In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales from Q4 1999 to Q4 2024 about e-commerce, retail trade, percent, sales, retail, and USA.

The revenue in the e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 657.8 billion U.S. dollars (+53.79 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.9 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

Graph and download economic data for E-Commerce Retail Sales (ECOMNSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, sales, retail, and USA.

Owing to the increasing internet user base and favorable market conditions, India has a lot of potential in the e-commerce industry. Growing at an exponential rate, the market value of the e-commerce industry in India was 123 billion U.S dollars in 2024. This number was estimated to reach 300 billion U.S. dollars by 2030.

E-commerce platforms

The competition in the e-commerce business in India is fierce. The market is filled with many local and foreign companies trying to hold the maximum market share. Flipkart and Amazon were the leading ecommerce retailers in the country. Moreover, electronics and apparel are the most popular shopping categories among Indian consumers.

Growing trend of e-commerce

Increasing growth in the e-commerce industry is attributed to a number of reasons. Digitizing the economy and provision of affordable internet are a few of many reasons that boosted the growth of digital sales in India. In 2024, the e-commerce sales across India were estimated to increase by over 19 percent. Consequently, the revenue-generating potential has also increased. The average retail e-commerce revenue collected per user was more than 85 U.S dollars.

As of June 2022, Amazon accounted for 37.8 percent of the U.S. e-commerce market, making it the country’s leading online retailer by a considerable margin. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.3 percent market share, followed in third place by Apple, with 3.9 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027.

Fashion fever

The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent).

Shopping hotspots

Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

The Report Covers E Commerce Companies in India and the Market is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-Commerce.

Germany - Share of enterprises' turnover on e-commerce: Medium enterprises (50-249 persons employed), without financial sector was 17.30% in December of 2022, according to the EUROSTAT. Trading Economics provides the current actual value, an historical data chart and related indicators for Germany - Share of enterprises' turnover on e-commerce: Medium enterprises (50-249 persons employed), without financial sector - last updated from the EUROSTAT on March of 2025. Historically, Germany - Share of enterprises' turnover on e-commerce: Medium enterprises (50-249 persons employed), without financial sector reached a record high of 20.70% in December of 2017 and a record low of 12.00% in December of 2010.

Euro Area - Share of enterprises' turnover on e-commerce: SMEs (10-249 persons employed), without financial sector was 17.10% in December of 2022, according to the EUROSTAT. Trading Economics provides the current actual value, an historical data chart and related indicators for Euro Area - Share of enterprises' turnover on e-commerce: SMEs (10-249 persons employed), without financial sector - last updated from the EUROSTAT on February of 2025. Historically, Euro Area - Share of enterprises' turnover on e-commerce: SMEs (10-249 persons employed), without financial sector reached a record high of 19.60% in December of 2020 and a record low of 8.00% in December of 2010.

Hungary - Share of enterprises' turnover on e-commerce: Large enterprises (250 persons employed or more), without financial sector was 19.50% in December of 2022, according to the EUROSTAT. Trading Economics provides the current actual value, an historical data chart and related indicators for Hungary - Share of enterprises' turnover on e-commerce: Large enterprises (250 persons employed or more), without financial sector - last updated from the EUROSTAT on March of 2025. Historically, Hungary - Share of enterprises' turnover on e-commerce: Large enterprises (250 persons employed or more), without financial sector reached a record high of 25.00% in December of 2010 and a record low of 15.50% in December of 2013.

The graph presents the e-commerce market revenue in China in 2017, and provides a forecast until 2025. E-commerce revenue in China is expected to grow to 1.553,3 billion U.S. dollars in 2025. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide. The forecast is adjusted for the expected impact of COVID-19.

Croatia - Share of enterprises' turnover on e-commerce: Small enterprises (10-49 persons employed), without financial sector was 16.50% in December of 2022, according to the EUROSTAT. Trading Economics provides the current actual value, an historical data chart and related indicators for Croatia - Share of enterprises' turnover on e-commerce: Small enterprises (10-49 persons employed), without financial sector - last updated from the EUROSTAT on March of 2025. Historically, Croatia - Share of enterprises' turnover on e-commerce: Small enterprises (10-49 persons employed), without financial sector reached a record high of 16.50% in December of 2022 and a record low of 9.00% in December of 2010.

In 2024, Walmart U.S. had eCommerce sales amounting to 65.4 billion U.S. dollars, an increase of about 22 percent in comparison to 2023's figure. WalmartWalmart was founded in 1962 by Sam Walton when he and his brother James “Bud” Walton opened the first Wal-Mart Discount City in Rogers, Arkansas. Since then, Walmart has grown to become the largest publicly-owned retail company in the world. In the United States, the company includes Walmart discount stores, supercenters, neighborhood markets, and Sam’s Club warehouse membership clubs. The company also has many international operations, operating through three distinct business segments: Walmart U.S., Walmart International, and Sam’s Club. Walmart’s strongest segment, in terms of revenue, is Walmart U.S., which operates retail stores in all 50 states in the United States, and Puerto Rico and as of 2023 counted 4,717 locations Brand and e-commerce According to a survey conducted by Statista in 2023, 93 percent of consumers were familiar with the Walmart brand and 65 percent appeared to use it for their grocery purchases. The company also operates a successful e-commerce site, which is particularly popular at the start of the holiday season and which in December 2023, reached close to 497 million visits.

Austria - Share of enterprises' turnover on e-commerce: Medium enterprises (50-249 persons employed), without financial sector was 15.10% in December of 2022, according to the EUROSTAT. Trading Economics provides the current actual value, an historical data chart and related indicators for Austria - Share of enterprises' turnover on e-commerce: Medium enterprises (50-249 persons employed), without financial sector - last updated from the EUROSTAT on March of 2025. Historically, Austria - Share of enterprises' turnover on e-commerce: Medium enterprises (50-249 persons employed), without financial sector reached a record high of 16.70% in December of 2021 and a record low of 11.00% in December of 2010.

Graph and download economic data for E-Commerce Revenue for Other Services (except Public Administration), All Establishments, Employer Firms (DISCONTINUED) (ECREF81ALLEST) from 2004 to 2015 about e-commerce, administrative, public, employer firms, revenue, establishments, services, and USA.

The Klarna Product Page Dataset is a dataset of publicly available pages corresponding to products sold online on various e-commerce websites. The dataset contains offline snapshots of 51,701 product pages collected from 8,175 distinct merchants across 8 different markets (US, GB, SE, NL, FI, NO, DE, AT) between 2018 and 2019. On each page, analysts labelled 5 elements of interest: the price of the product, its image, its name and the add-to-cart and go-to-cart buttons (if found). These labels are present in the HTML code as an attribute called klarna-ai-label taking one of the values: Price, Name, Main picture, Add to cart and Cart.

The snapshots are available in 3 formats: as MHTML files (~24GB), as WebTraversalLibrary (WTL) snapshots (~7.4GB), and as screeshots (~8.9GB). The MHTML format is less lossy, a browser can render these pages though any Javascript on the page is lost. The WTL snapshots are produced by loading the MHTML pages into a chromium-based browser. To keep the WTL dataset compact, the screenshots of the rendered MTHML are provided separately; here we provide the HTML of the rendered DOM tree and additional page and element metadata with rendering information (bounding boxes of elements, font sizes etc.). The folder structure of the screenshot dataset is identical to the one the WTL dataset and can be used to complete the WTL snapshots with image information. For convenience, the datasets are provided with a train/test split in which no merchants in the test set are present in the training set.

For more information about the contents of the datasets (statistics etc.) please refer to the following TMLR paper.

GitHub Repository

The code needed to re-run the experiments in the publication accompanying the dataset can be accessed here.

Citing

If you found this dataset useful in your research, please cite the paper as follows:

@article{hotti2024the,
title={The Klarna Product Page Dataset: Web Element Nomination with Graph Neural Networks and Large Language Models},
author={Alexandra Hotti and Riccardo Sven Risuleo and Stefan Magureanu and Aref Moradi and Jens Lagergren},
journal={Transactions on Machine Learning Research},
issn={2835-8856},
year={2024},
url={https://openreview.net/forum?id=zz6FesdDbB},
note={}
}

Romania - Share of enterprises' turnover on e-commerce: Large enterprises (250 persons employed or more), without financial sector was 10.90% in December of 2022, according to the EUROSTAT. Trading Economics provides the current actual value, an historical data chart and related indicators for Romania - Share of enterprises' turnover on e-commerce: Large enterprises (250 persons employed or more), without financial sector - last updated from the EUROSTAT on February of 2025. Historically, Romania - Share of enterprises' turnover on e-commerce: Large enterprises (250 persons employed or more), without financial sector reached a record high of 12.40% in December of 2020 and a record low of 2.90% in December of 2011.

[198+ Pages Report] Global graph database market size & share estimated to be worth USD 5.2 Billion in the year 2026, growing at a CAGR value of 21.7% during the forecast period of 2021-2026.

E-Commerce Penetration in Food Retail: The penetration of e-commerce platforms into food retail has surged in the APAC region, driven by platforms like Alibaba in China and Flipkart in India. In 2023, the e-commerce market in the Asia-Pacific (APAC) region was estimated USD 3.78 trillion with food retail being one of important segment in the market, highlighting the significant shift in consumer purchasing habits. The convenience of online shopping, coupled with rapid delivery systems, has boosted the availability of a wide range of food products.