As of March 2024, Apple's devices using client Mail Privacy Protection (MPP), which hides iOS, iPadOS, and macOS devices for privacy purposes, were the most popular on the global market - making up a share of 55 percent opens during the year. The Gmail client ranked second, with around 30.57 percent of e-mail opens in 2024, while Outlook ranked third with approximately four percent of the total global e-mail opens.

Global Email Client Software Market to grow from US$ 1115.79 Million in 2023 to US$ 1885.1 Million by 2032, at a CAGR of 6% during forecast 2024 - 2032

As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens. Mobile saw a significant decrease in 2022, around 30 percent. This was after the launch of Apple's Mail Privacy Protection (MPP) in September 2021. The tool prevents marketers from tracking the opening device.

The global email application market is projected to grow at a CAGR of 11%, from USD 1.6 billion in 2025 to USD 4.7 billion in 2035.

Metrics	Values
Industry Size (2025E)	USD 1.6 billion
Industry Value (2035F)	USD 4.7 billion
CAGR (2025 to 2035)	11%

Contracts and Deals Analysis

Company	Microsoft
Contract/Development Details	Microsoft secured a contract to provide its Outlook email application to a global financial services firm, aiming to enhance secure communication and collaboration across the organization's international branches.
Date	March 2024
Contract Value (USD Million)	Approximately USD 50 million
Estimated Renewal Period	3 years

Company	Google
Contract/Development Details	Google expanded its partnership with a multinational technology company to integrate Gmail with the company's internal systems, facilitating seamless communication and data sharing among employees worldwide.
Date	July 2024
Contract Value (USD Million)	Approximately USD 75 million
Estimated Renewal Period	5 years

Company	IBM
Contract/Development Details	IBM entered into an agreement with a leading healthcare provider to implement its email platform, focusing on improving patient data security and compliance with healthcare regulations.
Date	October 2024
Contract Value (USD Million)	Approximately USD 40 million
Estimated Renewal Period	4 years

Country-wise Analysis

Countries/Regions	CAGR (2025 to 2035)
USA	9.5%
UK	9.1%
European Union	9.3%
Japan	9.2%
South Korea	9.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Microsoft Outlook	25-30%
Gmail (Google)	20-25%
Apple Mail	12-17%
Yahoo Mail	8-12%
Zoho Mail	5-9%
Other Companies (combined)	20-30%

Global Email Client Software market size 2025 was XX Million. Email Client Software Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2023, the number of global e-mail users amounted to 4.37 billion and is set to grow to 4.89 billion users in 2027. Global e-mail audiencesIn 2023, approximately 347 billion e-mails were sent and received every day worldwide. This figure is projected to increase to over 408 billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for 55 percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a 31 percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, 25 percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

The size and share of the market is categorized based on Application (Email Organization, Archiving, Backup, Security, Collaboration) and Product (Email Clients, Email Servers, Email Archiving Solutions, Email Backup Solutions, Email Collaboration Tools) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The global email market is a mature yet dynamic sector, exhibiting steady growth fueled by the increasing reliance on digital communication across both personal and professional spheres. While precise figures for market size and CAGR are unavailable, a reasonable estimation based on industry reports and the continued expansion of internet and mobile device penetration suggests a market valued in the tens of billions of dollars in 2025, experiencing a moderate Compound Annual Growth Rate (CAGR) of around 3-5% over the forecast period (2025-2033). Key drivers include the rising adoption of cloud-based email services, enhanced security features combating phishing and spam, and the integration of email marketing into broader digital strategies. The increasing use of email for e-commerce transactions and customer relationship management (CRM) further contributes to market growth. Trends like the growing demand for email automation, AI-powered email management tools, and the rise of mobile email clients shape the market landscape. Restraints include data privacy concerns and the ongoing battle against spam and malware. Market segmentation reveals substantial growth in both the business and consumer segments, with cloud-based email services dominating the type segment, and applications spanning communication, marketing, and e-commerce. Key players like IBM, Microsoft, and others continue to innovate, offering feature-rich platforms to capture market share. Geographic distribution reveals strong growth in North America and Asia-Pacific regions, driven by high internet penetration and robust digital economies. The forecast period (2025-2033) anticipates continued market expansion, with a steady CAGR. The increasing sophistication of email marketing strategies, personalized communication trends, and the evolution of email security protocols will be key factors influencing market evolution. Regional variations will likely persist, with developing economies showing higher growth rates compared to mature markets. The ongoing emphasis on data privacy and regulatory compliance will exert a significant influence on market players and strategies. The competition among established players and the emergence of new technologies will further shape the competitive landscape, leading to increased innovation and refined offerings.

The size and share of the market is categorized based on Type (Marketing Campaigns, Customer Engagement, E-Commerce, Lead Nurturing) and Application (Marketing Emails, Transactional Emails, Promotional Emails, Customer Communication Emails, Newsletter Emails) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The size and share of the market is categorized based on Type (Webmail, Hosted Email) and Application (Large Enterprises, Small and Medium-sized Enterprises (SMEs)) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The size and share of the market is categorized based on Application (Marketing Campaigns, Lead Generation, Fraud Prevention, Data Cleansing) and Product (Syntax Checkers, Domain Validation Tools, Disposable Email Address Detection, Email Syntax Validators, Real-Time Verification Tools) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Email Marketing Software Market size was valued at USD 1.38 Billion in 2024 and is projected to reach USD 2.14 Billion by 2031, growing at a CAGR of 5.60% during the forecast period 2024-2031.

Global Email Marketing Software Market Drivers

Growing Adoption of Digital Marketing: Businesses increasingly recognize the importance of digital marketing strategies to reach their target audiences effectively. Email marketing, as a cost-effective and direct communication channel, plays a crucial role in digital marketing campaigns.

Rising Focus on Personalized Marketing: Personalized marketing strategies are essential for engaging customers and improving conversion rates. Email marketing software enables businesses to segment their audience and create personalized content, driving higher engagement and ROI.

Increased Use of Automation: Marketing automation is becoming more prevalent, allowing businesses to automate their email campaigns, manage workflows, and nurture leads more efficiently. Advanced email marketing software with automation features helps streamline these processes and enhance productivity.

Data-Driven Marketing Decisions: The growing emphasis on data analytics and insights in marketing drives the demand for email marketing software. These tools provide detailed metrics on campaign performance, customer behavior, and engagement, enabling businesses to make informed decisions.

Integration with CRM Systems: Integrating email marketing software with Customer Relationship Management (CRM) systems allows for seamless data flow and better management of customer interactions. This integration helps businesses build stronger relationships with their customers and tailor their marketing efforts accordingly.

The size and share of the market is categorized based on Type (Cloud Based, On-premises) and Application (SMEs, Large Enterprises) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Email Marketing Software Latest Research Report. Complete Market Research, Market Analysis, CAGR, Trends, Major Players, Market Share, Market Size.

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Transactional and Marketing Emails Market Size 2024-2028

The transactional and marketing emails market size is estimated to grow by USD 16.59 billion at a CAGR of 13.61% between 2023 and 2028.

The market acceleration is driven by several factors, such as heightened emphasis on audience engagement via email marketing, the substantial return on investment (ROI), and cost-effectiveness of email campaigns, coupled with the expanding user base of email. These elements collectively propel market expansion, influencing strategies and investments in digital marketing. The growing focus on engaging audiences underscores a shift towards personalized and targeted communication strategies, optimizing customer interactions and enhancing brand visibility.
Email campaigns continue to demonstrate their effectiveness in delivering measurable results and fostering customer engagement, making them a preferred choice for marketers seeking efficient promotional avenues. As the number of email users rises, businesses capitalize on this pervasive communication channel to reach wider audiences and achieve marketing objectives with greater efficiency and precision, further fueling the accelerated growth of the email marketing market.

What will be the Size of the Transactional and Marketing Emails Market During the Forecast Period?

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How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion ' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Application Outlook 

  Marketing
  Transactions 





End-user Outlook 

  SMEs
  Large enterprises
  Government





Region Outlook



    North America

      U.S.
      Canada


    South America

      Chile
      Brazil
      Argentina 





    Europe

      U.K.
      Germany
      France
      Rest of Europe





    APAC

      China
      India
      Japan
      Australia
      South Korea


    Middle East & Africa

      Saudi Arabia
      South Africa

By Application

The market share growth by the marketing segment will be significant during the forecast period. Marketing emails are generated and sent programmatically. They are used to promote products and services and to incentivize loyal customers while developing a relationship with existing or potential customers, driving customer experience management. Market players provide a range of services through marketing emails, including the designing and building of a marketing email template, email optimization, consultation services to earn maximum ROI, and the customization of tools.

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The marketing segment showed a gradual increase in market share with USD 7.15 billion in 2018. The growing focus on the personalization of marketing emails has driven the application of data analytics and artificial intelligence in marketing emails. Market players are also offering consultation services to optimize the use of big data and the information collected from customers to provide them (customers) with an enriching and engaging experience while reading marketing emails. Thus, such factors will boost the growth of the marketing segment in the global transactional and marketing emails market during the forecast period.

Will the rapid growth in the number of email users in APAC help the market grow?

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APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional market growth and trends that shape the market during the forecast period. APAC is the fastest-growing region in the global market, with China, Japan, South Korea, and India as the key revenue-generating countries. Rapid growth in the number of email users and rising Internet penetration are driving end-users to opt for digital marketing strategies, such as marketing email services.

In addition, the adoption of online payment and the online purchase of goods have increased across emerging markets, such as China, India, Malaysia, and Australia, which has spurred the demand for hosting transactional email services. Furthermore, the proliferation of smartphones has resulted in the higher adoption of email accounts among people to secure their data or to gain access through the verification process. As a result, access to email through smartphones is increasing across APAC. Hence, such factors are expected to drive market growth in this region during the forecast period.

Transactional and Marketing Emails Market Dynamics

The market caters to diverse needs in the digital marketing landscape, where transactiona

The size and share of the market is categorized based on Type (Server-Based Forwarding, Client-Based Forwarding) and Application (SMEs, Large Enterprises) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Global Email Management Software Market Size By Type, By Application, By Geographic Scope And Forecast

According to Cognitive Market Research, the global Secure Email Services market size will be USD 4515.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 22.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1806.20 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1354.65 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1038.57 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 225.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 90.31 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.2% from 2024 to 2031.
The BFSI category is the fastest growing segment of the Secure Email Services industry

Market Dynamics of Secure Email Services Market

Key Drivers for Secure Email Services Market

Rising Cybersecurity Threats and Data Breaches to Boost Market Growth

The increasing frequency and sophistication of cyberattacks, including phishing, hacking, and data breaches, have heightened the demand for secure email services. Organizations, especially in sectors like finance, healthcare, and government, face heightened risks of unauthorized access to sensitive information. This has pushed businesses to adopt secure email solutions that offer end-to-end encryption, authentication, and advanced security features to safeguard email communication. As regulatory requirements for data protection, such as GDPR and HIPAA, grow stricter, companies are seeking secure email services to ensure compliance and protect against costly data breaches. The need for confidentiality, trust, and secure data sharing is accelerating the market’s expansion, with more businesses realizing the importance of protecting communication and maintaining client confidence. For instance, Avanan, a cloud-based email security provider, announced that its API-based inline security threat prevention ability had been approved as a US Patent. This cloud-based solution protects email, file sharing, and instant messaging from phishing, malware, data theft, and other advanced threats. Utilizing its patented technology, the company leverages work with built-in security and scans internal and outbound email.

Increased Remote Work and Digital Transformation to Drive Market Growth

The rise of remote work and digital transformation initiatives has driven the need for secure email services as businesses increasingly rely on cloud-based platforms for communication. The shift to remote work has expanded the attack surface for cybercriminals, prompting organizations to seek solutions that offer secure communication channels. Secure email services provide critical protection by ensuring that employees can exchange sensitive information safely, regardless of location. Furthermore, digital transformation efforts often involve adopting new technologies that enhance collaboration, making secure email services a vital component of maintaining operational integrity. With businesses embracing digital solutions across industries, securing email communication has become a top priority to prevent data leaks, secure intellectual property, and maintain compliance with industry regulations, fueling demand for secure email services.

Restraint Factor for the Secure Email Services Market

High Implementation and Maintenance Costs will Limit Market Growth

Secure email services, which incorporate advanced encryption, authentication, and compliance features, often require significant financial investment in both infrastructure and personnel. Companies need to deploy secure servers, encryption technologies, and specialized software, which can be expensive for smaller businesses. Furthermore, regular updates, monitoring, and security audits are required to ensure data integrity and compliance with ever-evolving regulations. This makes the initial setup and continuous upkeep challenging, especially for organization...

The size and share of the market is categorized based on Type (Cloud-based, Web-based) and Application (SMEs, Large Enterprises) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2022, there were an estimated 333 billion e-mails sent and received daily around the world. This figure is projected to increase to 392.5 billion daily e-mails by 2026.

E-Mail marketing Despite the increasing popularity of messengers, chat apps and social media, e-mail has managed to remain central to digital communication and continues to grow in uptake. By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion - an approximate six hundred thousand increase in users, up from 4 billion in 2020. Not only that, when it comes to online advertising e-mail has seen higher click-through-rates than on social media. In Belgium and Germany, these were 5.5 and 4.3 percent respectively - compared to the 1.3 percent global average CTR for social media during the same time period.

Gmail Launched in April 2004, Google’s Gmail has earned its spot as one of the most popular freemail services in the world. According to a 2019 survey, its popularity worldwide was trumped only by Apple’s native iPhone Mail app with 26 percent of all e-mail opens worldwide taking place on the platform. Millennials surveyed in the United Kingdom listed Gmail among their top 5 most important mobile apps, while a similar survey carried out in Sweden saw Gmail tie with WhatsApp for a spot among the top mobile apps nationwide.