In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

The revenue in the e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 657.8 billion U.S. dollars (+53.79 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.9 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

The COVID-19 pandemic led to an unprecedented increase in e-commerce sales in the United States. According to forecasts, by 2020, web sales in the U.S. will have grown by 40.3 percent over the previous year. In addition, online retail sales in the North American country were set to exceed the trillion-dollar mark by 2022.

Graph and download economic data for E-Commerce Retail Sales (ECOMSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, sales, retail, and USA.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, percent, sales, retail, and USA.

The Report Covers Global E-Commerce Industry Overview and Share. The Market is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-Commerce, and Geography.

While having slowed down from an impressive 24.9 percent year-on-year growth in 2017, Amazon's retail e-commerce sales in the United States are still growing in the double digits. In 2019, U.S. e-retail sales of the online platform increased by 19.1 percent and amounted to over 222.6 billion U.S. dollars.

After growing nearly 131 percent due to physical store closures during the COVID-19 pandemic in 2020, Magazine Luiza's e-commerce sales slowed in the last years. While sales from its marketplace rose about 16.8 percent in 2023, those from its own inventory decreased 1.3 percent. Still, its online channel accounted for 72.3 percent of the company's total sales in 2023.

In 2022, global e-commerce sales grew by 6.5 percent compared to the previous year. In that period, e-commerce accounted for approximately 19 percent of all retail sales worldwide.

Asian countries lead the way

According to a forecast, China and South Korea ranked first and third respectively on the list of countries with the greatest share of retail sales projected to take place online in 2022. Following the same trend, estimates also revealed that the four fastest-growing retail e-commerce countries in the world are all in Asia.

Amazon on top

When looking at the leading e-commerce companies worldwide, as opposed to the leading e-commerce countries, Amazon is the clear market leader with a market cap of over one trillion U.S. dollars as of June 2022. Not only that, but the Seattle-based multinational company is also by far the most visited online marketplace in the world, with approximately 5.7 billion monthly visits.

In 2023, e-commerce sales in the United Kingdom had a growth of 4.8 percent, much higher than the negative 7.2 percent seen in the previous year. In 2028, e-commerce sales are expected to grow by 3.8 percent.

The Report Covers Global B2B E-Commerce Sales and the Market is Segmented by Channel (Direct Sales and Marketplace Sales) and by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

In North America, year-on-year (YoY) e-commerce sales growth of luxury goods fluctuated from April to September 2024. The YoY growth reached its highest point of 12 percent in April of that year. In September, sales were up eight percent YoY.

From March 2024 to February 2025, year-on-year (YoY) e-commerce sales growth of beauty and cosmetics fluctuated in North America. The YoY sales growth increased to the highest value of 41 percent in December 2024. In February 2025, the YoY sales growth was at negative 12 percent.

The Mexico E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Others) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Automobile and auto parts was the e-commerce category with the highest expected year-over-year growth between 2021 and 2022. As of February 2022, car and auto parts retail e-commerce sales were forecast to increase over 30 percent compared to the previous year. Food and beverage was the second fastest growing segment, at around 21 percent. The average retail e-commerce growth across all categories would reach 14 percent.

In the third quarter of 2024, the online shopping transactions in South Korea grew by 3 percent compared to the same period in the previous year. Over the years, online shopping sales have majorly increased, only recently slowing down.

In 2024, Polo Ralph Lauren saw substantial growth in e-commerce sales in Asia, where sales increased by 19 percent compared to the previous fiscal year. In North America, digital commerce sales were flat for the year.

The China E-Commerce Market Report is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, and Furniture and Home) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The Italy e-commerce market size is projected to exhibit a growth rate (CAGR) of 8.17% during ​2025-2033​. The rising internet penetration and smartphone usage among the masses, rising changes in customer behavior caused by the presence of online platforms, and heightened expansion in logistics operations and payment infrastructure are bolstering the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on type and transaction.

The Brazil E Commerce Market Statistics and It is Segmented Into B2C E-Commerce (By Application (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Other Applications)) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.