The Report Covers Indonesia's E-Commerce Market Size and is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others (Toys, DIY, Media, and Others)) and B2B ECommerce. The Market Sizes and Forecasts are in Terms of Value (USD) for all the Above Segments.

The estimated annual e-commerce spending on electronic products in Indonesia amounted to 10.71 billion U.S. dollars in 2023. Meanwhile, online shopping expenditures on food reached 6.09 billion U.S. dollars in that year.

In 2020, the estimated annual growth rate of e-commerce in Indonesia was at 37.4 percent, indicating an increase from the previous year. The growing interest in e-commerce among Indonesian consumers became more prevalent during the coronavirus (COVID-19) pandemic due to social distancing restrictions enforced by the government.

The number of users in the e-commerce market in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 33.5 million users (+51.03 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 99.1 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the revenue growth and user penetration. The Statista Market Insights cover a broad range of additional markets.

Indonesia e-commerce market size is projected to exhibit a growth rate (CAGR) of 9.45% during 2024-2032. The rapid internet penetration, increasing population of young and tech-savvy individuals, rising number of e-commerce transactions through mobile phones, significant logistics and payment innovations, marketplace diversity, integration of social media platforms with e-commerce platforms, and growing popularity of cross-border-e-commerce represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on type.

The Indonesia eCommerce Logistics Market is segmented by service (transportation, warehousing and inventory management, and value-added services), by business (B2B and B2C), by destination (domestic and international/cross-border), and by product (fashion and apparel, consumer electronics, home appliances, furniture, beauty and personal care products, and other products). The report offers market sizes and forecasts in value (USD billion) for all the above segments.

The Indonesian e-commerce market is flourishing, with a market size of $81.80 million and a CAGR of 15.50%. Several factors contribute to this growth, including rising internet penetration, increasing smartphone usage, a growing middle class, and a supportive regulatory environment. Dominated by B2C e-commerce, the industry is further segmented into various B2C applications such as beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home, and other miscellaneous categories. Major companies operating in this space include Orami, ZALORA, Bhinneka, Lazada, Blibli, Bukalapak, Tokopedia, Sociolla, Shopee, and others. The Indonesian e-commerce industry is poised for continued growth in the coming years. With the government's initiatives to promote digitalization and infrastructure development, the market is expected to expand further. Emerging trends such as mobile commerce, personalized shopping experiences, and the rise of social commerce are also driving industry growth. However, challenges such as logistics and infrastructure limitations, cybersecurity concerns, and competition from international e-commerce giants need to be addressed for sustainable growth. Recent developments include: February 2024 - Tokopedia, the e-commerce subsidiary of GoTo Group, officially concluded its merger with TikTok, signifying the return of TikTok Shop to Indonesia. This deal absorbs TikTok Shop's Indonesia business into the Tokopedia entity, with Tokopedia now jointly owned by TikTok and GoTo. As previously announced, TikTok will invest over USD 1.5 billion in the enlarged entity over time to provide future funding for the business., January 2024 - To improve its ecommerce capabilities, SIRCLO, an Indonesian omnichannel commerce enabler, announced a collaboration with Shopify, a major player in the worldwide ecommerce market. In a recent statement, SIRCLO claimed that this partnership will combine the assets of both businesses to provide better e-commerce platforms in Indonesia, revolutionizing the online shopping experience. The merging of SIRCLO's specialized technology arm, SWIFT Omnichannel, with Shopify's advanced commerce infrastructure forms the foundation of this collaboration.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: , Lack of Infrastructure and Limited Awareness about E-learning. Notable trends are: Penetration of Internet and Smartphone Usage Drives the Indonesia ecommerce Industry.

The Indonesia eCommerce market, valued at USD 52.9 billion, is primarily driven by the rapid increase in internet penetration and mobile connectivity, coupled with rising digital payments. With over 200 million internet users, Indonesia has experienced a boom in eCommerce, propelled by the convenience and wide product availability online, especially among its younger population. Additionally, government initiatives promoting digitalization and supporting logistics infrastructure have further accelerated market growth, positioning Indonesia as a thriving eCommerce hub in Southeast Asia.

The Indonesia eCommerce market is dominated by several major players, including Tokopedia, Shopee Indonesia, and Lazada Indonesia, which cater to a large consumer base through diverse product offerings and strategic partnerships. This consolidation highlights the significant influence of these companies in shaping consumer buying behavior and setting industry standards. Indonesia eCommerce Market Competitive Landscape By Product Category:The market is segmented by product category into Electronics & Gadgets, Fashion & Apparel, Health & Beauty, Home & Living, and Groceries. Electronics & Gadgets hold a leading market share due to high consumer interest in smartphones, tablets, and other gadgets, fueled by Indonesias tech-forward demographic. The continuous launch of new technology products and discounts on major shopping days have contributed to this segment's popularity, with platforms providing reliable warranties and after-sales services to reinforce consumer trust. By Platform Type:The Indonesia eCommerce market is segmented by platform type into B2C, C2C, and B2B platforms. Recently, B2C platforms have gained a dominant market share under the platform type segmentation. This is attributed to the convenience they provide to consumers through a vast range of products, secure payment options, and optimized delivery services. Platforms like Tokopedia and Shopee have captured consumer trust by prioritizing quality assurance and customer service, ensuring their continued preference in the Indonesian market. Indonesia eCommerce Market Segmentation Indonesias eCommerce law governs transactions to protect consumers and ensure fair trade practices. This law mandates transparency in product details and seller verification, which has enhanced consumer confidence in online platforms. Such legal frameworks are pivotal in fostering a safe eCommerce environment.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Indonesia. Custom Cart shows a significant lead, with total sales amounting to $2.75B, which constitutes 46.41% of the region's total sales on platforms. WooCommerce reports sales of $1.88B, accounting for 31.67% of the total platform sales in Indonesia. Magento also holds a notable share, with its sales reaching $1.05B, representing 17.77% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Indonesia, highlighting which platforms are driving the most sales.

By Product Category:The market is segmented by product category into Electronics & Gadgets, Fashion & Apparel, Health & Beauty, Home & Living, and Groceries. Electronics & Gadgets hold a leading market share due to high consumer interest in smartphones, tablets, and other gadgets, fueled by Indonesias tech-forward demographic. The continuous launch of new technology products and discounts on major shopping days have contributed to this segment's popularity, with platforms providing reliable warranties and after-sales services to reinforce consumer trust. By Platform Type:The Indonesia eCommerce market is segmented by platform type into B2C, C2C, and B2B platforms. Recently, B2C platforms have gained a dominant market share under the platform type segmentation. This is attributed to the convenience they provide to consumers through a vast range of products, secure payment options, and optimized delivery services. Platforms like Tokopedia and Shopee have captured consumer trust by prioritizing quality assurance and customer service, ensuring their continued preference in the Indonesian market. Indonesia eCommerce Market Segmentation Indonesias eCommerce law governs transactions to protect consumers and ensure fair trade practices. This law mandates transparency in product details and seller verification, which has enhanced consumer confidence in online platforms. Such legal frameworks are pivotal in fostering a safe eCommerce environment.

The gross merchandise value (GMV) indicates the value of goods sold through a customer-to-customer (C2C) marketplace. In Indonesia, this value reached 65 billion U.S. dollars in 2024 and was expected to reach around 150 billion U.S. dollars by 2030. Shopee - the most clicked C2C marketplace in Indonesia As of theMArch 2024, the C2C marketplace Shopee ranked second among the most clicked e-commerce sites in Indonesia. Shopee was founded by Sea Limited and is available in nearly all Southeast Asian countries. Although Shopee recently started selling its own brands on the platform, most of its e-commerce revenue was still generated through traditional seller fees from C2C trade. In 2023, the e-commerce revenue of Sea Limited, which owns only one e-commerce provider, Shopee, amounted to about 9.8 billion U.S. dollars. E-commerce on the rise Not only has its GMV been increasing, so too has Indonesia’s e-commerce industry in recent years. In 2024, Indonesia had the largest e-commerce revenue among the tiger cub economies. The COVID-19 pandemic has further accelerated this growth process, and the e-commerce sector is now expected to become one of the leading industries in the country.

By Platform Type:The Indonesia eCommerce market is segmented by platform type into B2C, C2C, and B2B platforms. Recently, B2C platforms have gained a dominant market share under the platform type segmentation. This is attributed to the convenience they provide to consumers through a vast range of products, secure payment options, and optimized delivery services. Platforms like Tokopedia and Shopee have captured consumer trust by prioritizing quality assurance and customer service, ensuring their continued preference in the Indonesian market. Indonesia eCommerce Market Segmentation Indonesias eCommerce law governs transactions to protect consumers and ensure fair trade practices. This law mandates transparency in product details and seller verification, which has enhanced consumer confidence in online platforms. Such legal frameworks are pivotal in fostering a safe eCommerce environment.

In Indonesia, the estimated sales amount across various store categories provides key insights into the market's dynamics. Food & Drink, as a prominent category, generates significant sales, totaling $218.19M, which is 3.68% of the region's total sales in this sector. Travel follows with robust sales figures, achieving $192.84M in sales and comprising 3.25% of the region's total. Apparel contributes a considerable amount to the regional market, with sales of $189.98M, accounting for 3.20% of the total sales in Indonesia. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The Personal Care eCommerce market in Indonesia is predicted to reach US$3,060.3m revenue by 2025. The top online retailers in the market are femaledaily.com, blibli.com and sociolla.com.

By 2030, the Indonesian e-commerce market was predicted to generate around 150 billion U.S. dollars in online retail sales, increasing from 65 billion U.S. dollars in 2024. By 2030, Indonesia was forecasted to account for over 40 percent of the Southeast Asian e-commerce market, likely due to a growing middle class and the increasing access to the internet. Other emerging markets include Malaysia, the Philippines, Thailand and Vietnam.E-commerce in Southeast AsiaThe leading product categories that were bought through e-commerce platforms in Southeast Asia include fashion and beauty. Shopee and Lazada have emerged as leading e-commerce sites in the region, with Shopee generating over 500 million web sessions. The preferred payment method among Southeast Asian consumers when shopping online varied between digital wallets and credit cards, depending on the country. In Singapore, credit cards were widely used, while digital wallets were more popular in Indonesia and Vietnam.Omni-channel experiences through e-commerceWith no doubt, e-commerce has been steadily growing with the emergence of numerous online retail brands and online marketplaces. Further, more and more fashion brands provide the option of browsing products on their online shop while consumers are shopping in the physical store, so the customer can check on size availability and order it for delivery to their homes or to the store. Given that, omnichannel experiences are relevant for offering the customer more convenience and to increase customer loyalty.

Discover the latest eCommerce statistics in Indonesia for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Indonesia, uncovering the distribution of stores across categories and platforms.

The revenue in the food e-commerce market in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 9.7 billion U.S. dollars (+89.83 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 20.5 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the food e-commerce market was continuously increasing over the past years.Find further information concerning the revenue in the food e-commerce market in France and the number of users in the food e-commerce market in Russia. The Statista Market Insights cover a broad range of additional markets.

The Tables eCommerce market in Indonesia is predicted to reach US$1,165.9m revenue by 2025, reflecting an estimated growth rate of 25% compared to 2024.

This chart provides a detailed overview of the number of Indonesia online retailers by Monthly Sales. Most Indonesia stores' Monthly Sales are Less than $100.00, there are 13.83K stores, which is 98.44% of total. In second place, 86 stores' Monthly Sales are $100.00K to $1.00M, which is 0.61% of total. Meanwhile, 73 stores' Monthly Sales are $10.00M to $100.00M, which is 0.52% of total. This breakdown reveals insights into Indonesia stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.