In 2020, the global e-mail marketing software market was valued at 1.13 billion U.S. dollars and the source projected that the figure would increase to 2.28 billion by 2027. The compound annual growth rate (CAGR) for that period is expected to amount to 10.5 percent.

The global email marketing software market size reached USD 1.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.8 Billion by 2033, exhibiting a growth rate (CAGR) of 9.06% during 2025-2033. The rising adoption of email marketing by large as well as small and medium scale businesses, the increasing trend of omnichannel marketing, and rising adoption of cloud-based business operations represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the global email marketing software market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on channel, deployment, application, and end use.

Between 2014 and 2018, average share of sales attributable to e-mail marketing from across the globe fluctuated between 21 and 24. During a 2019 survey, it was found that it had dropped to 16 percent.

During a 2019 survey carried out among UK consumers, it was found that 85 percent of respondents reported that less than half of marketing emails they received were interesting to them; 13 percent said that more than a half was interesting.

In the fourth quarter of 2023, marketing emails in Austria, Germany, and Switzerland had an open rate of 23 percent. The rate was 0.4 percentage points higher was business-to-business emails and 0.3 percentage points lower for business-to-consumer emails. In September 2021, Apple introduced Apple Mail Privacy Protection (AMPP), which is a data protection function. At first, all content - including tracking pixels - was loaded in advance, increasing the open rate. Since the end of 2021, all openings on Apple devices were excluded from reporting, resulting in a drop.

Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2023, the number of global e-mail users amounted to 4.37 billion and is set to grow to 4.89 billion users in 2027. Global e-mail audiencesIn 2023, approximately 347 billion e-mails were sent and received every day worldwide. This figure is projected to increase to over 408 billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for 55 percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a 31 percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, 25 percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

The global email encryption market was worth USD 4.68 billion in 2020 and will exceed USD 15 billion by 2026, growing 21.4% from 2019 to 2026.

US Sales and Marketing Analytics Market is Segmented by Deployment (Cloud-based and On-Premise), Application (Online Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other Applications) and End-User (Retail, BFSI, Healthcare, Manufacturing, Travel and Hospitality, and Other End-Users). For each segment, the market sizing and forecast have been done based on the value (in USD million)

What is covered in the report about the “Russia Methanol Industry” GlobalData’s report, “Methanol Industry Outlook in Russia to 2019 – Market Size, Company Share, Price Trends, Capacity Forecasts of All Active and Planned Plants”, provides up to date in-depth information on Russia’s Methanol industry. The report presents major market trends. The report covers Russia’s Methanol plants and presents installed capacity by process and technology. The report offers historical and forecast market size, demand and production forecasts, end-use demand details, price trends, trade balance data, and company shares of the country’s leading Methanol producers. Methanol is a biodegradable liquid chemical, commonly produced from natural gas. It is a chemical intermediary whose major end-use segments are formaldehyde, Dimethyl Ether (DME) and acetic acid. Its fuel qualities make it an excellent blending component with gasoline, to make more environmental friendly fuel. Methanol is also used to make intermediate petrochemicals that are used in the fertilizer, textile and furniture industries. It is also used for producing olefins through MTO/MTP. The report provides comprehensive coverage of all parameters of the Methanol industry. Comprehensive information of all active Methanol plants in Russia Comprehensive information of all planned Methanol projects in Russia Capacity forecasts to 2019 with details like process, technology, operator and equity Methanol industry supply scenario in Russia from 2005 to 2019 Plant capacity growth and installed plant capacity by production process and technology Methanol industry market dynamics in Russia from 2005 to 2019 Market size, demand and production outlook, demand by end-use sector, and average prices Trade balance data from 2005 to 2019 Import and export data and net exports and imports as a percentage of demand Company details, including company overview, business description and information on current and upcoming Methanol plants Company capacity shares for key Methanol producers in Russia Key Reasons to Purchase “Methanol Industry Outlook in Russia to 2019” report provides you with Latest information on Russia’s Methanol industry Macro and microeconomic trends affecting Russia’s Methanol industry Market positioning of the country’s Methanol producers Opportunities in the Methanol industry Market-entry and market-expansion strategies Enables you to benchmark your operations and strategies against those of major companies The GlobalData Differentiation GlobalData conducts hundreds of primary interviews a year with industry participants and commentators in order to validate its data and analysis. A typical research interview fulfills the following functions: It provides first-hand information on market size, market trends, growth trends, competitive landscape, and future outlooks for markets and sectors. It helps in validating and strengthening secondary research findings. It further develops the analysis team’s expertise and market understanding. Primary research involves email interactions, telephone interviews and face-to-face interviews for each market, category, segment and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to: Industry participants: CEOs, VPs, business development managers, market intelligence managers and national sales managers, Outside experts: investment bankers, valuation experts, research analysts and key opinion leaders specializing in petrochemicals markets. Coverage GlobalData aims to cover all major news events and deals in the petrochemical industry, updated on a daily basis. The coverage is further streamlined and strengthened with additional inputs from GlobalData’s expert panel (see below). Expert Panel Validation GlobalData uses a panel of experts to cross-verify research and forecast methodologies and drive its analytical content. The GlobalData expert panel comprises marketing managers, product specialists, international sales managers from petrochemical companies; academics and geologists from research universities, consultants from venture capital funds and distributors/suppliers of petrochemicals goods and services. Key companies covered in the “Methanol Industry Outlook in Russia to 2019” report JSC Metafrax Togliattiazot Gazprom Custom Requirements Contact us to discuss the areas of your business where you need external input, and we will work with you to identify the strongest way forward to meet your needs. Read More

The Marketing Automation Software Market is Witnessing Increased Investment Due To the Growing Significance of Marketing in Driving Sales and Customer Retention. Companies are Strategically Investing in Various Digital Marketing Software, Including Email Marketing, CRM, Lead Management, Sales Automation, Campaign Management, Social Media Marketing, Content Marketing, and SEO Software. These Tools Automate Routine Tasks, Allowing Marketing Teams To Focus On Vital Aspects, Thereby Streamlining Lead Generation and Customer Lifecycle Marketing. Despite A Shortage of Skilled Individuals, Large Businesses are Acquiring Smaller Ones To Offer Integrated Software Suites, Leveraging Cloud Technologies and Platforms.

[195+ Pages Report] Global Cross Domain Solutions (CDS) market expected USD 1.69 Billion in 2019 and is expected to reach USD 4.11 Billion by 2026 with growth at a CAGR of 10.3%. The Cross Domain Solutions enables data streaming among erratic security spaces and different groups spread over heterogeneous organizations.

The global Online Election Voting Software Market Size accounted for $263.15 Mn in 2019 and is expected to reach $387.08 Mn by 2026, growing at a CAGR of 5.6%.

The office suite market in the United States is split between Google’s G Suite and Microsoft’s Office 365, with G Suite being the market leader holding a share of 59.41 percent and Office 365 occupying 40.39 percent, as of October 2020. An office suite is a collection of software applications designed to be used for tasks within an organization. Typically, an office suite includes applications such as word processing, spreadsheets, presentation, email, note taking, database and other related types of software.

Global office suite market duet    

Google’s G Suite and Microsoft’s Office 365 continue to dominate the global market for office suites. Office 365 is used by over a million companies worldwide as their main productivity software with close to 600,000 companies in the U.S. alone opting for the software. G Suite has been experiencing growth in paid business accounts worldwide, which increased from around two million users in 2015 to around five million users in 2019. Market dominance of G Suite and Office 365 follow similar trends in some other regions as in the U.S. For example, in Japan, G Suite occupies a market share of 63.9 percent and Office 365 holds 35.54 percent of the market. While in the UAE market shares are similarly split, with G suite having 58.88 percent and Office 365 41.09 percent (937231).

What is covered in the report about the “Spain Ammonia Industry” GlobalData’s report, “Ammonia Industry Outlook in Spain to 2019 – Market Size, Company Share, Price Trends, Capacity Forecasts of All Active and Planned Plants”, provides up to date in-depth information on Spain’s Ammonia industry. The report presents major market trends. The report covers Spain’s Ammonia plants and presents installed capacity by process. The report offers historical and forecast market size, demand and production forecasts, end-use demand details, price trends, trade balance data, and company shares of the country’s leading Ammonia producers. Ammonia is one of the most highly produced inorganic chemicals. Ammonia is synthesised from hydrogen (from natural gas) and nitrogen (from the air). It is majorly used in production of fertilizers i.e. Urea, Ammonium Sulphate and Ammonium Nitrate. Other applications include its usage in production of explosives, cleaning fluids, cooling agent, and synthesis of nitric acid. The report provides comprehensive coverage of all parameters of the Ammonia industry. Comprehensive information of all active Ammonia plants in Spain Comprehensive information of all planned Ammonia projects in Spain Capacity forecasts to 2019 with details like process, operator and equity Ammonia industry supply scenario in Spain from 2005 to 2019 Plant capacity growth and installed plant capacity by production process Ammonia industry market dynamics in Spain from 2005 to 2019 Market size, demand and production outlook, demand by end-use sector, and average prices Trade balance data from 2005 to 2019 Import and export data and net exports and imports as a percentage of demand Company details, including company overview, business description and information on current and upcoming Ammonia plants Company capacity shares for key Ammonia producers in Spain Key Reasons to Purchase “Ammonia Industry Outlook in Spain to 2019” report provides you with Latest information on Spain’s Ammonia industry Macro and microeconomic trends affecting Spain’s Ammonia industry Market positioning of the country’s Ammonia producers Opportunities in the Ammonia industry Market-entry and market-expansion strategies Enables you to benchmark your operations and strategies against those of major companies The GlobalData Differentiation GlobalData conducts hundreds of primary interviews a year with industry participants and commentators in order to validate its data and analysis. A typical research interview fulfills the following functions: It provides first-hand information on market size, market trends, growth trends, competitive landscape, and future outlooks for markets and sectors. It helps in validating and strengthening secondary research findings. It further develops the analysis team’s expertise and market understanding. Primary research involves email interactions, telephone interviews and face-to-face interviews for each market, category, segment and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to: Industry participants: CEOs, VPs, business development managers, market intelligence managers and national sales managers, Outside experts: investment bankers, valuation experts, research analysts and key opinion leaders specializing in petrochemicals markets. Coverage GlobalData aims to cover all major news events and deals in the petrochemical industry, updated on a daily basis. The coverage is further streamlined and strengthened with additional inputs from GlobalData’s expert panel (see below). Expert Panel Validation GlobalData uses a panel of experts to cross-verify research and forecast methodologies and drive its analytical content. The GlobalData expert panel comprises marketing managers, product specialists, international sales managers from petrochemical companies; academics and geologists from research universities, consultants from venture capital funds and distributors/suppliers of petrochemicals goods and services. Key companies covered in the “Ammonia Industry Outlook in Spain to 2019” report Grupo Villar Mir S.L. Ercros, S.A. Custom Requirements Contact us to discuss the areas of your business where you need external input, and we will work with you to identify the strongest way forward to meet your needs. Read More

What is covered in the report about the “Saudi Arabia Acrylic Acid Industry” GlobalData’s report, “Acrylic Acid Industry Outlook in Saudi Arabia to 2019 – Market Size, Company Share, Price Trends, Capacity Forecasts of All Active and Planned Plants”, provides up to date in-depth information on Saudi Arabia’s Acrylic Acid industry. The report presents major market trends. The report covers Saudi Arabia’s Acrylic Acid plants and presents installed capacity information. The report offers historical and forecast market size, demand and production forecasts, end-use demand details, price trends, trade balance data, and company shares of the country’s leading Acrylic Acid producers. Acrylic Acid is unsaturated carboxylic acid produced by catalytic partial oxidation of propylene. It is colourless liquid, miscible in water and organic solvents and highly reactive. Acrylic acid is used in the manufacture of acrylates, superabsorbent polymers, paints and coatings. Typical applications include exterior house paints for wood and masonry, coatings for compressed board and related building materials, industrial primers, textile sizing, leather impregnation and finishing, masonry sealers, lacquers for automotive, flocculation of mineral ore fines and waste water, and treatment of sewage, printing inks, diapers etc. The report provides comprehensive coverage of all parameters of the Acrylic Acid industry. Comprehensive information of all active Acrylic Acid plants in Saudi Arabia Comprehensive information of all planned Acrylic Acid projects in Saudi Arabia Capacity forecasts to 2019 with details like operator and equity Acrylic Acid industry supply scenario in Saudi Arabia from 2005 to 2019 Plant capacity growth and installed plant capacity information Acrylic Acid industry market dynamics in Saudi Arabia from 2005 to 2019 Market size, demand and production outlook, demand by end-use sector, and average prices Trade balance data from 2005 to 2019 Import and export data and net exports and imports as a percentage of demand Company details, including company overview, business description and information on current and upcoming Acrylic Acid plants Company capacity shares for key Acrylic Acid producers in Saudi Arabia Key Reasons to Purchase “Acrylic Acid Industry Outlook in Saudi Arabia to 2019” report provides you with Latest information on Saudi Arabia’s Acrylic Acid industry Macro and microeconomic trends affecting Saudi Arabia’s Acrylic Acid industry Market positioning of the country’s Acrylic Acid producers Opportunities in the Acrylic Acid industry Market-entry and market-expansion strategies Enables you to benchmark your operations and strategies against those of major companies The GlobalData Differentiation GlobalData conducts hundreds of primary interviews a year with industry participants and commentators in order to validate its data and analysis. A typical research interview fulfills the following functions: It provides first-hand information on market size, market trends, growth trends, competitive landscape, and future outlooks for markets and sectors. It helps in validating and strengthening secondary research findings. It further develops the analysis team’s expertise and market understanding. Primary research involves email interactions, telephone interviews and face-to-face interviews for each market, category, segment and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to: Industry participants: CEOs, VPs, business development managers, market intelligence managers and national sales managers, Outside experts: investment bankers, valuation experts, research analysts and key opinion leaders specializing in petrochemicals markets. Coverage GlobalData aims to cover all major news events and deals in the petrochemical industry, updated on a daily basis. The coverage is further streamlined and strengthened with additional inputs from GlobalData’s expert panel (see below). Expert Panel Validation GlobalData uses a panel of experts to cross-verify research and forecast methodologies and drive its analytical content. The GlobalData expert panel comprises marketing managers, product specialists, international sales managers from petrochemical companies; academics and geologists from research universities, consultants from venture capital funds and distributors/suppliers of petrochemicals goods and services. Key companies covered in the “Acrylic Acid Industry Outlook in Saudi Arabia to 2019” report Tasnee & SAHARA Olefins Company The Dow Chemical Company Custom Requirements Contact us to discuss the areas of your business where you need external input, and we will work with you to identify the strongest way forward to meet your needs. Read More

Spam messages accounted for over 46.8 percent of e-mail traffic in December 2023. Russia generated the largest share of unsolicited spam e-mails in 2022, with 31.5 percent of global spam e-mails originating from the country. Spam worldwide It is almost impossible to think about e-mail without considering the issue of spam, which usually includes billions of promotional e-mails marketers send daily. As of January 2023, the United States had the highest number of spam e-mails sent daily. While many e-mail users believe such content belongs in their spam folder, marketing e-mails are generally harmless if annoying to the user. Malicious spam Phishing e-mails remain one of the primary attack vectors for cybercriminals. On average, around 27 percent of businesses worldwide experience four to six successful cyber attacks in one year. Another 15 percent said they became victims of more than 50 bulk phishing attacks. More than half of the companies said these phishing attacks resulted in consumer or client data breaches.

What is covered in the report about the “Poland Ammonia Industry” GlobalData’s report, “Ammonia Industry Outlook in Poland to 2019 – Market Size, Company Share, Price Trends, Capacity Forecasts of All Active and Planned Plants”, provides up to date in-depth information on Poland’s Ammonia industry. The report presents major market trends. The report covers Poland’s Ammonia plants and presents installed capacity by process. The report offers historical and forecast market size, demand and production forecasts, end-use demand details, price trends, trade balance data, and company shares of the country’s leading Ammonia producers. Ammonia is one of the most highly produced inorganic chemicals. Ammonia is synthesised from hydrogen (from natural gas) and nitrogen (from the air). It is majorly used in production of fertilizers i.e. Urea, Ammonium Sulphate and Ammonium Nitrate. Other applications include its usage in production of explosives, cleaning fluids, cooling agent, and synthesis of nitric acid. The report provides comprehensive coverage of all parameters of the Ammonia industry. Comprehensive information of all active Ammonia plants in Poland Comprehensive information of all planned Ammonia projects in Poland Capacity forecasts to 2019 with details like process,operator and equity Ammonia industry supply scenario in Poland from 2005 to 2019 Plant capacity growth and installed plant capacity by production process Ammonia industry market dynamics in Poland from 2005 to 2019 Market size, demand and production outlook, demand by end-use sector, and average prices Trade balance data from 2005 to 2019 Import and export data and net exports and imports as a percentage of demand Company details, including company overview, business description and information on current and upcoming Ammonia plants Company capacity shares for key Ammonia producers in Poland Key Reasons to Purchase “Ammonia Industry Outlook in Poland to 2019” report provides you with Latest information on Poland’s Ammonia industry Macro and microeconomic trends affecting Poland’s Ammonia industry Market positioning of the country’s Ammonia producers Opportunities in the Ammonia industry Market-entry and market-expansion strategies Enables you to benchmark your operations and strategies against those of major companies The GlobalData Differentiation GlobalData conducts hundreds of primary interviews a year with industry participants and commentators in order to validate its data and analysis. A typical research interview fulfills the following functions: It provides first-hand information on market size, market trends, growth trends, competitive landscape, and future outlooks for markets and sectors. It helps in validating and strengthening secondary research findings. It further develops the analysis team’s expertise and market understanding. Primary research involves email interactions, telephone interviews and face-to-face interviews for each market, category, segment and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to: Industry participants: CEOs, VPs, business development managers, market intelligence managers and national sales managers, Outside experts: investment bankers, valuation experts, research analysts and key opinion leaders specializing in petrochemicals markets. Coverage GlobalData aims to cover all major news events and deals in the petrochemical industry, updated on a daily basis. The coverage is further streamlined and strengthened with additional inputs from GlobalData’s expert panel (see below). Expert Panel Validation GlobalData uses a panel of experts to cross-verify research and forecast methodologies and drive its analytical content. The GlobalData expert panel comprises marketing managers, product specialists, international sales managers from petrochemical companies; academics and geologists from research universities, consultants from venture capital funds and distributors/suppliers of petrochemicals goods and services. Key companies covered in the “Ammonia Industry Outlook in Poland to 2019” report Grupa Azoty S.A. Polski Koncern Naftowy Orlen SA Custom Requirements Contact us to discuss the areas of your business where you need external input, and we will work with you to identify the strongest way forward to meet your needs. Read More

In November 2023, 95 percent of internet users aged between 25 and 44 years in the United States reported using emails. Email usage interested over 93 percent of the country's population aged between 15 and 24 years, while around 86.5 percent of internet users aged 65 and above reported using this communication method.