The Singapore E-Commerce Market Report is Segmented by Business Model (B2B, and B2C), Product Category for B2C E-Commerce (Beauty and More), and Device Type for B2C E-Commerce (Smartphone, Desktop/Laptop, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the e-commerce market in Singapore was modeled to amount to ************ U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

In 2024, the gross merchandise volume (GMV) of the Singapore e-commerce market amounted to ************ U.S. dollars and was expected to reach ** billion dollars by 2030. Singapore has established itself as the best-equipped e-commerce market in Southeast Asia. Singapore’s success in e-commerce Compared to its neighboring countries, Singapore's e-commerce market depends more on the quality and price of the products than on the number of sales. The high GDP per capita , the well- developed ICT infrastructure and the government’s interest in making Singapore a smart nation are the main reasons for its success. While the total revenue might not be as high as the largest e-commerce market in Southeast Asia, Indonesia, the revenue per order and the frequency of ordering online per person by far exceeds those for Indonesia. Main e-commerce players Shopee, Lazada, and AliExpress were the most clicked e-commerce sites in Singapore as of March 2025. While Shopee and Lazada focus on localized e-commerce experiences within Southeast Asia, AliExpress specializes in cross-border trade, allowing small businesses—mainly from China—to sell globally.

Singapore Ecommerce Market size was valued at USD 8.9 Billion in 2024 and is projected to reach USD 29.57 Billion by 2032, growing at a CAGR of 16.2% from 2026 to 2032.

Key Market Drivers:

Increasing Internet Penetration and Mobile Usage: Singapore's high internet penetration and extensive mobile device usage have greatly aided the growth of e-commerce. Online retail sales via mobile devices were valued at USD 3.5 Billion in 2023, representing a 26.3% compound annual growth rate (CAGR) between 2018 and 2023.

Agriculture and food in Canada: Government Initiatives Promoting the Digital Economy: The Singaporean government's dedication to developing a digital economy has aided e-commerce growth. Programs focused at improving digital literacy and infrastructure have produced an environment that encourages internet enterprises to grow. This enabling ecosystem has allowed the e-commerce market to increase by 10.43% annually, reaching USD 18.1 Billion in 2024.

The Singapore e-commerce market, valued at approximately $5.02 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 11% from 2025 to 2033. This signifies a significant market opportunity for businesses operating within this dynamic sector. Driving this expansion are several key factors: increasing smartphone penetration and internet access among Singapore's tech-savvy population, a preference for convenient online shopping, and the government's supportive initiatives promoting digitalization. The market is segmented across various sectors, with notable growth in beauty and personal care, consumer electronics, and fashion and apparel, fueled by rising disposable incomes and a preference for curated online experiences. While competition is intense amongst major players like Lazada, Shopee, Amazon, and others, the market shows ample room for niche players and innovative business models. Challenges include maintaining customer trust through robust security measures and navigating evolving consumer preferences. The B2B e-commerce segment is also expected to see significant growth, driven by the increasing adoption of digital procurement solutions by businesses. The forecast for the Singapore e-commerce market points towards sustained growth, primarily driven by the continuous increase in online shopping adoption across various demographics. The strong regulatory environment in Singapore, emphasizing consumer protection and digital security, further instills confidence amongst buyers and sellers. However, maintaining competitive pricing, managing logistics effectively, and delivering exceptional customer service will be critical for success. Furthermore, the market's evolution will be shaped by emerging trends such as the rise of social commerce, personalized shopping experiences facilitated by AI, and the increasing importance of sustainable and ethical practices within the industry. Understanding these dynamics is vital for businesses aiming to capture a significant share of this lucrative market. Recent developments include: August 2023 - Sea, an e-commerce giant, revealed its plans to increase investments in its online shopping platform, Shopee, across all markets. This decision was taken as TikTok's shopping venture from China expanded into new territories., June 2023 - As part of its effort to support over 120,000 small businesses in the area, the social media platform TikTok planned to launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, TikTok is expected to roll out a thorough, systematic digital training program that may help them establish a presence online in a secure, open, and approachable manner.. Key drivers for this market are: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Potential restraints include: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Notable trends are: Internet Plays a Significant Role in Market Growth.

Dataset from Singapore Department of Statistics. For more information, visit https://data.gov.sg/datasets/d_fdc3b8dd24e1e8c5a6a285f50ac29876/view

The number of users in the e-commerce market in Singapore was modeled to amount to ************ users in 2024. Following a continuous upward trend, the number of users has risen by ************ users since 2017. Between 2024 and 2029, the number of users will rise by ************ users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

The size of the Singapore Ecommerce Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 11.00% during the forecast period. Recent developments include: May 2022: Singapore introduced a rating system that evaluates e-commerce marketplaces based on anti-scam policies. Its technical rules for online transactions were modified to include more information on avoiding scams. The E-commerce Marketplace Transaction Safety Ratings (TSR) were created to assess the extent to which these platforms had adopted anti-scam procedures that ensured, among other things, user authenticity, transaction safety, and the availability of loss-recovery channels for customers., May 2022: Singapore state investor Temasek Holdings boosted its investment in e-commerce giants Amazon.com Inc and Pinduoduo by more than 15%. Temasek, one of the world's largest investors with stakes in Singapore Airlines, DBS Group, and other companies, first revealed a holding in Amazon in 2017 and Pinduduo in 2020., June 2023: As part of its effort to support over 120,000 small businesses in the area, the social media platform Tiktok will launch a program to offer e-commerce training for stores in the Heartlands. For Heartland stores in Singapore, Tiktok will roll out a thorough, systematic digital training program that will help them establish a presence online in a secure, open, and approachable.. Key drivers for this market are: Increased Internet Penetration Across the Country, Increased Adoption of Smartphones. Potential restraints include: Security Flaw Related to Hacking of Password Managers. Notable trends are: Internet Plays a Significant Role in Market Growth.

Discover the latest eCommerce statistics in Singapore for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Singapore, uncovering the distribution of stores across categories and platforms.

The penetration rate in the e-commerce market in Singapore was modeled to be ***** percent in 2024. Following a continuous upward trend, the penetration rate has risen by **** percentage points since 2017. Between 2024 and 2029, the penetration rate will rise by ***** percentage points, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Singapore E-Commerce Revenue: Total data was reported at 401,109.000 SGD mn in 2022. This records an increase from the previous number of 365,314.000 SGD mn for 2021. Singapore E-Commerce Revenue: Total data is updated yearly, averaging 266,554.000 SGD mn from Dec 2016 (Median) to 2022, with 7 observations. The data reached an all-time high of 401,109.000 SGD mn in 2022 and a record low of 173,321.000 SGD mn in 2016. Singapore E-Commerce Revenue: Total data remains active status in CEIC and is reported by Singapore Department of Statistics. The data is categorized under Global Database’s Singapore – Table SG.H055: E-Commerce Revenue by Total Retail Trade.

Singapore Luxury Fashion E-Commerce Market valued at USD 1.2 Bn, driven by rising disposable incomes, high-net-worth individuals, and digital shopping shifts among millennials and Gen Z.

In 2022, Shopee had the largest share of the e-commerce market in Singapore at ** percent. This was followed by Lazada and Amazon, with an ** percent share of the market each.

This chart provides a detailed overview of the number of Singapore online retailers by Monthly Sales. Most Singapore stores' Monthly Sales are Less than $100.00, there are 19.15K stores, which is 97.88% of total. In second place, 229 stores' Monthly Sales are $100.00K to $1.00M, which is 1.17% of total. Meanwhile, 138 stores' Monthly Sales are $10.00M to $100.00M, which is 0.71% of total. This breakdown reveals insights into Singapore stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The pie chart showcases the distribution of app/software spending by store category in Singapore, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $5.60M units representing 26.93% of the overall spending. Following closely behind is Food & Drink with a spend of $3.17M units, comprising 15.23% of the total. Beauty & Fitness also contributes significantly with a spend of $2.44M units, accounting for 11.73% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

Singapore E-Commerce Revenue: SOR: Retail Trade: Furniture & Household Equip. data was reported at 32.800 SGD mn in 2022. This records an increase from the previous number of 30.000 SGD mn for 2021. Singapore E-Commerce Revenue: SOR: Retail Trade: Furniture & Household Equip. data is updated yearly, averaging 29.500 SGD mn from Dec 2019 (Median) to 2022, with 4 observations. The data reached an all-time high of 32.800 SGD mn in 2022 and a record low of 11.900 SGD mn in 2019. Singapore E-Commerce Revenue: SOR: Retail Trade: Furniture & Household Equip. data remains active status in CEIC and is reported by Singapore Department of Statistics. The data is categorized under Global Database’s Singapore – Table SG.H055: E-Commerce Revenue by Total Retail Trade.

Singapore E-Commerce Transactions: Average Order Value (AOV) data was reported at 104.674 USD in 10 May 2025. This records a decrease from the previous number of 111.970 USD for 09 May 2025. Singapore E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 161.266 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 907.644 USD in 09 Dec 2021 and a record low of 51.908 USD in 24 Mar 2025. Singapore E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Singapore – Table SG.GI.EC: E-Commerce Transactions: by Category.

The Southeast Asia Cross-Border E-Commerce Market Report is Segmented by Business Model (B2C and B2B), by Product Category (Fashion and Apparel, Consumer Electronics and More), by Sales Channel (Online Marketplaces, Direct-To-Consumer and More) and by Country (Indonesia, Thailand, Vietnam, Philippines, Malaysia, Singapore and Rest of Southeast Asia). The Market Forecasts are Provided in Terms of Value (USD)

This chart illustrates the estimated sales amounts generated by stores on various platforms within Singapore. Custom Cart shows a significant lead, with total sales amounting to $3.90B, which constitutes 41.00% of the region's total sales on platforms. Shopify reports sales of $1.93B, accounting for 20.30% of the total platform sales in Singapore. Magento also holds a notable share, with its sales reaching $1.32B, representing 13.92% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Singapore, highlighting which platforms are driving the most sales.

Discover the booming Singapore retail market! This in-depth analysis reveals key trends, growth drivers (e-commerce, rising incomes), and challenges (competition, costs) impacting major players from 2019-2033. Explore market segmentation and forecast data for informed business decisions. Recent developments include: In April 2021, Singapore homegrown retailer Naiise has shut down after struggling to survive through the pandemic, with its owner Dennis Tay filing for personal bankruptcy.. Notable trends are: Upgrading Technology is Helping the Market to Record More Revenues.