This statistic presents the distribution of global e-commerce sessions as of October 2019, by source and medium. During the measured period, search traffic generated ** percent of total e-commerce session. Overall, ** percent were generated through organic search traffic and ** percent were generated through paid search.

Retail platforms have undergone an unprecedented global traffic increase between January 2019 and June 2020, surpassing even holiday season traffic peaks. Overall, retail websites generated almost ** billion visits in June 2020, up from ***** billion global visits in January 2020. This is of course due to the global coronavirus pandemic which has forced millions of people to stay at home in order to stop the spread of the virus. Due to many shelter at home orders and a desire to avoid crowded stores in places where it is possible to shop, consumers have turned to the internet to procure everyday items such as groceries or toilet paper.

Comprehensive dataset of mobile ecommerce statistics including global sales percentages, conversion rates, traffic data, and growth trends from 2017-2025

Mobile phones dominate global digital commerce website visits and contribute to the largest share of online orders. As of the second quarter of 2025, smartphones constituted around ** percent of retail site traffic globally, responsible for generating ** percent of online shopping orders. Marketplace momentum Retail e-commerce has significantly increased globally over the past few years. Currently, the leading countries in retail e-commerce growth, such as the Philippines, have seen an increase of up to ** percent. In 2024, the majority of online purchases worldwide were made on online marketplaces, incurring around a ** percent share of consumer purchases. The top four retail websites for consumers to visit globally were all marketplaces, with the leading website being Amazon.com. Converting clicks When shopping online, website visits often do not end in purchases. This can be due to having second thoughts when online shopping, or simply due to consumers using the platforms to search for products. In 2025, the conversion rate of online shoppers globally was under * percent, with beauty & skincare incurring the highest conversion rate from online purchases. Across the globe, more ** percent of all retail sales were conducted online. This figure is forecast to increase to ***percent by 2030.

One of the reasons behind AI-powered customer service is the preference for conversational AI over phone calls. In 2024, 82 percent of consumers stated they would use a chatbot instead of waiting for a customer representative to take their call. An outstanding 96 percent of surveyed shoppers believed that more companies should opt for chatbots over traditional customer support services.

Comprehensive dataset analyzing Amazon's daily website visits, traffic patterns, seasonal trends, and comparative analysis with other ecommerce platforms based on May 2025 data.

In the first four months of 2021, online shoppers aged 25 to 34 years accounted for approximately *********** of the total e-commerce platform traffic in Georgia. Furthermore, 18-to-24-year-olds represented the second largest group of online shoppers in the country based on traffic share.

Store Foot Traffic Data

  Dataset Description

Comprehensive store foot traffic data for Nigerian retail and e-commerce analysis

  Dataset Information

Category: Operations and Workforce Industry: Retail & E-Commerce Country: Nigeria Format: CSV, Parquet Rows: 300,000 Columns: 10 Date Generated: 2025-10-06 Location: data/store_foot_traffic_data/ License: GPL

  Schema

Column Type Sample Values

traffic_id String FOOT0000000

store_location… See the full description on the dataset page: https://huggingface.co/datasets/electricsheepafrica/nigerian_retail_and_ecommerce_store_foot_traffic_data.

Adobe Analytics data showing the surge in generative AI traffic to e‑commerce sites, user engagement metrics, and generational adoption.

As of March 2025, Shopee held around ** percent of e-commerce traffic in Vietnam. Overall, Shopee holds the largest share of e-commerce traffic in the Philippines, Vietnam, Malaysia, Indonesia, and Thailand.

E-commerce Analytics Software Market size was valued at USD 15.4 Billion in 2024 and is projected to reach USD 17.24 Billion by 2031, growing at a CAGR of 19.7 % during the forecast period 2024-2031.Global E-commerce Analytics Software Market DriversFast Growth of the E-Commerce Sector: Over the past ten years, the global e-commerce sector has grown at an exponential rate due to reasons like rising internet penetration, smartphone use, and shifting consumer tastes. Robust analytics solutions are becoming more and more necessary as more organisations go online in order to better analyse customer behaviour, streamline processes, and increase sales.Demand for Actionable Insights: Businesses are using analytics software more and more in the fiercely competitive e-commerce sector to obtain actionable insights into a range of business-related topics, such as customer demographics, purchasing trends, website traffic, and marketing efficacy. By using these insights, organisations may improve the overall customer experience, tailor marketing campaigns, and make well-informed decisions.Emphasis on Customer Experience: Businesses are placing a higher priority on using analytics software to better understand and accommodate customer requirements and preferences since it is becoming a crucial differentiator in the e-commerce sector. Through the examination of consumer contact, feedback, and satisfaction data, businesses can pinpoint opportunities for enhancement and modify their products to align with changing demands.Technological Developments: The progress of ecommerce analytics software is being driven by the ongoing technological developments, especially in fields like big data analytics, artificial intelligence (AI), and machine learning (ML). Businesses can now process massive amounts of data in real-time, identify intricate patterns and trends, and produce predictive insights that can guide strategic decision-making thanks to these technologies.Growing Significance of Omnichannel Retailing: Companies are using omnichannel retailing tactics more and more as a result of the expansion of various sales channels, such as websites, mobile apps, social media platforms, and physical stores. Consolidating data from these various channels, offering a comprehensive picture of customer behaviour across touchpoints, and facilitating smooth integration and optimisation of the complete sales ecosystem are all made possible by ecommerce analytics software.Emphasis on Cost Efficiency and ROI: Businesses are giving top priority to solutions that provide measurable returns on investment (ROI) and aid in optimising operating costs in a time of constrained budgets and heightened scrutiny of spending. Ecommerce analytics software is seen as a crucial tool for increasing profitability and efficiency because it helps companies find inefficiencies, optimise marketing budgets, and generate more income.Regulatory Compliance and Data Security Issues: Businesses are facing more and more pressure to maintain compliance and safeguard customer data as a result of the introduction of data privacy laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). In response to these worries, ecommerce analytics software companies are strengthening data security protocols, putting in place strong compliance frameworks, and providing capabilities like anonymization and encryption to protect sensitive data.

The size of the France E commerce market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 7.49% during the forecast period.E-commerce is the shortened form of the term electronic commerce. It is the manner in which commodities are bought and sold on the internet. They encompass all the different types of online activities such as buying and electronic offers conducted on the internet markets. E-commerce has developed websites that give any business owner an opportunity to expose all his products to consumers in front of him regardless of wherever they may be, hence making shopping quite easy through the comfort of home and in easy comparison and acquisition of product.The French e-commerce market is one of the largest and most developed in Europe. The internet penetration is high with an advanced consumer base and relatively high presence from domestic as well as international players. The French consumer buys more online these days because of the convenience, variety, and often competitive pricing offered by online shopping.The French government has been very supportive of the development of e-commerce through various initiatives such as improvement in the digital infrastructure and support for the development of digital skills. The French e-commerce market is likely to continue to grow continuously, influenced by a series of factors, including higher penetration of mobile commerce, increasing popularity of social commerce, and continuous development in innovative e-commerce technologies. Recent developments include: November 2023 - XPO, a provider of innovative and sustainable comprehensive logistics solutions across Europe, partnered with METRO Marketplace on the occasion of the inauguration of METRO France's new logistics platform for non-food e-commerce as France's food service supplier., October 2023 - eSalon launched its hair care products on Amazon in the United Kingdom, Germany, and France, expanding their availability. The company offers a variety of 34 items available on Amazon, including permanent hair color sets, weekly retreats, and shine silk.. Key drivers for this market are: Growth Supported by the Evolution of Digital Technology, High Emphasis on Fashion. Potential restraints include: Growing Reluctance of End Users to Change Business Practices, Lack of Training for the Use in Heavy Equipment. Notable trends are: Rapid Increase in Mobile Traffic from B2C E-commerce Websites to Drive the Market.

Nearly **** of traffic to e-commerce platforms from desktop devices in Brazil came through direct traffic in May 2025, which requires users to type the online store address into the browser. Over************* traffic to e-commerce sites was generated through organic search.

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviuor: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

As per Cognitive Market Research's latest published report, the Global E-commerce Logistics market size will be $1,864.6 Billion by 2030. E-commerce Logistics Industry's Compound Annual Growth Rate will be 19.4% from 2023 to 2030. Market Dynamics of E Commerce Logistics Market

Key Drivers for E Commerce Logistics Market

Rapid Expansion of Online Shopping and Digital Marketplaces: The increase in global e-commerce transactions has heightened the necessity for effective, rapid, and scalable logistics solutions to meet growing customer expectations.

Growth of Cross-Border and Global E-Commerce: Online retailers are progressively focusing on international markets, which is driving the demand for strong international shipping, customs clearance, and last-mile delivery systems.

Technological Innovations in Warehouse and Fleet Management: Automation, robotics, GPS tracking, and route optimization technologies are improving operational efficiency and decreasing delivery turnaround times.

Consumer Demand for Rapid and Same-Day Delivery Services: The rising popularity of same-day and next-day delivery options is compelling logistics providers to enhance fulfillment centers and urban distribution networks.

Key Restraints for E Commerce Logistics Market

High Last-Mile Delivery Expenses and Complexities: The final stage of delivery is costly and logistically intricate, particularly in rural or congested urban regions, affecting overall profitability.

Infrastructure and Traffic Issues in Developing Markets: Subpar road conditions, absence of digital address systems, and unreliable postal services obstruct seamless e-commerce logistics in emerging markets.

Challenges in Reverse Logistics and Return Management: Handling elevated return volumes—particularly for fashion and electronics—introduces additional costs and complexities to logistics operations.

Environmental Issues and Carbon Emissions: The rise in delivery vehicle traffic and packaging waste presents sustainability challenges, leading to demands for more eco-friendly logistics practices.

Key Trends for E Commerce Logistics Market

Expansion of Micro-Fulfillment Centers in Urban Locations: Retailers and logistics companies are establishing small, automated warehouses in urban areas to accelerate order processing and minimize delivery times.

Integration of AI and Data Analytics in Logistics Strategy: Machine learning and real-time data tools are enhancing inventory placement, delivery routing, and demand forecasting in e-commerce logistics.

Rise of Third-Party Logistics (3PL) and Fulfillment-as-a-Service Models: E-commerce companies are increasingly outsourcing logistics to specialized providers to scale quickly and reduce capital expenditure.

Focus on Sustainable and Eco-Friendly Delivery Methods: Companies are exploring electric vehicles, bicycle couriers, recyclable packaging, and carbon-neutral initiatives to align with green consumer values. Definition of E-commerce logistics:

E-commerce logistics is well-defined as the supply chain through which a company's online customer orders are fulfilled. This is the process from the point of manufacture until the product is delivered to the consumer-commerce logistics include providing warehousing, transportation, value-added services, packaging, and other services. The development of digital technology led to a surge in the demand for several applications in the e-commerce logistics market.

The E-Commerce PPC (Pay-Per-Click) Service market has emerged as a vital component of the digital advertising landscape, enabling online retailers to drive targeted traffic to their websites and boost sales through strategic ad placements. With the relentless expansion of e-commerce, businesses are increasingly leve

eBay is an e-commerce platform, at first only providing customer-to-customer auction services, expanding into business-to-consumer shortly afterwards. In the 2000’s, eBay went on a spending...

In the United States, digital products made up the e-commerce website category with the highest monthly traffic, with almost **** million average visits per month in 2021. Consumer electronics was the second most visited site category, with nearly ** million monthly average visits.

The dataset provides 12 months (August 2016 to August 2017) of obfuscated Google Analytics 360 data from the Google Merchandise Store , a real ecommerce store that sells Google-branded merchandise, in BigQuery. It’s a great way analyze business data and learn the benefits of using BigQuery to analyze Analytics 360 data Learn more about the data The data includes The data is typical of what an ecommerce website would see and includes the following information:Traffic source data: information about where website visitors originate, including data about organic traffic, paid search traffic, and display trafficContent data: information about the behavior of users on the site, such as URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions on the Google Merchandise Store website.Limitations: All users have view access to the dataset. This means you can query the dataset and generate reports but you cannot complete administrative tasks. Data for some fields is obfuscated such as fullVisitorId, or removed such as clientId, adWordsClickInfo and geoNetwork. “Not available in demo dataset” will be returned for STRING values and “null” will be returned for INTEGER values when querying the fields containing no data.This public dataset is hosted in Google BigQuery and is included in BigQuery's 1TB/mo of free tier processing. This means that each user receives 1TB of free BigQuery processing every month, which can be used to run queries on this public dataset. Watch this short video to learn how to get started quickly using BigQuery to access public datasets. What is BigQuery