The Egypt E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2017, the e-commerce market size in Egypt amounted to *** billion U.S. dollars. In the previous years, the market size was smaller and has been growing. In 2014, the size of the e-commerce market was around *** billion U.S. dollars.

Egypt's e-commerce market is booming, reaching $9.05 billion in 2025 and projected to grow at a 14.80% CAGR. Discover key trends, market segments (B2C & B2B), leading companies, and future growth opportunities in this dynamic sector. Recent developments include: May 2022 - valU Consumer Finance, an Egypt-based buy-now, pay-later FinTech platform, has partnered with Amazon to simplify consumer finance. The agreement intends to make valU a payment option on amazon.eg for consumers. According to the terms of the arrangement, valU will make sure its consumer finance products are available to eligible clients on amazon.eg, allowing them to split the total cost of purchases into numerous installments using valU., August 2021 - Elaraby Group, an Egyptian consumer electronics and home appliance company, has signed a memorandum of understanding with Hisense International, an Egyptian consumer electronics and white goods manufacturer, to debut the Hisense brand in Egypt for the first time with Elaraby Warranty. Investments in the manufacturing of televisions, refrigerators, and air conditioners are estimated to reach $170 million due to the cooperation, with an average of 4000 jobs created. Hisense will be able to cement its position in Egypt thanks to the Elaraby Group's excellent distribution network and effective marketing and brand management.. Key drivers for this market are: Increase in Internet penetration and Smartphone Usage, Promotion of E-commerce by the Government Sector. Potential restraints include: Increase in Internet penetration and Smartphone Usage, Promotion of E-commerce by the Government Sector. Notable trends are: Adoption of Online Mode of Purchasing.

The revenue in the e-commerce market in Egypt was modeled to stand at ************ U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

The size of the Egypt E-Commerce Market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 14.80% during the forecast period.The term electronic commerce, which actually describes the buying and selling of products or services over the internet, is what e-commerce is derived from. In any case, it covers several kinds of online activities such as payments and shopping and marketing. There's a virtual marketplace in any kind of e-commerce that connects business enterprises with consumers from all corners of the world and with many products and services.The country's e-commerce market is growing rapidly, driven by growing internet penetration, smartphone penetration, and a young population that is highly tech savvy.Online shopping is the preference of Egyptian consumers since it is convenient and accessible. Diversified products available in the market, such as electronics, fashion, groceries, and home goods, appeal to the various needs of the Egyptian consumer market. The development of e-commerce in Egypt will play a huge role in the economic growth and development of the country. Recent developments include: May 2022 - valU Consumer Finance, an Egypt-based buy-now, pay-later FinTech platform, has partnered with Amazon to simplify consumer finance. The agreement intends to make valU a payment option on amazon.eg for consumers. According to the terms of the arrangement, valU will make sure its consumer finance products are available to eligible clients on amazon.eg, allowing them to split the total cost of purchases into numerous installments using valU., August 2021 - Elaraby Group, an Egyptian consumer electronics and home appliance company, has signed a memorandum of understanding with Hisense International, an Egyptian consumer electronics and white goods manufacturer, to debut the Hisense brand in Egypt for the first time with Elaraby Warranty. Investments in the manufacturing of televisions, refrigerators, and air conditioners are estimated to reach $170 million due to the cooperation, with an average of 4000 jobs created. Hisense will be able to cement its position in Egypt thanks to the Elaraby Group's excellent distribution network and effective marketing and brand management.. Key drivers for this market are: Increase in Internet penetration and Smartphone Usage, Promotion of E-commerce by the Government Sector. Potential restraints include: Paid version of some applications can challenge further penetration. Notable trends are: Adoption of Online Mode of Purchasing.

Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the revenue achieves the maximum value across all eight different segments by the end of the comparison period. Notably, the segment Fashion stands out with the highest value of **** billion U.S. dollars. Find further statistics on other topics such as a comparison of the revenue in France and a comparison of the number of users in Turkey. The Statista Market Insights cover a broad range of additional markets.

Explore the booming Egypt E-Commerce Market with a CAGR of 14.80%, driven by fashion, electronics, and consumer goods. Discover market size, key players like Amazon, and future trends. Key drivers for this market are: Increase in Internet penetration and Smartphone Usage, Promotion of E-commerce by the Government Sector. Potential restraints include: Paid version of some applications can challenge further penetration. Notable trends are: Adoption of Online Mode of Purchasing.

The E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Most e-commerce users in Egypt were between 25 and 34 years old. As of 2021, some ** percent of Egyptian e-commerce users were in that age group. Furthermore, individuals between 18 and 24 years were the second largest group, with a share of almost ** percent.

Egypt E-Commerce App Market is expected to grow during 2025-2031

This chart illustrates the estimated sales amounts generated by stores on various platforms within Egypt. Custom Cart shows a significant lead, with total sales amounting to $2.23B, which constitutes 88.02% of the region's total sales on platforms. WooCommerce reports sales of $202.79M, accounting for 8.02% of the total platform sales in Egypt. Salesforce Commerce Cloud also holds a notable share, with its sales reaching $38.33M, representing 1.52% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Egypt, highlighting which platforms are driving the most sales.

Egypt online advertising and social commerce market valued at USD 1.3 Bn, driven by 96.3M internet users and 75.9% digital ad share, projected to grow with rising e-commerce and mobile commerce.

E-commerce is becoming a reality in MENA, shifting the retail industry in the region. In 2022, electronics were forecasted to account for the largest share of e-commerce penetration in the Gulf Cooperation Council (GCC) and Egypt at ** percent, followed by beauty at ** percent.

E-commerce market value

With high levels of internet penetration, particularly in the GCC, the e-commerce market in MENA has displayed significant growth, with room for further growth when compared with global benchmarks. The e-commerce market size in MENA reached a total of *** billion U.S. dollars in 2017.

Online shopping behavior

In 2016, 74 percent of e-commerce customers shopped via Souq, which was later acquired by Amazon in 2017, marking the beginning of a new digital phase in the region.The value of online spending per shopper in the United Arab Emirates was the highest in the region in 2017, at *** thousand U.S. dollars.

The global B2B ecommerce market size was USD 5632.28 billion in 2024 & is projected to grow from USD 7038.1 billion in 2025 to USD 63525.49 billion by 2033.
Report Scope:

Discover the latest eCommerce statistics in Egypt for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Egypt, uncovering the distribution of stores across categories and platforms.

Egypt E-Commerce Transactions: Volume: Heavy Industry & Engineering data was reported at 2.000 Unit in 03 Mar 2025. This records a decrease from the previous number of 17.000 Unit for 24 Nov 2024. Egypt E-Commerce Transactions: Volume: Heavy Industry & Engineering data is updated daily, averaging 1.000 Unit from Nov 2019 (Median) to 03 Mar 2025, with 110 observations. The data reached an all-time high of 64.000 Unit in 18 Nov 2023 and a record low of 1.000 Unit in 23 Nov 2024. Egypt E-Commerce Transactions: Volume: Heavy Industry & Engineering data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Egypt – Table EG.GI.EC: E-Commerce Transactions: by Category.

This chart offers an insightful look at the store count by category in Egypt. Leading the way is Apparel, with 2.53K stores, which is 26.53% of the total stores in the region. Next is Home & Garden, contributing 1.38K stores, or 14.49% of the region's total. Beauty & Fitness also has a notable presence, with 763 stores, making up 8.00% of the store count in Egypt. This breakdown provides a clear picture of the diverse retail landscape in Egypt, showcasing the variety and scale of stores across different categories.

In Egypt, the estimated sales amount across various store categories provides key insights into the market's dynamics. Food & Drink, as a prominent category, generates significant sales, totaling $264.60M, which is 10.46% of the region's total sales in this sector. Mass Merchants & Department Stores follows with robust sales figures, achieving $263.60M in sales and comprising 10.42% of the region's total. Health contributes a considerable amount to the regional market, with sales of $112.35M, accounting for 4.44% of the total sales in Egypt. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

Egypt E-Commerce Transactions: Volume: Vehicles: Automotive Industry data was reported at 1.000 Unit in 12 Nov 2023. This stayed constant from the previous number of 1.000 Unit for 10 Nov 2023. Egypt E-Commerce Transactions: Volume: Vehicles: Automotive Industry data is updated daily, averaging 1.000 Unit from Jan 2019 (Median) to 12 Nov 2023, with 104 observations. The data reached an all-time high of 4.000 Unit in 19 Dec 2019 and a record low of 1.000 Unit in 12 Nov 2023. Egypt E-Commerce Transactions: Volume: Vehicles: Automotive Industry data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Egypt – Table EG.GI.EC: E-Commerce Transactions: by Category.

The Egypt Mobile Payments Market Report is Segmented by Payment Type (Proximity, Remote), Technology (NFC, QR-Code, USSD/STK, SMS/OTP and Mobile Web), End-User Industry (Retail and E-Commerce, Transportation and Mobility, Utilities and Telecom, and More), Transaction Mode (Peer-To-Peer P2P, Business-To-Consumer B2C and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).