Singapore E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, and Furniture and Home) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

The revenue in the e-commerce market in Singapore was forecast to continuously increase between 2024 and 2029 by in total 3.4 billion U.S. dollars (+67.59 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 8.4 billion U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the number of users and user penetration. The Statista Market Insights cover a broad range of additional markets.

The Singapore e-commerce market size is projected to exhibit a growth rate (CAGR) of 13.02% during 2025-2033. High internet penetration, rising tech-savvy population, significant advanced logistics infrastructure, increasing smartphone usage, favorable government policies, and a growing preference for online shopping are some of the major factors propelling the growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type and transaction.

The number of users in the e-commerce market in Singapore was forecast to continuously increase between 2024 and 2029 by in total 1.4 million users (+40.23 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 4.9 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the revenue and user penetration. The Statista Market Insights cover a broad range of additional markets.

In 2023, the gross merchandise volume (GMV) of the Singapore e-commerce market amounted to eight billion U.S. dollars and was expected to reach 10 billion dollars by 2025. Singapore has established itself as the best-equipped e-commerce market in Southeast Asia. Singapore’s success in e-commerce Compared to its neighboring countries, Singapore's e-commerce market depends more on the quality and price of the products than on the number of sales. The high GDP per capita , the well- developed ICT infrastructure and the government’s interest in making Singapore a smart nation are the main reasons for its success. While the total revenue might not be as high as the largest e-commerce market in Southeast Asia, Indonesia, the revenue per order and the frequency of ordering online per person by far exceeds those for Indonesia. Main e-commerce players Lazada, Qoo10 and Shopee were the most clicked e-commerce sites in Singapore as of the first quarter of 2022. While Shopee and Lazada primarily offer retailers to sell their own goods, Qoo10 is mainly popular for its wide range of Korean products.

Discover the latest eCommerce statistics in Singapore for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Singapore, uncovering the distribution of stores across categories and platforms.

This statistic shows retail e-commerce sales as a share of total retail sales in Singapore in 2015 and a forecast for 2025. In 2015, e-retail sales accounted for 2.1 percent of all retail sales in Singapore, this figure is expected to reach 6.7 percent in 2025.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Singapore. Custom Cart shows a significant lead, with total sales amounting to $66.53B, which constitutes 92.24% of the region's total sales on platforms. Shopify reports sales of $1.94B, accounting for 2.69% of the total platform sales in Singapore. Magento also holds a notable share, with its sales reaching $1.33B, representing 1.85% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Singapore, highlighting which platforms are driving the most sales.

The penetration rate in the e-commerce market in Singapore was forecast to continuously increase between 2024 and 2029 by in total 21.7 percentage points. After the ninth consecutive increasing year, the indicator is estimated to reach 80.42 percent and therefore a new peak in 2029. Notably, the penetration rate of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the revenue and number of users. The Statista Market Insights cover a broad range of additional markets.

In Singapore, the estimated sales amount across various store categories provides key insights into the market's dynamics. Apparel, as a prominent category, generates significant sales, totaling $3.84B, which is 5.33% of the region's total sales in this sector. Consumer Electronics follows with robust sales figures, achieving $1.66B in sales and comprising 2.31% of the region's total. Beauty & Fitness contributes a considerable amount to the regional market, with sales of $1.01B, accounting for 1.40% of the total sales in Singapore. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

Singapore E-Commerce Revenue: Total data was reported at 401,109.000 SGD mn in 2022. This records an increase from the previous number of 365,314.000 SGD mn for 2021. Singapore E-Commerce Revenue: Total data is updated yearly, averaging 266,554.000 SGD mn from Dec 2016 (Median) to 2022, with 7 observations. The data reached an all-time high of 401,109.000 SGD mn in 2022 and a record low of 173,321.000 SGD mn in 2016. Singapore E-Commerce Revenue: Total data remains active status in CEIC and is reported by Singapore Department of Statistics. The data is categorized under Global Database’s Singapore – Table SG.H055: E-Commerce Revenue by Total Retail Trade.

The Other Medical Products eCommerce market in Singapore is predicted to reach US$1.1m revenue by 2025, reflecting an estimated growth rate of 3% compared to 2024.

This chart offers an insightful look at the store count by category in Singapore. Leading the way is Apparel, with 4.98K stores, which is 14.00% of the total stores in the region. Next is Food & Drink, contributing 4.89K stores, or 13.74% of the region's total. Home & Garden also has a notable presence, with 4.84K stores, making up 13.61% of the store count in Singapore. This breakdown provides a clear picture of the diverse retail landscape in Singapore, showcasing the variety and scale of stores across different categories.

Singapore E-Commerce Revenue: SOR: Retail Trade: Furniture & Household Equip. data was reported at 32.800 SGD mn in 2022. This records an increase from the previous number of 30.000 SGD mn for 2021. Singapore E-Commerce Revenue: SOR: Retail Trade: Furniture & Household Equip. data is updated yearly, averaging 29.500 SGD mn from Dec 2019 (Median) to 2022, with 4 observations. The data reached an all-time high of 32.800 SGD mn in 2022 and a record low of 11.900 SGD mn in 2019. Singapore E-Commerce Revenue: SOR: Retail Trade: Furniture & Household Equip. data remains active status in CEIC and is reported by Singapore Department of Statistics. The data is categorized under Global Database’s Singapore – Table SG.H055: E-Commerce Revenue by Total Retail Trade.

This chart provides a detailed overview of the number of Singapore online retailers by Monthly Product Sold. Most Singapore stores' Monthly Product Sold are Less than 100, there are 25K stores, which is 75.09% of total. In second place, 6.76K stores' Monthly Product Sold are 100 to 1K, which is 20.30% of total. Meanwhile, 1.19K stores' Monthly Product Sold are 1K to 10K, which is 3.58% of total. This breakdown reveals insights into Singapore stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

In Singapore, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 16.37K stores, accounting for 42.12% of the total store count in the region. This is closely followed by WooCommerce, which supports 11.11K stores, representing 28.59% of the region's total. Wix makes a significant contribution with 3.76K stores, or 9.68% of the total. The chart underscores the diversity and preferences of store owners in Singapore regarding their choice of platform.

In 2023, fashion e-commerce made up the largest share of the e-commerce market in Singapore at 31.1 percent. This was followed by appliances and electronics, which made up 28.7 percent.

The Medical Supplies eCommerce market in Singapore is predicted to reach US$15m revenue by 2025, reflecting an estimated growth rate of 8% compared to 2024.

The pie chart showcases the distribution of app/software spending by store category in Singapore, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $5.60M units representing 26.93% of the overall spending. Following closely behind is Food & Drink with a spend of $3.17M units, comprising 15.23% of the total. Beauty & Fitness also contributes significantly with a spend of $2.44M units, accounting for 11.73% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

The Water eCommerce market in Singapore is predicted to reach US$169m revenue by 2025, reflecting an estimated growth rate of 33% compared to 2024.