UK E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2023, e-commerce sales in the United Kingdom had a growth of *** percent, much higher than the negative *** percent seen in the previous year. In 2028, e-commerce sales are expected to grow by *** percent.

The UK e-commerce market size reached USD 297.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,483.7 Billion by 2033, exhibiting a growth rate (CAGR) of 18.1% during ​2025-2033​. The growing online shopping activities among the masses, rising convenience-driven purchasing behaviors, competitive offerings from both established retailers and agile digital-native brands, and increasing user confidence in secure online transactions are some of the factors impelling the market growth.

The United Kingdom e-commerce market size reached approximately USD 234.37 Billion in 2024. The market is projected to grow at a CAGR of 7.90% between 2025 and 2034, reaching a value of around USD 501.32 Billion by 2034.

The United Kingdom is the leading market in Europe when it comes to online shopping. In 2021, the revenue of e-commerce in the United Kingdom reached a total of 129 billion British pounds. This figure is almost 15 percent up from the 112.7 billion British pounds in 2020, and over triple the revenue of UK e-commerce in 2015.

Leading e-commerce sectors According to the most recent e-commerce activity reports issued by the Office for National Statistics, non-store retailing done online, followed by textile, clothing, and footwear sales were the two sectors with the highest shares of retail e-commerce sales. Internet sales in Great Britain accounted for 92.6 percent of non-store retail, and over 26 percent of textile, clothing and footwear sales.

Sales value trends

Following the spike in e-commerce growth in 2020 due to the Covid-19 pandemic, internet retail sales were up 10.8 percent in 2021 compared to 2020, which had seen a much higher increase, at 47 percent. By the month, internet retail sales dropped by 20 percent as of January 2022. This decrease is likely due to UK shoppers re-adopting in-store shopping.

This report covers UK E-Commerce Market, UK E-Commerce Industry, UK E-Commerce Market Trends, UK E-Commerce Market share, UK E-Commerce Market Revenue, UK E-Commerce Industry Growth, UK E-Commerce Market Key Players, UK E-Commerce Market Size, UK E-Commerce Market Future.

The UK E-Commerce Logistics Market Report is Segments by Service (Transportation (Road and More), Warehousing and Fulfilment, by Business Model (B2C, B2B and More), by Destination (Domestic and More), by Delivery Speed (Same-Day and More), by Product Category (Foods and Beverages and More), by City-Tier (Tier 1 and More) and by Geography (England and More). The Market Forecasts are Provided in Terms of Value (USD).

UK Fashion Ecommerce Market size is estimated to be valued US$ 44.01 billion in 2025 and is expected to a CAGR of 15.7%, reaching US$ 122.14 billion by 2032.

Use of information and communication technology (ICT) and e-commerce activity by UK businesses. Annual data on e-commerce sales and how businesses are using the internet.

The size of the UK E-Commerce Industry market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 21.76% during the forecast period.E-commerce stands for electronic commerce. This is the buying and selling of products and services online. It includes various things, such as shopping and online marketplaces, online banking, and digital ticketing.There has been active growth of e-commerce in the UK, with most retail sales taking place online. This is now more convenient and accessible to consumers than other means of shopping since they are able to access and make purchases from their homes. It is on such bases that e-commerce websites have gained the forefront in fuelling growth within the overall industry. Local and international retailers also diversify through products and services.This has managed to see the e-commerce sector in the UK stronger as it provides a better trust to consumers who will want to use internet-based transactions as well as more internet penetration in the population at large.Actually, further innovations within the areas of mobile commerce, augmented reality shopping, and artificial intelligence-enabled personalized recommendations will push e-commerce to newer heights in the UK with further technological advancement. Recent developments include: July 2023 - Amazon has said that it invested more than 4.2 billion pounds (USD 5.4 billion) in the U.K. creative industries since 2010, spending that it claims has contributed some 4.8 billion pounds (USD 6.1 billion) of gross value. As part of its ongoing investment, the company has also announced support for more than 100 new apprenticeships in organizations.. Key drivers for this market are: Increase developments of 5G Technology, Increased Adoption of Online Payments. Potential restraints include: Privacy and security concerns. Notable trends are: The increasing ease of using alternative payment methods will propel the market.

In 2020, the e-commerce sales reached a share of **** percent of all retail sales in the Untied Kingdom (UK). For 2025, the forecasted retail e-commerce sales as a share of total retail sales in the UK might reach **** percent, up from the previous years.

The E-Commerce and Online Auctions industry has undergone considerable change over the years, switching from focusing on mail orders and direct TV and telephone sales to e-commerce, driven by the expansion and accessibility of internet services. The increasingly integrated nature of the internet and smartphones in everyday life has been pivotal in developing mobile shopping apps and driving growth. The growth of the internet has also supported online retailers’ reach; e-tailers get strong benefits from using social media platforms such as Facebook, Instagram and TikTok to build traffic effectively at low costs. Similarly, combining with tools like Google Ads allows businesses to place targeted adverts based on keyword searches, helping boost product visibility in search engines and potentially leading to higher sales. Over the five years through 2025-26, e-commerce revenue is expected to expand at a compound annual rate of 2.3% to reach £64.9 billion. E-tailers have taken off by leveraging cost advantages and offering competitive prices to an increasingly price-conscious consumer base. Expanding value-added services like monthly finance options and flexible and fast delivery methods have contributed to double-digital growth in some years. However, there have still been challenges. The cost-of-living crisis dented sales volumes in 2022-23 and hindered growth in 2023-24. However, rebounding disposable incomes will help to return the industry to growth, with revenue projected to expand by 0.8 % in 2025-26. Over the five years through 2030-31, revenue is expected to climb at a compound annual rate of 1.4% to reach £69.5 billion. The rapid growth of m-commerce is set to continue, driven by increasing smartphone use and better internet access, especially as the 2025 Spring Statement committed £1.2 billion into improving broadband speed and 5G network coverage through Project Gigabit. Businesses that adapt quickly to customers' preferences for convenient mobile shopping are likely to be the most competitive. Retailers could also look to improve their logistical options, including through the use of drones to reach more customers in remote areas. Lower wage costs from greater automation and AI are expected to support profitability.

In March 2025, monthly internet retail sales increased by 5.4 percent in Great Britain, compared to the same month of the previous year.

The Boots eCommerce market in the UK is predicted to reach US$2,445m revenue by 2025, reflecting an estimated growth rate of 4% compared to 2024.

United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data was reported at 2.400 % in 2017. This records an increase from the previous number of 2.200 % for 2016. United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data is updated yearly, averaging 3.800 % from Dec 2012 (Median) to 2017, with 6 observations. The data reached an all-time high of 5.600 % in 2013 and a record low of 2.200 % in 2016. United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

The revenue in the e-commerce market in the United Kingdom was forecast to continuously increase between 2025 and 2029 by in total **** billion U.S. dollars (+***** percent). After the sixth consecutive increasing year, the revenue is estimated to reach ****** billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the number of users in the e-commerce market in Germany and the revenue in the e-commerce market in Lithuania. The Statista Market Insights cover a broad range of additional markets.

United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data was reported at 9.300 % in 2017. This records an increase from the previous number of 9.200 % for 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data is updated yearly, averaging 10.850 % from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 13.100 % in 2011 and a record low of 9.200 % in 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

The United Kingdom e-commerce logistics market is experiencing robust growth, projected to reach £28.04 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 6.94% from 2025 to 2033. This expansion is fueled by several key factors. The surging popularity of online shopping, particularly within segments like fashion and apparel, consumer electronics, and home appliances, is a primary driver. Furthermore, the increasing demand for faster and more reliable delivery options, including same-day and next-day services, is pushing logistics providers to invest in advanced technologies and infrastructure. The rise of omnichannel retail strategies, requiring seamless integration between online and offline channels, further fuels this growth. B2C e-commerce continues to dominate, although B2B logistics is also seeing significant expansion, driven by the increasing reliance on online procurement within businesses. Growth is also propelled by the expansion of cross-border e-commerce, catering to the increasing global reach of UK businesses. However, challenges remain, such as the increasing complexity of regulations surrounding international shipping and the ongoing pressure to maintain sustainable and cost-effective operations. The competitive landscape is characterized by established players like DHL, FedEx, and Hermes, alongside emerging players focusing on niche services and specialized technologies. The market segmentation reveals significant opportunities. While transportation and warehousing remain core components, value-added services like labeling and packaging are gaining traction, reflecting consumer demand for a premium, personalized experience. Geographical distribution shows strong domestic demand, although international e-commerce logistics is a rapidly expanding segment within the UK market. The projected growth trajectory indicates continued market expansion throughout the forecast period, driven by evolving consumer expectations and technological advancements. The significant investment in automation, improved route optimization, and data analytics within the industry suggests a path towards greater efficiency and scalability. This trend will further enhance the market's ability to manage the growing volume of e-commerce shipments while maintaining cost-effectiveness and competitive pricing. This report provides a detailed analysis of the dynamic United Kingdom e-commerce logistics market, encompassing the period from 2019 to 2033. With a base year of 2025 and an estimated market value exceeding £XXX million, this study offers invaluable insights for businesses operating within or intending to enter this rapidly evolving sector. We examine key trends, challenges, and growth opportunities, equipping stakeholders with the knowledge to make informed strategic decisions. This report leverages data from the historical period (2019-2024) and forecasts market performance until 2033. Recent developments include: January 2024: DHL Supply chain announced a strategic alliance with robotics company Robust.ai to create and deploy a cutting-edge robotic warehouse fleet. This strategic alliance brought together the DHL Supply chain’s extensive knowledge of logistics issues, track record in implementing automated solutions, and Robust.ai’s experience in AI and advanced robotics., May 2023: Flexport, a leading technology-driven logistics platform, acquired Shopify Logistics assets, including Deliverr, Inc.. Key drivers for this market are: Increasing E-commerce Penetration, Surge in Cross-Border Trade Activities. Potential restraints include: Infrastructure Challenges, Regulatory Complexities. Notable trends are: Immense Growth Projection for the Domestic Segment.

Global Spend Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision EUR is an aggregated transaction feed that includes consumer transaction data on 6.7M+ Europe-domiciled payment accounts, including 5.3M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 4.4K+ brands and 620 symbols including 490 public tickers. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used to understand a company’s growth by country for a specific time period (Ex: What was McDonald’s year-over-year growth by country from 2019-2020?)

Inquire about a CE subscription to perform more complex, near real-time global spend analysis functions on public tickers and private brands like: • Analyze year-over-year spend growth for a company for a subindustry by country • Analyze spend growth for a company vs. its competitors by country through most recent time

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Global Spend Analysis

Problem A global retailer wants to understand company performance by geography to identify growth and expansion opportunities.

Solution Consumer Edge transaction data can be used to analyze shopper behavior across geographies and track: • Growth trends by country vs. competitors • Brand performance vs. subindustry by country • Opportunities for product and location expansion

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key growth drivers by geography for company-wide reporting • Refine strategy in underperforming geographies, both online and offline • Identify areas for investment and expansion by country • Understand how different cohorts are performing compared to key competitors

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period • Churn • Cross-Shop • Average Ticket Buckets

The eBooks eCommerce market in the UK is predicted to reach US$776.8m revenue by 2025, reflecting an estimated growth rate of 3% compared to 2024.