During a 2022 survey carried out in the United States, ** percent of responding consumers stated it was likely or very likely that a brand's regular newsletter would influence them to purchase something. On the other hand, ** percent said such a situation was unlikely or very unlikely to happen.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

During a 2022 survey carried out in the United States, ** percent of responding Generation Z consumers stated it was likely or very likely that a brand's regular newsletter would influence them to purchase something. On the other hand, ** percent said such a situation was unlikely or very unlikely to happen.

What are the average email marketing results in different countries? Here’s what we’ve found.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

During a 2022 survey carried out in the United States, ** percent of responding millennials stated it was likely or very likely that a brand's regular newsletter would influence them to purchase something. On the other hand, ** percent said such a situation was unlikely or very unlikely to happen.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

During a 2022 survey carried out in the United States, ** percent of responding Generation X consumers stated it was likely or very likely that a brand's regular newsletter would influence them to purchase something. On the other hand, ** percent said such a situation was unlikely or very unlikely to happen.

During a 2022 survey carried out among consumers from the United States, ** percent of responding millennials stated they liked being contacted by brands via email. The same was true for ** percent of respondents from Generation Z.

Email Marketing Market size was valued at USD 8.17 Billion in 2023 and is projected to reach USD 27.88 Billion by 2031, growing at a CAGR of 16.58% during the forecast period 2024-2031.

Email Marketing Market: Definition/ Overview

Email marketing is a digital marketing strategy that involves sending targeted emails to recipients to promote products, and services, or building relationships. It is a highly effective way for businesses to communicate with potential and existing customers, offering personalised content, updates, promotions, and other valuable information directly to their inboxes. This form of marketing helps drive customer engagement, brand loyalty, and conversions by keeping the audience informed and involved.

As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

In this table, you'll find the average email marketing statistics observed in different countries. For each of the 25 countries we analyzed, we looked at the most critical email metrics. These included open rate, click-through rate (CTR), click-to-open rate (CTOR), unsubscribe rate, and spam complaint rate. Thanks to this data, you can see how your email marketing campaigns perform when compared to others in your country. There are various benefits of using country-level data as opposed to global email marketing benchmarks. The most important one is that local factors, like regulations or customer habits, do affect the average results observed by marketers.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

During a 2022 survey carried out in the United States, ** percent of responding baby boomers stated it was likely or very likely that a brand's regular newsletter would influence them to purchase something. On the other hand, ** percent said such a situation was unlikely or very unlikely to happen.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

In 2022, the majority of respondents in Poland considered maintaining customer relationships the biggest benefit of e-mail marketing campaigns.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

The email market has emerged as a critical component of modern communication and marketing strategies, demonstrating remarkable resilience and growth over the years. Valued at over $7 billion in 2022, the global email marketing industry has shown a consistent upward trajectory, driven by its effectiveness in reachin

Email marketing is one of the most effective tools used in online marketing, different email formats have varying success rates according to consumers reported in a survey conducted in the United States in 2022. Since shoppers value saving money, retailers' emails most likely to be inspected by e-shoppers are messages about promotions and discounts, over ** percent of these emails are read.