The Report Covers US Electric Kettle Companies and it is segmented by The global electric kettle market is segmented By Product Type (Stainless Steel, Plastic, Glass and Others), By Application (Household, Commercial), By Distribution Channel (Discount Stores, Specialty Stores, Department Stores, and others).

Global Electric Kettle Market is Segmented By Product Type (Stainless Steel, Plastic, Glass, and Others), By Application(Household, Commercial), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online and Other Distribution Channels), By Geography (North America, Europe, Asia-Pacific, South America, Middle East & Africa).

Electric kettle market is set to grow from US$ 1.9 Bn in 2025 to US$ 2.7 Bn by 2032, driven by rising demand for energy-efficient, eco-friendly kettles

Portable Electric Kettle Market Outlook

The global portable electric kettle market size was valued at USD 1.5 billion in 2023 and is projected to reach USD 2.9 billion by 2032, growing at a CAGR of 8.2% during the forecast period. The market is driven by increasing consumer demand for convenient and efficient kitchen appliances that cater to fast-paced lifestyles. Factors such as the rising number of single-person households, the growing trend of traveling, and the increasing consumption of hot beverages are significantly contributing to the market's growth.

One of the primary growth factors for the portable electric kettle market is the increasing urbanization and the busy lifestyles of consumers. As more people move to urban areas and adopt hectic schedules, the demand for quick and efficient kitchen appliances has surged. Portable electric kettles offer a convenient solution for boiling water quickly, which is essential for making tea, coffee, and instant meals. This convenience factor is particularly appealing to young professionals, students, and travelers who prioritize time-saving and efficiency in their daily routines.

Another significant growth driver is the rising disposable incomes and the changing consumer preferences towards modern and technologically advanced kitchen appliances. With higher disposable incomes, consumers are more willing to spend on innovative and multifunctional kitchen gadgets. Portable electric kettles are becoming increasingly popular due to their portability, ease of use, and advanced features such as temperature control, rapid boiling, and energy efficiency. These features cater to the preferences of tech-savvy consumers who seek smart solutions for their kitchen needs.

Furthermore, the increasing trend of health consciousness and the growing popularity of hot beverages like tea and coffee are also contributing to the market's growth. Consumers are becoming more aware of the health benefits associated with consuming hot beverages, which has led to a surge in the demand for electric kettles. Portable electric kettles offer the advantage of boiling water at precise temperatures, which is crucial for preserving the flavors and health benefits of various teas and coffees. This trend is expected to continue driving the market's growth in the coming years.

The advent of Variable Temperature Kettles has revolutionized the way consumers approach their hot beverage preparation. These kettles offer precise temperature settings, allowing users to select the exact temperature needed for different types of teas and coffees. This feature is particularly beneficial for tea enthusiasts who understand that different teas require specific temperatures to unlock their full flavor potential. Variable Temperature Kettles cater to the growing demand for customization and precision in kitchen appliances, appealing to consumers who are keen on enhancing their beverage experience. As more people become aware of the importance of brewing at the right temperature, the popularity of these kettles is expected to rise, further driving the market's growth.

From a regional perspective, the Asia Pacific region is expected to dominate the portable electric kettle market during the forecast period. The region's large population, rapid urbanization, and rising disposable incomes are key factors driving the demand for portable electric kettles. Additionally, the increasing adoption of Western lifestyles and the growing popularity of hot beverages in countries such as China, India, and Japan are further propelling the market's growth. North America and Europe are also significant markets for portable electric kettles, driven by the high consumption of tea and coffee and the demand for convenient kitchen appliances.

Product Type Analysis

The portable electric kettle market is segmented by product type into collapsible electric kettles, travel electric kettles, cordless electric kettles, and others. Collapsible electric kettles are gaining popularity due to their space-saving design and ease of portability. These kettles can be collapsed to a compact size, making them ideal for travelers and individuals with limited kitchen space. The demand for collapsible electric kettles is driven by the increasing number of travelers and the growing trend of minimalistic living, where cons

The size and share of this market is categorized based on Application (Foldable Kettles, Travel Kettles, Cordless Kettles, Dual Voltage Kettles, Fast Boil Kettles) and Product (Home, Office, Travel, Camping, Hotels, Dormitories) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

The global revenue in the 'Electric Kettles' segment of the household appliances market was forecast to continuously increase between 2025 and 2030 by in total 1.3 billion U.S. dollars (+27.37 percent). After the eighth consecutive increasing year, the revenue is estimated to reach 6.06 billion U.S. dollars and therefore a new peak in 2030. Find more in-depth information regarding the revenue concerning the household appliances market in Indonesia and the average revenue per user (ARPU) concerning the household appliances market in Thailand. The Statista Market Insights cover a broad range of additional markets.

The electric kettles market in the US is anticipated to reach a market size of XX million by 2033, expanding at a CAGR of XX% during the forecast period 2025-2033. The market growth is primarily driven by increasing urbanization, rising disposable income, and growing demand for convenient and time-saving appliances. Additionally, the growing health consciousness and demand for healthier beverages are contributing to the market's growth. The market is segmented based on product type, application, and distribution channel. The stainless steel segment is expected to hold a significant market share due to its durability, ease of cleaning, and aesthetic appeal. Household applications are projected to dominate the market as electric kettles are widely used for domestic purposes. Supermarkets/hypermarkets are the dominant distribution channel due to their widespread presence and availability of a variety of brands and models. Key players operating in the market include Smeg, Cuisinart, Secura, Philips, Russell Hobbs, Ovente, Newell Brands, Electrolux, and BrentWood Appliances, among others. Key drivers for this market are: Hygiene and Cleanliness Awareness is Driving the Market, Urbanization is Driving the Market. Potential restraints include: Economic Downturns are Restraining the Market. Notable trends are: Increase in Retailing of Electric Kettles.

The size and share of the market is categorized based on Type (Direct Plug-in, Rotation Type, Other) and Application (Residential, Commercial) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Global Electric Kettles market size is expected to reach $5.81 billion by 2029 at 5.7%, segmented as by see through, glass electric kettles, plastic or glass hybrid electric kettles

The global electric kettle market is experiencing robust growth, driven by increasing consumer preference for faster and more convenient methods of boiling water. The market, valued at approximately $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This growth is fueled by several factors, including the rising adoption of electric kettles in both residential and commercial settings, the increasing popularity of specialty teas and coffees that require precise water temperature control, and the growing demand for energy-efficient appliances. The direct plug-in segment currently dominates the market, followed by rotation-type kettles, reflecting consumer preferences for ease of use and compact designs. Geographically, North America and Europe represent significant market shares, with strong growth potential in rapidly developing economies in Asia Pacific, particularly in countries like China and India, driven by rising disposable incomes and urbanization. However, market growth faces some constraints, including the availability of alternative methods for water heating and the potential for higher initial purchase costs compared to traditional methods. Nevertheless, innovative features such as temperature control settings, keep-warm functions, and aesthetically pleasing designs are expected to further drive market expansion. The competitive landscape is highly fragmented, with key players like Breville, Sage, KitchenAid, and Mr. Coffee vying for market share through product innovation and brand recognition. The continued emphasis on sustainability and energy efficiency is likely to influence future product development, with manufacturers focusing on energy-saving technologies and eco-friendly materials. Furthermore, the integration of smart features and connectivity with mobile apps presents a promising avenue for growth. Overall, the electric kettle market is poised for sustained expansion, offering lucrative opportunities for manufacturers to innovate and cater to the evolving needs and preferences of a global consumer base increasingly focused on convenience and efficiency. The forecast for 2033 anticipates a market size exceeding $3.5 billion, driven by the factors mentioned above.

Electric Kettle Market Outlook 2032

The global electric kettle market size was USD 4.35 Billion in 2023 and is likely to reach USD 6.18 Billion by 2032, expanding at a CAGR of 3.97 % during 2024–2032. The market growth is attributed to the increasing urbanization and growing advancement in technology.



Growing advancement in technology is expected to boost the demand for electric kettles. Technological advancements have led to the development of efficient electric kettles that are able to boil water faster and use less energy, making them appealing to consumers. Additionally, advanced electric kettles come with smart features such as temperature control, automatic shut-off, and keep-warm functions. These features provide added convenience and safety, increasing the adoption of electric kettles. Therefore, the increasing advancement in technology is propelling the market.



Electric kettles are widely used in residential and commercial settings such as cafes, restaurants, and hotels as they are generally easier to clean than stovetop kettles since they usually come with a removable and washable filter. Additionally, electric kettles are simple and safe to use as they come with automatic shut-off features, which encourages hoteliers and homeowners to adopt these appliances.

Impact of Artificial Intelligence (AI) in Electric Kettle Market

Artificial Intelligence

The Electric Kettle Market size was valued at USD 16.67 billion in 2023 and is projected to reach USD 22.99 billion by 2032, exhibiting a CAGR of 4.7 % during the forecasts period. This growth is attributed to the rising popularity of electric kettles in both residential and commercial applications due to their convenience, energy efficiency, and safety features. The electric kettle, a modern sleek and powerful shaped appliance defines how mornings and tea times are made. It is one of the newest machines in the market, with a sleek body and a switch on top, which when turned on, starts boiling water in a few minutes or a rolling boil. Its tender body provides the audience with an aesthetic experience; From stillness to a rather forcible vigorous feel. The reassuring sound of the whistle goes off to suggest that meals are ready, it calls for steam in a harmony of productivity. It is a versatile means of cooking that is convenient, easy to use and eliminate the need for a stove, hence signifying its meaning of modernity. Whether bringing water to boiling or melting butter, cheese or chocolate in a matter of minutes, the electric kettle constitutes one of the most invaluable appliances in the world of instant coffee and express culinary breakthroughs.

The global electric kettle market size reached approximately USD 4.30 Billion in 2024. The market is estimated to grow at a CAGR of 4.40% in the forecast period of 2025-2034, reaching a value of around USD 6.61 Billion by 2034.

The size and share of this market is categorized based on Type (Direct Plug-in, Rotation Type, Other) and Application (Residential, Commercial) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Electric Tea Kettles Market Outlook

The global electric tea kettles market size was estimated at USD 3.5 billion in 2023 and is expected to reach USD 5.2 billion by 2032, growing at a CAGR of 4.5% during the forecasted period. This growth is driven by increasing consumer interest in convenient kitchen appliances, rising disposable incomes, and a growing focus on energy-efficient and rapid boiling solutions. The market is poised for significant expansion, supported by innovations in design and functionality, alongside the proliferation of e-commerce as a major distribution channel.

One major growth factor in the electric tea kettles market is the increasing urbanization and the rising number of small households globally. As more people move to urban areas, the demand for compact, efficient kitchen appliances that can save time and space has surged. Electric tea kettles perfectly fit this need due to their compact size and rapid boiling features, making them an indispensable appliance in modern kitchens. Furthermore, the trend of smaller household sizes, particularly among millennials, has also contributed to the rising demand for electric tea kettles.

Additionally, the growing awareness and concern for energy efficiency and sustainability are driving the demand for electric tea kettles. Unlike traditional stovetop kettles, electric tea kettles are generally more energy-efficient as they heat water faster and use less energy. This has become a significant selling point for consumers who are increasingly looking for ways to reduce their carbon footprint. Manufacturers are also responding to this trend by developing kettles with advanced features such as variable temperature control and automatic shut-off, which enhance energy efficiency and safety.

The proliferation of e-commerce platforms has also played a crucial role in boosting the electric tea kettles market. Online shopping offers consumers a convenient way to compare different brands and models, read reviews, and make informed purchasing decisions. This has led to increased sales, particularly in regions where traditional retail infrastructure is less developed. Additionally, many manufacturers are now offering their products directly to consumers through their websites, further driving market growth.

Regionally, Asia Pacific holds a significant share of the electric tea kettles market, driven by the large population base, rapid urbanization, and increasing disposable incomes in countries like China and India. North America and Europe are also important markets, with high penetration rates of electric appliances and a growing preference for convenient kitchen gadgets. The Middle East & Africa and Latin America are expected to witness moderate growth, driven by rising awareness and improving economic conditions. Each of these regions presents unique opportunities and challenges, shaping the market dynamics in different ways.

Product Type Analysis

The electric tea kettles market is segmented into cordless electric kettles and corded electric kettles. Cordless electric kettles have gained immense popularity due to their convenience and ease of use. Unlike corded kettles, they offer greater flexibility as they can be easily lifted off their base and carried to any location, making them ideal for serving tea directly at the table. This feature is particularly appreciated in households with children or elderly members, as it reduces the risk of accidents associated with handling a corded appliance. Additionally, cordless kettles often come with features like 360-degree rotational bases, making them user-friendly for both left and right-handed individuals.

Corded electric kettles, on the other hand, have a stable market presence due to their generally lower cost compared to cordless models. While they may lack the flexibility of cordless designs, they are often more affordable and can be just as efficient in boiling water. Many consumers, particularly those on a budget or those who do not need the mobility that a cordless kettle offers, still prefer corded electric kettles. Manufacturers are continuously improving the design and functionality of corded models to keep them competitive in the market.

Innovations in product design and additional features are also driving the growth of both cordless and corded electric kettles. Features such as variable temperature control, which allows users to select the exact temperature for their beverages, are becoming increasingly popular. This is particularly useful for tea enthusiasts who understand that different types of tea require

The global market for small electric kettles is experiencing robust growth, driven by increasing consumer demand for convenient and efficient beverage preparation. The market size in 2025 is estimated at $1.5 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033. This growth is fueled by several factors, including the rising popularity of tea and coffee consumption globally, increased urbanization leading to smaller kitchen spaces and a preference for compact appliances, and a growing focus on energy efficiency among consumers. The market is segmented by type (direct plug-in, rotation type, other) and application (residential, commercial), with the residential segment dominating due to widespread household adoption. Key players like Hamilton Beach, Proctor Silex, and T-fal are leveraging innovation in design, features (like temperature control and keep-warm functions), and materials to capture market share.
Trends point towards increasing adoption of cordless and travel-sized electric kettles, catering to the on-the-go lifestyle. Furthermore, the integration of smart features and connectivity is expected to further enhance user experience and drive demand. While restraints such as fluctuating raw material prices and potential safety concerns related to electrical appliances exist, the overall positive growth trajectory is expected to continue, particularly in developing economies where increasing disposable incomes are driving higher adoption rates of modern kitchen appliances. The projected market value in 2033 is estimated to exceed $2.3 billion, reflecting substantial growth potential for manufacturers and investors alike.

Glass Electric Kettles Market Outlook

The global glass electric kettles market size was valued at approximately USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.4% during the forecast period. Several factors contribute to this market's growth, including technological advancements, increasing consumer preference for aesthetic kitchen appliances, and rising demand for energy-efficient solutions.

One of the primary growth factors of the glass electric kettles market is the increasing consumer inclination towards aesthetically pleasing and modern kitchen appliances. Glass electric kettles not only serve the functional purpose of boiling water but also add a touch of elegance and sophistication to the kitchen. The transparent design allows users to see the water level and the boiling process, which enhances the user experience. Additionally, the ease of cleaning and maintaining glass kettles compared to their metal counterparts is another driving factor for this market segment.

Technological advancements also play a significant role in propelling the growth of the glass electric kettles market. Innovations such as temperature control, keep-warm functions, and rapid boiling technology make these kettles more efficient and convenient. Furthermore, the integration of smart features that allow users to control the kettle remotely via smartphone apps adds a layer of convenience and appeal, particularly among tech-savvy consumers. These advancements not only improve user experience but also contribute to energy efficiency, which is increasingly becoming a critical factor for consumers.

The growing awareness about energy conservation and sustainability is another crucial factor driving market growth. Glass electric kettles are often more energy-efficient than traditional stovetop kettles because they boil water faster, thus consuming less energy. This energy efficiency, combined with the use of non-toxic and recyclable materials, makes glass electric kettles an eco-friendly choice. As consumers become more environmentally conscious, the demand for sustainable kitchen appliances like glass electric kettles is expected to rise significantly.

From a regional perspective, the Asia Pacific region is expected to witness the highest growth in the glass electric kettles market. This growth can be attributed to the increasing urbanization, rising disposable incomes, and changing consumer lifestyles in countries like China, India, and Japan. North America and Europe also represent significant markets due to the high adoption rate of advanced kitchen appliances and the growing trend of smart homes. In contrast, regions like Latin America and the Middle East & Africa are expected to show moderate growth, driven by increasing market penetration and economic development.

Product Type Analysis

The glass electric kettles market can be segmented by product type into cordless and corded variants. Cordless glass electric kettles have gained significant popularity due to their convenience and ease of use. These kettles can be easily lifted off their base and carried around, making them highly convenient for serving purposes. The absence of a cord also adds to the aesthetic appeal, making them a preferred choice for modern kitchens. Additionally, advancements in cordless technology have addressed earlier concerns related to safety and stability, further boosting their market demand.

On the other hand, corded glass electric kettles continue to hold a substantial market share due to their reliability and often lower cost. These kettles are typically preferred by consumers who prioritize function over form. Corded kettles are generally considered more stable and less prone to accidents, making them a popular choice in households with children. The simplicity of design and ease of use also contribute to their sustained demand in the market. However, the market for corded kettles is expected to grow at a slower rate compared to cordless variants.

Technological integration plays a significant role in differentiating between these two product types. Cordless kettles often come equipped with advanced features such as auto shut-off, keep-warm functions, and LED indicators, making them more appealing to tech-savvy consumers. In contrast, corded kettles are generally more straightforward, focusing on basic functionality without the frills. This differentiation often influences consumer choice based on their specific needs and preferences.

The global market for glass electric kettles is experiencing robust growth, driven by increasing consumer demand for stylish, durable, and safe kitchen appliances. The market's appeal stems from the inherent advantages of glass – its visibility, ease of cleaning, and perceived health benefits compared to plastic alternatives. The rising popularity of tea and other hot beverages globally, coupled with the convenience and speed offered by electric kettles, significantly contributes to market expansion. Furthermore, the market is segmented by application (residential and commercial) and type (direct plug-in, rotation, and others), with the residential segment dominating due to widespread household adoption. Leading brands like Breville, Hamilton Beach, and Aigostar are actively competing in this space, constantly innovating with features like temperature control and keep-warm functions to cater to evolving consumer preferences. Technological advancements in heating elements and safety mechanisms further enhance the attractiveness and safety of these kettles. We estimate the current market size to be around $500 million, with a Compound Annual Growth Rate (CAGR) of approximately 7% projected through 2033. Geographic distribution shows strong performance in North America and Europe, fueled by high disposable incomes and established kitchen appliance markets, while Asia-Pacific presents significant growth potential due to rising middle-class populations and increased urbanization. Restraints on growth might include concerns about glass fragility and the higher price point compared to plastic kettles, though these factors are gradually being mitigated by technological improvements and increased consumer preference for aesthetic appeal and perceived higher quality. The future of the glass electric kettle market looks promising, with continued innovation likely focusing on energy efficiency, smart features (app integration, voice control), and more sophisticated safety features. Expansion into developing economies will also drive growth. Manufacturers are investing in design and material improvements to address the concerns about fragility, while also incorporating eco-friendly features to attract environmentally conscious consumers. The ongoing shift towards premium kitchen appliances and a growing focus on healthy lifestyles further support positive market momentum. Regional variations in consumer preferences and purchasing power will continue to influence market dynamics, with companies strategically adapting product offerings and marketing campaigns to align with specific regional demands. This dynamic market environment underscores the need for ongoing innovation and adaptation to maintain a competitive edge.

Small Electric Kettles Market Outlook

The global small electric kettles market size was valued at approximately USD 1.2 billion in 2023 and is expected to reach around USD 2.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.1% during the forecast period. The driving factors behind this growth include increasing consumer preference for convenient and quick kitchen appliances, technological advancements, and the rising penetration of smart home devices worldwide.

One of the primary growth factors for the small electric kettles market is the increasing pace of urbanization. As more people move into urban areas, the demand for compact and efficient kitchen appliances rises. Small electric kettles, offering both convenience and speed, are becoming a staple in modern kitchens. Their ability to rapidly boil water makes them essential for busy urban lifestyles, where time-saving devices are highly valued.

Another significant growth factor is the surge in the adoption of smart home technologies. Many consumers are now investing in smart kitchen appliances that can be controlled remotely via smartphones or integrated into home automation systems. Advanced electric kettles equipped with features such as temperature control, auto shut-off, and energy efficiency are particularly appealing. These smart features not only enhance user convenience but also contribute to energy-saving efforts, thereby fostering market growth.

Additionally, the increasing awareness of health and wellness is driving consumers towards using electric kettles for tasks beyond just boiling water. The precise temperature control offered by modern kettles makes them suitable for preparing a variety of beverages like green tea, coffee, and herbal infusions, which require specific brewing temperatures. This growing trend of health-conscious consumption is further propelling the demand for versatile and functional small electric kettles.

The Gooseneck Kettle, known for its distinctive curved spout, is gaining popularity among tea and coffee enthusiasts. This design allows for precise control over the flow of water, making it ideal for pour-over coffee and delicate teas that require specific brewing techniques. As consumers become more discerning about their beverage preparation, the demand for specialized kettles like the Gooseneck Kettle is on the rise. These kettles not only enhance the brewing experience but also add a touch of elegance to kitchen countertops. Their ergonomic design and aesthetic appeal make them a favored choice for those who value both functionality and style in their kitchen appliances.

Regionally, the Asia Pacific market is expected to experience significant growth due to the expanding middle-class population and their increasing disposable incomes. The rapid adoption of modern kitchen appliances in countries like China, India, and Japan is contributing to this upward trend. Additionally, the presence of numerous local manufacturers offering affordable and innovative products is bolstering market expansion in this region.

Product Type Analysis

The small electric kettles market can be segmented by product type into cordless and corded kettles. Cordless electric kettles have gained immense popularity due to their convenience and ease of use. These kettles allow users to move the kettle freely without being restricted by a power cord. The base of the kettle remains connected to the power source, enabling 360-degree rotation and easy handling. This feature is particularly appreciated in modern, space-constrained kitchens where flexibility is essential. The cordless segment is expected to witness substantial growth during the forecast period due to these advantages.

On the other hand, corded electric kettles, while slightly less convenient, are generally more affordable and thus remain popular in many markets. These kettles are typically simpler in design and function, making them a cost-effective choice for budget-conscious consumers. Despite the increasing preference for cordless models, the corded segment continues to hold a significant share of the market, particularly in developing regions where price sensitivity is higher.

The technological advancements in cordless electric kettles, such as the integration of smart features like Wi-Fi connectivity and app control, are further driving their adoption. Consumers are increasingly seeking appliances that can seamle

The global glass electric kettle market is experiencing robust growth, driven by increasing consumer demand for convenient and aesthetically pleasing kitchen appliances. The market size in 2025 is estimated at $500 million, exhibiting a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This growth is fueled by several key factors. Firstly, the rising popularity of tea and coffee consumption globally is significantly boosting sales. Secondly, the shift towards modern, stylish kitchenware, with glass electric kettles offering a sleek and transparent design, is a major driver. Consumers appreciate the ability to visually monitor the water heating process and the easy-to-clean nature of glass. Furthermore, advancements in technology, including features like temperature control and automatic shutoff, are enhancing user experience and driving market expansion. The residential segment currently dominates the market share, but the commercial sector, particularly in hotels and offices, is showing significant potential for growth in the coming years. Despite this positive outlook, certain restraints exist. Concerns about the fragility of glass kettles compared to their plastic or stainless steel counterparts, along with relatively higher pricing, could limit market penetration to some extent. However, manufacturers are constantly innovating to address these issues by incorporating durable glass and offering various price points to cater to a broader consumer base. The market is segmented by type (direct plug-in, rotation type, others) and application (residential, commercial). Key players like HadinEEon, Aigostar Adam, HABOR, Hamilton Beach, Ovente, Culinary Obsession, Breville, Stariver, Aicok, Comfee, and Russell Hobbs are actively competing to capture market share through product innovation and strategic marketing initiatives. The Asia-Pacific region, driven by strong demand in China and India, is projected to witness the fastest growth, while North America and Europe maintain substantial market shares.