As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.
During a February 2024 global survey among marketing decision-makers, over *********** (or ** percent) described their current marketing automation strategies as very successful in helping them achieve their marketing goals. More than ********** (** percent) of respondents said their approach to automation was somewhat successful. According to the same study, email marketing and social media management were the areas where marketers most applied automation.
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Marketing Automation Statistics: Technology has become the cornerstone of strategic business growth in the rapidly evolving digital marketing landscape. Marketing automation represents a transformative approach that empowers organizations to streamline processes, personalize customer experiences, and drive more efficient marketing strategies.
By going through the Marketing Automation Statistics, we can delve into the intricate world of marketing technology, exploring key trends, market dynamics, spending patterns, and emerging technological innovations reshaping how businesses connect with their audiences in an increasingly digital marketplace on a holistic level.
According to global data gathered on an e-mail marketing automation platform, automated shipping confirmation e-mails sent by e-commerce players had an open rate of ***** percent in 2024. For automated product abandonment emails, the rate stood at ***** percent.
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What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.
Based on global data collected from an e-mail marketing automation platform in 2024, it was observed that e-commerce players achieved a click-to-conversion rate of approximately ** percent for welcome messages in 2024. Additionally, the rate for automated cart abandonment emails was recorded at roughly ** percent.
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The global market size for marketing automation tools was valued at approximately $4.8 billion in 2023 and is projected to reach $14.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.8% during the forecast period. The significant growth factor driving this market includes the increasing demand for personalized consumer experiences and the need for companies to streamline marketing efforts and improve return on investment (ROI) through automation.
One of the major growth factors for the marketing automation tools market is the increasing trend of digital transformation across various industries. Companies are heavily investing in digital channels to engage customers more effectively. Marketing automation tools provide the necessary infrastructure to manage customer interactions across multiple channels, including email, social media, and websites. The ability to automate repetitive tasks like email campaigns, social media posts, and ad placements helps companies save time and resources while ensuring a more consistent customer experience.
Another critical driver of growth is the rising need for data-driven decision-making. Marketing automation tools come equipped with robust analytics and reporting capabilities that allow businesses to measure the effectiveness of their marketing campaigns in real-time. The insights gathered from these tools enable companies to make informed decisions, optimize their strategies, and achieve better results. As businesses continue to recognize the value of data in enhancing marketing performance, the adoption of marketing automation tools is expected to rise substantially.
Additionally, the growing focus on customer retention and loyalty programs is contributing to the expansion of the marketing automation tools market. With intense competition in almost every sector, retaining existing customers has become as crucial as acquiring new ones. Marketing automation tools enable businesses to create personalized and targeted campaigns that cater to the specific needs and preferences of their customers. By leveraging these tools, companies can build stronger relationships with their customers, increase their lifetime value, and reduce churn rates, further fueling market growth.
From a regional perspective, North America is expected to hold the largest share of the marketing automation tools market, followed by Europe and the Asia Pacific. The high adoption rate of advanced technologies and the presence of major market players in these regions are significant factors driving their growth. Moreover, the increasing number of small and medium enterprises (SMEs) adopting marketing automation tools in the Asia Pacific region is anticipated to drive the market's growth in this region. As businesses in Latin America and the Middle East & Africa continue to embrace digital transformation, these regions are also expected to witness considerable growth during the forecast period.
The marketing automation tools market can be segmented by component into software and services. The software segment dominates the market, largely driven by the diverse functionalities offered by various automation platforms. Marketing automation software often includes features like customer relationship management (CRM) integration, email marketing, social media automation, and analytics. These integrated solutions provide a comprehensive toolkit for marketers to manage campaigns efficiently, track customer behavior, and optimize performance. As more businesses recognize the value of these functionalities, the demand for marketing automation software continues to surge.
The services segment, although smaller compared to software, plays a crucial role in the adoption and implementation of marketing automation tools. This segment includes consulting, system integration, and support services. Consulting services help businesses identify the most suitable marketing automation tools based on their specific requirements. System integration services ensure that these tools are seamlessly integrated with existing IT infrastructure, while support services provide ongoing maintenance and troubleshooting. As companies strive to maximize the ROI from their marketing automation investments, the demand for these ancillary services is expected to grow.
Moreover, the rising complexity of marketing operations has increased the need for specialized services. Companies often require bespoke solutions to address unique challenges in their marketing strategies.
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The email automation software market is experiencing robust growth, driven by the increasing need for businesses to enhance customer engagement and streamline marketing operations. The market, estimated at $10 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $30 billion by 2033. This expansion is fueled by several key factors, including the rising adoption of cloud-based solutions, the growing preference for personalized marketing campaigns, and the increasing demand for improved marketing ROI measurement. Furthermore, the integration of AI and machine learning capabilities within email automation platforms is enhancing personalization and campaign optimization, contributing significantly to market growth. The diverse range of solutions available caters to various business sizes and needs, from small businesses using platforms like Mailchimp and ConvertKit to large enterprises leveraging enterprise-grade solutions such as Marketo and HubSpot. This growth is not without its challenges. Competition among established players and new entrants remains fierce, placing pressure on pricing and requiring continuous innovation. Data privacy regulations and concerns regarding email deliverability are also significant restraining factors. Nevertheless, the overall market outlook remains positive, driven by the ongoing digital transformation across industries and the persistent need for businesses to build and maintain strong customer relationships through effective email marketing strategies. The market segmentation reveals a strong preference for cloud-based solutions, with the North American region holding a significant market share, followed by Europe and Asia-Pacific. Continued investment in R&D and strategic partnerships are crucial for companies to maintain their competitive edge in this dynamic market.
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Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.
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What are the average email marketing results in different countries? Here’s what we’ve found.
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How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.
During a 2019 survey carried out among marketers from across the globe, ** percent of respondents stated that their company had been quite successful in implementing automated email marketing programs. However, ** percent of respondents stated that their automated email marketing programs were not successful.
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The North America Marketing Automation Software Market report segments the industry into By Deployment (On-premise, Cloud), By Application (Campaign Management, Social Media Marketing, Digital Marketing, E-mail Marketing, Mobile Marketing, Inbound Marketing, and more), By End-user Industry (Government, Advertising, Media and Entertainment, Retail, Manufacturing, BFSI, and more) and By Geography (United States, Canada, and more).
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Business Automation Statistics: Business automation has transitioned from a futuristic vision to a vital survival tool in today’s fast-paced digital economy. In 2024, approximately  60% of companies had implemented automation in at least one business process, with projections reaching  85% by 2029 for broader adoption. Roughly  34% of all business tasks now incorporate automation to enhance workflows.
Within marketing, over  51% of companies already utilize marketing automation, and  56% on average are engaged in related platforms; B2B usage is growing as well, with  40% planning to adopt the technology. Marketing automation delivers measurable results—sales productivity improves by about 12.2% and overhead costs drop by similar margins.
Robotic Process Automation (RPA) continues delivering strong impact: 86% of businesses report productivity gains,  59% reductions in cost, and  92% improved compliance. Meanwhile, industrial automation’s global market is projected at USD 226.8 billion in 2025, with a compound annual growth rate of  10.8% through 2030.
The article gets into salient business automation statistics for 2025, with information on adoption trends, cost-saving, growing areas, and on-the-ground benefits all backed by a recent dataset.
According to our latest research, the global email marketing market size reached USD 13.2 billion in 2024, and is expected to grow at a robust CAGR of 11.7% from 2025 to 2033, culminating in a projected market value of USD 36.3 billion by 2033. The accelerating adoption of digital communication strategies, coupled with advancements in marketing automation and personalization technologies, is fueling this expansion. The market's growth is driven by businesses' increasing focus on customer engagement, cost-effective marketing channels, and measurable ROI, making email marketing a cornerstone of omnichannel marketing strategies worldwide.
One of the primary growth factors for the email marketing market is the rising demand for personalized and targeted communication. As consumer expectations evolve, businesses are leveraging sophisticated segmentation and automation tools to deliver customized content that resonates with individual preferences and behaviors. This shift toward hyper-personalization not only enhances customer engagement but also increases conversion rates and customer loyalty. The integration of artificial intelligence and machine learning into email marketing platforms has further enabled marketers to analyze vast datasets, predict customer needs, and optimize campaign performance in real time, solidifying email’s role as a high-ROI marketing channel.
Another significant driver is the proliferation of mobile devices and the growing penetration of the internet across emerging economies. With billions of users accessing emails on their smartphones and tablets, businesses are investing in responsive design and mobile-optimized campaigns to reach customers wherever they are. This mobile-centric approach has led to higher open and click-through rates, as users engage with content seamlessly across devices. Additionally, the expansion of e-commerce and digital services in regions such as Asia Pacific and Latin America has created new opportunities for businesses to utilize email marketing as a primary tool for customer acquisition, retention, and upselling.
The evolving regulatory landscape is also shaping the growth trajectory of the email marketing market. Stringent data privacy regulations such as GDPR in Europe, CCPA in California, and similar frameworks globally have compelled organizations to adopt transparent consent mechanisms and robust data protection practices. While compliance poses operational challenges, it has also enhanced consumer trust in email communications, leading to higher engagement rates. Companies that prioritize ethical data practices and transparent messaging are better positioned to capitalize on the growing demand for permission-based marketing, thereby driving sustainable market growth.
Regionally, North America continues to dominate the global email marketing market, accounting for the largest revenue share in 2024. The region’s mature digital ecosystem, high internet penetration, and early adoption of advanced marketing technologies have contributed to this leadership. Europe follows closely, driven by stringent regulatory frameworks and a strong emphasis on data-driven marketing. Meanwhile, Asia Pacific is emerging as the fastest-growing region, propelled by rapid digital transformation, expanding e-commerce sectors, and increasing investments in marketing automation. Latin America and the Middle East & Africa are also witnessing steady growth, supported by rising internet usage and a burgeoning SME sector eager to leverage cost-effective marketing solutions.
The email marketing market is segmented by component into software and services, each playing a pivotal role in shaping the industry landscape. Email marketing software encompasses a wide range of platforms and applications that enable businesses to design, automate, and analyze email campaigns. These solutions offer features such as drag-and-drop editors, A/B testing, advanced segmentation, and analytics
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SMS Marketing Statistics: With mobile marketing on the rise, it’s no wonder SMS marketing is becoming more popular among businesses. SMS, which stands for short message service, is a key part of mobile and text message marketing. This tool helps you boost brand awareness, engage with customers, and increase sales. It lets e-commerce marketers build a stronger relationship with their customers and connect with them more personally. SMS marketing is both practical and smart, changing how you grow your business.
Using SMS ensures quick delivery and efficiency, as your message can be sent instantly and reach customers’ phones within seconds. SMS is especially effective for advertising time-sensitive sales or special promotions exclusive to your mobile customers. We shall shed more light on SMS Marketing Statistics through this article.
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I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.
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Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.
This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.
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The mass email sender tool market is experiencing robust growth, driven by the increasing need for efficient and targeted marketing campaigns across diverse sectors. Businesses of all sizes, from small enterprises to large corporations, rely on these tools to nurture leads, boost sales, and enhance customer engagement. The market's expansion is fueled by several key trends, including the rising adoption of automation in marketing, the increasing preference for personalized email communication, and the growing importance of data analytics in optimizing email campaigns. The software segment currently dominates the market due to its flexibility and ease of integration with existing CRM and marketing automation platforms. However, the platform segment is projected to witness significant growth in the coming years, driven by the increasing demand for comprehensive email marketing solutions that offer advanced features such as A/B testing, deliverability optimization, and detailed reporting. The enterprise segment is a major contributor to market revenue, followed by schools and educational institutions, and banks and financial institutions, all leveraging these tools for communication and outreach. Geographical expansion is also a key driver, with North America and Europe currently holding the largest market shares, but significant growth potential is visible in Asia-Pacific and other emerging markets. While challenges such as email deliverability issues and increasing regulations related to data privacy remain, the overall outlook for the mass email sender tool market remains positive, with a projected Compound Annual Growth Rate (CAGR) fueling substantial expansion over the forecast period. The competitive landscape is characterized by a mix of established players and emerging startups. Established providers like SendGrid and Mailchimp offer comprehensive solutions with robust features and strong brand recognition. However, newer entrants are increasingly disrupting the market by offering innovative features, competitive pricing, and specialized solutions for niche markets. The market is witnessing a shift towards cloud-based solutions, offering scalability, cost-effectiveness, and improved accessibility. Furthermore, integration with other marketing technologies, such as CRM systems and social media platforms, is becoming increasingly crucial for mass email sender tools to maintain a competitive edge. The focus on enhancing email deliverability and complying with evolving data privacy regulations is also shaping the market's trajectory. This competitive landscape, combined with the ongoing technological advancements and market expansion, suggests a dynamic and promising future for the mass email sender tool market.
Premium B2C Consumer Database - 269+ Million US Records
Supercharge your B2C marketing campaigns with comprehensive consumer database, featuring over 269 million verified US consumer records. Our 20+ year data expertise delivers higher quality and more extensive coverage than competitors.
Core Database Statistics
Consumer Records: Over 269 million
Email Addresses: Over 160 million (verified and deliverable)
Phone Numbers: Over 76 million (mobile and landline)
Mailing Addresses: Over 116,000,000 (NCOA processed)
Geographic Coverage: Complete US (all 50 states)
Compliance Status: CCPA compliant with consent management
Targeting Categories Available
Demographics: Age ranges, education levels, occupation types, household composition, marital status, presence of children, income brackets, and gender (where legally permitted)
Geographic: Nationwide, state-level, MSA (Metropolitan Service Area), zip code radius, city, county, and SCF range targeting options
Property & Dwelling: Home ownership status, estimated home value, years in residence, property type (single-family, condo, apartment), and dwelling characteristics
Financial Indicators: Income levels, investment activity, mortgage information, credit indicators, and wealth markers for premium audience targeting
Lifestyle & Interests: Purchase history, donation patterns, political preferences, health interests, recreational activities, and hobby-based targeting
Behavioral Data: Shopping preferences, brand affinities, online activity patterns, and purchase timing behaviors
Multi-Channel Campaign Applications
Deploy across all major marketing channels:
Email marketing and automation
Social media advertising
Search and display advertising (Google, YouTube)
Direct mail and print campaigns
Telemarketing and SMS campaigns
Programmatic advertising platforms
Data Quality & Sources
Our consumer data aggregates from multiple verified sources:
Public records and government databases
Opt-in subscription services and registrations
Purchase transaction data from retail partners
Survey participation and research studies
Online behavioral data (privacy compliant)
Technical Delivery Options
File Formats: CSV, Excel, JSON, XML formats available
Delivery Methods: Secure FTP, API integration, direct download
Processing: Real-time NCOA, email validation, phone verification
Custom Selections: 1,000+ selectable demographic and behavioral attributes
Minimum Orders: Flexible based on targeting complexity
Unique Value Propositions
Dual Spouse Targeting: Reach both household decision-makers for maximum impact
Cross-Platform Integration: Seamless deployment to major ad platforms
Real-Time Updates: Monthly data refreshes ensure maximum accuracy
Advanced Segmentation: Combine multiple targeting criteria for precision campaigns
Compliance Management: Built-in opt-out and suppression list management
Ideal Customer Profiles
E-commerce retailers seeking customer acquisition
Financial services companies targeting specific demographics
Healthcare organizations with compliant marketing needs
Automotive dealers and service providers
Home improvement and real estate professionals
Insurance companies and agents
Subscription services and SaaS providers
Performance Optimization Features
Lookalike Modeling: Create audiences similar to your best customers
Predictive Scoring: Identify high-value prospects using AI algorithms
Campaign Attribution: Track performance across multiple touchpoints
A/B Testing Support: Split audiences for campaign optimization
Suppression Management: Automatic opt-out and DNC compliance
Pricing & Volume Options
Flexible pricing structures accommodate businesses of all sizes:
Pay-per-record for small campaigns
Volume discounts for large deployments
Subscription models for ongoing campaigns
Custom enterprise pricing for high-volume users
Data Compliance & Privacy
VIA.tools maintains industry-leading compliance standards:
CCPA (California Consumer Privacy Act) compliant
CAN-SPAM Act adherence for email marketing
TCPA compliance for phone and SMS campaigns
Regular privacy audits and data governance reviews
Transparent opt-out and data deletion processes
Getting Started
Our data specialists work with you to:
Define your target audience criteria
Recommend optimal data selections
Provide sample data for testing
Configure delivery methods and formats
Implement ongoing campaign optimization
Why We Lead the Industry
With over two decades of data industry experience, we combine extensive database coverage with advanced targeting capabilities. Our commitment to data quality, compliance, and customer success has made us the preferred choice for businesses seeking superior B2C marketing performance.
Contact our team to discuss your specific ta...
As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.