During a survey carried out among B2B and B2C marketers ending early January 2021, ** percent of respondents stated that the effectiveness of their email marketing activities had increased (either significantly or slightly) in 2020. On the other hand, ** percent of interviewed marketers said it had declined.

During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned ** U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with ** dollars per one dollar spent.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.

What are the average email marketing results in different countries? Here’s what we’ve found.

During a 2021 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at ***** British pounds. A year earlier, it amounted to ***** pounds.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

According to global data gathered on an e-mail marketing automation platform in 2024, automated welcome emails sent by e-commerce players had a conversion rate of nearly ***** percent. In comparison, for automated cart abandonment emails, the rate stood at roughly *** percent.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

Aong the presented sectors, email marketing click-through rates in the United Kingdom (UK) were highest in the publishing sector, at *** percent. Finance and utilities sectors ranked second with *** percent. Click-through rate is defined as the number of clicks an ad received divided by the number of times the ad is shown.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

Content marketing was believed to be the most effective digital technique based on the responses of global marketers in early 2020. When asked to identify the single activity they thought would make the largest commercial impact on their own or their clients’ businesses, 17 percent pointed to content marketing. Following that was marketing automation, big data, AI, as well as machine learning.
Why could AI be beneficial for marketing?
Across North America, Europe and Asia Pacific artificial intelligence is most commonly used in marketing data analysis. There are some differences between the regions, however, where Asian marketers seem to be more experimental with the use of AI and employ the technology in content creation, whereas North American and European industry professionals tend to utilize AI for automation of marketing processes such as personalization, optimization or programmatic advertising. It falls in line with what marketers really expect from AI – making their tasks easier and improving marketing effectiveness. Among those who have already used artificial intelligence in their marketing efforts, the majority claim that AI helped them with better content recognition, increasing sales and customer relations as well as facilitating new product launches. As a result, the share of marketers using AI for digital marketing worldwide skyrocketed, from 29 percent in 2018 to 84 percent in 2020.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2022, there were an estimated 333 billion e-mails sent and received daily around the world. This figure is projected to increase to 392.5 billion daily e-mails by 2026.

E-Mail marketing Despite the increasing popularity of messengers, chat apps and social media, e-mail has managed to remain central to digital communication and continues to grow in uptake. By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion - an approximate six hundred thousand increase in users, up from 4 billion in 2020. Not only that, when it comes to online advertising e-mail has seen higher click-through-rates than on social media. In Belgium and Germany, these were 5.5 and 4.3 percent respectively - compared to the 1.3 percent global average CTR for social media during the same time period.

Gmail Launched in April 2004, Google’s Gmail has earned its spot as one of the most popular freemail services in the world. According to a 2019 survey, its popularity worldwide was trumped only by Apple’s native iPhone Mail app with 26 percent of all e-mail opens worldwide taking place on the platform. Millennials surveyed in the United Kingdom listed Gmail among their top 5 most important mobile apps, while a similar survey carried out in Sweden saw Gmail tie with WhatsApp for a spot among the top mobile apps nationwide.

The size of the Marketing Cloud Platform Market was valued at USD 30.5122 Billion in 2024 and is projected to reach USD 55.49 Billion by 2033, with an expected CAGR of 8.92% during the forecast period. The Marketing Cloud Platform market has experienced significant growth, driven by the increasing demand for integrated marketing solutions that enable businesses to deliver personalized and seamless customer experiences across various channels. These platforms offer a comprehensive suite of tools, including customer relationship management (CRM), email marketing, social media integration, and data analytics, allowing organizations to effectively manage and analyze customer interactions. The adoption of cloud-based technologies has further propelled this market, providing scalability, flexibility, and cost efficiency. As businesses strive to enhance customer engagement and retention, the need for robust marketing cloud platforms has become more pronounced. Key players in the market are continually innovating, introducing advanced features such as artificial intelligence (AI) and machine learning (ML) capabilities, to offer predictive analytics and automation, thereby improving marketing strategies and outcomes. The market's expansion is also influenced by the growing emphasis on data-driven decision-making and the increasing importance of omnichannel marketing approaches. Overall, the Marketing Cloud Platform market is poised for continued growth, driven by technological advancements and the evolving needs of businesses seeking to optimize their marketing efforts. Recent developments include: In December 2020, Salesforce acquired Slack, a leading team communication platform, to integrate it into their suite of products, including the Salesforce Marketing Cloud. The integration of Slack with the Marketing Cloud is expected to improve team collaboration and marketing automation workflows. In January 2021, SAP announced the acquisition of Signavio, a leading provider of business process management and workflow automation software. The acquisition is expected to enhance SAP's marketing and customer experience solutions by enabling customers to improve their operational efficiency and streamline their workflows. . Key drivers for this market are: The increasing adoption of digital marketing

The growing need for data-driven marketing

The rise of the customer experience (CX) as a key differentiator

The increasing complexity of marketing campaigns

The need for greater marketing agility. Potential restraints include: The high cost of implementation

The lack of qualified marketing professionals

The need for a strong data foundation

The security and privacy concerns

The complexity of integrating with other systems. Notable trends are: The use of artificial intelligence (AI)

The adoption of customer data platforms (CDPs)

The rise of account-based marketing (ABM)

The growing importance of mobile marketing

The focus on customer experience (CX).

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

In 2023, marketing e-mails in the financial services sector had the highest click-to-open rate, at **** percent. Publishing and communications followed, with ***** percent and ***** percent, respectively.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

During a 2024 survey carried out among marketers in selected countries worldwide, nearly ** percent of respondents stated that their e-mail marketing campaigns had an open rate between ** and ** percent. Another **** percent shared that their open rates were above ** percent.