In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

In 2023, the online channels' share of total retail sales reached 15.4 percent in the United States. This represented an increase compared to 2022, when it was 14.6 percent.

The revenue in the e-commerce market in the United States was modeled to amount to 1.18 trillion U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by 754.29 billion U.S. dollars since 2017. Between 2024 and 2029, the revenue will rise by 655.91 billion U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Graph and download economic data for E-Commerce Retail Sales (ECOMSA) from Q4 1999 to Q1 2025 about e-commerce, retail trade, sales, retail, and USA.

Forecast: Retail Trade E-commerce Sales in the US 2023 - 2027 Discover more data with ReportLinker!

According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.

Amazon’s continued success

Amazon has long dominated the e-commerce market as the world’s favorite online marketplace. In 2022, company hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market, as the U.S. branch generated over 356 billion U.S. dollars in sales in 2022. Germany ranked second, with 33 billion dollars, followed closely by the United Kingdom with 30 billion dollars.

Online shopping on the rise

Online shopping has grown significantly over the past decade, with more people turning to the internet for their shopping needs. The proof is in the numbers: the U.S. e-commerce industry was worth almost a trillion dollars in 2023. By 2027, forecasts show that the online market will grow to more than 50 percent. U.S. online shoppers purchase fashion and food and beverages the most via the internet.

Forecast: Electronics and Appliances E-commerce Sales in the US 2023 - 2027 Discover more data with ReportLinker!

In 2024, retail e-commerce sales in the United States reached an estimated **** billion U.S. dollars, roughly double the sales value reached in 2019. E-commerce's growth trajectory Driven by the escalating integration of technology into daily life, e-commerce has witnessed a remarkable surge in popularity. Projections indicate a significant uptick in e-commerce users in the United States, rising from *** million in 2025 to over *** million by 2029. As of 2023, apparel and accessories ranked as the most sought-after e-commerce product category, comprising over ** percent of all retail sales in the U.S. This trend persists despite inflationary pressures, positioning this category among the e-commerce segments experiencing the most significant year-on-year price changes. M-commerce users demographic While the demand for the convenience of purchasing from the palm of one's hand is also rapidly increasing, various demographic factors influence mobile commerce usage. There's a higher proportion of male online shoppers than females, with a split of ** percent versus ** percent. Age is another determinant. Younger consumers exhibit a greater inclination towards m-commerce, with ** percent of mobile shoppers falling within the ** to ** age bracket. Furthermore, income levels also shape mobile shopping habits, with individuals earning less than ****** U.S. dollars annually showing the highest propensity for mobile-based purchases.

Apparel and accessories was the e-commerce category with the highest share in total retail sales in the United States as of February 2023. **** percent of all retail sales in the fashion segment were generated online. The category with the second-highest percentage of retail sales in the U.S. was furniture, at **** percent. At the other end of the spectrum, office equipment and supplies had the lowest share of retail sales, below *** percent. The continuous rise of e-commerce Online shopping is on the rise in the United States. The share of all retail sales in the U.S. stemming from online shopping has increased from *** percent in the first quarter of 2010 to a record-breaking **** percent in the third quarter of 2023. Consequently, the sales of retail e-commerce have surged from ** million U.S. dollars in the first quarter of 2010 to more than *** billion U.S. dollars in the third quarter of 2023. This boom is forecast to continue over the next few years, with the estimated revenue from online sales, including digital services, reaching **** trillion U.S. dollars by 2027. The king of e-commerce In the United States, the number of online shoppers continues to grow. In 2023, there were more than a quarter of a million online shoppers, and the number is forecast to reach over *** million by 2028. The most popular online shopping destination in the U.S., Amazon, sees a surge of shoppers during certain shopping occasions, which feature appealing bargains that encourage extravagant spending. In 2023, the biggest increase in sales occurred on Black Friday, with an increase of nearly ** percent. Amazon's deal event for Prime members, Prime Day, saw ** percent more sales. As for Cyber Monday, sales went up by ** percent.

In 2023, e-commerce sales in France amounted to approximately *** billion euros. This represents an increase of nearly **** percent compared to the previous year when online sales were approximately ***** billion euros.

Key players In the fourth quarter of 2023, Amazon emerged as the leading e-commerce platform in France, attracting an average of ** million unique monthly visitors. Leboncoin followed in second place, with an average traffic of **** million monthly visitors. Notably, E.Leclerc experienced a notable increase in average monthly traffic, signaling its growing prominence in the French online grocery landscape.

Fashion leads the way As of 2023, fashion was the most purchased product category online in France, and one player stood out in this segment. The Chinese fast-fashion company Shein ranked second after Amazon in the top online stores in the French e-commerce market in 2023, garnering an estimated *** billion U.S. dollars in e-commerce net sales that year, racking up more online sales than the likes of Boulanger, Apple and Cdiscount.

E-commerce sales and total sales for retail trade in Canada, available on an annual basis.

United States E-Commerce Transactions: Volume: Business & Consumer Services: Real Estate data was reported at 1.000 Unit in 15 Nov 2023. This stayed constant from the previous number of 1.000 Unit for 08 Nov 2023. United States E-Commerce Transactions: Volume: Business & Consumer Services: Real Estate data is updated daily, averaging 1.000 Unit from Jan 2019 (Median) to 15 Nov 2023, with 333 observations. The data reached an all-time high of 4.000 Unit in 13 Jul 2022 and a record low of 1.000 Unit in 15 Nov 2023. United States E-Commerce Transactions: Volume: Business & Consumer Services: Real Estate data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s United States – Table US.GI.EC: E-Commerce Transactions: by Category.

The global sales of ecommerce software and platform is projected to be worth USD 4,679.8 million in 2024 and expected to reach a value of USD 17,074.1 million by 2034. Sales are estimated to rise at a CAGR of 13.8% over the forecast period between 2024 and 2034. The income created by ecommerce software and platform in 2023 was USD 4,112.3 million. The industry is projected to register a Y-o-Y growth of 13.6% in 2024.

Attributes	Key Insights
Historical Size, 2023	USD 4,112.3 million
Estimated Size, 2024	USD 4,679.8 million
Projected Size, 2034	USD 17,074.1 million
Value-based CAGR (2024 to 2034)	13.7%

Semi Annual Market Update

Particular	Value CAGR
H1, 2023	13.5% (2023 to 2033)
H2, 2023	14.0% (2023 to 2033)
H1, 2024	13.4% (2024 to 2034)
H2, 2024	14.3% (2024 to 2034)

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
USA	12.5%
Germany	11.8%
China	14.2%
India	14.9%
UK	13.5%

Category-wise Insights

Component	Solution
Value Share (2024)	65.3%

Industry	Electronics
Value Share (2024)	27.5%

Since 2020, the ecommerce sales of mass merchant Costco have increased significantly. In the considered years, online sales peaked at ***** billion U.S. dollars in 2024.

Egypt E-Commerce Transactions: AOV: Lifestyle: Others data was reported at 207.903 USD in 14 Dec 2023. This records an increase from the previous number of 150.342 USD for 12 Dec 2023. Egypt E-Commerce Transactions: AOV: Lifestyle: Others data is updated daily, averaging 144.955 USD from Feb 2019 (Median) to 14 Dec 2023, with 136 observations. The data reached an all-time high of 253.901 USD in 14 Oct 2023 and a record low of 1.225 USD in 07 Nov 2023. Egypt E-Commerce Transactions: AOV: Lifestyle: Others data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Egypt – Table EG.GI.EC: E-Commerce Transactions: by Category.

Online retail sales in Colombia are forecast to generate more than ***** billion U.S. dollars in 2023. That represents an increase of over *** percent in comparison to the **** billion dollars in e-commerce sales recorded in 2018. Multimedia products correspond to one of the categories predicted to expand in terms of online sales in Colombia.

Panama E-Commerce Transactions: Volume: News & Media data was reported at 1.000 Unit in 11 Nov 2023. This stayed constant from the previous number of 1.000 Unit for 10 Nov 2023. Panama E-Commerce Transactions: Volume: News & Media data is updated daily, averaging 1.000 Unit from Jul 2019 (Median) to 11 Nov 2023, with 71 observations. The data reached an all-time high of 2.000 Unit in 14 Oct 2023 and a record low of 1.000 Unit in 11 Nov 2023. Panama E-Commerce Transactions: Volume: News & Media data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Panama – Table PA.GI.EC: E-Commerce Transactions: by Category.

Monaco E-Commerce Transactions: Volume: Health: Nutrition Diets & Fitness data was reported at 2.000 Unit in 18 Nov 2023. This records an increase from the previous number of 1.000 Unit for 17 Nov 2023. Monaco E-Commerce Transactions: Volume: Health: Nutrition Diets & Fitness data is updated daily, averaging 1.000 Unit from Jan 2019 (Median) to 18 Nov 2023, with 348 observations. The data reached an all-time high of 4.000 Unit in 12 Nov 2023 and a record low of 1.000 Unit in 17 Nov 2023. Monaco E-Commerce Transactions: Volume: Health: Nutrition Diets & Fitness data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Monaco – Table MC.GI.EC: E-Commerce Transactions: by Category.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over ** percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over ** percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over ************** U.S. dollars, a figure expected to exceed **** trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly ** percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.