Seven in *** e-commerce executives would completely overhaul their company's customer experience if time, budget, and expertise were no issue, a 2023 survey revealed. When asked which were the reasons not to create a high-quality differentiated experience for all customers, most respondents answered budget and time limitations. Despite this, over ** percent of surveyed e-commerce business leaders had been asked to match or better the previous year's output with a smaller budget.

The revenue in the e-commerce market in the United States was modeled to amount to 1.18 trillion U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by 754.29 billion U.S. dollars since 2017. Between 2024 and 2029, the revenue will rise by 655.91 billion U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

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E-Commerce Market Size 2023-2027

The e-commerce market size is forecast to increase by USD12.95 billion at a CAGR of 27.15% between 2022 and 2027.

The market is experiencing significant growth, driven by several key factors. Firstly, the advantages of e-commerce platforms, such as convenience, accessibility, and a wider product selection, continue to attract consumers. Secondly, technological advancements, including AI and machine learning, are enhancing the consumer experience by providing personalized recommendations and seamless transactions. However, regulatory issues pose challenges to market growth. Governments around the world are implementing stricter regulations on data privacy and security, which can increase compliance costs for e-commerce businesses. As the market continues to evolve, it is essential for businesses to stay informed of these trends and adapt to the changing regulatory landscape to remain competitive.

What will be the Size of the E-Commerce Market During the Forecast Period?

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The market in the United States continues to experience robust growth, fueled by the increasing adoption of smartphones among the smartphone-using population and their subsequent use for browsing digital content. This trend is particularly prominent in sectors such as travel and leisure, financial services, and e-tailing. Technological awareness and connectivity have become essential drivers of consumer behavior, leading to the widespread use of online marketing tools like Google Ads and Facebook Ads, as well as social media applications for communication and buying and selling goods and services. Established organizations and large enterprises have responded by investing in infrastructure to improve user experience, reduce operational costs through inventory management systems, and cater to the growing demand for vertical and specialized marketplaces.Overall, the market is poised for continued expansion, driven by consumer wealth, the convenience of online shopping, and the ongoing evolution of digital technology.

How is this E-Commerce Industry segmented and which is the largest segment?

The e-commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2023-2027, as well as historical data from 2017-2021 for the following segments.ApplicationHome appliancesFashion productsGroceriesBooksOthersTypeB2BB2CGeographyAPACChinaJapanNorth AmericaUSEuropeGermanyUKSouth AmericaMiddle East and Africa

By Application Insights

The Home appliances segment is estimated to witness significant growth during the forecast period.

The market encompasses various retail sectors, with home appliances being a significant segment. This matured segment, which includes consumer electronics, houseware, and kitchen appliances, is experiencing a decelerating growth rate. A major challenge in this sector is the absence of a comprehensive logistics platform for the delivery of home appliances bought online. This issue arises due to the supply side constraints, particularly in developing countries, where logistical barriers pose significant challenges. Despite these hurdles, the home appliances segment is projected to remain the largest revenue generator within the market throughout the forecast period. The increasing standard of living and the resulting influence on the global online home appliance market are key drivers for this segment's growth.

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The Home appliances segment accounted for USD 1099.73 billion in 2017 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region is projected to lead The market growth due to the expanding internet population and rising adoption of digital technology. With countries like Pakistan, Bangladesh, and Indonesia exhibiting significant potential, the e-commerce sector in these late-adopter nations is anticipated to experience substantial expansion. The increasing purchasing power of the middle class in APAC is another key factor fueling market growth. China, a significant contributor to the e-commerce industry, hosts prominent global companies such as Alibaba and JD. The region's the market is expected to continue its upward trajectory, making APAC a significant influence on the global market landscape.

Market Dynamics

Our e-commerce market researchers analyzed the data with 2022 as the base year, along with the key dr

The global sales of ecommerce software and platform is projected to be worth USD 4,679.8 million in 2024 and expected to reach a value of USD 17,074.1 million by 2034. Sales are estimated to rise at a CAGR of 13.8% over the forecast period between 2024 and 2034. The income created by ecommerce software and platform in 2023 was USD 4,112.3 million. The industry is projected to register a Y-o-Y growth of 13.6% in 2024.

Attributes	Key Insights
Historical Size, 2023	USD 4,112.3 million
Estimated Size, 2024	USD 4,679.8 million
Projected Size, 2034	USD 17,074.1 million
Value-based CAGR (2024 to 2034)	13.7%

Semi Annual Market Update

Particular	Value CAGR
H1, 2023	13.5% (2023 to 2033)
H2, 2023	14.0% (2023 to 2033)
H1, 2024	13.4% (2024 to 2034)
H2, 2024	14.3% (2024 to 2034)

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
USA	12.5%
Germany	11.8%
China	14.2%
India	14.9%
UK	13.5%

Category-wise Insights

Component	Solution
Value Share (2024)	65.3%

Industry	Electronics
Value Share (2024)	27.5%

The online revenue of hanakobabyshop.com amounted to US$0m in 2023. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The global resale e-commerce platform market size is valued at USD XXX million in 2023 and is expected to grow at a compound annual growth rate (CAGR) of XX% during the forecast period 2023-2033. The growth of the market is attributed to factors such as increasing consumer awareness about sustainability, growing popularity of online shopping, and rising demand for pre-owned and refurbished products. The market is segmented based on application into second-hand sale, second-hand replacement, and used recycling. The second-hand sale segment accounted for the largest share of the market in 2023, and is expected to maintain its dominance during the forecast period. The market is also segmented based on type into second-hand integrated e-commerce platform, e-commerce platform for second-hand electronic products, second-hand fashion e-commerce platform, second-hand luxury goods e-commerce platform, and used book e-commerce platform. The second-hand integrated e-commerce platform segment accounted for the largest share of the market in 2023, and is expected to maintain its dominance during the forecast period. The market is also segmented based on region into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America accounted for the largest share of the market in 2023, and is expected to maintain its dominance during the forecast period.

A large part of the e-commerce growth worldwide comes from consumers buying products and services using mobile devices. Statista's Digital Market Insights reveals that in 2023, revenue from mobile e-commerce sales reached an estimated *** trillion U.S. dollars, accounting for over half of all retail e-commerce sales. Mobile's proportion has consistently increased over time, going from ** percent in 2018 to a projected ** percent by 2028. The mobile device takeover The significant rise in m-commerce sales is a testament to the increasing reliance on smartphones and tablets for online shopping. In 2023, approximately ** percent of online shoppers globally used mobile commerce weekly, with numerous countries surpassing this figure. Mobile devices were the primary drivers of retail website traffic and transactions worldwide, accounting for nearly ** percent of visits and ** percent of orders. M-commerce tough spots While mobile commerce enjoys widespread popularity and dominance in various aspects, it also faces drawbacks. Despite having a higher global add-to-cart rate than tablets and desktops, mobile phones exhibit the lowest conversion rate among all devices. Furthermore, consumers tend to prefer desktop computers for larger expenses. As of the end of 2023, the average value of online shopping orders on desktops was approximately *** U.S. dollars, compared to *** dollars on mobile phones.

The online revenue of att.is amounted to US$0.4m in 2023. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of pretty.fi amounted to US$0.3m in 2023. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of great-save.com amounted to US$0.1m in 2023. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of onitsukatigermagazine.com amounted to US$17.5m in 2023. Discover eCommerce insights, including sales development, shopping cart size, and many more.

From the selected regions, the ranking by revenue in the e-commerce market is led by the United States with *** trillion U.S. dollars and is followed by China (*** trillion U.S. dollars). In contrast, the ranking is trailed by Indonesia with ***** billion U.S. dollars, recording a difference of *** trillion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the toys, hobby & DIY segment of the e-commerce market and a ranking by country regarding revenue in the electronics segment of the e-commerce market.The Statista Market Insights cover a broad range of additional markets.

The online revenue of shift.com amounted to US$108m in 2023. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The number of users in the e-commerce market in Indonesia was modeled to amount to ************* users in 2024. Following a continuous upward trend, the number of users has risen by ************* users since 2017. Between 2024 and 2029, the number of users will rise by ************* users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Based on 2023 estimates, Shopee was the largest e-commerce platform in Indonesia, holding 40 percent of the total gross merchandise value (GMV) of e-commerce in the country. Newcomer TikTok Shop, meanwhile, already captured an estimated nine percent of the market.

The online revenue of e-shirt.jp amounted to US$0.4m in 2023. Discover eCommerce insights, including sales development, shopping cart size, and many more.

Significant fluctuations are estimated for all segments over the forecast period for the revenue. In general, the revenue appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2029. Among them, the segment Fashion attains the highest value throughout the entire period, reaching **** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue growth in Brazil and a comparison of revenue in France.The Statista Market Insights cover a broad range of additional markets.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

The online revenue of togged.com amounted to US$0m in 2023. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The penetration rate in the e-commerce market in Indonesia was forecast to continuously increase between 2025 and 2029 by in total 8.4 percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach 34.84 percent and therefore a new peak in 2029. Find other key market indicators concerning the revenue growth and number of users. The Statista Market Insights cover a broad range of additional markets.