During a 2023 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with 16.8 percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with 15.3 percent of professionals using it for their marketing purposes.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

In 2023, around 52 percent of marketing professionals reported a two-time improvement rate in their e-mail marketing campaigns' return on investment (ROI) rates. Another 5.7 percent marked a four times larger ROI rate compared to their 2022 one. An additional 12.9 percent of marketers saw no ROI improvement.

During a 2023 survey carried out among marketers in selected countries worldwide, product awareness and promotions were the key objectives of their e-mail marketing campaigns - with 16 percent of respondents choosing them. Retention and newsletters came second, each named by 14.6 percent of respondents.

What are the average email marketing results in different countries? Here’s what we’ve found.

In 2023, marketing e-mails in Romania had an open rate of 50.79 percent, the highest among the European countries presented in the data set. In Singapore and Indonesia, the rate stood at 21.67 percent and was the lowest in the set.

In December 2024, the share of emails sent over software provided by Amazon SES that reached the inbox of their recipients stood at 87.79 percent and was the highest among the providers presented in the data set. The next highest were GetResponse and ActiveCampaign, with shares amounting to 85.49 and 84.93, respectively.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

This table shows the email marketing benchmarks across different industries. For each sector, we've identified the average email open rate, CTR, CTOR, unsubscribe rate, and spam complaint rate. Thanks to this data, you can compare your email marketing campaigns' results with other companies from your vertical. It's beneficial to look at the industry-level data breakdown as each sector is different. The target audience, type of communication, and competition levels all play a role in how high the average email marketing statistics are.

Introduction

Email Marketing Performance Statistics: Businesses can use many email marketing stats to improve their strategy. If a company uses an email marketing tool, it can track how well its emails are doing in different areas. In 2025, email marketing is still one of the most budget-friendly ways businesses connect with their audience. When used correctly, it can boost engagement, bring in more sales, and help build loyal customer relationships.

By checking key numbers like open rates, click-through rates, and conversion rates, companies can see what’s working and what needs to change. As email habits shift, keeping up with the latest stats in 2025 is important to stay competitive. This article will shed more light on Email Marketing Performance Statistics.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

In December 2024, the share of marketing emails sent over by the home and garden sector that reached the inbox of their recipients stood at 84.65 percent and was the highest among the industries presented in the data set. For job and career industry emails, the share amounted to 79.81 percent.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

The mass email sender tool market is experiencing robust growth, driven by the increasing need for efficient and targeted marketing campaigns across diverse sectors. Businesses of all sizes, from small enterprises to large corporations, rely on these tools to nurture leads, boost sales, and enhance customer engagement. The market's expansion is fueled by several key trends, including the rising adoption of automation in marketing, the increasing preference for personalized email communication, and the growing importance of data analytics in optimizing email campaigns. The software segment currently dominates the market due to its flexibility and ease of integration with existing CRM and marketing automation platforms. However, the platform segment is projected to witness significant growth in the coming years, driven by the increasing demand for comprehensive email marketing solutions that offer advanced features such as A/B testing, deliverability optimization, and detailed reporting. The enterprise segment is a major contributor to market revenue, followed by schools and educational institutions, and banks and financial institutions, all leveraging these tools for communication and outreach. Geographical expansion is also a key driver, with North America and Europe currently holding the largest market shares, but significant growth potential is visible in Asia-Pacific and other emerging markets. While challenges such as email deliverability issues and increasing regulations related to data privacy remain, the overall outlook for the mass email sender tool market remains positive, with a projected Compound Annual Growth Rate (CAGR) fueling substantial expansion over the forecast period. The competitive landscape is characterized by a mix of established players and emerging startups. Established providers like SendGrid and Mailchimp offer comprehensive solutions with robust features and strong brand recognition. However, newer entrants are increasingly disrupting the market by offering innovative features, competitive pricing, and specialized solutions for niche markets. The market is witnessing a shift towards cloud-based solutions, offering scalability, cost-effectiveness, and improved accessibility. Furthermore, integration with other marketing technologies, such as CRM systems and social media platforms, is becoming increasingly crucial for mass email sender tools to maintain a competitive edge. The focus on enhancing email deliverability and complying with evolving data privacy regulations is also shaping the market's trajectory. This competitive landscape, combined with the ongoing technological advancements and market expansion, suggests a dynamic and promising future for the mass email sender tool market.

According to a 2024 survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, cited by **** percent of respondents. The conversion rate - the number of viewers who converted as a share of the total number of viewers - came second, with **** percent of professionals relying on it.

Salient Features of Dentists Email Addresses

So make sure that you don’t find excuses for failing at global marketing campaigns and in reaching targeted medical practitioners and healthcare specialists. With our Dentists Email Leads, you will seldom have a reason not to succeed! So make haste and take action today!

1. 1.2 million phone calls per month as a part of a data verification
2. 85% telephone and email verified Dentist Mailing Lists
3. Quarterly SMTP and NCOA verified to keep data fresh and active
4. 15 million verification messages sent every month to validate email addresses
5. Connect with top Dentists across the US, Canada, UK, Europe, EMEA, Australia, APAC and many more countries.
6. egularly updated and cleansed databases to keep it free of duplicate and inaccurate data

How Can Our Dentists Data Help You to Market to Dentists?

We provide a variety of methods for marketing your dental appliances or products to the top-rated dentists in the United States. Take a glance at some of the available channels:

• Email blast • Marketing viability • Test campaigns • Direct mail • Sales leads • Drift campaigns • ABM campaigns • Product launches • B2B marketing

Data Sources

The contact details of your targeted healthcare professionals are compiled from highly credible resources like: • Websites • Medical seminars • Medical records • Trade shows • Medical conferences

What’s in for you? Over choosing us, here are a few advantages we authenticate- • Locate, target, and prospect leads from 170+ countries • Design and execute ABM and multi-channel campaigns • Seamless and smooth pre-and post-sale customer service • Connect with old leads and build a fruitful customer relationship • Analyze the market for product development and sales campaigns • Boost sales and ROI with increased customer acquisition and retention

Our security compliance

We use of globally recognized data laws like –

GDPR, CCPA, ACMA, EDPS, CAN-SPAM and ANTI CAN-SPAM to ensure the privacy and security of our database. We engage certified auditors to validate our security and privacy by providing us with certificates to represent our security compliance.

Our USPs- what makes us your ideal choice?

At DataCaptive™, we strive consistently to improve our services and cater to the needs of businesses around the world while keeping up with industry trends.

• Elaborate data mining from credible sources • 7-tier verification, including manual quality check • Strict adherence to global and local data policies • Guaranteed 95% accuracy or cash-back • Free sample database available on request

Guaranteed benefits of our Dentists email database!

85% email deliverability and 95% accuracy on other data fields

We understand the importance of data accuracy and employ every avenue to keep our database fresh and updated. We execute a multi-step QC process backed by our Patented AI and Machine learning tools to prevent anomalies in consistency and data precision. This cycle repeats every 45 days. Although maintaining 100% accuracy is quite impractical, since data such as email, physical addresses, and phone numbers are subjected to change, we guarantee 85% email deliverability and 95% accuracy on other data points.

100% replacement in case of hard bounces

Every data point is meticulously verified and then re-verified to ensure you get the best. Data Accuracy is paramount in successfully penetrating a new market or working within a familiar one. We are committed to precision. However, in an unlikely event where hard bounces or inaccuracies exceed the guaranteed percentage, we offer replacement with immediate effect. If need be, we even offer credits and/or refunds for inaccurate contacts.

Other promised benefits

• Contacts are for the perpetual usage • The database comprises consent-based opt-in contacts only • The list is free of duplicate contacts and generic emails • Round-the-clock customer service assistance • 360-degree database solutions

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

Cold Email Software Market Outlook

The global market size for cold email software was valued at approximately USD 1.2 billion in 2023 and is projected to reach around USD 3.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.5% during the forecast period. One of the significant growth factors for this market is the increasing demand for automated communication solutions to enhance marketing efficiency and sales processes.

One of the primary growth drivers for the cold email software market is the need for improved customer relationship management (CRM) systems. Businesses are increasingly adopting cold email software to automate and optimize their email outreach efforts, significantly enhancing lead generation and conversion rates. This software enables companies to reach a larger audience with personalized communication, reducing manual effort and increasing the efficiency of marketing campaigns. As the business landscape becomes more competitive, the advantage of automation becomes even more vital, driving the adoption of cold email software.

The rise of digital marketing and its integration with advanced analytics and artificial intelligence (AI) is another significant factor propelling the growth of the cold email software market. AI-powered cold email software can analyze vast amounts of data to segment audiences effectively, predict user behavior, and personalize email content, thus increasing the likelihood of engagement. The ability to track and measure the effectiveness of email campaigns in real-time provides businesses with actionable insights, further driving the demand for these advanced tools.

Additionally, the increasing adoption of cloud-based solutions is contributing to the market growth. Cloud-based cold email software offers several advantages, including scalability, flexibility, and cost-effectiveness. Small and medium-sized enterprises (SMEs) particularly benefit from cloud solutions as they can access advanced features without the need for significant upfront investment in IT infrastructure. The ease of integration with other cloud-based applications and the ability to access the software from anywhere are key factors driving the adoption of cloud-based cold email software.

In the realm of digital marketing, the use of an Autoresponder Tool has become increasingly significant. These tools are designed to automatically send pre-written emails to subscribers at specific intervals, enhancing the efficiency of email marketing campaigns. By automating responses, businesses can ensure timely communication with their audience, which is crucial for maintaining engagement and nurturing leads. This automation not only saves time but also allows marketers to focus on crafting more personalized and impactful messages. As the demand for streamlined communication grows, the integration of autoresponder functionalities within cold email software is becoming a key differentiator for businesses aiming to optimize their outreach strategies.

From a regional perspective, North America currently dominates the cold email software market, owing to the high adoption rate of advanced marketing technologies and the presence of major industry players. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by the rapid digitization of businesses and the increasing focus on improving customer engagement in emerging economies such as China and India. Europe also holds a significant share of the market, with steady growth anticipated due to the strong presence of established enterprises and a robust IT infrastructure.

Component Analysis

The cold email software market is segmented into two main components: software and services. The software segment comprises the primary tools and platforms used for creating, sending, and managing cold email campaigns. These software solutions are designed to automate the email outreach process, offering features such as email scheduling, template customization, and performance tracking. As businesses increasingly recognize the importance of personalized communication, the demand for sophisticated email software continues to rise. This segment is expected to maintain a significant share of the market, driven by continuous advancements in AI and machine learning technologies that enhance the capabilities of these tools.

On the other hand, the services segment includes various support and maintenance serv

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

Techsalerator covers all healthcare professionals and contacts with emails, NPI addresses, home addresses and more.

This dataset includes all types of Healthcare professional categories including:

Abdominal Radiology Addiction Medicine Addiction Psychiatry, Psychiatry Adolescent Medicine, Pediatrics Adolescent Medicine, Internal Medicine Adult Cardiac Anesthesiology, Anesthesiology Adult Congenital Heart Disease, Internal Medicine Adult Reconstructive Orthopaedic Surgery, Orthopaedic Surgery Advanced Heart Failure and Transplant Cardiology, Internal Medicine Aerospace Medicine, Preventive Medicine Allergy and Immunology Anesthesiology Anesthesiology Critical Care Medicine, Emergency Medicine Blood Banking-Transfusion Medicine, Pathology Brain Injury Medicine, Neurology Brain Injury Medicine, Physical Medicine and Rehabilitation Brain Injury Medicine, Psychiatry Cardiothoracic Radiology, Diagnostic Radiology Cardiovascular Disease, Internal Medicine Chemical Pathology, Pathology Child Abuse Pediatrics, Pediatrics Child and Adolescent Psychiatry, Psychiatry Child Neurology/Pediatric Neurology, Neurology Clinical Biochemical Genetics, Medical Genetics and Genomics Clinical Cardiac Electrophysiology, Internal Medicine Clinical Genetics and Genomics, Medical Genetics and Genomics Clinical Informatics, Diagnostic Radiology Clinical Informatics, Anesthesiology Clinical Informatics, Preventive Medicine Clinical Informatics, Pathology Clinical Neurophysiology, Neurology Colon and Rectal Surgery Complex Family Planning, Obstetrics and Gynecology Complex General Surgical Oncology, General Surgery Complex Pediatric Otolaryngology, Otolaryngology-Head and Neck Surgery Congenital Cardiac Surgery, Thoracic Surgery/Thoracic and Cardiac Surgery Consultation-Liaison Psychiatry/Psychosomatic Medicine, Psychiatry Craniofacial Surgery, Plastic Surgery Critical Care Medicine, Obstetrics and Gynecology Critical Care Medicine, Anesthesiology Critical Care Medicine, Internal Medicine Cytopathology, Pathology Dermatology Dermatopathology, Pathology Dermatopathology, Dermatology Developmental and Behavioral Pediatrics, Pediatrics Diagnostic Medical Physics, Medical Physics Diagnostic Radiology Emergency Medical Services, Emergency Medicine Emergency Medicine Endocrinology, Diabetes, and Metabolism, Internal Medicine Endovascular Surgical Neuroradiology, Neurological Surgery Endovascular Surgical Neuroradiology, Diagnostic Radiology Epilepsy, Neurology Family Medicine/Family Practice Female Pelvic Medicine and Reconstructive Surgery, Obstetrics and Gynecology Female Pelvic Medicine and Reconstructive Surgery, Urology Foot and Ankle Orthopaedic Surgery, Orthopaedic Surgery Forensic Pathology, Pathology Forensic Psychiatry, Psychiatry Gastroenterology, Internal Medicine General Surgery Geriatric Medicine, Family Medicine/Family Practice Geriatric Medicine, Internal Medicine Geriatric Psychiatry, Psychiatry Gynecologic Oncology, Obstetrics and Gynecology Hand Surgery, General Surgery Hand Surgery, Orthopaedic Surgery Hand Surgery, Plastic Surgery Hematology, Internal Medicine Hematology and Medical Oncology, Internal Medicine Hematopathology/Hematology, Pathology Hospice and Palliative Medicine Infectious Disease, Internal Medicine Integrated Plastic Surgery Integrated Thoracic Surgery Integrated Vascular Surgery Internal Medicine Internal Medicine-Critical Care Medicine, Emergency Medicine Internal Medicine-Emergency Medicine Internal Medicine-Pediatrics Internal Medicine-Psychiatry Interventional Cardiology, Internal Medicine Interventional Radiology, Diagnostic Radiology Laboratory Genetics and Genomics, Medical Genetics and Genomics Maternal-Fetal Medicine, Obstetrics and Gynecology Medical Biochemical Genetics, Medical Genetics and Genomics Medical Genetics and Genomics Medical Microbiology Pathology, Pathology Medical Oncology, Internal Medicine Medical Physics, Diagnostic Radiology Medical Toxicology, Pediatrics Medical Toxicology, Emergency Medicine Medical Toxicology, Preventive Medicine Micrographic Dermatologic Surgery, Dermatology Molecular Genetic Pathology, Pathology Molecular Genetic Pathology, Medical Genetics and Genomics Musculoskeletal Imaging Radiology, Diagnostic Radiology Musculoskeletal Oncology Musculoskeletal Oncology, Orthopaedic Surgery Neonatal-Perinatal Medicine, Pediatrics Nephrology, Internal Medicine Neuro-Ophthalmology, Ophthalmology Neurocritcial Care , Anesthesiology Neurocritical Care, Internal Medicine Neurocritical Care, Neurological Surgery Neurocritical Care, Neurology Neurodevelopmental Disabilities, Neurology Neurological Surgery Neurology Neuromuscular Medicine, Neurology Neuromuscular Medicine, Physical Medicine and Rehabilitation Neuropathology, Pathology Neuroradiology, Diagnostic Radiology Neurotology, Otolaryngology-Head and Neck Surgery Nuclear Medical Physics, Med...