The eCommerce industry in the United Kingdom was expected to amount to an overall revenue of 129.71 billion U.S. dollars in 2024. It is estimated to increase to 188.84 billion U.S. dollars by 2029. With 39.95 billion U.S. dollars, the fashion segment is forecast to remain the biggest segment in the market.The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.Find more key insights for the eCommerce industry such as UK: internet retail sales change y-o-y by sector 2022, UK: internet retail sales value index 2022, and UK: internet retail sales growth y-o-y by sector 2022.

In 2020, the e-commerce sales reached a share of 32.5 percent of all retail sales in the Untied Kingdom (UK). For 2025, the forecasted retail e-commerce sales as a share of total retail sales in the UK might reach 38.1 percent, up from the previous years.

In 2023, e-commerce sales in the United Kingdom had a growth of 4.8 percent, much higher than the negative 7.2 percent seen in the previous year. In 2028, e-commerce sales are expected to grow by 3.8 percent.

Internet sales in Great Britain by store type, month and year.

Descriptions and categories of the Internet Sales Index and their percentage of all retailing for Great Britain.

The United Kingdom is the leading market in Europe when it comes to online shopping. In 2021, the revenue of e-commerce in the United Kingdom reached a total of 129 billion British pounds. This figure is almost 15 percent up from the 112.7 billion British pounds in 2020, and over triple the revenue of UK e-commerce in 2015.

Leading e-commerce sectors According to the most recent e-commerce activity reports issued by the Office for National Statistics, non-store retailing done online, followed by textile, clothing, and footwear sales were the two sectors with the highest shares of retail e-commerce sales. Internet sales in Great Britain accounted for 92.6 percent of non-store retail, and over 26 percent of textile, clothing and footwear sales.

Sales value trends

Following the spike in e-commerce growth in 2020 due to the Covid-19 pandemic, internet retail sales were up 10.8 percent in 2021 compared to 2020, which had seen a much higher increase, at 47 percent. By the month, internet retail sales dropped by 20 percent as of January 2022. This decrease is likely due to UK shoppers re-adopting in-store shopping.

Use of information and communication technology (ICT) and e-commerce activity by UK businesses. Annual data on e-commerce sales and how businesses are using the internet.

In the second quarter of 2023, mobile phones were the preferred device among online shoppers in the United Kingdom (UK), with 48 percent of shoppers reporting a preference for mobile commerce. Computers followed behind with 40 percent reporting that they prefer their online shopping through laptops and desktops. Only 13 percent of respondents opted for tablets as their go-to device for online shopping.

This report covers UK E-Commerce Market, UK E-Commerce Industry, UK E-Commerce Market Trends, UK E-Commerce Market share, UK E-Commerce Market Revenue, UK E-Commerce Industry Growth, UK E-Commerce Market Key Players, UK E-Commerce Market Size, UK E-Commerce Market Future.

The online revenue of amazon.co.uk amounted to US$18,456.9m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

As of January 2025, the distribution of e-commerce sales across different device types shows a strong preference for mobile shopping. Mobile devices account for the largest share, making up 60 percent of total e-commerce transactions.

Global Spend Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision EUR is an aggregated transaction feed that includes consumer transaction data on 6.7M+ Europe-domiciled payment accounts, including 5.3M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 4.4K+ brands and 620 symbols including 490 public tickers. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used to understand a company’s growth by country for a specific time period (Ex: What was McDonald’s year-over-year growth by country from 2019-2020?)

Inquire about a CE subscription to perform more complex, near real-time global spend analysis functions on public tickers and private brands like: • Analyze year-over-year spend growth for a company for a subindustry by country • Analyze spend growth for a company vs. its competitors by country through most recent time

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Global Spend Analysis

Problem A global retailer wants to understand company performance by geography to identify growth and expansion opportunities.

Solution Consumer Edge transaction data can be used to analyze shopper behavior across geographies and track: • Growth trends by country vs. competitors • Brand performance vs. subindustry by country • Opportunities for product and location expansion

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key growth drivers by geography for company-wide reporting • Refine strategy in underperforming geographies, both online and offline • Identify areas for investment and expansion by country • Understand how different cohorts are performing compared to key competitors

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period • Churn • Cross-Shop • Average Ticket Buckets

UK-based sex toy retailer lovehoney.co.uk generated over 11 6 million U.S. dollars in e-commerce net sales in 2023, an increase from the previous year's online revenue estimate of 109 million dollars. Lovehoney.co.uk was the leading erotic and adult online store in the UK in 2023.

United Kingdom E Commerce Sales: 50-249 Employees data was reported at 2.400 % in 2017. This records an increase from the previous number of 2.000 % for 2016. United Kingdom E Commerce Sales: 50-249 Employees data is updated yearly, averaging 2.050 % from Dec 2012 (Median) to 2017, with 6 observations. The data reached an all-time high of 2.400 % in 2017 and a record low of 1.600 % in 2014. United Kingdom E Commerce Sales: 50-249 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

In the United Kingdom (UK), the revenue of the consumer electronics e-commerce market was forecast to reach 10.5 billion U.S. dollars in 2024. That year, the UK ranked fourth among the leading consumer electronics e-commerce markets worldwide, behind the U.S., China, and Japan.

The online revenue of costco.co.uk amounted to US$377.3m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

The online revenue of zalando.co.uk amounted to US$165m in 2024. Discover eCommerce insights, including sales development, shopping cart size, and many more.

United Kingdom E Commerce Sales: Over EDI: 1000+ Employees data was reported at 3.900 % in 2017. This records a decrease from the previous number of 4.700 % for 2016. United Kingdom E Commerce Sales: Over EDI: 1000+ Employees data is updated yearly, averaging 5.050 % from Dec 2012 (Median) to 2017, with 6 observations. The data reached an all-time high of 6.200 % in 2012 and a record low of 3.900 % in 2017. United Kingdom E Commerce Sales: Over EDI: 1000+ Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

With nearly half of its retail sales conducted over the internet, China is forecast to be the world's most penetrated e-commerce market in 2023. Indonesia and the UK follow, with roughly 32 percent and 30.6 percent, respectively, of retail sales expected to take place online.

In 2024, it was estimated that wine e-commerce revenues reached approximately 537.5 million U.S. dollars in the United Kingdom, marking an increase from the previous year's revenue estimate of 480.5 million dollars. In 2024, the UK ranked third among the leading alcohol e-commerce markets worldwide.