the market value. The European e-commerce market has marked the highest revenue in 2021, accounting for 465.4 billion U.S. dollars. The revenue is expected to grow to 569.2 billion U.S dollars by 2025.
In January 2022, e-commerce spending in Peru made up approximately *** percent of the country's gross domestic product. Of the Latin American countries included in the study, Chile and Colombia followed, with online sales accounting for *** percent and *** percent, respectively, of their GDP.
In 2023, the gross value added of the e-commerce industry to the gross domestic products (GDP) was at **** percent, a slight increase from **** percent the year before. The share of e-commerce to the Malaysian GDP has been steadily increasing since 2015.
The percentage of gross domestic product attributed to e-commerce in France has risen steadily in recent years, from **** percent of the European country's total GDP in 2017 to an estimated **** percent in 2021.
Between 2017 and *****, the e-GDP in Italy slightly increased. Over the considered years, the online gross domestic product went from **** percent to **** percent of the country's GDP. In 2021, e-commerce sales might account for **** percent of the country's gross domestic product.
The revenue in the e-commerce market in the United States was modeled to amount to 1.18 trillion U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by 754.29 billion U.S. dollars since 2017. Between 2024 and 2029, the revenue will rise by 655.91 billion U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.
Ecommerce made up about **** percent of India's GDP in 2017. This was estimated to reach *** percent in 2018. By being the second largest online market in the world after China, the country's rapid growth in the digital sphere, specifically following demonetization in ************* and the rise of the mobile payments market facilitates the opportunity for growth in the years to follow.
Estonia had the largest share of e-commerce in its gross domestic product (GDP) among the Baltic countries, at *** percent as of 2022. It was followed by Lithuania whose e-commerce spending accounted to nearly three percent of its GDP.
This statistic gives information on B2C e-commerce sales as percentage of the gross domestic product in Japan from 2009 to 2018. In 2013, B2C e-commerce accounted for 1.01 percent of the GDP in Japan.
In 2024, the cross-border export e-commerce market took up approximately *** percent of China's total GDP, up from *** percent in the previous year. Cross-border e-commerce has become increasingly important in China's export industry.
In Belgium, the percentage of gross domestic product attributed to e-commerce has been growing slowly in the last few years. From **** percent in 2017, estimates suggest that this figure barely exceeded *** percent in 2021.
In 2020, e-commerce sales in Ecuador accounted for approximately *** percent of the country's gross domestic product, an increase compared to 2019, when e-commerce was responsible for **** percent of Ecuador's GDP.
Forecasts show that e-commerce spending in Taiwan was projected to make up around *** percent of the total gross domestic product in 2022. The share of e-commerce in Taiwan's GDP was expected to witness a substantial increase in the coming years and reach *** percent by 2026.
E-commerce share in the gross domestic product (GDP) of Russia peaked at *** percent in 2023. The figure increased by *** percentage points from the previous year.
As of January 2022, e-commerce accounted for *** percent of the United Kingdom's gross domestic product. Of the Western and Central European countries included in the study, Denmark and Greece followed, with *** and *** percent of their GDP, respectively.