In 2023, e-commerce sales in the United Kingdom had a growth of *** percent, much higher than the negative *** percent seen in the previous year. In 2028, e-commerce sales are expected to grow by *** percent.

UK E-Commerce Market is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, and More), Payment Method (Credit / Debit Cards, Digital Wallets, and More), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Discover the latest eCommerce statistics in United Kingdom for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in United Kingdom, uncovering the distribution of stores across categories and platforms.

Use of information and communication technology (ICT) and e-commerce activity by UK businesses. Annual data on e-commerce sales and how businesses are using the internet.

In 2020, the e-commerce sales reached a share of **** percent of all retail sales in the Untied Kingdom (UK). For 2025, the forecasted retail e-commerce sales as a share of total retail sales in the UK might reach **** percent, up from the previous years.

In June 2025, the UK region with the largest share of the population purchasing technology and electronics online was the rest of south, at ** percent. As for London, around ** percent of consumers were buying technology and electronics via e-commerce channels. Of the other regions, the North had the smallest share of respondents purchasing said products online.

In United Kingdom, the distribution of stores across different platforms presents a dynamic picture of the market. Shopify, as a leading platform, hosts 223.76K stores, accounting for 34.66% of the total store count in the region. This is closely followed by WooCommerce, which supports 185.92K stores, representing 28.79% of the region's total. Wix makes a significant contribution with 71.79K stores, or 11.12% of the total. The chart underscores the diversity and preferences of store owners in United Kingdom regarding their choice of platform.

The United Kingdom is the leading market in Europe when it comes to online shopping. In 2021, the revenue of e-commerce in the United Kingdom reached a total of 129 billion British pounds. This figure is almost 15 percent up from the 112.7 billion British pounds in 2020, and over triple the revenue of UK e-commerce in 2015.

Leading e-commerce sectors According to the most recent e-commerce activity reports issued by the Office for National Statistics, non-store retailing done online, followed by textile, clothing, and footwear sales were the two sectors with the highest shares of retail e-commerce sales. Internet sales in Great Britain accounted for 92.6 percent of non-store retail, and over 26 percent of textile, clothing and footwear sales.

Sales value trends

Following the spike in e-commerce growth in 2020 due to the Covid-19 pandemic, internet retail sales were up 10.8 percent in 2021 compared to 2020, which had seen a much higher increase, at 47 percent. By the month, internet retail sales dropped by 20 percent as of January 2022. This decrease is likely due to UK shoppers re-adopting in-store shopping.

This chart provides a detailed overview of the number of United Kingdom online retailers by Monthly Views. Most United Kingdom stores' Monthly Views are Less than 100, there are 142.62K stores, which is 39.93% of total. In second place, 116.8K stores' Monthly Views are 100 to 1K, which is 32.70% of total. Meanwhile, 66.64K stores' Monthly Views are 1K to 10K, which is 18.66% of total. This breakdown reveals insights into United Kingdom stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

This chart provides a detailed overview of the number of United Kingdom online retailers by Monthly Visitors. Most United Kingdom stores' Monthly Visitors are Less than 100, there are 208.54K stores, which is 58.38% of total. In second place, 90.81K stores' Monthly Visitors are 100 to 1K, which is 25.42% of total. Meanwhile, 43.68K stores' Monthly Visitors are 1K to 10K, which is 12.23% of total. This breakdown reveals insights into United Kingdom stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

United Kingdom E Commerce: 250-999 Employees data was reported at 79.400 % in 2016. This records an increase from the previous number of 78.800 % for 2015. United Kingdom E Commerce: 250-999 Employees data is updated yearly, averaging 74.900 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 79.400 % in 2016 and a record low of 66.500 % in 2012. United Kingdom E Commerce: 250-999 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.

This chart offers an insightful look at the store count by category in United Kingdom. Leading the way is Apparel, with 85.86K stores, which is 14.79% of the total stores in the region. Next is Home & Garden, contributing 82.59K stores, or 14.23% of the region's total. Beauty & Fitness also has a notable presence, with 51K stores, making up 8.79% of the store count in United Kingdom. This breakdown provides a clear picture of the diverse retail landscape in United Kingdom, showcasing the variety and scale of stores across different categories.

As of January 2025, the distribution of e-commerce sales across different device types shows a strong preference for mobile shopping. Mobile devices account for the largest share, making up ** percent of total e-commerce transactions.

United Kingdom E Commerce Sales: Over a Website: 1000+ Employees data was reported at 4.000 % in 2016. This records an increase from the previous number of 3.400 % for 2015. United Kingdom E Commerce Sales: Over a Website: 1000+ Employees data is updated yearly, averaging 3.400 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 4.000 % in 2016 and a record low of 3.100 % in 2012. United Kingdom E Commerce Sales: Over a Website: 1000+ Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

United Kingdom E Commerce Purchases: Transport & Storage data was reported at 38.300 % in 2016. This records a decrease from the previous number of 47.900 % for 2015. United Kingdom E Commerce Purchases: Transport & Storage data is updated yearly, averaging 45.600 % from Dec 2008 (Median) to 2016, with 9 observations. The data reached an all-time high of 54.000 % in 2009 and a record low of 31.800 % in 2014. United Kingdom E Commerce Purchases: Transport & Storage data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S030: E Commerce: Purchases: Proportion of Businesses Making E Commerce.

The average revenue per user in the e-commerce market in the United Kingdom was forecast to increase between 2025 and 2029 by in total ***** U.S. dollars (+***** percent). This overall increase does not happen continuously, notably not in 2029. The average revenue per user is estimated to amount to ******** U.S. dollars in 2029. Find more information concerning Brazil and Czechia. The Statista Market Insights cover a broad range of additional markets.

E Commerce: Business: Over a Website data was reported at 19.600 % in 2016. This records an increase from the previous number of 18.700 % for 2015. E Commerce: Business: Over a Website data is updated yearly, averaging 17.700 % from Dec 2008 (Median) to 2016, with 9 observations. The data reached an all-time high of 19.600 % in 2016 and a record low of 12.700 % in 2008. E Commerce: Business: Over a Website data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S031: E Commerce: Proportion of Businesses Making E Commerce Sales.

In the United Kingdom, online apparel sales grew significantly as a result of the COVID-19 pandemic. In 2020, e-commerce accounted for ** percent of all apparel sales in the European country, almost ** percentage points higher than the previous year. While a slight decline was expected in 2021 as the nation adapted to the new normal, forecasts indicate that the online segment has come to stay and will continue to grow in the coming years.

United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data was reported at 9.300 % in 2017. This records an increase from the previous number of 9.200 % for 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data is updated yearly, averaging 10.850 % from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 13.100 % in 2011 and a record low of 9.200 % in 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

This chart provides a detailed overview of the number of United Kingdom online retailers by Number of Employee. Most United Kingdom stores' Number of Employee are Less than 10, there are 71.63K stores, which is 85.75% of total. In second place, 3.54K stores' Number of Employee are 20 to 50, which is 4.23% of total. Meanwhile, 3.31K stores' Number of Employee are 10 to 20, which is 3.97% of total. This breakdown reveals insights into United Kingdom stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.