In 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth in this figure over the coming years, with expectations to surpass eight trillion dollars by 2027.

World players Among the key players on the world stage, the Chinese retail giant Alibaba holds the title of the largest e-commerce retailer globally, accounting for a 23 percent market share. Nevertheless, forecasts suggest that by 2027, Seattle-based e-commerce powerhouse Amazon will surpass Alibaba in estimated sales, reaching a staggering 1.2 trillion U.S. dollars in online sales.

Leading e-tailing countries The Chinese e-commerce market was the biggest worldwide in 2023, as internet sales constituted almost half of the country's retail transactions. Indonesia ranked second with the highest share of retail sales online (32 percent), closely trailed by the United Kingdom and South Korea, exceeding the 30 percent mark. That year, the up-and-coming e-commerce markets centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing 20 percent.

Internet sales have played an increasingly significant role in retailing. In 2024, e-commerce accounted for over 17 percent of retail sales worldwide. Forecasts indicate that by 2029, the online segment will make up close to over 21 percent of total global retail sales. Retail e-commerce Online shopping has grown steadily in popularity in recent years. In 2024, global e-commerce sales amounted to over seven trillion U.S. dollars, a figure expected to exceed 10.4 trillion U.S. dollars by 2028. Digital development in Latin America boomed during the COVID-19 pandemic, generating unprecedented e-commerce growth in various economies across the region. So much so that Brazil and Argentina appear to lead the world's fastest-growing online retail markets. This trend correlates strongly with the constantly improving online access, especially in "mobile-first" online communities, which have long struggled with traditioe-comernal fixed broadband connections due to financial or infrastructure constraints but enjoy the advantages of cheap mobile broadband connections. M-commerce on the rise The average order value of online shopping via smartphones and tablets still lags traditional e-commerce via desktop computers. However, e-retailers around the world have caught up in mobile e-commerce sales. Online shopping via smartphones is particularly prominent in Asia. By the end of 2021, Malaysia was the top digital market based on the percentage of the population that had purchased something by phone, with nearly 45 percent having made a weekly mobile purchase. South Korea, Taiwan, and the Philippines completed the top of the ranking.

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q4 2024 about e-commerce, retail trade, percent, sales, retail, and USA.

In 2023, e-commerce comprised over 15.6 percent of total retail sales in the United States. Forecasts suggest that this proportion will continue to rise steadily in the coming years, reaching approximately 20.6 percent by 2027.

Fashion fever

The digital revolution has significantly changed how retail is done, impacting a wide range of product categories. Out of all e-commerce product categories, apparel and accessories are the most purchased online in the United States. As of February 2023, roughly 18 percent of all fashion retail sales took place online. Furniture and home furnishing, as well as computer and consumer electronics, ranked second, with over 15 percent of each product category purchased via the internet. The product categories that are least purchased online are office equipment and supplies (1.4 percent) and books, music, and video (5.1 percent).

Shopping hotspots

Amazon dominates the e-commerce industry in the United States, though other competitors still have significant market share. In December 2023, amazon.com was the most-visited e-commerce and shopping site in the United States. That month, around 45 percent of all visits to e-commerce sites were made to Amazon. Other popular shopping sites include ebay.com, walmart.com, etsy.com, and target.com. The staggering proportion of online retail sales in the country attributed to Amazon is quite remarkable. In 2023, Amazon's website accounted for almost half of all online computer and consumer electronics sales. Similarly, nearly one-third of online fashion purchases in the country were made on Amazon.

In December 2023, amazon.de was the leading e-commerce and shopping website in Germany. During the measured period, the sprawling platform accounted for roughly 33 percent of desktop traffic in this category. The C2C platform ebay.kleinanzeigen.de was the second-most visited site, making up 12.51 percent of visits.

The number of users in the e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 60 million users (+21.94 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 333.5 million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and revenue. The Statista Market Insights cover a broad range of additional markets.

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Impact of Covid-19 on the Cross border E-commerce market

The Covid-19 pandemic has had a significant impact on the cross-border e-commerce market. With lockdowns and restrictions on movement imposed worldwide, consumers increasingly turned to online shopping for their needs. This surge in online shopping resulted in a spike in cross-border e-commerce as consumers sought products not available in their local markets or looked for better deals abroad. However, the pandemic also brought challenges such as disruptions in supply chains, logistics...

Snapshot img

US B2C E-Commerce Market Size 2025-2029

The B2C e-commerce market size in US is forecast to increase by USD 289.2 billion at a CAGR of 8.7% between 2024 and 2029.

The B2C e-commerce market is experiencing significant growth, driven by several key factors. The increasing trend of online spending and the widespread penetration of smartphones have fueled market expansion. Moreover, the emergence of omnichannel retailing has become essential for businesses to cater to customers' evolving shopping preferences. Digital connectivity is transforming traditional retail, as players in sectors such as personal care adapt to the new e-commerce landscape. 
Logistics has become critical In the e-commerce industry, leading to high overhead costs. Retailers must optimize their supply chain operations to ensure timely delivery and customer satisfaction. These trends present both opportunities and challenges for market players. Effective logistics management and the ability to offer seamless omnichannel shopping experiences will be crucial for success In the competitive B2C e-commerce landscape.

What will be the Size of the market During the Forecast Period?

Request Free Sample

The B2C e-commerce market continues to evolve, driven by the ubiquity of smartphones and internet access. Online shopping activities have grown, with mobile applications becoming a preferred channel for consumers. Social media and influencer culture significantly influence purchasing decisions, with artificial intelligence and machine learning powering personalized recommendations. Augmented reality and virtual reality technologies offer interactive shopping experiences, while voice commerce enables hands-free transactions.
In addition, international markets are expanding, fueled by 5G technology and multimedia content. Online payment methods are becoming more diverse, catering to various consumer preferences. Personal information security remains a critical concern, with logistics networks and supply chain management optimized for efficiency. 

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  B2C retailers
  Classifieds


Application

  Consumer electronics and home appliances
  Apparel and accessories
  Personal care
  Others


Platform

  Multi-brand
  Single-brand


Geography

  US

By Type Insights

The B2C retailers segment is estimated to witness significant growth during the forecast period.

The e-commerce market In the US has experienced significant growth due to the increasing use of smartphones, Internet access, and mobile applications for online shopping activities. B2C companies have responded by offering interactive and personalized shopping experiences through advanced technologies such as artificial intelligence, machine learning, augmented reality, and virtual reality. Payment security is a priority, with e-commerce platforms utilizing encryption, fraud detection systems, two-factor authentication, and cybersecurity measures to ensure secure transactions. E-commerce sales continue to grow, driven by the convenience of online payment methods, including digital wallets, credit cards, and mobile payment solutions. International markets and the electronics sector are major contributors to this trend.

However, cyber threats such as malware, phishing attacks, ransomware, DDoS attacks, IoT sensors, real-time monitoring, RFID tracking, and advanced analytics are challenges that e-commerce companies must address to maintain customer trust. The personal care industry and traditional retail are also adapting to digital connectivity, with logistics networks and supply chain management optimized for online retailers and mobile platforms.

Get a glance at the market report of share of various segments Request Free Sample

Market Dynamics

Our US B2C E-Commerce Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of US B2C E-Commerce Market?

The rise in online spending and smartphone penetration is the key driver of the market.

The B2C e-commerce market In the US has experienced significant growth due to the widespread availability of Internet access and the increasing use of smartphones for online shopping activities. Mobile applications have become a preferred choice for consumers, with social media and influencer culture playing a pivotal role in driving sales. Artificial intelligence and machine learning are transforming the industry by providing personalized

As per Cognitive Market Research's latest published report, the Global 3PL Kitting and Fulfillment market size will be $1,512.42 Million by 2029. 3PL Kitting and Fulfillment Industry's Compound Annual Growth Rate will be 8.47% from 2023 to 2030.

The Market Size of Consumer Goods Application will be 471.11 Million by 2029.

Factors Affecting 3PL Kitting and Fulfillment Market Growth

Rise in the eCommerce industry

The e-commerce business has expanded dramatically in recent years. It's critical to keep on top of developments and comprehend the most recent trends affecting the e-commerce environment. Renting a physical store location is no longer be a primary concern as entrepreneurs seek to launch new enterprises with low overhead. The emphasis is now on creating a digital presence that can bring in online sales. Despite the fact that there are innumerable e-commerce sites, Walmart, eBay, and AliExpress are the most popular ones. Walmart.com received over 854.9 million monthly visits as of December 2022, making it the most popular e-commerce site. eBay.com generated 669.5 million visitors, placing second. With about 651.9 million visitors and $651,9 million in revenues, AliExpress.com came in third. Etsy.com, Samsung.com, PlayStation.com, and BestBuy.com are a few other popular e-commerce websites. Nowadays, it is common practice in the United States to make purchases online using social networking sites like Facebook and Instagram. Currently carried out by 96.9 million individuals, social buying is anticipated to expand by 18% to 114.3 million people by 2020. This drives the growth of the 3PL Kitting and Fulfillment.

Current Trends on 3PL Kitting and Fulfillment:

Utilizing Advanced Technology:

The need of quick shipment has never been greater as supply chains become more complicated and e-commerce orders increase. As a result, automation plays a significant role in how well 3PLs service brands. The warehouses have used a variety of fulfillment technology solutions, such as AI-powered robots, Sure Sort high-speed automated sortation systems, Cubiscans, Automated QC and weight checkpoints, and many others, to maximize brand success. Additionally, by utilizing software to connect fulfillment centers with retailers, carriers, and other parties, crucial data may flow back to the seller and forth throughout the supply chain, assisting them in making effective operational choices. This fusion of technology and logistics offers a comprehensive end-to-end e-commerce fulfillment solution. EDI is among the greatest illustrations of a 3PL service's technology. When business-related documents are transferred among a manufacturer's numerous counterparts, EDI systems aid in enhancing both the speed and accuracy of such documents. These innovations should increase demand for 3PL kitting and fulfillment. These technologies are expected to boost the demand for 3PL kitting and fulfillment.

Impact of the COVID-19 Pandemic on the 3PL Kitting and Fulfillment Market:

The COVID-19 pandemic has had an influence on industrial sectors, especially logistics. There was a boom and collapse in warehousing and logistical services during the COVID-19 a pandemic There was a paucity of people (drivers and other services), and even if it was available, there were several operational constraints. Though all of the limitations are for the improvement and prevention of coronavirus attacks, they have significantly hindered the 3PL kitting and fulfillment business. With COVID-19 demonstrating for many organizations a lack of visibility that extends deep throughout their supply chain, a shift toward enhanced visibility as the pandemic unfolds is being implemented. This increases the demand for third-party kitting and fulfillment. Introduction of 3PL Kitting and Fulfillment

Kitting is the practice of completing online orders in advance by assembling separate components into ready-to-ship kits, rather than choosing and packing individual things as orders come in. This is done to speed up the retail fulfillment process when customers place purchases; it involves consolidating several SKUs into a single SKU.

Kitting is a clever method for streamlining the fulfillment process, but it still takes time. Rather than devoting important staff time to kitting, several DTC businesses are outsourcing their kitting and assembly services to a third-party logistics (3PL) supplier. ...

In 2022, the business-to-consumer (B2C) e-commerce market size stood at 65 billion U.S. dollars in India. The B2C e-commerce market is likely to increase to 380 billion U.S. dollars by 2030. Moreover, branded websites saw a significant growth of over 80 percent in the B2C e-commerce market.

Social commerce

Social media plays a crucial role in day-to-day life due to increased internet penetration and the availability of low-cost data packages. As a result, social media platforms have over 860 million active users. Social commerce has become popular because social media offers brands not only a platform for advertisement but also for sales of products. Therefore, the market size of social commerce in India was estimated to be 18 billion U.S. dollars in 2024. The popular social commerce platforms in the country are Facebook, Instagram, and Snapchat.

Live commerce

The new form of e-commerce deals with the use of digital platforms to sell products and engage with customers through livestream mostly with the help of influencers. Major e-commerce players such as Flipkart, Amazon, and Myntra have incorporated live commerce, with the beauty and personal care segment being the most popular. About 70 percent of Indian consumers are interested in using live commerce while shopping. Besides, the main reason for using live commerce was that consumers can get answers related to the warranty and return of products bought online.

The Swiss e-commerce market, valued at CHF 16.5 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 13.71% from 2025 to 2033. This surge is driven by increasing internet and smartphone penetration, a young and digitally savvy population, and a preference for convenience among Swiss consumers. The B2C sector dominates, with significant contributions from diverse segments like beauty & personal care, consumer electronics, fashion & apparel, and food & beverage. The rise of omnichannel strategies, incorporating both online and offline experiences, further fuels market expansion. Key players like Coop Group, Nestlé Nespresso SA, and Zalando Group are driving innovation and competition, while smaller, specialized e-commerce businesses cater to niche markets. However, challenges remain, including robust regulations concerning data privacy and consumer protection, and the potential impact of global economic fluctuations on consumer spending. Despite these, the long-term outlook remains positive, indicating considerable potential for continued growth throughout the forecast period. The strong growth is fueled by several factors. The Swiss market benefits from high disposable incomes and a robust logistics infrastructure. Furthermore, the increasing adoption of mobile commerce and the expansion of digital payment options contribute significantly to e-commerce adoption. While larger players like Amazon continue to gain traction, smaller, specialized retailers are thriving by catering to specific consumer needs and offering personalized experiences. The growing importance of sustainability and ethical sourcing in consumer choices is influencing purchasing behavior and shaping the future of e-commerce in Switzerland. Future growth will likely be driven by further technological advancements, particularly in areas such as artificial intelligence and personalized recommendations, enhancing the overall consumer shopping experience. Competition is likely to intensify, requiring businesses to adapt to ever-changing consumer preferences and technological advancements to maintain their market share. Recent developments include: March 2023: Autonomous driving skills can soon be seen in the food delivery industry. Migros, in partnership with Loxo and Schindler, has developed an autonomous delivery service called Migronomous. The trails have been started, and the van can carry up to 64 shopping bags. The eco-friendly van runs on an electric motor, reducing emissions. The upsurge in online orders in recent years compelled the brand to adopt this AI technology., February 2023: Switzerland's Spar and Avia launched Spar Express, an autonomous C-store that will be operational 24 hrs. Customers can also find hygiene products, car accessories, and perishable items like baked goods, fruit, vegetables, dairy products, meat, and beverages. This will be a fully automated store where customers scan a QR code with their smartphone at the entrance, scan chosen items with their mobile, and pay for their purchases using a card or any payment wallet like Apple Pay., January 2023: To give a new look to its website and influence its consumers, Zalando shopping club introduced a new brand identity called Lounge by Zalando. The new app comes loaded with a gem click that showcases the offers once users log in. To attract more online consumers, Lounge by Zalando launches fresh campaigns, everyday lavishing huge discounts.. Key drivers for this market are: High Dependency for booking of Hotels and Flights, Penetration of Internet and Smartphone Usage. Potential restraints include: Evolving taxation landscape and custom regulations has increased the complexity of trade, Digitization of e-commerce may incur expenses for consumers. Notable trends are: Food and Personal Care Holds High Demand in the Country.

The Retail eCommerce Platform market has rapidly evolved into a cornerstone of the global economy, enabling businesses to navigate the complexities of online sales with ease and efficiency. As the demand for online shopping continues to soar, retailers increasingly rely on comprehensive eCommerce platforms to stream

The revenue in the e-commerce market in the United States was forecast to continuously increase between 2024 and 2029 by in total 657.8 billion U.S. dollars (+53.79 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.9 trillion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and number of users. The Statista Market Insights cover a broad range of additional markets.

Apple.com was the fastest growing e-commerce website in 2022. The global domain of the big tech company saw its average annual traffic grow by over 262 percent, outdoing even the fashion marketplace shein.com at about 75 percent. Ozon.ru ranked third with a traffic growth of nearly 66 percent.

In 2023, the international online retail sales value was worth over eight billion U.S. dollars in India. Cross-border online retail is likely to grow by 29 percent, until 2025. The bulk of online sales are made by retailers from the United States, China, and the United Kingdom.

In March of 2023, the largest share of e-commerce shoppers in the United States consisted of adults aged 18 to 24 (46.9 percent), based on geolocated mobile user data. Adults between the ages of 25 and 34 made up almost 32 percent of the e-commerce shopper mobile audience in the country.

In 2024, it was estimated that Mercado Livre accounted for almost 13 percent of monthly e-commerce website visits in Brazil. Another international player, Amazon, ranked second with approximately nine percent. AliExpress and SHEIN had about the same shares, at 3.2 percent.

In June 2023, German-based online retailer About You was projected to have the biggest revenue growth among the leading online fashion companies in the world, with a 2021 to 2023 compound annual growth rate (CAGR) of 12 percent. According to the study, The RealReal had also to that date one of the largest market caps among fashion e-commerce sites worldwide.

The pie chart showcases the distribution of app/software spending by store category in Pakistan, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $3.56M units representing 39.38% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.66M units, comprising 18.41% of the total. Home & Garden also contributes significantly with a spend of $1.23M units, accounting for 13.66% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

The number of small and medium-sized enterprises in Germany was forecast to continuously increase between 2024 and 2029 by in total 0.8 thousand enterprises (+0.38 percent). According to this forecast, in 2029, the number will have increased for the sixth consecutive year to 212.45 thousand enterprises. According to the OECD an enterprise is defined as the smallest combination of legal units, which is an organisational unit producing services or goods, that benefits from a degree of autonomy with regards to the allocation of resources and decision making. Shown here are small and medium-sized enterprises, which are defined as companies with 1-249 employees.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in more than 150 countries and regions worldwide. All input data are sourced from international institutions, national statistical offices, and trade associations. All data has been are processed to generate comparable datasets (see supplementary notes under details for more information).Find more key insights for the number of small and medium-sized enterprises in countries like Austria and Switzerland.