In December 2024, the share of emails sent over software provided by Amazon SES that reached the inbox of their recipients stood at ***** percent and was the highest among the providers presented in the data set. The next highest were GetResponse and ActiveCampaign, with shares amounting to ***** and *****, respectively.

Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

In December 2024, the share of marketing emails sent over by the home and garden sector that reached the inbox of their recipients stood at ***** percent and was the highest among the industries presented in the data set. For job and career industry emails, the share amounted to ***** percent.

What are the average email marketing results in different countries? Here’s what we’ve found.

As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

Introduction

Email Marketing Statistics: Email marketing remains one of the most effective and impactful tools for businesses to engage with their audience, drive conversions, and build lasting customer relationships. Known for its cost-effectiveness, personalization capabilities, and direct reach to a broad audience, email remains a dominant force in the digital marketing landscape.

As the industry evolves, staying informed about the latest trends, benchmarks, and statistics is essential for maintaining a competitive edge and optimizing your marketing efforts. Email marketing statistics provide valuable insights into current industry trends, consumer behaviors, and the performance of various campaigns.

From open rates and click-through rates to the rising significance of mobile optimization, these statistics highlight what’s working in email marketing today

The Email Deliverability Software market has emerged as a pivotal segment within the digital marketing landscape, serving as the backbone for businesses striving to enhance their email communication efficacy. As organizations worldwide increasingly rely on email as a primary method of outreach, the importance of ens

Most Important Email Marketing Stats

Email marketing boasts an ROI of 4200%, equating to $42 for every $1 invested (Statista).

Revenue from email marketing is projected to hit $17.9 billion by 2027 (Statista).

93% of B2B marketers utilize email for content distribution (CMI).

Mobile devices account for 41% of email opens (HubSpot).

Automated emails drive 320% more revenue than non-automated ones (Campaign Monitor).

Email marketing outpe

In the fourth quarter of 2023, marketing emails in Austria, Germany, and Switzerland had an open rate of ** percent. The rate was *** percentage points higher was business-to-business emails and *** percentage points lower for business-to-consumer emails. In September 2021, Apple introduced Apple Mail Privacy Protection (AMPP), which is a data protection function. At first, all content - including tracking pixels - was loaded in advance, increasing the open rate. Since the end of 2021, all openings on Apple devices were excluded from reporting, resulting in a drop.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

In the second quarter of 2024, **** percent of marketing emails sent by the financial services and insurance sector were delivered to their intended destinations. Among these, **** percent were opened.

Email marketing is like the Swiss Army knife of digital marketing: versatile, reliable, and still crazy effective in 2025. With 4.6 billion people using email worldwide and billions of messages sent every day, it’s a channel that just keeps delivering. I’ve pulled together the latest email marketing ROI statistics to show you what’s working, from open rates to revenue, plus some practical tips to get more out of your campaigns. And because I coul

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

The Email Deliverability market has emerged as a pivotal component in the digital marketing landscape, ensuring that email communications reach their intended recipients effectively and efficiently. As businesses increasingly rely on email for marketing, customer engagement, and transactional communications, the emp

The mass email sender tool market is experiencing robust growth, driven by the increasing need for efficient and targeted marketing campaigns across diverse sectors. Businesses of all sizes, from small enterprises to large corporations, rely on these tools to nurture leads, boost sales, and enhance customer engagement. The market's expansion is fueled by several key trends, including the rising adoption of automation in marketing, the increasing preference for personalized email communication, and the growing importance of data analytics in optimizing email campaigns. The software segment currently dominates the market due to its flexibility and ease of integration with existing CRM and marketing automation platforms. However, the platform segment is projected to witness significant growth in the coming years, driven by the increasing demand for comprehensive email marketing solutions that offer advanced features such as A/B testing, deliverability optimization, and detailed reporting. The enterprise segment is a major contributor to market revenue, followed by schools and educational institutions, and banks and financial institutions, all leveraging these tools for communication and outreach. Geographical expansion is also a key driver, with North America and Europe currently holding the largest market shares, but significant growth potential is visible in Asia-Pacific and other emerging markets. While challenges such as email deliverability issues and increasing regulations related to data privacy remain, the overall outlook for the mass email sender tool market remains positive, with a projected Compound Annual Growth Rate (CAGR) fueling substantial expansion over the forecast period. The competitive landscape is characterized by a mix of established players and emerging startups. Established providers like SendGrid and Mailchimp offer comprehensive solutions with robust features and strong brand recognition. However, newer entrants are increasingly disrupting the market by offering innovative features, competitive pricing, and specialized solutions for niche markets. The market is witnessing a shift towards cloud-based solutions, offering scalability, cost-effectiveness, and improved accessibility. Furthermore, integration with other marketing technologies, such as CRM systems and social media platforms, is becoming increasingly crucial for mass email sender tools to maintain a competitive edge. The focus on enhancing email deliverability and complying with evolving data privacy regulations is also shaping the market's trajectory. This competitive landscape, combined with the ongoing technological advancements and market expansion, suggests a dynamic and promising future for the mass email sender tool market.

Snapshot img

Transactional Anding Emails Market Size 2025-2029

The transactional anding emails market size is forecast to increase by USD 19.72 billion, at a CAGR of 14.2% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By the Application - Marketing segment was valued at USD 7.58 billion in 2023
By the End-user - Retail and e-commerce segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 222.80 billion
Market Future Opportunities: USD USD 19.72 billion 
CAGR : 14.2%
APAC: Largest market in 2023

Market Summary

The market has witnessed significant advancements in recent years, with businesses increasingly leveraging interactive elements to enhance customer engagement. According to market research, transactional email open rates have shown a steady increase of around 20% compared to bulk promotional emails. This trend is driven by the personalized nature of transactional emails, which are triggered by specific user actions, such as password resets or order confirmations. Furthermore, the adoption of advanced technologies like artificial intelligence and machine learning has enabled businesses to deliver more targeted and timely emails, leading to higher conversion rates.
However, the implementation of stringent user data protection regulations, such as GDPR and CCPA, has added complexity to email marketing strategies, necessitating compliance measures and increased transparency. Despite these challenges, the market is expected to continue evolving, with a focus on optimizing user experience and maximizing ROI through data-driven insights.

What will be the Size of the Transactional Anding Emails Market during the forecast period?

Explore market size, adoption trends, and growth potential for transactional anding emails market Request Free Sample

The transactional email market experiences continuous growth, with current performance registering over 75% of businesses utilizing this communication channel for customer engagement. Future expectations indicate a 15% annual increase in adoption, underlining its significance in modern business communication. Notably, real-time email tracking and email automation workflows are critical components driving the market's expansion. Email deliverability services and monitoring tools enable businesses to optimize email content for better user engagement and inbox placement. Furthermore, email list segmentation and client compatibility enhance email marketing strategies, ensuring effective communication and improved deliverability scores.
Comparatively, email deliverability audit services and email deliverability consulting have seen a substantial rise in demand, as businesses aim to maintain high deliverability standards and avoid potential email sending infrastructure issues. Consequently, email API documentation, email validation services, and email campaign analytics have become essential tools for businesses seeking to maximize their email marketing efforts.

How is this Transactional Anding Emails Industry segmented?

The transactional anding emails industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Marketing
  Transactions


End-user

  Retail and e-commerce
  BFSI
  Healthcare
  Travel and hospitality


Deployment

  Cloud-based
  On-premises


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The marketing segment is estimated to witness significant growth during the forecast period.

Transactional anding emails, a segment of business communication, have gained significant traction as a marketing tool. Approximately 73% of millennials prefer businesses to communicate with them via email, making it an effective channel for engagement . In terms of volume, transactional emails accounted for 80% of all business email traffic in 2020. Moreover, email engagement metrics, such as open rates, click-through rates, and conversion rates, are crucial for measuring the success of these emails. To optimize these metrics, businesses employ various strategies, including email deliverability testing, email authentication protocols, and email list hygiene.

Email security protocols, such as SMTP server configuration and email API integration, are essential to ensure email deliverability and protect against spam filtering. Additionally, email marketing automation and dynamic email content enable businesses to personalize their communications and improve click-through rates. Em

The Email Deliverability Services market is a critical component of digital marketing and communication strategies for businesses across the globe. As companies increasingly rely on email to engage with customers and drive conversions, ensuring that messages consistently reach their intended recipients has become pa

During a survey among adults in the United States in January 2024, over **** (or ** percent) of respondents chose relevance as their number one reason to open a marketing email, meaning it offered a product they were interested in when they received the message. An email personalized to a consumer beyond just featuring their name ranked second, selected by ** percent of the interviewees. According to the same study, about ********** of U.S. adults did not want to receive more marketing messages in 2024.