Visa's market share declined in 2023, while Mastercard's remained unchanged from the previous year. This according to research held over the years within Australia. Noticeable is the consistency of EFTPOS, a domestic POS payment system, whilst international brands show an increasing market share. Digital/mobile wallets are generally preferred for POS transactions within the country.

The top five main card issuers in Australia together were responsible for ** percent of the market, with two issuers taking up nearly half of it. This is according to a publication from September 2024, that quoted data for Australia in 2022. Note that the figures display card payments as a whole, and do not distinguish between credit cards or debit cards. Visa ranks as Australia's biggest card scheme - with domestic scheme EFTPOS taking up roughly ** percent of the market.