Spain's E-commerce Market is Segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.

The revenue in the e-commerce market in Spain was forecast to continuously increase between 2024 and 2029 by in total 21 billion U.S. dollars (+59.15 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 56.46 billion U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the user penetration and average revenue per user (ARPU). The Statista Market Insights cover a broad range of additional markets.

This chart offers an insightful look at the store count by category in Spain. Leading the way is Apparel, with 17.25K stores, which is 31.30% of the total stores in the region. Next is Home & Garden, contributing 6.03K stores, or 10.94% of the region's total. Food & Drink also has a notable presence, with 4.96K stores, making up 9.00% of the store count in Spain. This breakdown provides a clear picture of the diverse retail landscape in Spain, showcasing the variety and scale of stores across different categories.

The pie chart showcases the distribution of app/software spending by store category in Spain, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $5.61M units representing 18.04% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.70M units, comprising 5.47% of the total. Home & Garden also contributes significantly with a spend of $1.06M units, accounting for 3.40% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

In Spain, the estimated sales amount across various store categories provides key insights into the market's dynamics. Toys & Hobbies, as a prominent category, generates significant sales, totaling $744.89B, which is 74.16% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $115.87B in sales and comprising 11.54% of the region's total. Unknown contributes a considerable amount to the regional market, with sales of $33.75B, accounting for 3.36% of the total sales in Spain. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The Spain E-Commerce Logistics Market Report is Segmented by Service (Transportation, Warehousing and Inventory Management, and Value-Added Services (Labeling and Packaging), by Business (B2B and B2C), by Destination (Domestic and International/Cross Border) and by Product (Fashion and Apparel, Consumer Electronics and Home Appliances, Furniture, Beauty and Personal Care Products, and Other Products (Toys, Food Products, Etc. )). The Report Offers Market Size Forecasts for the Spanish E-Commerce Logistics Market in Terms of Value (USD) for all the Above Segments.

The penetration rate in the e-commerce market in Spain was forecast to continuously increase between 2024 and 2029 by in total 15.1 percentage points. After the fourth consecutive increasing year, the indicator is estimated to reach 58.05 percent and therefore a new peak in 2029. Find other key market indicators concerning the revenue and average revenue per user (ARPU). The Statista Market Insights cover a broad range of additional markets.

This statistic displays the market share of e-commerce software providers in Spain as of April 2024. WooCommerce Checkout accounted for over 10 percent of the market share, ranking first. It was followed by Squarespace Add to Cart with a market share worth around eight percent.

In Spain, the distribution of stores across different platforms presents a dynamic picture of the market. WooCommerce, as a leading platform, hosts 94.76K stores, accounting for 43.41% of the total store count in the region. This is closely followed by Shopify, which supports 43.78K stores, representing 20.06% of the region's total. Custom Cart makes a significant contribution with 24.37K stores, or 11.17% of the total. The chart underscores the diversity and preferences of store owners in Spain regarding their choice of platform.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Spain. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $814.17B, which constitutes 81.06% of the region's total sales on platforms. Custom Cart reports sales of $168.47B, accounting for 16.77% of the total platform sales in Spain. WooCommerce also holds a notable share, with its sales reaching $7.67B, representing 0.76% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Spain, highlighting which platforms are driving the most sales.

The Apparel eCommerce market in Spain is predicted to reach US$6,243.9m revenue by 2025. The top online retailers in the market are shein.com, zara.com and zalando.es.

After years of continuous growth, e-commerce revenues in Spain fell during the first half of 2020. From the 11.5 billion euros generated in the final quarter of 2019, revenues from online sales of products and services witnessed a 15 percent decrease in the subsequent six months within the Iberian country. This decline can be primarily attributed to the prolonged disruption of numerous activities caused by the coronavirus pandemic. Nevertheless, upon the lifting of restrictions against COVID-19, the Spanish e-commerce sector exhibited a swift recovery. By mid-2023, the industry had not only rebounded, but also surpassed the 17 billion euros milestone.

Spain - Share of enterprises' turnover on e-commerce: Small enterprises (10-49 persons employed), without financial sector was 19.90% in December of 2022, according to the EUROSTAT. Trading Economics provides the current actual value, an historical data chart and related indicators for Spain - Share of enterprises' turnover on e-commerce: Small enterprises (10-49 persons employed), without financial sector - last updated from the EUROSTAT on March of 2025. Historically, Spain - Share of enterprises' turnover on e-commerce: Small enterprises (10-49 persons employed), without financial sector reached a record high of 19.90% in December of 2022 and a record low of 6.00% in December of 2010.

The Smartphones eCommerce market in Spain is predicted to reach US$2,982.2m revenue by 2025, reflecting an estimated growth rate of 8% compared to 2024.

The Bedding eCommerce market in Spain is predicted to reach US$450.8m revenue by 2025, reflecting an estimated growth rate of 20% compared to 2024.

The Toys eCommerce market in Spain is predicted to reach US$1,151.7m revenue by 2025. The top online retailers in the market are amazon.es, elcorteingles.es and shein.com.

The Report Covers Europe Ecommerce Penetration by Country and It is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-Commerce, and Country (United Kingdom, Germany, France, Spain, Italy, Nordics, Rest of Europe (Eastern Europe, Benelux, Etc. ). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

In Spain, the popularity of online shopping is evident from the latest B2C e-commerce figures. The purchase of products and services over the internet has experienced steady growth in recent years, reaching a revenue volume of almost 60 billion euros in 2020, up from around six billion in 2007.

Online shopping expenditure Between 2007 and 2020, the mean e-commerce spending per user in Spain tripled from 739 to around 2,247 euros. According to a 2021 survey, the average amount spent on each purchase is between 25 and 50 euros. Big-ticket purchases such as insurance and financial services, vehicles, furniture, or even tourism services are perhaps unsurprisingly some of the e-commerce categories on which Spaniards spend the most. However, everyday items such as groceries also ranked among the highest average annual online expenditures.

Mobile commerce is rising While desktops remained the leading device for e-commerce in Spain in 2022, mobile phones are rapidly gaining popularity. The sectors most favored by this trend are fashion and leisure, as they were the product and service categories most purchased through a mobile device that year. Mobile commerce not only benefits merchants but also brings many advantages to consumers. In Spain, users prefer this purchase method because of the speed and overall simplicity of the shopping experience it provides.

Spain E-Commerce Transactions: Volume: Heavy Industry & Engineering: Heavy Industry & Engineering data was reported at 1.000 Unit in 09 Feb 2024. This stayed constant from the previous number of 1.000 Unit for 06 Feb 2024. Spain E-Commerce Transactions: Volume: Heavy Industry & Engineering: Heavy Industry & Engineering data is updated daily, averaging 1.000 Unit from Jan 2019 (Median) to 09 Feb 2024, with 203 observations. The data reached an all-time high of 7.000 Unit in 02 Feb 2021 and a record low of 1.000 Unit in 09 Feb 2024. Spain E-Commerce Transactions: Volume: Heavy Industry & Engineering: Heavy Industry & Engineering data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Spain – Table ES.GI.EC: E-Commerce Transactions: by Category.

The Fitness Trackers eCommerce market in Spain is predicted to reach US$260.4m revenue by 2025, reflecting an estimated growth rate of 19% compared to 2024.