Use of information and communication technology (ICT) and e-commerce activity by UK businesses. Annual data on e-commerce sales and how businesses are using the internet.

In 2023, e-commerce sales in the United Kingdom had a growth of *** percent, much higher than the negative *** percent seen in the previous year. In 2028, e-commerce sales are expected to grow by *** percent.

In June 2025, around 24 percent of the UK population residing in the southern part of the country was doing the majority of shopping for food and beverages online. In comparison, that figure stood at 21 percent for Londoners and 15 percent for Scottishs.

In June 2025, the UK region with the largest share of the population purchasing technology and electronics online was the rest of south, at ** percent. As for London, around ** percent of consumers were buying technology and electronics via e-commerce channels. Of the other regions, the North had the smallest share of respondents purchasing said products online.

Discover the latest eCommerce statistics in United Kingdom for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in United Kingdom, uncovering the distribution of stores across categories and platforms.

United Kingdom E Commerce: 250-999 Employees data was reported at 79.400 % in 2016. This records an increase from the previous number of 78.800 % for 2015. United Kingdom E Commerce: 250-999 Employees data is updated yearly, averaging 74.900 % from Dec 2012 (Median) to 2016, with 5 observations. The data reached an all-time high of 79.400 % in 2016 and a record low of 66.500 % in 2012. United Kingdom E Commerce: 250-999 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S039: E Commerce: Proportion of Businesses Using Social Media: By Size of Business.

United Kingdom E Commerce: Business: Over Website: 1000+ Employees data was reported at 45.700 % in 2016. This records an increase from the previous number of 43.700 % for 2015. United Kingdom E Commerce: Business: Over Website: 1000+ Employees data is updated yearly, averaging 44.200 % from Dec 2008 (Median) to 2016, with 9 observations. The data reached an all-time high of 46.500 % in 2012 and a record low of 33.000 % in 2008. United Kingdom E Commerce: Business: Over Website: 1000+ Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S031: E Commerce: Proportion of Businesses Making E Commerce Sales.

Internet sales in Great Britain by store type, month and year.

Global Spend Analysis with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision EUR is an aggregated transaction feed that includes consumer transaction data on 6.7M+ Europe-domiciled payment accounts, including 5.3M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 4.4K+ brands and 620 symbols including 490 public tickers. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used to understand a company’s growth by country for a specific time period (Ex: What was McDonald’s year-over-year growth by country from 2019-2020?)

Inquire about a CE subscription to perform more complex, near real-time global spend analysis functions on public tickers and private brands like: • Analyze year-over-year spend growth for a company for a subindustry by country • Analyze spend growth for a company vs. its competitors by country through most recent time

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Global Spend Analysis

Problem A global retailer wants to understand company performance by geography to identify growth and expansion opportunities.

Solution Consumer Edge transaction data can be used to analyze shopper behavior across geographies and track: • Growth trends by country vs. competitors • Brand performance vs. subindustry by country • Opportunities for product and location expansion

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key growth drivers by geography for company-wide reporting • Refine strategy in underperforming geographies, both online and offline • Identify areas for investment and expansion by country • Understand how different cohorts are performing compared to key competitors

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period • Churn • Cross-Shop • Average Ticket Buckets

As of January 2025, the distribution of e-commerce sales across different device types shows a strong preference for mobile shopping. Mobile devices account for the largest share, making up ** percent of total e-commerce transactions.

United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data was reported at 2.400 % in 2017. This records an increase from the previous number of 2.200 % for 2016. United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data is updated yearly, averaging 3.800 % from Dec 2012 (Median) to 2017, with 6 observations. The data reached an all-time high of 5.600 % in 2013 and a record low of 2.200 % in 2016. United Kingdom E Commerce Sales: Over EDI: 250-999 Employees data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.

Historical annual data (2000 to 2003) on use of information and communication technology and e-commerce activity by UK businesses, internet purchases and sales.

An e-commerce and internet access dashboard bringing together information from various sources including the e-commerce survey of businesses and internet access usage statistics from households and individuals.

Source agency: Office for National Statistics

Designation: Supporting material

Language: English

Alternative title: Ecommerce dashboard

United Kingdom E Commerce Purchases: Transport & Storage data was reported at 38.300 % in 2016. This records a decrease from the previous number of 47.900 % for 2015. United Kingdom E Commerce Purchases: Transport & Storage data is updated yearly, averaging 45.600 % from Dec 2008 (Median) to 2016, with 9 observations. The data reached an all-time high of 54.000 % in 2009 and a record low of 31.800 % in 2014. United Kingdom E Commerce Purchases: Transport & Storage data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s UK – Table UK.S030: E Commerce: Purchases: Proportion of Businesses Making E Commerce.

16,000 Zara UK Fashion Products in CSV Format

Unlock fashion retail intelligence with our comprehensive Zara UK products dataset. This premium collection contains 16,000 products from Zara's UK online store, providing detailed insights into one of the world's leading fast-fashion retailers. Perfect for fashion trend analysis, pricing strategies, competitive research, and machine learning applications.

Dataset Overview

• Language: English
• Coverage: Men's, women's, and children's fashion
• File Size: ~30MB
• Data Freshness: Recently collected (2025)

Complete Data Fields Included

Product Information

• name: Complete product titles and descriptions
• brand: Brand identification (Zara)
• category: Product categories (tops, bottoms, dresses, accessories)
• description: Detailed item descriptions and features
• composition: Fabric composition and material details
• breadcrumbs: Navigation path and product hierarchy

Pricing and Promotions

• price: Current prices in GBP
• old_price: Original prices before discounts
• discount: Discount percentages and savings
• promotions: Active promotional campaigns
• currency: GBP for UK market analysis

Product Attributes

• color: Available color variations
• sizes: Size ranges and availability
• images: High-resolution product image URLs
• url: Direct product page links

Technical Fields

• uniq_id: Unique product identifiers
• scraped_at: Data collection timestamps

Key Use Cases

Fashion Trend Analysis

• Track seasonal trends and popular styles
• Analyze color preferences and combinations
• Monitor fashion trend evolution
• Predict upcoming fashion movements

Competitive Intelligence

• Study Zara's pricing strategies
• Analyze product mix and category focus
• Monitor inventory and availability patterns
• Compare market positioning

E-commerce Analytics

• Category performance analysis
• Price optimization strategies
• Inventory planning insights
• Customer preference mapping

Machine Learning Applications

• Fashion recommendation systems
• Price prediction models
• Trend forecasting algorithms
• Image recognition training data

Data Quality Features

• Clean, Validated Data: Pre-processed and error-checked
• Consistent Formatting: Standardized structure across records
• No Duplicates: Unique products only
• Complete Coverage: Entire Zara UK catalog included
• Fresh Collection: Recently scraped for current relevance

Target Industries

Fashion Retailers

• Competitive benchmarking
• Trend adoption strategies
• Pricing optimization
• Product development insights

Technology Companies

• AI training datasets
• Fashion analytics platforms
• E-commerce enhancement
• Style recommendation engines

Market Research

• Industry analysis reports
• Brand performance tracking
• Consumer behavior studies
• Trend forecasting services

Academic Research

• Fashion industry studies
• Business case studies
• Data science applications
• Sustainability research

Licensing Options

Commercial License

• Full business usage rights
• Team sharing permissions
• Resale of processed insights
• API integration allowed

Academic License

• Non-commercial research use
• Educational institution sharing
• Publication rights included
• Discounted pricing available

Delivery Methods

• Instant

United Kingdom E Commerce: Business With Website data was reported at 82.000 % in 2017. This records a decrease from the previous number of 83.700 % for 2016. United Kingdom E Commerce: Business With Website data is updated yearly, averaging 80.300 % from Dec 2007 (Median) to 2017, with 11 observations. The data reached an all-time high of 83.700 % in 2016 and a record low of 70.000 % in 2007. United Kingdom E Commerce: Business With Website data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S033: E Commerce: Proportion of Businesses With a Website.

The penetration rate in the e-commerce market in the United Kingdom was modeled to be 81.49 percent in 2024. Between 2017 and 2024, the penetration rate rose by 16.51 percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. The penetration rate will steadily rise by 15.76 percentage points over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

United Kingdom E Commerce: Business: Electronic Data Interchange (EDI) data was reported at 5.500 % in 2016. This records an increase from the previous number of 5.000 % for 2015. United Kingdom E Commerce: Business: Electronic Data Interchange (EDI) data is updated yearly, averaging 5.600 % from Dec 2008 (Median) to 2016, with 9 observations. The data reached an all-time high of 7.400 % in 2011 and a record low of 5.000 % in 2015. United Kingdom E Commerce: Business: Electronic Data Interchange (EDI) data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S031: E Commerce: Proportion of Businesses Making E Commerce Sales.

United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data was reported at 9.300 % in 2017. This records an increase from the previous number of 9.200 % for 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data is updated yearly, averaging 10.850 % from Dec 2008 (Median) to 2017, with 10 observations. The data reached an all-time high of 13.100 % in 2011 and a record low of 9.200 % in 2016. United Kingdom E Commerce Sales: Over Electronic Data Interchange (EDI) data remains active status in CEIC and is reported by Office for National Statistics. The data is categorized under Global Database’s United Kingdom – Table UK.S029: E Commerce: Sales: Proportion of Business Turnover Derived From E Commerce: By Size of Business.