In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

From July to September 2024, U.S. retail e-commerce sales amounted to roughly 300 billion U.S. dollars, marking an increase compared to the previous quarter. Overall, retail e-commerce sales outdid the quarterly sales records registered in 2020. E-commerce in the post-pandemic era During the second quarter of 2020, as COVID-19 spread across the globe, the U.S.'s quarterly e-commerce revenue reached 200 billion for the first time in history. In 2021, online retail sales account for ten percent of total retail in the United States. Clothing and accessories, including footwear, is one of the largest B2C e-commerce merchandise categories. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies, and financial brokers. Latest trend? Quick commerce Shoppers expect fast delivery of their purchases, especially when it comes to grocery products. This segment of the e-commerce industry goes under quick commerce and is expected to generate increasing revenue in the next years. Major quick commerce companies like Instacart or Uber Eat operate in the United States, where the quick commerce market is forecast to hit nearly 40 billion U.S. dollars by 2027.

The revenue in the e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 657.8 billion U.S. dollars (+53.79 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.9 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, percent, sales, retail, and USA.

Graph and download economic data for E-Commerce Retail Sales (ECOMNSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, sales, retail, and USA.

Retail eCommerce sales surpassing a staggering $5.7 trillion globally in last year. This upward trajectory shows no signs of plateauing. As we unpack the latest statistics, from the dominance of platforms like WooCommerce and Shopify to the regional powerhouses of the United States and beyond, a picture emerges of a sector in constant evolution. This article dives into the heart of these statistics, offering a panoramic view of the eCommerce landscape today. We explore the dynamics of platform preference, regional market trends, and category-specific insights, providing a comprehensive snapshot of an industry that continues to reshape global retail.

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Impact of Covid-19 on the Cross border E-commerce market

The Covid-19 pandemic has had a significant impact on the cross-border e-commerce market. With lockdowns and restrictions on movement imposed worldwide, consumers increasingly turned to online shopping for their needs. This surge in online shopping resulted in a spike in cross-border e-commerce as consumers sought products not available in their local markets or looked for better deals abroad. However, the pandemic also brought challenges such as disruptions in supply chains, logistics...

Forecast: Nonmerchandise Receipts E-commerce Sales in the US 2024 - 2028 Discover more data with ReportLinker!

In the United States, electronics is forecast to be the most lucrative product category for retail e-commerce sales during the 2024 holiday season, expected to generate about 55 billion U.S. dollars. Apparel was forecast as the second highest earning category at 43.9 billion U.S. dollars.

In North America, year-on-year (YoY) e-commerce sales growth of luxury goods fluctuated from April to September 2024. The YoY growth reached its highest point of 12 percent in April of that year. In September, sales were up eight percent YoY.

Discover the latest eCommerce statistics in Chile for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Chile, uncovering the distribution of stores across categories and platforms.

Discover the latest eCommerce statistics in Venezuela (Bolivarian Republic of) for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Venezuela (Bolivarian Republic of), uncovering the distribution of stores across categories and platforms.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over 17 percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over 21 percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over seven trillion U.S. dollars, a figure expected to exceed 10.4 trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly 45 percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

Discover the latest eCommerce statistics in Qatar for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Qatar, uncovering the distribution of stores across categories and platforms.

From March 2024 to February 2025, year-on-year (YoY) e-commerce sales growth of beauty and cosmetics fluctuated in North America. The YoY sales growth increased to the highest value of 41 percent in December 2024. In February 2025, the YoY sales growth was at negative 12 percent.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Nigeria. Custom Cart shows a significant lead, with total sales amounting to $389.45M, which constitutes 47.22% of the region's total sales on platforms. WooCommerce reports sales of $301.97M, accounting for 36.62% of the total platform sales in Nigeria. Shopify also holds a notable share, with its sales reaching $86.97M, representing 10.55% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Nigeria, highlighting which platforms are driving the most sales.

Discover the latest eCommerce statistics in Jordan for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Jordan, uncovering the distribution of stores across categories and platforms.

This chart offers an insightful look at the store count by category in Nigeria. Leading the way is Apparel, with 2.88K stores, which is 13.72% of the total stores in the region. Next is Business & Industrial, contributing 1.94K stores, or 9.23% of the region's total. Beauty & Fitness also has a notable presence, with 1.82K stores, making up 8.69% of the store count in Nigeria. This breakdown provides a clear picture of the diverse retail landscape in Nigeria, showcasing the variety and scale of stores across different categories.

Below is a detailed statistical analysis presenting accurate sales figures for every product category available in online stores, accompanied by their respective percentages. Arts & Entertainment leads the eCommerce market, showcasing exceptional performance with the highest monthly sales and an impressive overall market share of 10.63%. The popularity of Home & Garden and Apparel cannot be overlooked either, as they capture significant portions of the market with 9.41% and 7.47% respectively. Besides, Consumer Electronics, Toys & Hobbies and Gifts & Special Events have emerged as notably favored products among online shoppers as well.

Forecast: Nonstore Retailers E-commerce Sales in the US 2024 - 2028 Discover more data with ReportLinker!