According to a survey conducted in the United States in the third quarter of 2022, Elon Musk found most popularity amongst Millennials. Overall, 44 percent of U.S. Millennials had a positive view of the SpaceX CEO, and 90 percent knew of him. Although his popularity dipped with elder generations, Musk's fame increased, and despite 98 percent of Baby Boomers having heard of him, only 37 percent held a positive opinion.

Gen Z and Elon Musk

As of May 2022, Generation Z in the U.S. had conflicting views about Musk, as one in five Gen Z respondents thought very favorably of the tech billionaire, while 24 percent thought very unfavorably of the Twitter CEO. Furthermore, around one in ten respondents from this generation had never heard of him. As for adults in the U.S., men were more likely than women to have a positive opinion of Musk.

From Tesla CEO to Chief Twit In October 2022, Musk finally acquired Twitter after announcing a shock bid on the social media platform months earlier. As of November 2022, 21 percent of U.S. citizens reported to strongly approve of Musk buying Twitter, down from 24 percent back in April. Moreover, one quarter of Americans said that they felt unsure about the Twitter takeover.

In May 2022, an online survey in the United States found that men were more likely to have a favorable impression of tech billionaire Elon Musk than women. Overall, more than two in ten male respondents said they had a very favorable impression of Musk, compared to 10 percent of women. Additionally, 27 percent of women said they had heard of Musk, but held no opinion of him. Elon Musk is the CEO of Tesla Motors and SpaceX and has recently been making moves to acquire social network company Twitter.

According to an online survey conducted in May 2022, the majority of respondents across all generations had a somewhat favorable impression of tech billionaire Elon Musk. Overall, 14 percent of Millennials had a very favorable view of Musk, as did 14 percent of those belonging to the Baby boomer generation. Gen Z respondents were the most likely to have a very unfavorable impression of the Tesla and SpaceX CEO, who recently made moves to acquire social network company Twitter.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

These are the key Twitter user statistics that you need to know.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

As of October 2024, 32.2 percent of men in the United States had an overall positive opinion of Truth Social, the social network created by Donald Trump. Additionally, 22 percent of women in the U.S. had a positive view of the platform.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

Social network X/Twitter is particularly popular in the United States, and as of February 2025, the microblogging service had an audience reach of 103.9 million users in the country. Japan and the India were ranked second and third with more than 70 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

According to a survey conducted in the fourth quarter of 2023, 98 percent of adults in the United States had heard of Bill Gates making him the most famous business figure. Additionally, 51 percent of respondents thought of him favorably. X CEO Elon Musk was the second most famous business person, with 97 percent of U.S. adults being aware of him, and 47 percent having a positive opinion of him. Donald Trump, Jr. was known by 96 percent of respondents.

This is the breakdown of Twitter users by age group.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

As of August 2023, X (formerly Twitter) CEO Elon Musk was the most followed person on the platform, with little over 140 million followers. Additionally, former U.S. President Barack Obama amassed 132 million followers on the micro-blogging service. In April 2023, Musk changed Twitter's legal name to X Corp.

Celebrities and Twitter

Founded in 2006 as Twitter, X is an online social networking and microblogging service that allows users to post text-based status updates and messages of up to 280 characters in length. As of the fourth quarter of 2020, X had 192 million monetizable daily active users (mDAU) worldwide.

X provides a near-instant access channel to celebrities. The majority of the top ten most-followed X accounts are entertainers who use the medium to communicate with fans, spread relevant news regarding their work or work on their public image. The near-instant gratification through a stream of direct updates from celebrities or personalities as well as the feeling of belonging to a particular group of fans is a popular reason for social media users to use X. In order to establish authenticity of identity on X, accounts of people from high-interest areas such as music, fashion, entertainment, politics, media, business or other areas as well as individuals at high risk of impersonation are verified by X. The verification badge symbolizes that the account is maintained by a legitimate source.

Major sporting events and industry award shows such as the Super Bowl, the Grammy Awards or Academy Awards generate lots of online buzz on X. The online discussion allows users to participate in the success of celebrities who often post behind-the-scenes photo tweets or commentaries. On-set or in-concert tweets are further methods of celebrities enhancing their appeal, and level of fan interaction.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

In 2020, Donald Trump (@realdonaldtrump), was ranked as the most influential Twitter user worldwide. Other top-tweeters included Narendra Modi (@narendramodi), Taylor Swift (@taylorswift13) and Elon Musk (@elonmusk). Influencers were ranked on the level of genuine engagement users created within the year. The amount of followers, retweets, replies, and the more influential the people users engaged with all together determined the score.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.

The most liked tweet of all time was posted on American Actor Chadwick Boseman's Twitter account by his family members in August 2020 after his passing. As of January 2023, the post had seven million likes. Ranking second was a tweet by Elon Musk from April 2022, suggesting he would purchase Coca-Cola. Former U.S. President Barack Obama's 2017 tweet which stated "No one is born hating another person because of the color of his skin or his background or his religion..." has gained four million likes and 1.4 million retweets. Swedish environmental activist Greta Thunberg had two top ranking tweets as of January 2023. Ranking forth, a tweet from Thunberg which was published on December 27th 2022, was a response to American-British media personality Andrew Tate. Tate tweeted Greta and requested an email address to which he could submit a list of his collection of cars and each one's corresponding emissions, resulting in Thunberg's comeback gaining almost four million likes within a matter of days.

Social media is one of the go-to news sources in the United States – over one third of U.S. adults responding to a 2022 survey got their news from social media platforms every day, and a further 22 percent did so a few times or at least once per week. After the surge in social media news consumption in 2020 at the height of the COVID-19 pandemic, daily engagement fell in 2021, but the increase the following year suggests that daily news access on social networks could continue to grow in years to come.

The most popular social sites for news

An annual report surveying U.S. adults from 2019 to 2022 revealed that Facebook was the most popular social network used for news, followed by YouTube. Important to note here though is that TikTok was not included in the survey question for those years, a platform increasingly popular with younger generations. Whilst the share of adults regularly using TikTok for news aged 50 years or above was just five percent, among those aged between 18 and 29 years the figure was over five times higher.

Meanwhile, Twitter is journalists’ preferred social media site, with the share who use Twitter for their job at almost 70 percent. Since Elon Musk’s takeover of Twitter however, some journalists raised concerns about the future of free speech on the platform.

Gen Z and social media news consumption

A 2022 survey found that half of all Gen Z respondents used social media for news every day. Gen Z is driving growth in social media news usage, a trend which will continue if the younger consumers belonging to this generation increase their engagement with news as they age.