Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

The mobile, electronics, and appliances segment had the highest online retail market penetration rate of ** percent in India in 2022. This was followed by fashion and general merchandise with a penetration rate of *** percent respectively.

How big is the e-commerce share of total online retail spending in the Netherlands and how will it look like by 2027? A consumer survey gained insights on how the Dutch use online shopping and how they would do this in the next five years. In the first quarter of 2022, for example, approximately ** percent of all spending made in computer and accessories sales came from online sales. Consumers expect this to decrease to roughly ** percent in the coming years. Tech dependency Many products fall into the consumer electronics category, including computers, smartphones, headphones, game consoles, and tablets. In 2022, a staggering ** percent of Dutch people used smartphones. Furthermore, approximately ** percent of Dutch online shoppers indicated that they could not live without their smartphones, and around ** percent buy new electronics even when their old ones still work. However, the shopping experience of consumer electronics has room for improvement. Surprisingly, purchases of consumer electronics were the ************* category to be returned in the Netherlands in 2022. Amazon leads the way From a global perspective, the market size of consumer electronics is forecast to grow expeditiously during the next years, from over *** billion U.S. dollars in 2021 to over *** billion U.S. dollars by 2025. Worldwide, the leading web stores in the electronics and media segment by net sales are amazon.com, apple.com, jd.com, and bestbuy.com. Amazon experienced the highest sales in the tech category, with over ** billion U.S. dollars in net sales in 2021.

Over the last two observations, the penetration rate is forecast to significantly increase in all regions. From the selected regions, the ranking by penetration rate in the e-commerce market is forecast to be led by the United Kingdom with ***** percent. In contrast, the ranking is trailed by Italy with ***** percent, recording a difference of **** percentage points to the United Kingdom. Find other insights concerning similar markets and segments, such as a comparison of number of users in Spain and a comparison of number of users in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

E-commerce is becoming a reality in MENA, shifting the retail industry in the region. In 2022, electronics were forecasted to account for the largest share of e-commerce penetration in the Gulf Cooperation Council (GCC) and Egypt at ** percent, followed by beauty at ** percent.

E-commerce market value

With high levels of internet penetration, particularly in the GCC, the e-commerce market in MENA has displayed significant growth, with room for further growth when compared with global benchmarks. The e-commerce market size in MENA reached a total of *** billion U.S. dollars in 2017.

Online shopping behavior

In 2016, 74 percent of e-commerce customers shopped via Souq, which was later acquired by Amazon in 2017, marking the beginning of a new digital phase in the region.The value of online spending per shopper in the United Arab Emirates was the highest in the region in 2017, at *** thousand U.S. dollars.

In the first half of 2022, the e-commerce penetration rate of books and entertainment in Taiwan reached *** percent. In the same year, around *** percent of food and beverage were sold online.

E-Commerce Market size was valued at USD 15.93 Trillion in 2024 and is projected to reach USD 88.63 Trillion by 2031, growing at a CAGR of 26.40% from 2024 to 2031.

The e-commerce market is driven by the growing penetration of the internet and smartphones, enabling greater access to online platforms. Shifting consumer preferences towards convenient and contactless shopping experiences have accelerated digital adoption, particularly following the COVID-19 pandemic.

Technological advancements such as secure payment gateways, artificial intelligence, and personalized shopping experiences are enhancing user engagement. The expansion of logistics and last-mile delivery services ensures faster and more reliable product delivery. Additionally, the proliferation of social media and influencer marketing has amplified consumer reach and brand visibility, while increasing cross-border trade and globalization are further fueling market growth.

Cross-Border E-commerce Market size was valued at USD 1245 Billion in 2024 and is projected to reach USD 4574 Billion by 2032, growing at a CAGR of 18.7% from 2026 to 2032.

The cross-border e-commerce market is driven by the rapid globalization of trade and the increasing adoption of digital payment solutions that facilitate secure and seamless international transactions. Consumer demand for diverse and unique products, often unavailable locally, has propelled the growth of cross-border online shopping. Technological advancements in logistics and shipping, including improved last-mile delivery and real-time tracking, have reduced barriers associated with international trade. Additionally, supportive government policies and trade agreements have simplified customs procedures, while currency conversion tools and multilingual platforms have enhanced user experience. The widespread penetration of smartphones and internet connectivity, especially in emerging markets, has further expanded access to cross-border e-commerce platforms, fueling market growth.

Consumer Electronics E-commerce Market Outlook

According to our latest research, the global Consumer Electronics E-commerce market size reached USD 641.2 billion in 2024, driven by the rapid adoption of digital channels and rising internet penetration worldwide. The market is expected to expand at a robust CAGR of 13.1% from 2025 to 2033, reaching an estimated USD 1,751.8 billion by 2033. This remarkable growth is primarily attributed to evolving consumer purchasing patterns, the proliferation of smartphones, and the increasing convenience offered by online retail platforms.

One of the most significant growth factors propelling the Consumer Electronics E-commerce market is the widespread adoption of smartphones and high-speed internet connectivity. As more consumers gain access to affordable mobile devices and broadband services, there is a notable shift in shopping behavior from traditional brick-and-mortar stores to online platforms. The availability of a vast array of electronic products, combined with the convenience of home delivery and easy returns, has made e-commerce the preferred channel for purchasing consumer electronics. Additionally, the rise of digital payment solutions and the integration of advanced technologies such as artificial intelligence and augmented reality for product visualization are enhancing the overall online shopping experience, further fueling market growth.

Another critical driver of market expansion is the growing influence of e-commerce giants and specialized consumer electronics retailers. Companies like Amazon, Alibaba, Flipkart, and Best Buy have revolutionized the way electronic products are marketed and sold, leveraging data analytics and personalized marketing to target specific consumer segments. These platforms offer competitive pricing, exclusive deals, and a wide selection of products, attracting price-sensitive and tech-savvy consumers alike. Furthermore, the increasing frequency of online sales events such as Black Friday, Cyber Monday, and regional shopping festivals has significantly contributed to the surge in online sales volumes, encouraging both established brands and emerging players to invest heavily in their e-commerce capabilities.

The ongoing digital transformation across industries has also played a pivotal role in shaping the Consumer Electronics E-commerce market. Businesses are increasingly adopting e-commerce solutions to streamline their operations, expand their customer base, and enhance supply chain efficiency. This trend is particularly evident in the commercial segment, where organizations are procuring bulk electronics such as laptops, tablets, and audio devices for remote work and collaboration. The integration of omnichannel strategies, which combine online and offline touchpoints, is further blurring the lines between physical and digital retail, enabling retailers to offer a seamless and personalized shopping journey. As a result, the market is witnessing robust growth across both individual and commercial end-user segments.

Regionally, Asia Pacific continues to dominate the Consumer Electronics E-commerce market, accounting for the largest share in 2024. This dominance is underpinned by the region’s massive population, rapid urbanization, and the burgeoning middle class with rising disposable incomes. Countries such as China, India, and Southeast Asian nations are leading the charge, driven by aggressive investments in digital infrastructure and favorable government policies promoting e-commerce. North America and Europe also represent significant markets, characterized by high internet penetration rates and a mature e-commerce ecosystem. Meanwhile, Latin America and the Middle East & Africa are emerging as high-growth regions, supported by increasing digital literacy and expanding mobile internet coverage.

Product Type Analysis

The Consumer Electronics E-commerce market is highly segmented by product type, encompassing smartphones, laptops & tablets, audio devices, wearables, cameras, televisions

In 2023, over 53 percent of households with two or more people in Japan purchased goods or services online, remaining at a similar level as the previous year. The number of households using e-commerce services increased steadily in recent years, with fashion and electronics representing a recurring category purchased online. B2C online retail Business-to-consumer (B2C) online retail is the main consumer-oriented e-commerce market, with marketplaces, direct-to-consumer (D2C) stores, and digital general merchandisers being common websites accessed in Japan. In particular, marketplaces, taking on the form of a virtual shopping mall, are considered popular one-stop solutions for consumers’ needs. Consequently, Amazon, Rakuten Ichiba, and Yahoo! Shopping are the most successful e-retailers in Japan, gathering millions of visitor numbers regularly. Apart from the business-to-many (B2M) platforms, the companies also offer consumer-to-consumer (C2C) services. Japanese C2C platforms C2C e-commerce in Japan is made up of the reuse market encompassing online auctions and flea markets, and the smaller sharing economy segment. The auction business is dominated by Yahoo’s C2C platform Yahoo! Auctions, whereas the successful mobile application operated by Mercari has been shaking up flea market platforms in the country. The main user base of second-hand platforms are adults between the age of 20 to 49, as it is considered a popular mean to save money or shop sustainable.

E-commerce Software Market Outlook

According to our latest research, the global E-commerce Software market size reached USD 8.9 billion in 2024, reflecting the robust digital transformation across retail and other industries. The market is projected to grow at a CAGR of 14.2% during the forecast period, reaching an estimated USD 25.1 billion by 2033. The primary growth factor driving this surge is the accelerated adoption of digital commerce platforms by businesses of all sizes, fueled by evolving consumer preferences and the need for seamless online shopping experiences.

One of the most significant growth drivers for the E-commerce Software market is the exponential rise in online retail activity worldwide. As consumer behavior shifts towards digital-first purchasing, retailers and brands are investing heavily in advanced e-commerce solutions to enhance customer engagement, streamline operations, and provide personalized shopping experiences. The proliferation of smartphones and high-speed internet connectivity has further enabled consumers to shop online with greater convenience, compelling businesses to adopt scalable and feature-rich e-commerce platforms. Additionally, the integration of artificial intelligence, machine learning, and data analytics into these platforms allows for smarter inventory management, targeted marketing, and dynamic pricing strategies, which collectively boost sales and customer satisfaction.

Another critical factor fueling the growth of the E-commerce Software market is the increasing demand for omnichannel commerce solutions. Modern consumers expect a seamless shopping journey across multiple touchpoints, including web, mobile, social media, and physical stores. E-commerce software providers are responding by developing solutions that unify inventory, order management, and customer data, enabling businesses to deliver consistent experiences regardless of the channel. This trend is particularly prominent among large enterprises and established retailers seeking to maintain competitiveness in a rapidly evolving digital landscape. Furthermore, the COVID-19 pandemic has accelerated digital adoption, with many small and medium enterprises (SMEs) embracing e-commerce platforms to survive and thrive amid shifting market dynamics.

The evolution of payment technologies and logistics infrastructure is also playing a pivotal role in expanding the E-commerce Software market. Secure and flexible payment processing solutions, coupled with advanced order fulfillment and last-mile delivery capabilities, are critical components of modern e-commerce ecosystems. Vendors are increasingly offering integrated solutions that address these needs, helping businesses reduce cart abandonment rates and improve customer loyalty. Moreover, regulatory advancements and supportive government initiatives aimed at promoting digital commerce are further catalyzing market growth, especially in emerging economies where e-commerce penetration is still on the rise.

Regionally, Asia Pacific is emerging as the fastest-growing market for E-commerce Software, driven by the rapid expansion of online retail in countries such as China, India, and Southeast Asia. North America remains a dominant market, owing to the high concentration of established e-commerce players and early adoption of advanced technologies. Europe is witnessing steady growth, supported by strong digital infrastructure and increasing cross-border e-commerce activities. Meanwhile, Latin America and the Middle East & Africa are experiencing rising adoption rates, propelled by improving internet access and a growing base of digital-savvy consumers. This diverse regional landscape underscores the global momentum of the E-commerce Software market.

Deployment Type Analysis

The E-commerce Software market is segmented by deployment type into Cloud-Based and On-Premises solutions, each offering distinct advantages to businesses. Cloud-based e-commerce platforms have gained

Canada E-Commerce Market size was valued to be USD 38.56 Billion in the year 2024 and it is expected to reach USD 81.5 Billion in 2032, at a CAGR of 9.7% from 2025 to 2032.Canada E-Commerce Market DriversHigh Internet and Smartphone Penetration: Canada boasts high rates of internet and smartphone penetration, providing widespread access to online platforms and enabling convenient online shopping.Growth of Mobile Commerce: The increasing use of smartphones and tablets is driving the growth of mobile commerce, enabling consumers to shop online anytime, anywhere.Improved Logistics and Delivery Infrastructure: The development of efficient logistics and delivery networks, including same-day and next-day delivery options, has enhanced the e-commerce experience for Canadian consumers.Government Support: Government initiatives to support digital commerce, such as improving digital infrastructure and promoting e-commerce adoption, are also contributing to market growth.

Information Technology Usage and Penetration - Table 720-87002 : Proportion of establishments with e-commerce sales, e-commerce purchases and e-delivery as well as value of e-commerce sales as a percentage of total business receipts

Globally, the penetration rate of second-hand e-commerce, otherwise known as recommerce, was highest among fashion users, reaching a total of **** percent in 2024. By 2029, the share of active paying customers shopping for fashion is expected to reach *** percent.

FMCG B2B E-Commerce Market Outlook

The FMCG B2B E-Commerce market size was valued at USD 250 billion in 2023 and is projected to expand to USD 750 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.5% during the forecast period. This remarkable growth is attributed to the increasing digitization of supply chains, enhanced internet penetration, and the growing adoption of e-commerce platforms among small and medium-sized enterprises (SMEs) as well as large enterprises. The industry is being further driven by the rising demand for transparency and efficiency in B2B transactions, which these platforms substantially improve.

One of the primary growth factors for the FMCG B2B E-Commerce market is the rapid advancement in digital technologies. Cloud computing, big data analytics, and artificial intelligence are increasingly being integrated into e-commerce platforms, enabling businesses to streamline operations and improve decision-making processes. These technologies facilitate automated inventory management, predictive analytics for demand forecasting, and personalized marketing strategies, thereby significantly enhancing operational efficiency and customer satisfaction. As businesses continue to digitalize, the adoption rate of B2B e-commerce platforms is anticipated to soar, further driving market growth.

Another significant growth driver is the changing consumer behavior and expectations in the B2B space. Businesses are increasingly looking for convenient, efficient, and transparent methods to procure goods and services. The traditional procurement processes involving manual tasks, paperwork, and multiple intermediaries are being replaced by digital platforms that offer real-time access to product catalogs, pricing, and stock levels. Moreover, the ability to track orders, manage returns, and handle payments securely online is significantly boosting the appeal of B2B e-commerce platforms. This transition is expected to continue as more businesses recognize the benefits of digital procurement.

The pandemic has also played a crucial role in accelerating the adoption of B2B e-commerce platforms. With restrictions on physical movement and the need for social distancing, companies have turned to online platforms to maintain their supply chains and ensure business continuity. This shift has led to increased investments in digital infrastructure and the development of more sophisticated and user-friendly e-commerce solutions. Even as the world moves towards recovery, the habits formed during the pandemic are likely to persist, sustaining the growth momentum of the FMCG B2B e-commerce market.

Regionally, the Asia-Pacific region is poised to dominate the FMCG B2B E-Commerce market, driven by countries like China and India, which are experiencing rapid industrialization and digital transformation. North America and Europe are also significant markets, with established e-commerce infrastructure and high levels of technology adoption among enterprises. Latin America and the Middle East & Africa are expected to register substantial growth due to increasing internet penetration and government initiatives promoting digital economies.

Product Type Analysis

The FMCG B2B E-Commerce market, segmented by product type, includes categories such as Food & Beverages, Personal Care, Household Care, Health Care, and Others. The Food & Beverages segment holds a substantial share of the market. The increased demand for perishables and non-perishables in bulk quantities among retailers, restaurants, and other businesses is driving this segment. Businesses in the food service industry are increasingly utilizing B2B e-commerce platforms to streamline their supply chains, manage inventory efficiently, and reduce wastage, contributing to the segment's growth.

Personal Care products are also gaining significant traction in the FMCG B2B E-Commerce market. The growing awareness of personal hygiene and wellness has led businesses, including salons, spas, and retail stores, to bulk purchase personal care items more frequently. The convenience of ordering online, coupled with the ability to compare products and pricing, is encouraging more businesses to adopt B2B e-commerce platforms for their procurement needs. Furthermore, the introduction of subscription-based models for regular supply of personal care products is an emerging trend boosting this segment.

The Household Care segment is witnessing robust growth as well. This includes products like cleaning agents, detergents, and other household essentials. The increasing dema

Saudi Arabia E-Commerce Market Report is Segmented by Type (B2C E-Commerce (Applications (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, Others (Toys, DIY, Media, Etc. )), and B2B E-Commerce). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Europe E-commerce Market size was valued at USD 884.80 Billion in 2024 and is projected to reach USD 2190.99 Billion by 2032, growing at a CAGR of 10.6% from 2026 to 2032.

Europe E-commerce Market Drivers

Increasing Internet and Smartphone Penetration: High internet and smartphone penetration rates across Europe provide a large and growing customer base for online shopping. Changing Consumer Behavior: Consumers are increasingly comfortable with online shopping, drawn by convenience, wider product selection, and competitive pricing. The rise of mobile commerce (m-commerce) further fuels this trend. Growth of Cross-Border E-commerce: The EU's single market facilitates cross-border e-commerce, allowing consumers to shop from retailers across Europe. This expands market reach for businesses and offers consumers greater choice. Technological Advancements: Improvements in payment systems, logistics, and delivery services are enhancing the online shopping experience. Artificial intelligence (AI) and personalization technologies are also driving sales. Rise of Social Commerce: Social media platforms are increasingly used for product discovery and purchases, driving the growth of social commerce. Pandemic-Driven Shift: The COVID-19 pandemic accelerated the adoption of e-commerce, as lockdowns and social distancing measures pushed consumers to shop online.

Romania E-commerce Market size was valued at 7.46 USD Billion in 2024 and is projected to reach USD 10.27 Billion by 2032 growing at a CAGR of 8.3% from 2025 to 2032.

Key Market Drivers:

Digital Infrastructure Development: Romania's rapidly expanding digital infrastructure, characterized by high-speed internet penetration and widespread smartphone adoption, creates a robust foundation for e-commerce growth.

The continuous improvement in telecommunications networks, coupled with increasing digital literacy among urban and rural populations, significantly accelerates online shopping adoption and enables more sophisticated digital consumer experiences across diverse demographic segments.

Cross-Border B2C E-Commerce Market was valued at USD 990.2 Billion in 2024 and is projected to reach USD 3,400.7 Billion by 2032, growing at a CAGR of 16.7% during the forecast period 2026–2032.Global Cross-Border B2C E-Commerce Market DriversThe market drivers for the cross-border B2C e-commerce market can be influenced by various factors. These may include:Global Internet Penetration and Smartphone Adoption: The rapid increase in internet users and smartphone ownership globally has made cross-border online shopping more accessible, especially in emerging markets. This connectivity empowers consumers to explore international e-commerce platforms.Expansion of Digital Payment Solutions: The growing availability and security of digital payment methods—such as PayPal, Alipay, Google Pay, and Apple Pay have eased transaction barriers, enhancing consumer trust in buying from foreign sellers.

The penetration rate in the e-commerce market in the United States was forecast to continuously increase between 2025 and 2029 by in total *** percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach ***** percent and therefore a new peak in 2029. Notably, the penetration rate of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the revenue and number of users.The Statista Market Insights cover a broad range of additional markets.