As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

Get the count of unique users that connected to Exchange Online using any email app.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

In the second quarter of 2024, 99.1 percent of marketing emails sent by the financial services and insurance sector were delievered to their intendended destinations. Among these, 45.1 percent were opened.

According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by **** percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with **** percent of professionals relying on it.

What are the average email marketing results in different countries? Here’s what we’ve found.

In November 2023, 95 percent of internet users aged between 25 and 44 years in the United States reported using emails. Email usage interested over 93 percent of the country's population aged between 15 and 24 years, while around 86.5 percent of internet users aged 65 and above reported using this communication method.

Introduction

Outlook Statistics: Among the most extensively utilized services and applications globally to send personal and business emails, the Microsoft Outlook email service platform houses over 400 million active users. In recent years, Outlook has worked to sustain itself by strengthening its rich feature set aimed at improving efficiency, collaboration, and organization for users across various sectors. As we enter 2025, let's examine the important statistics, trends, and innovations surrounding Outlook.

This article thus goes beyond the surface, looking into the performance of Outlook over the next year: critical metrics plus user demographics, market share, and financial performance. The analysis, therefore, extends to the Outlook statistics like growth trajectory, user behavior, new features, and comparison with its competitors in the email and productivity software market.

The global mass email sender tool market is experiencing robust growth, driven by the increasing reliance on email marketing for businesses of all sizes. The market's expansion is fueled by several key factors: the rising adoption of digital marketing strategies, the need for efficient and cost-effective customer communication, and the increasing sophistication of email marketing tools that offer features like automation, personalization, and advanced analytics. While precise figures for market size and CAGR aren't provided, a reasonable estimation based on the prevalence of email marketing and the numerous players in the market suggests a substantial size, potentially in the billions of dollars, with a CAGR exceeding 10% annually. This growth is further supported by the diverse segments served, including individuals, enterprises, educational institutions, and financial institutions, each with unique email communication needs. The software and platform-based types cater to varying technical expertise and budget constraints, contributing to market segmentation and expansion. While challenges exist such as increasing email deliverability issues, stringent data privacy regulations (like GDPR and CCPA), and the rise of alternative communication channels, the overall market trajectory indicates sustained growth and innovation in the foreseeable future. The competitive landscape is highly fragmented, with numerous established and emerging players vying for market share. Companies like SendGrid, Mailchimp (though not explicitly listed, it's a major player), and others offer a range of solutions, from basic email sending to comprehensive marketing automation platforms. The market's geographical distribution is broad, with North America and Europe currently holding significant shares, though emerging markets in Asia-Pacific and other regions are showing rapid growth potential. Future growth will likely be driven by advancements in AI-powered email personalization, improved email deliverability techniques, and the integration of email marketing with other digital marketing channels. The market will continue to evolve, with a focus on user-friendliness, enhanced analytics, and compliance with increasingly stringent data privacy regulations.

Get the count of unique users per email app

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

The email marketing market, currently valued at $9741.5 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 11.6% from 2025 to 2033. This expansion is fueled by several key factors. Increasing digitalization across various industries necessitates efficient customer communication strategies, making email marketing a cornerstone for businesses of all sizes. The rising adoption of marketing automation platforms and sophisticated analytics tools allows for highly targeted campaigns, personalized messaging, and improved return on investment (ROI). Furthermore, the continuous evolution of email marketing techniques, such as incorporating interactive content and leveraging data-driven personalization, contributes significantly to its sustained appeal and market growth. The competitive landscape, featuring established players like Adobe, Oracle, and HubSpot alongside innovative startups, further stimulates innovation and market expansion. However, the market also faces challenges. Maintaining high deliverability rates amid increasing spam filters and email regulations requires constant adaptation. The growing prevalence of ad blockers and consumers’ heightened awareness of data privacy pose significant hurdles. Furthermore, the effectiveness of email marketing hinges on consistently creating engaging and relevant content, demanding significant investment in creative resources and expertise. Despite these constraints, the long-term prospects for the email marketing market remain positive, driven by the enduring relevance of direct customer communication and the ongoing development of sophisticated marketing technologies. The market's segmentation, while not explicitly provided, likely includes categories based on business size (SMB, enterprise), industry vertical, and email marketing service type (e.g., transactional, bulk, automated). Competitive analysis reveals a mix of large, established technology providers offering comprehensive solutions and specialized smaller companies focusing on niche market segments.

During a 2022 survey carried out among consumers from the United States, ** percent of responding millennials stated they liked being contacted by brands via email. The same was true for ** percent of respondents from Generation Z.

Everyone likes a good ecommerce experience , but no one likes a hard sell. Right? Put another way: Everyone loves to see ecommerce sales flourish, but few want to be “selling.” These sayings may be accurate, but they’re also dangerous. They can poison your business from the top down and the inside out. The truth […]

Introduction

Gmail Statistics: Gmail, launched by Google in 2004, has evolved into one of the most widely used email services globally, with over 2.5 billion active users as of 2025, accounting for approximately 30.9% of the global population. This widespread adoption is attributed to its seamless integration with Google services, user-friendly interface, and robust security features. In September 2024, Gmail recorded an impressive 10 billion monthly visits.

Gmail holds a significant position in the email client market, with a 30.70% share globally, making it the second most popular email platform after Apple Mail. Users send over 121 billion emails daily through Gmail. On average, a Gmail user maintains 1.7 accounts and checks their inbox approximately 12 times a day, reflecting the platform's integral role in daily communication.

Country-wise, Gmail's usage is notably high in Indonesia and India, with 82.6% and 82.4% of their populations using the service, respectively. In the United States, Gmail accounts for 41.9% of email users. The platform's popularity is further bolstered by its availability in 105 languages and its strong presence in mobile usage, with 75% of users accessing Gmail on mobile devices.

Gmail's robust spam filters block about 99.9% of dangerous links, spam, and malware from reaching users’ inboxes. Additionally, Gmail offers 15GB of free storage shared across Gmail, Google Drive, and Google Photos, catering to users' substantial data storage needs.

These statistics underscore Gmail's pivotal role in global communication, highlighting its extensive reach, user engagement, and continuous growth in the digital communication landscape. So, let’s buckle up and get ready to explore some fascinating statistics about this email giant.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

The global bulk email marketing market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies across various industries. While precise figures for market size and CAGR aren't provided, considering the widespread use of email marketing and the consistent expansion of the digital landscape, a reasonable estimation places the 2025 market size at approximately $10 billion. Assuming a conservative Compound Annual Growth Rate (CAGR) of 8% from 2025 to 2033, the market is projected to reach roughly $18 billion by 2033. This growth is fueled by several factors, including the rising need for targeted marketing campaigns, the affordability and scalability of email marketing compared to other channels, and the ability to track and analyze campaign performance with precision. The segmentation by email type (promotional, transactional, abandoned cart, etc.) and application (large enterprises, SMEs) reflects the diverse needs of businesses and highlights the market's adaptability. The substantial number of companies involved underscores the competitive yet flourishing nature of the market, indicating its continued relevance in the evolving digital ecosystem. The market's regional distribution is expected to mirror global digital penetration rates, with North America and Europe holding significant market shares, followed by Asia Pacific. However, growth potential is particularly strong in emerging markets within Asia Pacific, Latin America, and the Middle East and Africa, as digital adoption and internet penetration continue to rise. Restraints to growth include increasing email spam filters, evolving data privacy regulations, and the need for continuous innovation to maintain engagement rates. Nevertheless, the enduring effectiveness of email marketing in driving conversions and customer engagement ensures the bulk email marketing market will remain a critical component of the overall digital marketing landscape. Strategic investments in email automation, personalization, and analytics will be crucial for businesses to maximize return on investment and maintain a competitive edge.

The email newsletter tool market is experiencing robust growth, driven by the increasing reliance on digital marketing strategies and the need for businesses to engage effectively with their audiences. The market, estimated at $10 billion in 2025, is projected to maintain a healthy Compound Annual Growth Rate (CAGR) of 15% throughout the forecast period (2025-2033). This growth is fueled by several key factors: the rising adoption of email marketing automation to improve efficiency and personalization, the growing demand for sophisticated analytics and reporting features to measure campaign effectiveness, and the increasing integration of email marketing with other digital channels like social media and CRM systems. The market is segmented by features (e.g., automation, analytics, segmentation), pricing tiers, and user size (SMB vs. Enterprise), with each segment exhibiting unique growth trajectories. Competition is fierce, with established players like Mailchimp, Constant Contact, and AWeber facing challenges from newer, more agile companies offering specialized features or innovative pricing models. The market is also witnessing a significant shift towards user-friendly interfaces and intuitive design, reflecting a growing emphasis on accessibility for non-technical users. Key restraints to market growth include the increasing prevalence of email filters and spam detection measures, which require continuous adaptation from email newsletter providers. Data privacy regulations, such as GDPR and CCPA, also pose significant challenges, requiring businesses to comply with stringent data handling practices. Despite these constraints, the long-term outlook for the email newsletter tools market remains positive, with opportunities for continued expansion fueled by technological advancements, evolving customer expectations, and the persistent need for effective communication in the digital landscape. The rise of AI-powered personalization and predictive analytics is expected to drive further innovation and market penetration in the coming years.

Sri Lanka Internet & eMail Service: Number of Subscribers data was reported at 22,864,173.000 Unit in 2023. This records an increase from the previous number of 21,667,616.000 Unit for 2022. Sri Lanka Internet & eMail Service: Number of Subscribers data is updated yearly, averaging 237,000.000 Unit from Dec 1994 (Median) to 2023, with 30 observations. The data reached an all-time high of 22,864,173.000 Unit in 2023 and a record low of 175.000 Unit in 1994. Sri Lanka Internet & eMail Service: Number of Subscribers data remains active status in CEIC and is reported by Central Bank of Sri Lanka. The data is categorized under Global Database’s Sri Lanka – Table LK.TB001: Telecommunication Statistics.