100+ datasets found
  1. Countries with the highest share of retail sales taking place online 2023

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). Countries with the highest share of retail sales taking place online 2023 [Dataset]. https://www.statista.com/statistics/1042763/worldwide-share-online-retail-penetration-by-country/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2023
    Area covered
    Worldwide
    Description

    With nearly **** of its retail sales conducted over the internet, China is forecast to be the world's most penetrated e-commerce market in 2023. Indonesia and the UK follow, with roughly ** percent and **** percent, respectively, of retail sales expected to take place online.

  2. E-commerce penetration rate in select European countries 2019-2029

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). E-commerce penetration rate in select European countries 2019-2029 [Dataset]. https://www.statista.com/forecasts/1288132/e-commerce-penetration-rate-in-select-european-countries
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Europe
    Description

    Over the last two observations, the penetration rate is forecast to significantly increase in all regions. From the selected regions, the ranking by penetration rate in the e-commerce market is forecast to be led by the United Kingdom with ***** percent. In contrast, the ranking is trailed by Italy with ***** percent, recording a difference of **** percentage points to the United Kingdom. Find other insights concerning similar markets and segments, such as a comparison of number of users in Spain and a comparison of number of users in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

  3. Number of e-commerce users SEA 2024-2029, by country

    • statista.com
    • ai-chatbox.pro
    Updated Jun 26, 2025
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    Statista (2025). Number of e-commerce users SEA 2024-2029, by country [Dataset]. https://www.statista.com/forecasts/1348840/southest-asia-total-e-commerce-users-by-country
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Indonesia, Vietnam, Philippines, Singapore, Thailand, Malaysia
    Description

    Over the last two observations, the number of users is forecast to significantly increase in all regions. From the selected regions, the ranking by number of users in the e-commerce market is forecast to be lead by Indonesia with **** million users. In contrast, the ranking is trailed by Singapore with *** million users, recording a difference of **** million users to Indonesia. Find further statistics on other topics such as a comparison of countries or regions regarding the penetration rate.The Statista Market Insights cover a broad range of additional markets.

  4. eCommerce Statistics by Country/Region in 2025

    • aftership.com
    pdf
    Updated Jan 16, 2024
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    AfterShip (2024). eCommerce Statistics by Country/Region in 2025 [Dataset]. https://www.aftership.com/ecommerce/statistics/regions
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    pdfAvailable download formats
    Dataset updated
    Jan 16, 2024
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    We monitor millions of online stores across 200+ countries, ensuring that this report provides accurate and up-to-date information. This report diverse eCommerce ecosystems in various countries/regions, including market penetration, regional preferences, consumer trends, and technological investments. Stay up-to-date with the latest data and gain a comprehensive understanding of the eCommerce market dynamics on a country/region level, enabling informed business decisions and strategic planning.

  5. E-commerce penetration rate in Latin America 2024, by country

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). E-commerce penetration rate in Latin America 2024, by country [Dataset]. https://www.statista.com/statistics/1200891/ecommerce-penetration-rate-latin-america-countries/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    Americas, Latin America, LAC
    Description

    In 2024, Brazil had the highest e-commerce penetration in the region, with **** out of ten individuals having made at least *** purchase online in the previous 12 months. In Chile, ** percent shopped online, compared to ** percent in Mexico and ** percent in Peru.

  6. s

    Ecommerce Statistics By Country

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Ecommerce Statistics By Country [Dataset]. https://www.searchlogistics.com/learn/statistics/ecommerce-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    When it comes to ecommerce statistics by country, most people would assume that the United States would be the biggest spender. But that’s not actually the case. While the US online market is more established, other countries are catching up quickly. These are the countries that have the biggest adoption of ecommerce shopping

  7. E-commerce penetration APAC 2021 by country or region

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). E-commerce penetration APAC 2021 by country or region [Dataset]. https://www.statista.com/statistics/412302/ecommerce-penetration-asia-pacific-countries/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2021
    Area covered
    Asia–Pacific
    Description

    By January 2021 internet users in Indonesia purchase the most items online, with ** percent of active internet users shopping online. This was the highest e-commerce penetration rate throughout the Asia Pacific region, followed by Thailand and Malaysia.

  8. F

    E-Commerce Retail Sales as a Percent of Total Sales

    • fred.stlouisfed.org
    json
    Updated May 19, 2025
    + more versions
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    (2025). E-Commerce Retail Sales as a Percent of Total Sales [Dataset]. https://fred.stlouisfed.org/series/ECOMPCTSA
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    jsonAvailable download formats
    Dataset updated
    May 19, 2025
    License

    https://fred.stlouisfed.org/legal/#copyright-public-domainhttps://fred.stlouisfed.org/legal/#copyright-public-domain

    Description

    Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

  9. E-commerce users in selected European countries 2019-2029

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). E-commerce users in selected European countries 2019-2029 [Dataset]. https://www.statista.com/forecasts/1288106/e-commerce-users-in-select-european-countries-by-country
    Explore at:
    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom, France, Germany, Italy, Spain, Europe
    Description

    Over the last two observations, the number of users is forecast to significantly increase in all regions. From the selected regions, the ranking by number of users in the e-commerce market is forecast to be led by the United Kingdom with ***** million users. In contrast, the ranking is trailed by Italy with ***** million users, recording a difference of ***** million users to the United Kingdom. Find other insights concerning similar markets and segments, such as a comparison of average revenue per user (ARPU) in Russia and a comparison of average revenue per user (ARPU) in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

  10. Cross border E commerce Market is Growing at a CAGR of 30.50% from 2024 to...

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated May 15, 2025
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    Cognitive Market Research (2025). Cross border E commerce Market is Growing at a CAGR of 30.50% from 2024 to 2031. [Dataset]. https://www.cognitivemarketresearch.com/cross-border-e-commerce-market-report
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    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    May 15, 2025
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

    North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
    Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
    Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
    Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
    Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
    The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.
    

    Key Drivers of Cross border E commerce Market

    Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally
    

    One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

    Growing Preference for Global Brands and Product Variety to Propel Market Growth
    

    Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

    Restraint Factors Of Cross border E commerce Market

    Complex Regulatory Environment to Limit the Sales
    

    One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

    Logistics Challenges and High International Shipping Costs
    

    A major restraint in the cross-border e-commerce market is the inefficiency and high cost of international logistics. Delivering products across borders involves dealing with multiple carriers, customs delays, varying delivery standards, and return complications—all of which increase the total shipping time and expense. For consumers, this often translates into higher prices and uncertainty around delivery timelines, which can discourage repeat purchases. For sellers...

  11. E

    Ecommerce Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    Search Logistics (2025). Ecommerce Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/ecommerce-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Search Logistics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    I'll show you how the pandemic has changed the way people shop and give you some accurate ecommerce statistics to prove it.

  12. s

    Mobile Ecommerce

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Mobile Ecommerce [Dataset]. https://www.searchlogistics.com/learn/statistics/ecommerce-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    More than 90% of people regularly use a smartphone for shopping online. With over 294 million smartphone users in the US alone, approximately 232 million of them regularly use their phones to purchase online.

  13. E-Commerce in Europe - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Jul 15, 2025
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    IBISWorld (2025). E-Commerce in Europe - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/europe/industry/e-commerce/200600/
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    Dataset updated
    Jul 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    Europe
    Description

    E-commerce companies sell various goods and associated services through online portals, either on websites, mobile apps or integrated into social media platforms. Internet access across Europe continues to accelerate, with the vast majority of countries boasting usage rates of over 80% of the population. The spread of fast broadband and mobile data has enabled rising numbers of Europeans to engage in e-shopping. Over the five years through 2025, e-commerce revenue is slated to climb at a compound annual rate of 4% to reach €352.5 billion. E-tailers benefit from lower overhead costs than bricks-and-mortar stores, enabling them to offer highly competitive prices and draw sales away from traditionally popular establishments like department stores. E-tailers have taken off by leveraging these cost advantages to appeal to an increasingly price-conscious consumer base. The expansion of value-added services like buy now, pay later and fast, flexible delivery options have contributed to strong industry growth. However, the industry hasn’t been immune to recent cos-of-living pressures; sky-high inflation across much of Europe severely dented Europeans’ spending power, with drops in sales volumes affecting many online stores in 2023. Despite this, revenue continues on an upwards trajectory as inflation outweighs the drop in volume sales, contributing to forecast revenue growth of 3.9% in 2025. Looking forwards, rising internet penetration will continue to provide a growing market for e-tailers, driving revenue upwards at a projected compound annual rate of 6.3% over the five years through 2030 to reach €478.9 billion. E-tailers will continue to adapt their business practices and product selections to reflect the ever-growing level of environmental awareness. Delivery fleets will become fully electrified for many companies, while increasingly stringent waste regulations will force companies to adopt biodegradable or recyclable packaging in the coming years. Still, online retailers must innovate to compete with rival Asian companies like Temu as these competitors increasingly penetrate European markets. The integration of Gen AI and data analytics will transform business operations, making them more efficient and helping to lower wage costs, supporting profitability.

  14. u

    E-commerce Industry Statistics 2025

    • upmetrics.co
    webpage
    Updated Oct 25, 2023
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    Upmetrics (2023). E-commerce Industry Statistics 2025 [Dataset]. https://upmetrics.co/blog/ecommerce-statistics
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    webpageAvailable download formats
    Dataset updated
    Oct 25, 2023
    Dataset provided by
    UpMetrics
    Authors
    Upmetrics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    2023
    Description

    A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

  15. s

    Ecommerce Statistics By Industry

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Ecommerce Statistics By Industry [Dataset]. https://www.searchlogistics.com/learn/statistics/ecommerce-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Global retail ecommerce sales peaked during the pandemic despite huge issues with the supply chain. So what do people buy? Here are the ecommerce statistics on the biggest industries right now.

  16. E-commerce Market Research Report 2033

    • growthmarketreports.com
    csv, pdf, pptx
    Updated Jun 30, 2025
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    Growth Market Reports (2025). E-commerce Market Research Report 2033 [Dataset]. https://growthmarketreports.com/report/e-commerce-market-global-industry-analysis
    Explore at:
    pdf, csv, pptxAvailable download formats
    Dataset updated
    Jun 30, 2025
    Dataset authored and provided by
    Growth Market Reports
    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    E-commerce Market Outlook



    According to our latest research, the global e-commerce market size reached USD 6.9 trillion in 2024 and is expected to grow at a CAGR of 12.1% from 2025 to 2033. This robust growth trajectory will drive the market to a projected value of USD 19.3 trillion by 2033. The primary growth factor fueling this expansion is the accelerating adoption of digital technologies, coupled with increasing internet and smartphone penetration worldwide, which continues to transform traditional retail and business models into dynamic online marketplaces.




    The e-commerce market is experiencing explosive growth, primarily attributed to the rapid digitalization of consumer behavior and business operations. The proliferation of affordable smartphones and high-speed internet connectivity has dramatically expanded the global online consumer base, making digital shopping accessible to populations previously underserved by traditional retail infrastructure. Additionally, the COVID-19 pandemic acted as a catalyst, compelling even technology-averse consumers and businesses to embrace online platforms for essential and discretionary purchases. The convenience, variety, and competitive pricing offered by e-commerce platforms have fostered a significant shift in shopping patterns, leading to sustained double-digit growth rates in both mature and emerging markets.




    Another critical growth driver is the continuous innovation in payment systems and logistics infrastructure. The evolution of secure and user-friendly digital payment methods, including digital wallets, contactless payments, and buy-now-pay-later options, has removed significant barriers to online transactions. Simultaneously, advancements in supply chain management, last-mile delivery, and fulfillment centers have enabled e-commerce companies to offer faster and more reliable shipping, enhancing overall customer satisfaction. These improvements have not only attracted new customers but also increased the frequency and size of online purchases, further accelerating market expansion.




    Furthermore, the integration of artificial intelligence (AI), big data analytics, and personalized marketing strategies has revolutionized the e-commerce landscape. Retailers and platforms are leveraging these technologies to deliver highly tailored shopping experiences, optimize inventory management, and predict consumer trends with unprecedented accuracy. The rise of omnichannel commerce, where businesses seamlessly blend online and offline experiences, is also contributing to the market's growth by providing consumers with greater flexibility and choice. These technological advancements are expected to continue driving innovation and differentiation in the highly competitive e-commerce sector.




    Regionally, Asia Pacific remains the dominant force in the global e-commerce market, accounting for the largest share due to its massive population, burgeoning middle class, and rapid digital adoption. North America and Europe follow closely, driven by high internet penetration, advanced logistics networks, and mature digital payment ecosystems. Meanwhile, Latin America, the Middle East, and Africa are emerging as high-growth regions, supported by improving infrastructure, favorable government policies, and increasing consumer trust in online transactions. This regional diversification is expected to further stimulate global e-commerce growth over the forecast period.





    Business Model Analysis



    The e-commerce market is segmented by business models, including B2B (Business-to-Business), B2C (Business-to-Consumer), C2C (Consumer-to-Consumer), and C2B (Consumer-to-Business), each contributing uniquely to the market's dynamics. The B2C segment remains the most dominant, driven by the massive influx of consumers shopping online for a wide range of products, from electronics to fashion and groceries. This segment benefits from extensive marketing campaigns, seamless user experiences, and a vast array of payment and delivery options, making it the primary

  17. E-commerce consumer penetration in Europe 2022, by country

    • statista.com
    Updated Jun 27, 2025
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    Statista (2025). E-commerce consumer penetration in Europe 2022, by country [Dataset]. https://www.statista.com/statistics/915310/e-commerce-use-of-consumers-in-the-european-union-by-country/
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    Dataset updated
    Jun 27, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2022
    Area covered
    Europe
    Description

    What is the market share of online shopping in Europe? Within the EU-27, ** percent of consumers aged 16 to 74 years used e-commerce at least once in 2022. The country with the highest e-commerce penetration was Norway, with around ** percent of its people purchasing goods or services online. Percentages were different among the European countries, though. In Germany, for example, ** percent of consumers used e-commerce, whereas these values reached ** percent in Hungary and ** percent in Albania. E-commerce revenue in Europe is expected to reach ***** billion U.S. dollars in 2027. Amazon seems to be one of the drivers behind e-commerce in Europe… Amazon has a presence in some of Europe’s larger countries, such as France, Germany, Italy, Spain and the United Kingdom, with its online store and its membership Amazon Prime. Amazon’s Europe division is headquartered in Luxembourg. Amazon EU S.à r.l. reached a revenue of roughly **** billion euros in 2022. … as well as language. Language also seems to play a part in online shopping behavior. Consumers from Austria, Belgium, and France had the most cross-border e-ecommerce purchases of European countries in 2022. Belgian consumers, for example, tended to visit the French and English domains from Amazon. As the web shop is not present in the country, Belgians visit the foreign domains or web stores in their language. Countries like Germany and Poland, both with a strongly developed domestic e-commerce market and in their own language, saw less cross-border purchases.

  18. E-commerce usage rate in the European Union 2009-2019, by country

    • statista.com
    • ai-chatbox.pro
    Updated Jul 8, 2025
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    Statista (2025). E-commerce usage rate in the European Union 2009-2019, by country [Dataset]. https://www.statista.com/statistics/435893/e-commerce-usage-rate-by-country-eu/
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    Dataset updated
    Jul 8, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    European Union
    Description

    This statistic presents the share of e-commerce users (individuals who ordered goods or services for private purposes within ***** month prior to the survey) in the European Union from 2009 to 2019. In 2019, ** percent of Danish consumers had made an online purchase.

  19. s

    Ecommerce Platforms

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Ecommerce Platforms [Dataset]. https://www.searchlogistics.com/learn/statistics/ecommerce-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    There are currently 3.8 million live websites that use WooCommerce on WordPress to power their online storefronts while they are over 4 million ecommerce stores powered by Shopify.

  20. E-Commerce Market Analysis Poland - Size and Forecast 2024-2028

    • technavio.com
    Updated Sep 20, 2024
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    Technavio (2024). E-Commerce Market Analysis Poland - Size and Forecast 2024-2028 [Dataset]. https://www.technavio.com/report/poland-e-commerce-market-analysis
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    Dataset updated
    Sep 20, 2024
    Dataset provided by
    TechNavio
    Authors
    Technavio
    Time period covered
    2021 - 2025
    Area covered
    Poland
    Description

    Snapshot img

    Poland E-Commerce Market Size 2024-2028

    The Poland e-commerce market size is forecast to increase by USD 46.9 billion at a CAGR of 20.5% between 2023 and 2028.

    The market is significantly driven by the availability of multiple payment options. Offering diverse methods such as credit cards, debit cards, bank transfers, online wallets, and cash on delivery provides Polish consumers with flexibility and convenience in their online purchases. This accessibility to varied payment choices not only enhances the shopping experience but also encourages more people to engage in e-commerce payment, thereby fueling market growth. 
    The market showcases dynamic growth, driven by various sectors and factors. With a strong presence in the fashion industry and an expanding showroom culture, Poland contributes significantly to the worldwide growth rate of e-commerce sales. From electronics to furniture and homeware, the market caters to diverse consumer needs, encompassing hobby, leisure, and care product segments. As eCommerce continues to thrive, Poland emerges as a pivotal player in the global digital marketplace, offering a wide array of products and services to online shoppers. This market research and growth report includes in-depth information about key market drivers, trends, and challenges. 
    

    What will be the Size of the Market During the Forecast Period?

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    The market has been experiencing significant growth in recent years. According to the latest reports, the E-Commerce sector in Poland is expected to show a CAGR of 12.5% between 2021 and 2026. This growth can be attributed to several factors, including the increasing popularity of online shopping, the growing number of internet users, and the entry of global players into the Polish market. The Retail sector in Poland is one of the largest contributors to the E-Commerce market, with sales expected to reach €22.5 billion by 2026. E-Commerce platforms like Allegro, Amazon, and eBay have a strong presence in the Polish market, offering a wide range of products and services.
    Additionally, the use of technologies like Artificial Intelligence and Machine Learning is also on the rise, helping to improve the customer experience and drive sales. The ECDB (European Commission Database) reports that the number of E-Commerce users in Poland is expected to reach 18.5 million by 2026, making it an attractive market for businesses looking to expand their online presence. The use of mobile devices for shopping is also increasing, with over 50% of E-Commerce transactions in Poland being made on mobile devices. In conclusion, the market is growing rapidly, driven by increasing internet penetration, the popularity of online shopping, and the entry of global players. The Retail sector, particularly Fashion and Footwear, is expected to see significant growth in the coming years. The use of advanced technologies and the increasing number of E-Commerce users make Poland an attractive market for businesses looking to expand their online presence.
    

    How is this market segmented and which is the largest segment?

    The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

    Type
    
      B2B
      B2C
    
    
    Application
    
      Home appliances
      Fashion products
      Groceries
      Books
      Others
    
    
    Geography
    
      Poland
    

    By Type Insights

    The B2B segment is estimated to witness significant growth during the forecast period.
    

    The eCommerce market in Poland is experiencing robust growth, driven by the expansion of business reach for B2B companies in a cost-effective manner. This trend is particularly notable in sectors such as Hobby & Leisure, Electronics, Furniture & Homeware, DIY, Care Products, Fashion, and Grocery. The competitive rivalry among companies is intensifying, with logistics companies playing a crucial role in ensuring efficient delivery. The worldwide growth rate of global eCommerce sales is anticipated to continue, making Poland an attractive market for companies seeking to expand their reach. The ECDB (Electronic Data Interchange for Administration, Commerce and Transport in Europe) is facilitating cross-border sales, further fueling growth in the B2B segment.

    Get a glance at the market share of various segments Request Free Sample

    The B2B segment was valued at USD 9.22 billion in 2018 and showed a gradual increase during the forecast period.

    Market Dynamics

    Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

    What are the key market drivers leading to the rise in adoption of Poland E-Commerce Market?

    The advantages of e-commerce platf

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Statista (2025). Countries with the highest share of retail sales taking place online 2023 [Dataset]. https://www.statista.com/statistics/1042763/worldwide-share-online-retail-penetration-by-country/
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Countries with the highest share of retail sales taking place online 2023

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10 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jun 24, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Dec 2023
Area covered
Worldwide
Description

With nearly **** of its retail sales conducted over the internet, China is forecast to be the world's most penetrated e-commerce market in 2023. Indonesia and the UK follow, with roughly ** percent and **** percent, respectively, of retail sales expected to take place online.

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