31 datasets found
  1. Effective personalization methods in B2B e-commerce worldwide 2022

    • statista.com
    Updated Jun 26, 2025
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    Statista (2025). Effective personalization methods in B2B e-commerce worldwide 2022 [Dataset]. https://www.statista.com/statistics/1413348/b2b-e-commerce-personalization-methods-worldwide/
    Explore at:
    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 2022
    Area covered
    Worldwide
    Description

    Personalization is not only a trend in business-to-consumer (B2C) e-commerce, as it is gaining relevance in business-to-business (B2B) e-commerce, too. Globally in 2022, personalized site search results were the most effective personalization method for roughly ** percent of B2B e-commerce companies. More than ** percent also used personalized payment or shipping options effectively. Personalized marketing, personalized product recommendations, and targeted site content were all deemed effective by almost ** percent of respondents. Personalization matters Some personalization features like product recommendations or website analytics proved to be effective conversion strategies according to B2B sellers. Thanks to a tailored offering of products of services, personalization improves the customer experience, an aspect many B2B organizations prioritize. According to a global survey, roughly half of B2B e-commerce companies invested resources to improve the customer experience, the second-most mentioned factor, after attracting new customers. The most important data There is no effective online personalization with accurate analysis of customer data. In the B2B realm, this includes a range of specific information about customers. European professionals stated that the professional role was the most important data, with ** percent of respondents using it for personalization scopes. Belonging to a specific segment of key accounts and the engagement history with the customer were both at ** percent in the ranking of most used data.

  2. E-commerce websites with a personalization program in place in the U.S. and...

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). E-commerce websites with a personalization program in place in the U.S. and UK 2020 [Dataset]. https://www.statista.com/statistics/1211698/ecommerce-personalization-website-us-uk/
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    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jul 6, 2020 - Jul 20, 2020
    Area covered
    United Kingdom, United States
    Description

    During a study conducted among e-commerce professionals in the UK and the U.S. in July 2020, respondents were asked about their use of personalization on their websites. The survey results show that ** percent of participants said they were already implementing personalization on their e-commerce website.

  3. I

    Global Ecommerce Personalization Tools Market Demand Forecasting 2025-2032

    • statsndata.org
    excel, pdf
    Updated Sep 2025
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    Stats N Data (2025). Global Ecommerce Personalization Tools Market Demand Forecasting 2025-2032 [Dataset]. https://www.statsndata.org/report/ecommerce-personalization-tools-market-7761
    Explore at:
    excel, pdfAvailable download formats
    Dataset updated
    Sep 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Ecommerce Personalization Tools market has emerged as a vital component in the digital retail landscape, enabling businesses to tailor their offerings and enhance customer experiences based on individual preferences and behaviors. In an era where consumers are inundated with choices, personalization tools empowe

  4. S

    Global Ecommerce Personalization Software Market Growth Opportunities...

    • statsndata.org
    excel, pdf
    Updated Sep 2025
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    Stats N Data (2025). Global Ecommerce Personalization Software Market Growth Opportunities 2025-2032 [Dataset]. https://www.statsndata.org/report/ecommerce-personalization-software-market-166549
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    excel, pdfAvailable download formats
    Dataset updated
    Sep 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Ecommerce Personalization Software market has rapidly evolved into a crucial segment of the digital commerce landscape, driven by the growing demand for tailored shopping experiences. Essentially, this software empowers businesses to leverage data analytics and artificial intelligence to create individualized us

  5. Personalized content types on e-commerce websites in the U.S. and UK 2020

    • statista.com
    Updated Jul 8, 2025
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    Statista (2025). Personalized content types on e-commerce websites in the U.S. and UK 2020 [Dataset]. https://www.statista.com/statistics/1211735/personalization-content-type-ecommerce-website-us-uk/
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    Dataset updated
    Jul 8, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jul 6, 2020 - Jul 20, 2020
    Area covered
    United Kingdom, United States
    Description

    According to the results of a study conducted among e-commerce professionals in the UK and the U.S. in *********, ** percent of respondents were already implementing user-specific content personalization, such as user personal information showing up on the e-commerce websites.

  6. S

    Global Fashion E-commerce Personalization Tools Market Strategic...

    • statsndata.org
    excel, pdf
    Updated Sep 2025
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    Stats N Data (2025). Global Fashion E-commerce Personalization Tools Market Strategic Recommendations 2025-2032 [Dataset]. https://www.statsndata.org/report/fashion-e-commerce-personalization-tools-market-314043
    Explore at:
    pdf, excelAvailable download formats
    Dataset updated
    Sep 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Fashion E-commerce Personalization Tools market has emerged as a vital component of the online retail industry, revolutionizing how brands engage with consumers. With the rise of digital shopping, retailers are increasingly leveraging these tools to create customized shopping experiences that cater to individual

  7. AI usage in ecommerce marketing worldwide 2024

    • gameindexhub.live
    • statista.com
    • +2more
    Updated Jun 3, 2025
    + more versions
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    Statista Research Department (2025). AI usage in ecommerce marketing worldwide 2024 [Dataset]. https://www.gameindexhub.live/?_=%2Ftopics%2F871%2Fonline-shopping%2F%23HjxN23JEYKDOLIdK75b%2F7R87TcovHSDi
    Explore at:
    Dataset updated
    Jun 3, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Area covered
    World
    Description

    During a 2024 survey, it was found that customer service and support were the leading application of artificial intelligence in ecommerce marketing, named by 37 percent of responding ecommerce marketers from Australia, France, New Zealand, the United Kingdom (UK), and the United States. Data analysis and image generation ranked second, both mention by 36 percent of respondents.

  8. I

    Global E-Commerce Personalization Platform Market Global Trade Dynamics...

    • statsndata.org
    excel, pdf
    Updated Sep 2025
    + more versions
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    Stats N Data (2025). Global E-Commerce Personalization Platform Market Global Trade Dynamics 2025-2032 [Dataset]. https://www.statsndata.org/report/e-commerce-personalization-platform-market-118214
    Explore at:
    pdf, excelAvailable download formats
    Dataset updated
    Sep 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The E-Commerce Personalization Platform market has emerged as a dynamic and essential component of the online retail landscape, revolutionizing how businesses engage with their customers. Providing tailored shopping experiences, these platforms leverage enormous volumes of data to analyze consumer behavior, preferen

  9. Segmentation used for personalization on e-commerce websites U.S. and UK...

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). Segmentation used for personalization on e-commerce websites U.S. and UK 2020 [Dataset]. https://www.statista.com/statistics/1211728/segmentation-personalization-ecommerce-website-us-uk/
    Explore at:
    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jul 6, 2020 - Jul 20, 2020
    Area covered
    United Kingdom
    Description

    According to the results of a study conducted among e-commerce professionals in the UK and the U.S. in *********, ** percent of respondents were already using real-time behavioral decisioning segmentation in the effort to personalize their e-commerce websites. Static segments were also used by ** percent of e-commerce professionals.

  10. I

    Global E-Commerce Personalization Software Market Segmentation Analysis...

    • statsndata.org
    excel, pdf
    Updated Aug 2025
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    Stats N Data (2025). Global E-Commerce Personalization Software Market Segmentation Analysis 2025-2032 [Dataset]. https://www.statsndata.org/report/e-commerce-personalization-software-market-339441
    Explore at:
    excel, pdfAvailable download formats
    Dataset updated
    Aug 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The E-Commerce Personalization Software market has become a vital component for online retailers looking to enhance customer experience and drive sales. This software enables businesses to analyze consumer behavior and preferences, delivering tailored content, product recommendations, and personalized marketing comm

  11. Circumstances under which consumers expected better personalization...

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). Circumstances under which consumers expected better personalization worldwide 2023 [Dataset]. https://www.statista.com/statistics/1415837/customer-expectations-for-better-personalization-worldwide/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    May 3, 2023 - Jul 14, 2023
    Area covered
    Worldwide
    Description

    In 2023, around three-quarters of surveyed global customers expressed their expectation for improved personalization when sharing more personal data with businesses. Moreover, ** percent indicated their anticipation of a more personalized experience as technology advances, and ** percent expected the same when increasing their spending.

  12. Impact of GDPR on e-commerce customer personalization in the UK and France...

    • statista.com
    Updated Jul 7, 2025
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    Statista (2025). Impact of GDPR on e-commerce customer personalization in the UK and France 2018 [Dataset]. https://www.statista.com/statistics/1024008/gdpr-impact-on-e-commerce-customer-personalization-services-uk-france/
    Explore at:
    Dataset updated
    Jul 7, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2018
    Area covered
    France, United Kingdom
    Description

    With the implementation of GDPR in the European Union as of ************, concerns have surfaced about collecting and using consumer data across all types of organizations. In the retail sector, GDPR proves to be a challenge in front of personalization services provided by e-commerce and multichannel retailers. In the UK and France, ** percent of retailers believed GDPR will have a big impact on reaching consistent database communities and sharing info with third parties. In a similar fashion, more than half of respondents said gathering useful data on consumers will be impacted by GDPR.

  13. Personalized ID Collars trends on Shopify in 2025

    • ecommerce.aftership.com
    pdf
    Updated Apr 24, 2025
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    AfterShip (2025). Personalized ID Collars trends on Shopify in 2025 [Dataset]. https://ecommerce.aftership.com/product-trends/personalized-id-collars/platform/shopify
    Explore at:
    pdfAvailable download formats
    Dataset updated
    Apr 24, 2025
    Dataset authored and provided by
    AfterShiphttps://www.aftership.com/
    License

    Attribution-NonCommercial 4.0 (CC BY-NC 4.0)https://creativecommons.org/licenses/by-nc/4.0/
    License information was derived automatically

    Description

    Unlock Personalized ID Collars trends 2025: Track sales velocity, growth patterns & top-performing tags through interactive analytics. Discover data-proven opportunities with our dual-axis charts comparing product sales vs. keyword demand acceleration - your ultimate toolkit for winning eCommerce assortment strategies.

  14. M

    Print-on-Demand Statistics 2025 By Product Growth

    • scoop.market.us
    Updated Jan 14, 2025
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    Market.us Scoop (2025). Print-on-Demand Statistics 2025 By Product Growth [Dataset]. https://scoop.market.us/print-on-demand-statistics/
    Explore at:
    Dataset updated
    Jan 14, 2025
    Dataset authored and provided by
    Market.us Scoop
    License

    https://scoop.market.us/privacy-policyhttps://scoop.market.us/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Introduction

    Print-on-Demand Statistics: The Print on Demand (PoD) industry is growing rapidly thanks to the rise of online shopping. A desire for personalized products, and improved printing technology.

    PoD enables businesses to create custom items based on individual orders, particularly in categories like clothing, home decor, and accessories. The market is competitive, with both established and new companies providing e-commerce platforms that include PoD services.

    Consumers are attracted to PoD for its distinct and personalized products, and the industry's future seems bright as it adapts to changing consumer preferences and continues to innovate.

    https://scoop.market.us/wp-content/uploads/2023/12/Print-on-Demand-Statistics.png" alt="Print-on-Demand Statistics" class="wp-image-40681">
  15. Personalized perks for which consumers would share their data in the U.S....

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Personalized perks for which consumers would share their data in the U.S. 2023 [Dataset]. https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/
    Explore at:
    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Mar 2023
    Area covered
    United States
    Description

    When queried about the personalized perks they would be willing to exchange their personal information for, ** percent of responding U.S. consumers mentioned a product specifically designed for them, tailored to their exact preferences in terms of type, color, or style. Furthermore, ** percent indicated their willingness to exchange personal data for an expedited and highly targeted search experience that aligns precisely with their needs.

  16. Leading personalization benefits in the U.S. 2020

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). Leading personalization benefits in the U.S. 2020 [Dataset]. https://www.statista.com/statistics/809002/personalization-website-in-app-benefits-worldwide/
    Explore at:
    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 20, 2020 - Mar 27, 2020
    Area covered
    United States
    Description

    During a survey of U.S marketers concluded in March 2020, respondents were asked about the leading benefits they saw from using personalization. According to the findings, ** percent of survey participants saw increased conversion rates as the main benefit of personalization, whereas ** percent cited increased e-commerce revenues as the main benefit of this tactic.

  17. G

    Custom Birth Stats Acrylic Signs Market Research Report 2033

    • growthmarketreports.com
    csv, pdf, pptx
    Updated Oct 4, 2025
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    Growth Market Reports (2025). Custom Birth Stats Acrylic Signs Market Research Report 2033 [Dataset]. https://growthmarketreports.com/report/custom-birth-stats-acrylic-signs-market
    Explore at:
    pdf, csv, pptxAvailable download formats
    Dataset updated
    Oct 4, 2025
    Dataset authored and provided by
    Growth Market Reports
    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Custom Birth Stats Acrylic Signs Market Outlook



    As per our latest research, the global Custom Birth Stats Acrylic Signs market size reached USD 482.6 million in 2024, reflecting a robust consumer demand for personalized décor and gifting solutions. The market is projected to expand at a CAGR of 8.7% from 2025 to 2033, with the total market size expected to reach USD 1,021.3 million by 2033. This growth is primarily driven by increasing consumer interest in bespoke home décor items, rising gifting trends, and the growing influence of social media aesthetics on interior design choices.




    One of the most significant growth factors in the Custom Birth Stats Acrylic Signs market is the rising trend of personalized home décor, particularly among millennial and Gen Z consumers. As consumers increasingly seek unique ways to commemorate special moments such as childbirth, the demand for customized, visually appealing items like birth stats acrylic signs has surged. These signs, which often feature a newborn’s name, birth date, weight, and other details, serve as cherished keepsakes and attractive decorative elements. The ability to tailor designs according to individual preferences, including color schemes, fonts, and graphics, has further fueled market expansion. Moreover, the emotional value attached to these personalized products makes them highly desirable for both personal use and gifting purposes, driving consistent year-over-year growth.




    Another major driver for the Custom Birth Stats Acrylic Signs market is the proliferation of online retail platforms and the growing ease of customization technology. E-commerce giants and specialty online stores have made it significantly easier for consumers to browse, design, and order custom acrylic signs from the comfort of their homes. Advanced printing and laser-cutting technologies have reduced production times and costs, making personalized products more accessible and affordable. Social media platforms, particularly Instagram and Pinterest, have played a pivotal role in popularizing these products by showcasing creative design ideas and customer testimonials, thereby influencing purchase decisions. The synergy between digital marketing and streamlined online ordering processes has enabled manufacturers to reach a broader audience, including international customers, further accelerating market growth.




    Additionally, the versatility of custom birth stats acrylic signs across multiple applications has contributed to the market’s upward trajectory. While these signs are predominantly used in nursery decoration and as baby shower gifts, their appeal extends to various event settings, such as christenings, birthdays, and family gatherings. Commercial establishments, including maternity clinics and boutique gift shops, have also adopted these products as part of their offerings, recognizing their popularity among new parents. The expanding range of product types, including LED-lit signs and themed designs, caters to diverse consumer preferences and occasions. This adaptability, combined with continuous innovation in materials and design, ensures sustained market relevance and growth.




    From a regional standpoint, North America currently dominates the Custom Birth Stats Acrylic Signs market, driven by high consumer spending on personalized products and a well-established e-commerce infrastructure. Europe follows closely, benefiting from similar consumer trends and a strong tradition of gifting. The Asia Pacific region is emerging as a lucrative market, with rising disposable incomes and increasing urbanization fueling demand for innovative home décor solutions. Latin America and the Middle East & Africa are also witnessing gradual growth, supported by expanding retail networks and growing awareness of personalized gifting options. Each region presents unique opportunities and challenges, influenced by cultural preferences, economic conditions, and retail ecosystems.





    Product Type Analysis



    The Product Type segment in the

  18. c

    Personalized jewelry market size will be USD 42512.2 million in 2024

    • cognitivemarketresearch.com
    pdf,excel,csv,ppt
    Updated Aug 15, 2025
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    Cognitive Market Research (2025). Personalized jewelry market size will be USD 42512.2 million in 2024 [Dataset]. https://www.cognitivemarketresearch.com/personalized-jewelry-market-report
    Explore at:
    pdf,excel,csv,pptAvailable download formats
    Dataset updated
    Aug 15, 2025
    Dataset authored and provided by
    Cognitive Market Research
    License

    https://www.cognitivemarketresearch.com/privacy-policyhttps://www.cognitivemarketresearch.com/privacy-policy

    Time period covered
    2021 - 2033
    Area covered
    Global
    Description

    According to Cognitive Market Research, the global personalized jewelry market size was USD 42512.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.60% from 2024 to 2031.

    North America held the major market of more than 40% of the global revenue with a market size of USD 17004.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.
    Europe accounted for a share of over 30% of the global market size of USD 12753.66 million.
    Asia Pacific held the market of around 23% of the global revenue with a market size of USD 9777.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.6% from 2024 to 2031.
    Latin America market of more than 5% of the global revenue with a market size of USD 2125.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
    Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 850.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.3% from 2024 to 2031.
    

    Trends in Jewelry Design and Eye-Catching Promotional Techniques to Increase the Demand Globally

    To increase sales in a variety of countries, manufacturers are updating their branding and marketing strategies for their products. The manufacturers have employed innovative strategies to increase sales of costume jewelry, such as introducing new products with natural-looking semi-precious stones, bold jewelry designs, and bright stones set in neatly packed chains.

    Customer preference is growing for costume jewelry, especially among women, as it is an increasingly significant component of personal style and is affordable, easy to use, and useful for traveling or attending social events. To draw in more customers, producers frequently utilize copper and brass as their main raw materials to make these products, which have no negative skin impacts. The revenue of businesses in this industry has increased as a result of this. The worldwide costume jewelry industry is expanding due to the producers' collective adoption of various methods.

    Growth in the Number of Customers Aware of Fashion to Propel Market Growth
    

    The market's acceptance of costume jewelry has increased as people's awareness of beauty on the outside has grown. There has been a noticeable increase in younger women's fashion consciousness. There is a growing need for reasonably priced jewelry due to the swiftly evolving fashion trends throughout different locations.

    Furthermore, both men and women are becoming more and more interested in costume jewelry including necklaces, bracelets, and rings. Women between the ages of 45 and 65 have a strong preference for semi-precious stone engraved necklaces. Furthermore, the worldwide costume jewelry market is expanding due to the growing tendency of people of all ages to don costumes and fake jewelry.

    As a result, as the population is becoming more fashion-conscious the demand for fashionable accessories is also increasing in the coming future.

    Sustainability Issues to Limit the Sales
    

    An increase in output prompts questions about sustainability. Conventional jewelry mostly uses mined gemstones and precious metals, which are frequently removed in unethical and environmental ways. Mass production of customized goods can also result in a large amount of waste.

    An increasing market segment is adopting sustainable practices as a result of their recognition of these problems. Customers who care about the environment are looking for handcrafted items with little environmental impact, recyclable materials, and stones that are ethically sourced. The significance of fair trade policies and supply chain transparency is also growing. In response, companies are launching collections composed of ethically harvested wood, lab-grown diamonds, and recycled metals.

    The market for customized jewelry's future depends on striking a balance between the need for individual expression and ethical manufacturing. Brands may meet consumer demand for conscious luxury while reducing their environmental impact by adopting sustainable processes and ethical sourcing. This move toward thoughtful personalization could lead to a more egalitarian and sustainable future for the sector.

    Rise of E-commerce in Personalized Jewelry Market as an opportunity for the growth of the Personalized...

  19. Wish for personalized product recommendations when buying online 2023, by...

    • statista.com
    Updated Jun 26, 2025
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    Statista (2025). Wish for personalized product recommendations when buying online 2023, by country [Dataset]. https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/
    Explore at:
    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    A survey from early 2023 indicated that over one in two consumers wished for personalized product recommendations online in Portugal, coming first in a ranking of ** countries. U.S. shoppers followed closely with ** percent of preferences. Product recommendations shown online were appreciated by ** percent of consumers in Ireland, whereas Finnish consumers liked them the least (** percent).

  20. E-commerce retailer concerns about personalization in UK and France 2018

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). E-commerce retailer concerns about personalization in UK and France 2018 [Dataset]. https://www.statista.com/statistics/1023986/e-commerce-retailers-concerns-about-future-of-personalization-uk-france/
    Explore at:
    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2018
    Area covered
    France, United Kingdom
    Description

    One fifth of e-commerce and multichannel retailers in the UK and France saw the EU General Data Protection Regulation (GDPR) as the greatest concern in the future of personalization. Personalization in e-commerce retail was also a technology that retailers were worried they would not understand or keep up with. The changing trends in personalization were also another concern among ** percent of UK and French retailers.

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Statista (2025). Effective personalization methods in B2B e-commerce worldwide 2022 [Dataset]. https://www.statista.com/statistics/1413348/b2b-e-commerce-personalization-methods-worldwide/
Organization logo

Effective personalization methods in B2B e-commerce worldwide 2022

Explore at:
Dataset updated
Jun 26, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Sep 2022
Area covered
Worldwide
Description

Personalization is not only a trend in business-to-consumer (B2C) e-commerce, as it is gaining relevance in business-to-business (B2B) e-commerce, too. Globally in 2022, personalized site search results were the most effective personalization method for roughly ** percent of B2B e-commerce companies. More than ** percent also used personalized payment or shipping options effectively. Personalized marketing, personalized product recommendations, and targeted site content were all deemed effective by almost ** percent of respondents. Personalization matters Some personalization features like product recommendations or website analytics proved to be effective conversion strategies according to B2B sellers. Thanks to a tailored offering of products of services, personalization improves the customer experience, an aspect many B2B organizations prioritize. According to a global survey, roughly half of B2B e-commerce companies invested resources to improve the customer experience, the second-most mentioned factor, after attracting new customers. The most important data There is no effective online personalization with accurate analysis of customer data. In the B2B realm, this includes a range of specific information about customers. European professionals stated that the professional role was the most important data, with ** percent of respondents using it for personalization scopes. Belonging to a specific segment of key accounts and the engagement history with the customer were both at ** percent in the ranking of most used data.

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