As of January 2025, Shopify was the biggest name in the U.S. e-commerce software market, used by roughly 30 percent of websites that use e-commerce technologies. The market’s other major competitors include Wix Stores around 23 percent, WooCommerce Checkout, and Squarespace Add to Cart, each of which boasts a market share of around 15 percent. E-commerce E-commerce is the term used to describe the broad spectrum of products and services which are bought and sold over the internet. It can include everything from the sale of physical good on sites like Amazon, to the online provision of software offered by companies like Google. Often seen as the future of commerce, the market has grown rapidly, especially in the U.S., where it accounts for around 15 percent of overall retail sales in 2021. The retail e-commerce sales in the U.S. is projected to bring in 933 billion U.S. dollars in revenue in 2021. Such booming sales signals strong demand for the software support behind e-commerce platforms, and estimates suggest that the e-commerce software application market alone will be worth over 6.5 billion dollars by the end of 2021. E-commerce companies The undisputed biggest name in e-commerce internationally is Amazon.com. The company brought in more than 197 billion U.S. dollars in revenue from its online stores in 2020. Other major competitors include Chinese brands Alibaba and Jingdong. Alibaba's annual revenue amounted to more than 717 billion yuan in it's 2021 fiscal year, which translates to around 115 billion U.S. dollars. The annual sales of Jingdong (JD.com) reached a record high of 746 billion yuan in 2020, which is the equavalent of 112 billion U.S. dollars.

The statistic shows the leading e-commerce platforms in use in the United States in 2020. At that time Squarespace Online Stores was the platform being run on around 24 percent of e-commerce sites in the United States. E-commerce platforms provide a virtual store for consumers to buy products and services. The software provides both a virtual storefront as well as a variety of other services necessary for a retailer to run their business, such as inventory and customer relationship management or marketing and promotional tools.

As of June 2020, shipping and delivery apps had the largest e-commerce market share in Honduras, concentrating 71 percent of online purchases. Social networks came in second, achieving a 20 percent market share.

As of September 2020, WooCommerce was the leading e-commerce platform application in Australia holding a market share of around 34.38 percent. WooCommerce is an open source platform and is based on Wordpress.

In 2019, the ten leading e-commerce companies in the United States had a market share of 58.2 percent. In 2020, this share is projected to increase to 60.1 percent of the online retail market. All other U.S. online retail e-commerce platforms will account for the other 39.9 percent of sales.

WooCommerce was the worldwide leading e-commerce software platform in 2024, with a market share of 39 percent. Squarespace Online Stores and Woo Themes ranked second and third, with shares of 14.75 and 13.96 percent, respectively. E-commerce software E-commerce software is the technology that manages the online store processes, from managing inventory, to adding or removing products, to calculating taxes and fulfilling orders. The e-commerce software application market had an estimated value of around 5.1 U.S. dollars in 2018 and is forecast to grow to approximately 7.4 billion U.S. dollars by 2023. Given the fast growth of e-commerce sales – global retail e-commerce sales are forecast to reach 7.4 trillion U.S. dollars by 2025 – it is hardly surprising that the e-commerce software market is also expanding. Online shopping Smartphone is the device that consumers use the most when shopping online: 71 percent of retail website traffic comes from the mobile device. China and South Korea are the countries with the highest online shopping penetration rate: in both countries, 83 percent of the consumers are used to shopping online. Given the size of the Chinese consumer market, it is no surprise that Chinese companies are the leading e-retailers worldwide – Alibaba, ranked first with a market share of 24 percent in 2021. With 13 percent market share, the American e-retailer giant Amazon came as a second.

The e-commerce share in the Russian retail has been increasing year-over-year as a result of a positive online trade development in the country. Online sales accounted for 19 percent of all retail sales in 2023. Russian e-commerce forecast A positive outlook is projected for Russian online commerce, which has already been in the phase of expansion over the past few years. By 2025, its market worth is expected to mark roughly four times higher relative to the 2020 figures, with an average per user revenue of around 397 U.S. dollars in 2024. According to estimates, Yandex.Market and Beru would be the major e-commerce platforms as of 2023, occupying one fifth of the market. How COVID-19 affected online retail in Russia  The coronavirus pandemic boosted online sales in Russia in the first quarter of 2020, and the positive trend was expected to be maintained, as evidenced by aforementioned forecasts. The most noteworthy online sales growth was recorded for grocery and household products during the lockdown phase in the country, which was recorded at its highest over the third week of March.

In 2020, Amazon Business' sales accounted for 1.4 percent of B2B product sales on e-commerce sites in the United States. In the upcoming years, U.S. enterprises will use the Amazon platform even more. By 2025, Amazon Business' market share is forecast to grow to 2.4 percent.

The Report Covers E Commerce Companies in India and the Market is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-Commerce.

The E-commerce retail market in Taiwan is expected to grow from USD 19,942.01 million in 2025 to USD 100,655.68 million by 2033, exhibiting a CAGR of 25.7% during the forecast period. The growth of this market can be attributed to the increasing adoption of smartphones and tablets, the rising popularity of online shopping, and the growing availability of high-speed internet connectivity. Key drivers of the market include the increasing use of cellular and low-earth orbit (LEO) technologies, the growing adoption of edge computing and IoT devices, and the increasing use of AI and ML in retail applications. Some of the key trends in the market include the growing use of personalized recommendations, fraud detection, and supply chain management solutions. Some of the major restraints to the market include the lack of skilled professionals, the high cost of implementation, and the security concerns associated with e-commerce.

The Taiwan advanced connectivity in e-commerce retail market is highly concentrated, with a few major players accounting for a significant share of the market. The market is characterized by a high degree of innovation, with new technologies being constantly introduced to improve the customer experience. The regulatory environment is relatively favorable, with the government encouraging the development of e-commerce. Product substitutes are limited, with few alternatives to advanced connectivity solutions. End-user concentration is high, with a large number of consumers relying on e-commerce for their shopping needs. The level of M&A is moderate, with a few major acquisitions taking place in recent years. Recent developments include: On April 14th, 2020, transcosmos Inc. released the e-commerce one-stop services based on Shopify, which is the world’s leading e-commerce platform by market shares. Transcosmos has dedicated a team to this service and has also put in place a support structure that will aid them in facilitating an implementation or migration from their existing website to Shopify. Additionally, these services offered by Transcosmos will be combined with other pre-existing ones so as to give out wider assistance, such as starting and running an online store and addressing various difficulties faced by clients., In March of 2023, Zyxel Networks introduced its new XGS2220 Layer 3 Access Switch series, which is designed for SMBs who need networking solutions that can meet growing network demands. The current generation of devices, including laptops, wireless APs (WiFi 6/6E), workstations, and servers, have seen an increase in both capabilities and bandwidth requirements, putting massive pressure on today's networks. With its rich feature sets and versatility, the XGS2220 series is ideal for SMBs, hotel chains, schools, system integrators, managed service providers (MSPs), and small service providers having distributed type networks ranging from 300 to 500 users., Evolve’s dedicated reseller channel launches alongside a supporting portal catering to customers across multiple sectors. The channel and portal were developed internally in line with our standard development time of 200 hours per week. As part of Evolve’s mission to enable multi-site brands to release their potential through network technologies, the channel helps achieve this objective, furthering multibrand science missions. This enhances convenience among Evolve partners since they now have access to global SD-WAN delivered by over fifty carriers operating globally, business-grade connectivity covering all countries where we operate, and guest WiFi across all our global locations, including retail outlets, amongst others. Custom agreements with network operators enabled us to provide a disruptive cost model for this range of products., Advanced Connectivity in E-Commerce & Retail Market Segmentation. Notable trends are: Increased capital infusion promotes market growth.

In 2020, Amazon remained the most used cross-border export platform for Chinese online sellers, accounting for 22 percent of the market. Alibaba and eBay ranked second and third, with a five percent market share each.

E-Commerce Personal Care Products Market is segmented by Product Type (Hair Care, Skin Care, Oral Care, Bath and Shower, and Deodorants and Antiperspirants), Type (Conventional and Natural/Organic), Platform Type (Third Party Retailer and Company Own Website), and Geography (North America, Europe, Asia Pacific, South America, and Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

As of June 2022, Amazon accounted for 37.8 percent of the U.S. e-commerce market, making it the country’s leading online retailer by a considerable margin. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.3 percent market share, followed in third place by Apple, with 3.9 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

In January 2025, PayPal continued to dominate the market for online payment processing technologies worldwide, holding a market share of 45 percent. Coming in second place was Stripe with a market share of approximately 17 percent. This according to a ranking that measured the use of these payment methods on the web domains of companies worldwide. The source, however, does not define from which countries these companies are. PayPal leads the race PayPal is a leading global digital payment provider that enables users to make online, mobile, and peer-to-peer payments. It is a popular payment method for digital purchases on e-commerce sites such as eBay and Amazon. In 2020 and 2021, PayPal reported its strongest revenue growth, increasing by over 20 percent year-on-year, largely due to the COVID-19 pandemic. According to Statista's Global Consumer Survey figures, PayPal adoption in 2022 was high in countries like Germany, the United Kingdom, Australia, and Austria. Future of digital payments The payments industry is undergoing significant changes due to new regulations and the Fintech revolution. Innovative solutions from Fintech companies are challenging traditional banks and card networks to adapt and remain relevant. To stay significant, they must provide digital payment solutions, personalized customer service, and collaborate with other banks and Fintech companies to create new revenue streams. The focus is on real-time, low-value, high-volume payments for peer-to-peer, e-commerce, and m-commerce (mobile e-commerce).

The Livestream E-Commerce Market is estimated to reach USD 287.17 Bn By 2034, Riding on a Strong 33.9% CAGR throughout the forecast period.

The Report Covers Netherlands E-Commerce Companies and It is Segmented by B2C ECommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B ECommerce. The Market Sizes and Forecasts are in Terms of Value (USD) for all the Above Segments.

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Voice Commerce Market Size 2025-2029

The voice commerce market size is forecast to increase by USD 80.21 billion, at a CAGR of 22.7% between 2024 and 2029.

The market is experiencing significant growth, driven by key factors such as enhanced purchasing convenience and the rising adoption of voice-enabled devices. The use of voice technology for shopping offers consumers a more seamless and hands-free experience, making it an attractive option for many. However, data security and privacy concerns remain a challenge for the market, as consumers express apprehension about sharing sensitive information through voice commands. Addressing these concerns through strong security measures and transparent data handling practices will be crucial for the market's continued growth. Overall, the market holds immense potential for innovation and disruption in the retail sector.

What will be the Size of the Voice Commerce Market During the Forecast Period?

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The voice of the market is experiencing significant growth as consumers seek greater convenience and accessibility in their shopping experiences. This emerging trend allows users to interact with e-commerce platforms through voice assistance technology, enabling them to make purchases using smart speakers, virtual digital assistants, and other voice-enabled devices. voice commerce applications span various industries, including travel, hospitality, entertainment, personal care electronics, household supplies, and more.
This innovation is particularly beneficial for individuals with visual impairments, as it offers a time-saving alternative to traditional browsing and purchasing methods. The market is expected to continue expanding, with technological applications in personal care, electronics, household appliances, groceries, arts and crafts, and other sectors poised for significant growth. The market represents a promising avenue for businesses looking to enhance their customer experience and stay competitive in the rapidly evolving e-commerce landscape.

How is this Voice Commerce Industry segmented and which is the largest segment?

The voice commerce industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Personal care
  Electronics
  Household appliances
  Groceries
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Application Insights

The personal care segment is estimated to witness significant growth during the forecast period. Voice commerce, a burgeoning sector in e-commerce, allows consumers to make purchases using voice commands through various technological applications. Convenience and accessibility are key benefits, enabling users to shop hands-free, saving time, and facilitating transactions on smart speakers, virtual digital assistants, smartphones, and other devices. This market includes e-commerce platforms, innovation hubs, and various industries such as travel, hospitality, entertainment, personal care electronics, household supplies, and more. Voice commerce caters to individuals with visual impairments and physical limitations, enhancing the shopping experience. However, concerns regarding security, data collection, and regulations, as well as trust issues and consumer awareness, may impact market growth. E-commerce infrastructure, digital payment systems, and logistics networks are essential components of this market, driving consumer spending despite economic uncertainty.

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The personal care segment was valued at USD 6.37 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 43% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Voice commerce, a technological application of artificial intelligence (AI) and voice assistance, is revolutionizing the shopping experience in the US and Canada. This market is primarily driven by the convenience and accessibility it offers to end-users. The e-commerce sector, including industries such as personal care, electronics, household supplies, and others, is leveraging it to enhance their customer experience and gain a competitive edge. Individual consumers, who are increasingly becoming tech-savvy, are adopting this innovative shopping m

Global e-commerce automotive aftermarket is expected to grow at a CAGR of over 18% and is anticipated to reach close to USD 20 Billion by 2026. E-commerce automotive aftermarket offers online marketing and sales of nearly all the auto spare parts along with some automobile-related services.

The Moldovan e-commerce market, while smaller than regional giants, exhibits significant growth potential. The provided CAGR of 14.60% suggests a robust expansion trajectory, projecting substantial market value increases in the coming years. While precise market size figures for Moldova are not explicitly stated, considering a base year of 2025 and a study period spanning 2019-2033, we can reasonably infer a current market size (GMV) in the tens of millions of USD. The presence of both B2C and B2B segments indicates a diversified market structure. B2C dominates, driven by increasing internet and smartphone penetration, alongside a younger, tech-savvy population. Popular categories like beauty & personal care, fashion & apparel, and consumer electronics likely represent significant portions of the B2C GMV. The inclusion of food and beverage suggests a growing trend towards online grocery shopping. The B2B segment, though potentially smaller, is vital for supporting businesses and facilitating trade within Moldova and internationally. The presence of both international players like Amazon and AliExpress, alongside local companies such as 999.md and Rozetka, highlights a competitive landscape that will influence market dynamics. Challenges, however, remain. These could include limited digital literacy in certain demographics, underdeveloped logistics infrastructure, and payment system limitations—factors that necessitate further investment and improvement to fully unlock the market's growth potential. The forecast period (2025-2033) is likely to witness continuous expansion, propelled by rising disposable incomes, improving internet infrastructure, and the growing preference for convenience. Successful navigation of existing challenges, particularly in logistics and digital literacy, is critical for achieving the projected growth. The diverse range of e-commerce segments suggests opportunity for both established players and new entrants seeking to cater to specific consumer needs. Successful market players will focus on enhancing user experience, secure payment options, and reliable delivery services, leveraging both international best practices and strategies tailored to the local Moldovan market. Further analysis of consumer behavior and market segmentation would refine understanding and inform targeted strategies for sustained growth. Recent developments include: November 2021 - North Macedonia's e-commerce association announced that it would launch a regional platform for e-commerce information in the Central European Free Trade Agreement (CEFTA) countries with the support of the German development agency Deutsche Gesellschaft fur Internationale Zusammenarbeit GmbH (GIZ). The regional platform will represent an expansion of an e-commerce platform launched for the North Macedonian market in 2020 to the other CEFTA countries such as Moldova., April 2020 - According to Google Analytics, as of April 2020, the number of unique visitors was 2,800,000 people, 310,000,000 page views, and more than 500,000 ads per month. Also, 999.md is one of the five most visited sites among Internet users in the Republic of Moldova, according to Gemius.. Key drivers for this market are: Several 'E-commerce only' SME's are emerging, and many brick and mortar stores are also looking to expand online., Digital innovation and Moldovan Government support for the IT sector contributes to the emergence and growth of e-commerce.. Potential restraints include: , Lack of Awareness About the Unified Communication-as-a-service. Notable trends are: Growing use of the Internet and Online Banking Methods are Booming in Moldova.

The Market Report Covers E-commerce Companies in South Africa and is Segmented by B2C e-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B e-commerce.