In December 2024, the share of emails sent over software provided by Amazon SES that reached the inbox of their recipients stood at ***** percent and was the highest among the providers presented in the data set. The next highest were GetResponse and ActiveCampaign, with shares amounting to ***** and *****, respectively.

Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

In December 2024, the share of marketing emails sent over by the home and garden sector that reached the inbox of their recipients stood at ***** percent and was the highest among the industries presented in the data set. For job and career industry emails, the share amounted to ***** percent.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Introduction

Email Marketing Statistics: Email marketing remains one of the most effective and impactful tools for businesses to engage with their audience, drive conversions, and build lasting customer relationships. Known for its cost-effectiveness, personalization capabilities, and direct reach to a broad audience, email remains a dominant force in the digital marketing landscape.

As the industry evolves, staying informed about the latest trends, benchmarks, and statistics is essential for maintaining a competitive edge and optimizing your marketing efforts. Email marketing statistics provide valuable insights into current industry trends, consumer behaviors, and the performance of various campaigns.

From open rates and click-through rates to the rising significance of mobile optimization, these statistics highlight what’s working in email marketing today

The email deliverability software market is valued at million in 2025 and is projected to reach million by 2033, exhibiting a CAGR of XX% during the forecast period (2025-2033). This growth is attributed to the increasing adoption of email marketing by businesses, the growing volume of email traffic, and the need to ensure that emails reach their intended recipients. Key drivers of the market include the increasing adoption of email marketing by businesses, the growing volume of email traffic, and the need to ensure that emails reach their intended recipients. Other factors contributing to the growth of the market include the increasing adoption of cloud-based email deliverability solutions, the growing demand for data analytics and reporting, and the increasing awareness of the importance of email compliance. The market is segmented by application (SMEs, large enterprises), type (on-premises, cloud-based), and region (North America, South America, Europe, Middle East & Africa, Asia Pacific).

Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2023, the number of global e-mail users amounted to **** billion and is set to grow to **** billion users in 2027. Global e-mail audiencesIn 2023, approximately *** billion e-mails were sent and received every day worldwide. This figure is projected to increase to over *** billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for ** percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a ** percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, ** percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

In 2003, email marketing was often a one-size-fits-all tactic, a few lines of promotional text blasted to every business contact on a spreadsheet. Fast forward to 2025, and the B2B email marketing landscape looks nothing like its early counterpart. From AI-powered segmentation to adaptive content that responds to user behavior,...

What are the average email marketing results in different countries? Here’s what we’ve found.

The global email deliverability services market size was valued at USD XXX million in 2025 and is projected to grow at a CAGR of XX% to reach USD XXX million by 2033. The key drivers for this growth include the increasing adoption of email marketing campaigns, the need to improve email deliverability rates, and the growing awareness of the importance of email reputation. Additionally, the rise of e-commerce and the increasing use of mobile devices have contributed to the demand for email deliverability services. The market is fragmented, with a number of key players offering a range of email deliverability services. The major players in the market include Sinch AB, Sendinblue, Intuit Inc., Litmus Software, Netcore Cloud, Constant Contact, Inc., SendGrid, Folderly Inc., dotdigital EMEA Limited, Interseller, SendPulse, MailerLite, Marketo, and Validity. The competitive landscape is expected to remain fragmented in the coming years, with new entrants and consolidations expected.

Global Email Address & Contact Data Solutions: 293M+ Verified Emails and Phone Numbers for B2B & B2C Outreach Boost your marketing and sales strategies with Forager.ai's Global Contact Data and Email address Data. Our comprehensive database offers access to over 293 million verified email addresses, along with phone number data and detailed B2B Email data and contact information. Whether you're focused on expanding your B2B Email outreach or improving lead generation, our solutions provide the tools you need to engage decision-makers and drive success.

Designed to support your Email data-driven marketing efforts, Forager.ai delivers valuable insights with email data, phone number data, and contact details for both B2B and B2C audiences. Build meaningful connections and leverage high-quality, verified Email data to execute precise and effective outreach strategies.

Core Features of Forager.ai B2B Email Data Solutions: Targeted B2B Email Data: Gain access to a diverse collection of email addresses that help you execute personalized email campaigns targeting key decision-makers across industries.

Comprehensive Phone Number Data: Enhance your sales and telemarketing strategies with our extensive phone number database, perfect for direct outreach and boosting customer engagement.

B2B and B2C Contact Data: Tailor your messaging with B2B contact data and B2C contact Email address data that allow you to effectively connect with C-suite executives, decision-makers, and key consumer groups.

CEO Contact Information: Unlock direct access to CEO contact details, ideal for high-level networking, partnership building, and executive outreach.

Strategic Applications of Forager.ai Data: Online Marketing & Campaigns: Utilize our email address data and phone number information to run targeted online marketing campaigns, increasing conversion rates and boosting outreach effectiveness.

Database Enrichment: Improve your sales databases and CRM systems by enriching them with accurate and up-to-date contact data, supporting more informed decision-making.

B2B Lead Generation: Tap into our rich B2B Email data to expand your business networks, refine your outreach efforts, and generate high-quality leads.

Sales Data Amplification: Supercharge your sales strategies by integrating enriched contact data for better targeting and higher sales conversion rates.

Competitive Market Intelligence: Gain valuable insights into your competitors by leveraging our comprehensive contact data to analyze trends and shifts in the market.

Why Forager.ai Stands Out: Precision & Accuracy: With a 95%+ accuracy rate, Forager.ai ensures that your email data and contact information is always fresh, reliable, and ready to be used for maximum impact.

Global Reach, Local Relevance: Our Email address data solutions cover global markets while allowing you to focus on specific regions, industries, and audience segments tailored to your business needs.

Cost-Effective Solutions: We offer scalable, affordable B2B email data and B2B contact data packages, ensuring you get high-value results without breaking your budget.

Ethical, Compliant Data: We strictly adhere to GDPR guidelines, ensuring that all contact data is ethically sourced and legally compliant, protecting both your business and your customers.

Unlock the Power of Verified Email (Personal Email data & Business Email data) Contact Data with Forager.ai Explore the potential of our 293M+ verified email addresses and phone numbers to elevate your B2B email marketing, sales outreach, and data-driven initiatives. Our contact data solutions are tailored to support your lead generation, sales pipeline, and competitive intelligence efforts, giving you the tools to execute more effective and impactful campaigns.

Top Use Cases for Forager.ai Data Solutions: Lead Generation & B2B Prospecting

Cold B2B Email Outreach

CRM Enrichment & Marketing Automation

Account-Based Marketing (ABM)

Recruiting & Executive Search

Market Research & Competitive Intelligence

Flexible Data Licensing & Access Options: One-Time Data Files available upon request

24/7 API Access for seamless integration

Monthly & Annual Plans tailored to your needs

API Credits Roll Over with no expiration

Reach out to us today to discover how Forager.ai's high-quality Email data and contact data can transform your outreach strategies and drive greater business success.

The mass email sender tool market is experiencing robust growth, driven by the increasing reliance on email marketing for business communication and customer engagement. The market's expansion is fueled by the rising adoption of email marketing strategies across diverse sectors, including e-commerce, education, and healthcare. Businesses are increasingly leveraging these tools for targeted campaigns, automated workflows, and improved customer relationship management (CRM) capabilities. The trend towards personalization in email marketing is also contributing to market growth, as businesses seek to tailor their messages to specific customer segments for higher engagement and conversion rates. While challenges exist, such as increasing email deliverability issues and growing concerns about data privacy regulations (like GDPR and CCPA), the market continues to demonstrate resilience. The continuous evolution of email marketing technology, including advancements in AI-powered personalization and analytics dashboards, is further driving market expansion. This is complemented by a growing demand for tools offering sophisticated features such as A/B testing, segmentation, and campaign automation, which enhance marketing effectiveness and ROI. The competitive landscape is highly fragmented, with a multitude of vendors offering a wide range of solutions, from basic email sending services to comprehensive marketing automation platforms. Established players like SendGrid and Mailchimp, along with emerging companies, are vying for market share through feature innovation, pricing strategies, and strategic partnerships. The market is witnessing a shift towards cloud-based solutions, offering scalability and cost-effectiveness compared to on-premise alternatives. Future growth will likely be driven by the integration of email marketing tools with other marketing technologies, such as CRM systems and social media platforms, creating more streamlined and effective marketing workflows. The focus on improving email deliverability and ensuring compliance with data privacy regulations will remain crucial for sustained market growth. We estimate the market size in 2025 to be $2.5 billion, growing at a CAGR of 15% to reach approximately $6 billion by 2033.

Email marketing is like the Swiss Army knife of digital marketing: versatile, reliable, and still crazy effective in 2025. With 4.6 billion people using email worldwide and billions of messages sent every day, it’s a channel that just keeps delivering. I’ve pulled together the latest email marketing ROI statistics to show you what’s working, from open rates to revenue, plus some practical tips to get more out of your campaigns. And because I coul

Market Overview: The global email deliverability tool market is projected to grow at a compound annual growth rate (CAGR) of XX% from 2025 to 2033, reaching a value of USD XXX million by 2033. The market is driven by increasing email volumes, heightened awareness of deliverability issues, and the need for accurate and reliable email delivery. Email deliverability tools help organizations optimize email campaigns by ensuring that emails reach their intended recipients' inboxes and avoid being caught by spam filters. The growing adoption of email marketing and increasing volumes of business-critical email communications has fueled the demand for these tools. Market Segmentation and Competitive Landscape: The email deliverability tool market is segmented by application (e-commerce, marketing, customer service, etc.) and type (cloud-based, on-premise). Key players in the market include Sinch AB (Mailgun), Sendinblue, Intuit Inc. (Mailchimp), Litmus Software, Inc., and Netcore Cloud Pvt. Ltd. These companies offer a range of tools with features such as email performance analytics, spam filtering, domain reputation monitoring, and email authentication. The market is highly competitive, with both established vendors and emerging startups vying for market share. Strategic partnerships, product innovation, and expansion into new geographies are key strategies for growth in this space.

Most Important Email Marketing Stats

Email marketing boasts an ROI of 4200%, equating to $42 for every $1 invested (Statista).

Revenue from email marketing is projected to hit $17.9 billion by 2027 (Statista).

93% of B2B marketers utilize email for content distribution (CMI).

Mobile devices account for 41% of email opens (HubSpot).

Automated emails drive 320% more revenue than non-automated ones (Campaign Monitor).

Email marketing outpe

The email deliverability software market is experiencing robust growth, driven by the increasing reliance on email marketing for businesses of all sizes. The surge in e-commerce and the need for effective customer communication are key factors fueling this expansion. While precise market sizing data is unavailable, a reasonable estimate based on current industry trends and the stated forecast period (2025-2033) suggests a market value exceeding $2 billion by 2025, with a compound annual growth rate (CAGR) between 15-20% projected through 2033. This growth is largely attributed to the rising demand for sophisticated solutions that enhance email deliverability rates, combat spam filters, and improve overall email marketing ROI. Key trends shaping the market include the increasing adoption of AI-powered solutions for real-time deliverability optimization, a greater focus on email authentication protocols like DMARC, SPF, and DKIM, and the growing need for compliance with stringent data privacy regulations like GDPR and CCPA. However, the market also faces certain restraints. The complexity of email deliverability algorithms and the constant evolution of spam filtering techniques present ongoing challenges for software providers. Competition among established players and the emergence of new entrants create a dynamic landscape. Furthermore, the cost of implementation and maintenance of these software solutions can pose a barrier to entry for smaller businesses. Segmentation of the market reveals a strong preference for cloud-based solutions due to their scalability and affordability. Leading players such as SendGrid, SendinBlue, and SparkPost are constantly innovating to maintain their market share, while smaller companies are focusing on niche applications and specialized services to carve out their own space in this competitive landscape.

The Email Deliverability Software market has emerged as a pivotal segment within the digital marketing landscape, serving as the backbone for businesses striving to enhance their email communication efficacy. As organizations worldwide increasingly rely on email as a primary method of outreach, the importance of ens

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

The email list cleaning service market is experiencing robust growth, driven by the increasing need for businesses to maintain high email deliverability rates and avoid penalties from email providers like Gmail and Outlook. The market's expansion is fueled by the rising adoption of email marketing as a primary customer acquisition and retention strategy. Businesses are increasingly recognizing the importance of data hygiene, as inaccurate or outdated email addresses lead to wasted marketing spend, damaged sender reputation, and ultimately, reduced ROI. This necessitates the use of email list cleaning services to remove invalid, inactive, and duplicate email addresses, improving campaign effectiveness and enhancing brand reputation. A conservative estimate, considering the typical growth in SaaS and marketing technology sectors, places the current market size (2025) at approximately $500 million, with a Compound Annual Growth Rate (CAGR) of 15% projected through 2033. This growth is being fueled by several key factors: a rise in spam complaints leading to stricter email deliverability standards, the increasing sophistication of email list cleaning tools offering more comprehensive data analysis and verification methods, and the growing preference for automated solutions to streamline email marketing workflows. Market restraints include the relatively high cost of some premium email list cleaning services, particularly for smaller businesses with limited budgets. The presence of free or low-cost alternatives, albeit often with limited features, presents competition. However, the long-term cost savings achieved through improved email deliverability and enhanced campaign performance are outweighing these limitations, ultimately driving market growth. Segmentation within the market includes tools catering to varying business sizes, ranging from simple email verification tools for small businesses to enterprise-grade platforms offering advanced features such as data enrichment and real-time list cleansing. Key players, including Pabbly, Xverify, QuickEmailVerification, Email Verify Ltd, Zero Bounce, MailboxValidator, InkThemes, Proofy, and SharpSpring, are continuously innovating to meet evolving market demands by incorporating AI and machine learning into their platforms for improved accuracy and efficiency.

This table shows the email marketing benchmarks across different industries. For each sector, we've identified the average email open rate, CTR, CTOR, unsubscribe rate, and spam complaint rate. Thanks to this data, you can compare your email marketing campaigns' results with other companies from your vertical. It's beneficial to look at the industry-level data breakdown as each sector is different. The target audience, type of communication, and competition levels all play a role in how high the average email marketing statistics are.