In 2022, Fashion represented the leading e-commerce segment in South Africa. It accounted for ** percent of the total value. Toys, hobbies, and DIY followed at ** percent, while the electronics and media sector ranked third, holding ** percent.

Discover the latest eCommerce statistics in South Africa for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in South Africa, uncovering the distribution of stores across categories and platforms.

From the selected regions, the ranking by penetration rate in the e-commerce market is forecast to be lead by South Africa with 34.26 percent. In contrast, the ranking is trailed by the Nigeria with 15 percent, recording a difference of 19.26 percentage points to South Africa. Find other insights concerning similar markets and segments, such as a comparison of revenue in Mexico and a comparison of revenue in Romania. The Statista Market Insights cover a broad range of additional markets.

As of the second quarter of 2025, **** percent of internet users in Nigeria purchased something online using a mobile device each week, which was higher than the global average of **** percent. On the other hand, the share of digital buyers in Ghana using mobile devices equaled ** percent of internet users.

This chart provides a detailed overview of the number of South Africa online retailers by Monthly Views. Most South Africa stores' Monthly Views are Less than 100, there are 21.11K stores, which is 44.12% of total. In second place, 15.11K stores' Monthly Views are 100 to 1K, which is 31.59% of total. Meanwhile, 8.89K stores' Monthly Views are 1K to 10K, which is 18.59% of total. This breakdown reveals insights into South Africa stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

South Africa E-Commerce Transactions: Value: E-Commerce & Shopping: Marketplace data was reported at 214.616 USD in 31 Dec 2024. This records an increase from the previous number of 188.568 USD for 26 Dec 2024. South Africa E-Commerce Transactions: Value: E-Commerce & Shopping: Marketplace data is updated daily, averaging 455.205 USD from Dec 2018 (Median) to 31 Dec 2024, with 1489 observations. The data reached an all-time high of 34,879.012 USD in 31 Dec 2019 and a record low of 3.034 USD in 15 Sep 2022. South Africa E-Commerce Transactions: Value: E-Commerce & Shopping: Marketplace data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s South Africa – Table ZA.GI.EC: E-Commerce Transactions: by Category.

This chart provides a detailed overview of the number of South Africa online retailers by Monthly Visitors. Most South Africa stores' Monthly Visitors are Less than 100, there are 29.6K stores, which is 61.87% of total. In second place, 12.1K stores' Monthly Visitors are 100 to 1K, which is 25.30% of total. Meanwhile, 5.08K stores' Monthly Visitors are 1K to 10K, which is 10.61% of total. This breakdown reveals insights into South Africa stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

South Africa E-Commerce Transactions: Value: Tablet data was reported at 48.853 USD in 09 May 2025. This records a decrease from the previous number of 109.937 USD for 08 May 2025. South Africa E-Commerce Transactions: Value: Tablet data is updated daily, averaging 1,062.545 USD from Dec 2018 (Median) to 09 May 2025, with 2283 observations. The data reached an all-time high of 43,965.860 USD in 16 Feb 2019 and a record low of 48.853 USD in 09 May 2025. South Africa E-Commerce Transactions: Value: Tablet data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s South Africa – Table ZA.GI.EC: E-Commerce Transactions: by Device.

South Africa E-Commerce Transactions: Value data was reported at 12,402.242 USD in 09 May 2025. This records a decrease from the previous number of 21,762.127 USD for 08 May 2025. South Africa E-Commerce Transactions: Value data is updated daily, averaging 92,767.379 USD from Dec 2018 (Median) to 09 May 2025, with 2292 observations. The data reached an all-time high of 1,759,553.311 USD in 27 Nov 2020 and a record low of 2,430.858 USD in 21 Dec 2024. South Africa E-Commerce Transactions: Value data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s South Africa – Table ZA.GI.EC: E-Commerce Transactions: by Device.

The penetration rate in the e-commerce market in South Africa is predicted to increase by **** percentage points between 2023 and 2027. After the tenth consecutive increasing year, the indicator is estimated to peak at **** percent by 2027.

In 2022, "electronics" was the most popular e-commerce website category in South Africa by web traffic. The average monthly visits to such websites stood at over **** million, followed by the "general retail" category of general retail (approximately ** million visits). Moreover, traffic for fashion websites reached around *******.

The pie chart showcases the distribution of app/software spending by store category in South Africa, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $3.21M units representing 28.20% of the overall spending. Following closely behind is Home & Garden with a spend of $1.57M units, comprising 13.80% of the total. Beauty & Fitness also contributes significantly with a spend of $1.50M units, accounting for 13.15% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

In 2024, the Seychelles ranked first by penetration rate in the e-commerce market among the 39 countries presented in the ranking. Seychelles' penetration rate amounted to ***** percent, while Mauritius and South Africa, the second and third countries, had records amounting to ***** percent and ***** percent, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

As of 2022, mobile e-commerce dominated online retail in Africa. Among the selected countries, Morocco recorded the highest share of mobile shopping, with this modality accounting for ** percent of the total e-commerce. Kenya and Nigeria followed, with shares of ** percent and ** percent, respectively. On the continent, South Africa and Morocco ranked as the countries with the largest number of B2B online marketplaces for physical goods.

This chart provides a detailed overview of the number of South Africa online retailers by Number of Employee. Most South Africa stores' Number of Employee are Less than 10, there are 11.29K stores, which is 88.21% of total. In second place, 351 stores' Number of Employee are 20 to 50, which is 2.74% of total. Meanwhile, 313 stores' Number of Employee are 10 to 20, which is 2.45% of total. This breakdown reveals insights into South Africa stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

South Africa E-Commerce Transactions: Volume: Lifestyle: Fashion & Apparel data was reported at 2.000 Unit in 08 May 2025. This records an increase from the previous number of 1.000 Unit for 04 May 2025. South Africa E-Commerce Transactions: Volume: Lifestyle: Fashion & Apparel data is updated daily, averaging 79.000 Unit from Dec 2018 (Median) to 08 May 2025, with 2241 observations. The data reached an all-time high of 681.000 Unit in 25 Nov 2022 and a record low of 1.000 Unit in 04 May 2025. South Africa E-Commerce Transactions: Volume: Lifestyle: Fashion & Apparel data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s South Africa – Table ZA.GI.EC: E-Commerce Transactions: by Category.

In 2022, seven percent of all purchases in South Africa were made online. This was the highest share of e-commerce retail among the five African countries taken into account. Nigeria and Kenya followed with *** and **** percent, while e-commerce in Egypt and Morocco accounted for ***** percent and *** percent of the total retail, respectively.

South Africa E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data was reported at 1.000 Unit in 05 May 2025. This records a decrease from the previous number of 2.000 Unit for 02 May 2025. South Africa E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data is updated daily, averaging 208.500 Unit from Dec 2018 (Median) to 05 May 2025, with 2044 observations. The data reached an all-time high of 10,317.000 Unit in 27 Nov 2020 and a record low of 1.000 Unit in 05 May 2025. South Africa E-Commerce Transactions: Volume: E-Commerce & Shopping: E-Commerce & Shopping data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s South Africa – Table ZA.GI.EC: E-Commerce Transactions: by Category.

South Africa E-Commerce Transactions: Volume: Mobile data was reported at 157.000 Unit in 09 May 2025. This records a decrease from the previous number of 268.000 Unit for 08 May 2025. South Africa E-Commerce Transactions: Volume: Mobile data is updated daily, averaging 689.000 Unit from Dec 2018 (Median) to 09 May 2025, with 2292 observations. The data reached an all-time high of 7,099.000 Unit in 27 Nov 2020 and a record low of 42.000 Unit in 21 Dec 2024. South Africa E-Commerce Transactions: Volume: Mobile data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s South Africa – Table ZA.GI.EC: E-Commerce Transactions: by Device.

South Africa E-Commerce Transactions: Value: Desktop data was reported at 8,227.883 USD in 09 May 2025. This records a decrease from the previous number of 14,732.244 USD for 08 May 2025. South Africa E-Commerce Transactions: Value: Desktop data is updated daily, averaging 49,101.980 USD from Dec 2018 (Median) to 09 May 2025, with 2292 observations. The data reached an all-time high of 1,010,489.054 USD in 27 Nov 2020 and a record low of 771.290 USD in 21 Dec 2024. South Africa E-Commerce Transactions: Value: Desktop data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s South Africa – Table ZA.GI.EC: E-Commerce Transactions: by Device.