In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Since a ***** billion U.S. dollar peak in 2018, eBay's e-retail sales have decreased annually. In 2019, eBay's retail e-commerce sales amounted to ***** billion U.S. dollars and are projected to continue to decline with a forecast of ***** billion U.S. dollars in 2020.

The market size of e-commerce in Turkey showed a significant increase, especially after 2018. Between 2016 and 2020, the market size showed a ********** inflation-adjusted growth. In 2024, the market size reached ************** Turkish lira, having grown by 61.7 percent from the previous year. According to Ömer Faruk Ergün, Senior E-Commerce Expert at the Turkish Ministry of Trade, the market expanded by roughly ** percent in U.S. dollar terms once adjusted for currency effects. The rapid growth of e-commerce in the country The development of modern technologies in line with the widespread use of the internet has widely contributed to the e-commerce market growth. In 2022, e-commerce made up over ** percent of total retail sales, showing an apparent change in people’s shopping behavior. Additionally, the number of e-commerce transactions in the country increased rapidly in the last few years, reaching a record number of ***** million in the third quarter of 2024. A significant shift in shopping behavior Fast consumption practices and the changing demands of the consumers, together with the unique conditions of the coronavirus (COVID-19) pandemic, paved the way for the e-commerce market to grow immensely. The competition among thousands of sellers and their efforts to improve customer experience resulted in more reasonable prices and a time-saving shopping experience, which were the consumers’ main motivations to shop online. Overall, nearly ** percent of the internet users purchased a product or service online, which indicated that Turkish consumers have adapted to shopping online.

The e-commerce market value in Malaysia reached around ** billion Malaysian ringgit in 2024. This was an increase by nearly *** billion Malaysian ringgit compared to 2023, when the e-commerce value was at around **** billion Malaysian ringgit. The value of e-commerce in the country has been increasing since 2016. Online shopping behavior At the beginning of the COVID-19 pandemic, the Malaysian government imposed the Movement Control Order (MCO), which drove consumers to shop online instead of at physical stores. Malaysia’s share of online shoppers in Malaysia gradually increased from the second quarter of 2020. The majority of consumers also admitted that the leading e-commerce sites in Malaysia, like Shopee, Lazada, and PG Mall, received millions of clicks monthly. The

In 2021, Alibaba Group's net e-commerce sales amounted to an estimated 764 billion U.S. dollars globally. That figure is forecast to rise by more than 80 percent by 2026, reaching sales of nearly 1.4 trillion dollars.

In 2020, the total market size of on-demand e-commerce in China surpassed 128 billion yuan, consisting of more than 70 billion yuan from the self-operated model and around 58.5 billion yuan from the platform model. The leading on-demand e-commerce providers in China included Meituan and Ele.me.

This statistic presents the retail e-commerce sales figures in selected countries in Southeast Asia in 2016. In Thailand the retail e-commerce sales amounted to **** billion U.S. dollars that year.

In 2020, the estimated annual growth rate of e-commerce in Indonesia was at **** percent, indicating an increase from the previous year. The growing interest in e-commerce among Indonesian consumers became more prevalent during the coronavirus (COVID-19) pandemic due to social distancing restrictions enforced by the government.

This timeline shows the projected year-on-year B2C e-commerce sales growth in China from 2016 to 2021. In 2016, B2C e-commerce sales revenues in China increased 25.9 percent compared to the previous year.

In 2020, e-commerce accounted for **** percent of total U.S. holiday retail sales that year. According to forecasts, online sales will continue to grow in relevance in 2021, making up nearly ** percent of all holiday season sales in the North American country.

The France-based supermarket chain Carrefour generated net sales of ** billion U.S. dollars globally through their store-based operations in 2020. According to estimates, an additional ***** billion U.S. dollars was attributed to its e-commerce sales that year. Data further shows that by 2026, the value of Carrefour's store-based sales globally are predicted to reach ***** billion U.S. dollars.

In 2024, China's online-to-offline market surpassed *** trillion yuan, of which the home delivery service contributed around ***** trillion yuan. China's O2O market has expanded rapidly in the past years.

This timeline shows Indonesia's share of global B2C e-commerce sales from 2010 to 2012, with a forecast until 2016. In 2010, B2C e-commerce sales in Indonesia accounted for 0.4 percent of global B2C e-commerce.

The revenue in the e-commerce market in the United States was forecast to continuously increase between 2025 and 2029 by in total 498.2 billion U.S. dollars (+37.16 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 1.8 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

In 2022, retail e-commerce holiday season sales in the United States amounted to about *** billion U.S. dollars. Forecasts suggest that in 2023, this figure will rise, reaching a total of ****** billion U.S. dollars during the holidays in the country.

BNPL's market share grew in Italy from *** percent to *** percent between 2019 and 2022, although it was not the most used payment method in e-commerce. Italy prefers to use wallets over other payment options for online shopping - including credit cards. This may have to do the popularity of domestic scheme Bancomat over Visa and MasterCard. The scheme also received official Apple Pay support in early 2022 - which may increase market share in the near future.

In 2023, sales made through e-commerce accounted for over 15 percent of the total revenue of enterprises in Estonia, having decreased slightly from the previous year. Business enterprises in the country had an increase in the share of e-commerce in their annual revenue between 2019 and 2022.

In fiscal year 2023, the cross-border e-commerce market in Japan with the United States and China was valued at around ***** billion Japanese yen. The two trade partners were the main markets for cross-border business-to-consumer (B2C) transactions from Japan. In contrast, the domestic B2C e-commerce market was valued at over ** trillion yen. Where do Japanese order? Major Chinese and American e-commerce platforms such as Alibaba and Amazon are heading the cross-border market. Although the online trade with overseas market showed continuous growth in the past years, domestic trade takes precedence. Untransparent order processes and return policies, as well as the risk of counterfeits, are troubles making shoppers hesitate to order from overseas. Around **** thousand cases of troubles with cross-border retail are reported annually to the Cross-border Consumer Center Japan, which offers consultations and help to consumers encountering trouble in this e-commerce segment. What do Japanese order? Despite the high internet penetration rate and a large variety of purchase options in Japan, consumers are reluctant to shift all transactions to the online market. While leisure products and services, such as books, and electronics, were popular consumer goods purchased online, food and daily necessities remained the strongholds of store-based and multichannel retail strategies.

In 2019, Black Friday online transactions in Argentina showed a ***** percent growth in sales compared to a normal day. This is represents an increase in comparison to the previous year, where e-commerce sales grew *** percent that day in contrast to any other day of the year.

In March 2025, the value of internet retail sales in Great Britain reached a value of nearly *** billion British pounds, up from the previous month. Overall the value of internet retail sales has steadily increased with peaks during the winter season, reflecting sales increase from the holiday season.