Owing to the increasing internet user base and favorable market conditions, India has a lot of potential in the e-commerce industry. Growing at an exponential rate, the market value of the e-commerce industry in India was 125 billion U.S dollars in 2024. This number was estimated to reach 550 billion U.S. dollars by 2035. E-commerce platforms The competition in the e-commerce business in India is fierce. The market is filled with many local and foreign companies trying to hold the maximum market share. Flipkart and Amazon were the leading ecommerce retailers in the country. Moreover, electronics and apparel are the most popular shopping categories among Indian consumers. Growing trend of e-commerce Increasing growth in the e-commerce industry is attributed to several reasons. Digitizing the economy and the provision of affordable internet are a few of many reasons that boosted the growth of digital sales in India. In 2024, the e-commerce sales across India were estimated to increase by over 19 percent. Consequently, the revenue-generating potential has also increased. The average retail e-commerce revenue collected per user was more than 85 U.S dollars.

Discover the latest eCommerce statistics in India for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in India, uncovering the distribution of stores across categories and platforms.

The e-commerce market in India is experiencing substantial growth, with the overall market size reaching *** billion U.S. dollars in 2024. The segment with the highest market size was smartphones, valued at ** billion U.S. dollars. This underscores the increasing significance of e-commerce in the Indian retail landscape, reflecting a shift in consumer behavior and preferences toward online shopping. E-commerce sector growth The e-commerce industry is experiencing fierce competition due to the presence of domestic and international companies. The e-commerce market size was estimated to be *** billion U.S. dollars in 2024. This growth is fuelled by the increasing smartphone penetration, internet user base, and other favorable market conditions. Notably, the revenue growth of the e-commerce market has been consistently high, with over ** percent as of 2024. Direct-to-consumer (D2C) market trends The e-commerce sector in India is witnessing a significant transformation. Especially, the D2C market is rapidly expanding and is expected to reach *** billion U.S. dollars by 2025. One factor contributing to the D2C boom is the convenience of establishing online stores. Additionally, a great combination of major and mid-sized investors has supported India's D2C initiative. Over **** billion U.S. dollars were invested in D2C brands.

The India E-Commerce Market Report is Segmented by Business Model (B2C, B2B, C2C), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Online shopping sales across India amounted to around ** billion U.S. dollars in 2021. The e-commerce market is likely to grow to over *** billion U.S. dollars by 2025. The e-commerce market in India is the fastest-growing market in the world. Online retail segments In fiscal year 2017, the retail market was led by electronics with a penetration rate of about ** percent. However, in terms of groceries, local offline vendors or kiranas continued to be the preferred choice for daily groceries due the ease of bargaining and benefitting from the ‘old-customer’ designation with extra rations as a gesture from the vendor. Nevertheless, the number of online shoppers in the country was estimated to increase to over *** million in 2025, up from around ** million in 2017. Impact of COVID-19 on the marketThe coronavirus outbreak in March 2020 caused a surge in prices across e-commerce platforms. Panic purchasing resulted in the shortage of sanitary and food items online as well as in physical stores across the country. As the online consumption continued to increase, unscrupulous sellers jacked up the prices on certain items. Amazon and Flipkart, the two e-commerce market leaders in India urged sellers and even blocked certain products to exercise responsible pricing. Manufacturers increased production in order to keep up with the supply of fast-moving items. With the uncertainty surrounding the impact of COVID-19, manufacturers and retailers will presumably have to work in unison to keep track of an unprecedented demand and supply scenario.

In 2022, the business-to-consumer (B2C) e-commerce market size stood at ** billion U.S. dollars in India. The B2C e-commerce market is likely to increase to *** billion U.S. dollars by 2030. Moreover, branded websites saw a significant growth of over ** percent in the B2C e-commerce market. Social commerce Social media plays a crucial role in day-to-day life due to increased internet penetration and the availability of low-cost data packages. As a result, social media platforms have over *** million active users. Social commerce has become popular because social media offers brands not only a platform for advertisement but also for sales of products. Therefore, the market size of social commerce in India was estimated to be ** billion U.S. dollars in 2024. The popular social commerce platforms in the country are Facebook, Instagram, and Snapchat. Live commerce The new form of e-commerce deals with the use of digital platforms to sell products and engage with customers through livestream mostly with the help of influencers. Major e-commerce players such as Flipkart, Amazon, and Myntra have incorporated live commerce, with the beauty and personal care segment being the most popular. About ** percent of Indian consumers are interested in using live commerce while shopping. Besides, the main reason for using live commerce was that consumers can get answers related to the warranty and return of products bought online.

India E-Commerce Transactions: Volume data was reported at 37.000 Unit in 03 Feb 2025. This records a decrease from the previous number of 765.000 Unit for 29 Jan 2025. India E-Commerce Transactions: Volume data is updated daily, averaging 6,418.000 Unit from Dec 2018 (Median) to 03 Feb 2025, with 2135 observations. The data reached an all-time high of 12,527.000 Unit in 14 May 2021 and a record low of 5.000 Unit in 13 Jan 2025. India E-Commerce Transactions: Volume data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

The pie chart showcases the distribution of app/software spending by store category in India, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $19.58M units representing 35.56% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $7.33M units, comprising 13.32% of the total. Home & Garden also contributes significantly with a spend of $6.55M units, accounting for 11.89% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

In 2021, the market size of business-to-business (B2B) e-commerce was worth *** billion U.S. dollars in India. The market size of B2B e-commerce is likely to increase to about ** billion U.S. dollars in the year 2025. B2B e-commerce is the online selling of products or services between businesses.

India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data was reported at 2.000 Unit in 03 Feb 2025. This records a decrease from the previous number of 41.000 Unit for 29 Jan 2025. India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data is updated daily, averaging 72.000 Unit from Dec 2018 (Median) to 03 Feb 2025, with 2048 observations. The data reached an all-time high of 2,640.000 Unit in 03 Feb 2022 and a record low of 1.000 Unit in 20 Nov 2024. India E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

This chart illustrates the estimated sales amounts generated by stores on various platforms within India. Magento shows a significant lead, with total sales amounting to $746.53B, which constitutes 64.20% of the region's total sales on platforms. Custom Cart reports sales of $327.01B, accounting for 28.12% of the total platform sales in India. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $47.72B, representing 4.10% of the overall sales amount. This data provides a comprehensive view of the market dynamics in India, highlighting which platforms are driving the most sales.

The India Direct-To-Consumer E-Commerce Market Report is Segmented by End-User Vertical (Apparel and Footwear, Grocery and Gourmet, Personal Care, Home Decor and Household Supplies, Healthcare, and Jewelry). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

This chart provides a detailed overview of the number of India online retailers by Monthly Sales. Most India stores' Monthly Sales are Less than $100.00, there are 70.38K stores, which is 97.36% of total. In second place, 1.21K stores' Monthly Sales are $10.00M to $100.00M, which is 1.68% of total. Meanwhile, 394 stores' Monthly Sales are $100.00K to $1.00M, which is 0.55% of total. This breakdown reveals insights into India stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The gross merchandise value (GMV) of B2B e-commerce in manufacturing sector in India amounted to **** billion U.S dollars in 2022. In comparison, the GMV of retail distribution in B2B e-commerce was ** billion dollars during the same year. The GMV of the manufacturing sector in B2B e-commerce was estimated to increase to ** billion dollars in 2027.

India E-Commerce Transactions: Average Order Value (AOV) data was reported at 33.080 USD in 03 Feb 2025. This records a decrease from the previous number of 46.124 USD for 29 Jan 2025. India E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 68.837 USD from Dec 2018 (Median) to 03 Feb 2025, with 2135 observations. The data reached an all-time high of 474.964 USD in 17 Dec 2019 and a record low of 2.670 USD in 13 Jan 2025. India E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Device.

The India E-Commerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, Value-Added Services (Labeling, Packaging)), By Business (By B2B, By B2C), By Destination (Domestic, International/Cross Border), and By Product (Fashion and Appareal, Consumer Electronics, Home Appliances, Furniture, Beauty and Personal Care Products, Other Products (Toys, Food Products, Etc.)).

This chart offers an insightful look at the store count by category in India. Leading the way is Apparel, with 50.34K stores, which is 21.29% of the total stores in the region. Next is Home & Garden, contributing 27.79K stores, or 11.75% of the region's total. Food & Drink also has a notable presence, with 19.69K stores, making up 8.33% of the store count in India. This breakdown provides a clear picture of the diverse retail landscape in India, showcasing the variety and scale of stores across different categories.

Success.ai’s Ecommerce Store Data for the APAC E-commerce Sector provides a reliable and accurate dataset tailored for businesses aiming to connect with e-commerce professionals and organizations across the Asia-Pacific region. Covering roles and businesses involved in online retail, marketplace management, logistics, and digital commerce, this dataset includes verified business profiles, decision-maker contact details, and actionable insights.

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India E-Commerce Transactions: Value: E-Commerce & Shopping data was reported at 57.723 USD in 03 Feb 2025. This records a decrease from the previous number of 1,758.102 USD for 29 Jan 2025. India E-Commerce Transactions: Value: E-Commerce & Shopping data is updated daily, averaging 2,890.568 USD from Dec 2018 (Median) to 03 Feb 2025, with 2121 observations. The data reached an all-time high of 620,056.170 USD in 27 Sep 2023 and a record low of 7.583 USD in 18 Apr 2020. India E-Commerce Transactions: Value: E-Commerce & Shopping data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.

India E-Commerce Transactions: Value: E-Commerce & Shopping: Price Comparison data was reported at 25.955 USD in 18 Nov 2023. This records a decrease from the previous number of 346.631 USD for 15 Nov 2023. India E-Commerce Transactions: Value: E-Commerce & Shopping: Price Comparison data is updated daily, averaging 1,218.403 USD from Jan 2019 (Median) to 18 Nov 2023, with 47 observations. The data reached an all-time high of 618,643.391 USD in 27 Sep 2023 and a record low of 10.030 USD in 10 Jan 2020. India E-Commerce Transactions: Value: E-Commerce & Shopping: Price Comparison data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s India – Table IN.GI.EC: E-Commerce Transactions: by Category.