During a 2023 survey carried out among marketers in selected countries worldwide, newsletters were the most popular type of email marketing campaigns, with 16.8 percent of professionals sending it out to existing and potential customers. The promotional e-mail campaigns followed with 15.3 percent of professionals using it for their marketing purposes.

In 2023, around 52 percent of marketing professionals reported a two-time improvement rate in their e-mail marketing campaigns' return on investment (ROI) rates. Another 5.7 percent marked a four times larger ROI rate compared to their 2022 one. An additional 12.9 percent of marketers saw no ROI improvement.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

During a survey carried out among marketers in nine countries worldwide, the conversion rate - the number of viewers who converted as a share of the total number of viewers - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, with 26.5 percent of professionals relying on it. Click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - came second, with almost 24 percent of marketers choosing it.

What are the average email marketing results in different countries? Here’s what we’ve found.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

According to the study of marketing e-mail performance in Canada, 26.2 percent of promotional e-mails delivered to Canadian inboxes in 2018 were opened. This results is close to 10 percent lower than in the previous two years.

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Marketing Automation Software Market Size 2025-2029

The marketing automation software market size is forecast to increase by USD 4.35 billion at a CAGR of 14.7% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing demand for effective lead nurturing strategies. Businesses recognize the value of personalized and timely engagement with potential customers, leading to increased sales and customer loyalty. A key trend shaping the market is the integration of Artificial Intelligence (AI) with marketing automation software, enabling advanced analytics and predictive capabilities. However, market expansion is not without challenges. Regulatory hurdles impact adoption, particularly in industries subject to stringent data privacy regulations. The market is witnessing significant growth due to the increasing need for lead nurturing and effective customer engagement solutions. Moreover, the integration of artificial intelligence (AI) in marketing automation software is revolutionizing the way businesses interact with their customers.
Interoperability issues and the lack of a comprehensive integration strategy also temper growth potential. As the market evolves, companies must address these challenges to effectively capitalize on opportunities and maintain a competitive edge. By focusing on regulatory compliance, investing in robust integration solutions, and embracing AI-driven marketing strategies, businesses can maximize the potential of marketing automation software to drive growth and enhance customer engagement.

What will be the Size of the Marketing Automation Software Market during the forecast period?

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Marketing automation, a key driver in modern business marketing, continues to evolve with emerging trends shaping its adoption. Businesses are leveraging digital marketing software solutions to streamline and optimize their marketing efforts, enhancing creative strategies and improving consumer brand choice.
Email marketing remains a significant application of marketing automation, with automation services enabling personalized campaigns and improved targeting. Marketing automation platforms leverage marketing automation APIs and integrations to enhance functionality, enabling businesses to reach customers through various channels. Marketing automation events and webinars provide valuable insights into the latest marketing automation trends and best practices.

How is this Marketing Automation Software Industry segmented?

The marketing automation software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises


Business Segment

  Large enterprises
  Small and medium enterprises


End-user

  Financial services
  Retail
  Healthcare
  Others


Application

  Campaign management
  Lead management
  Analytics and reporting
  Sales enablement
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period. The marketing automation market is experiencing significant growth as businesses seek to streamline marketing operations and adapt to the evolving digital landscape. Cloud-based marketing automation solutions are becoming increasingly popular due to their scalability and ability to manage all brand assets and workflows centrally. These solutions offer enterprises greater flexibility, agility, and efficiency, allowing them to operate faster and more effectively. Marketing automation platforms provide valuable insights through predictive analytics, marketing dashboards, and customer journey mapping, enabling businesses to make data-driven decisions and optimize their marketing strategies. Artificial intelligence and machine learning technologies are also being integrated into marketing automation systems, enhancing their capabilities and enabling more personalized and targeted marketing efforts.

Marketing automation integrations with CRM systems, email marketing tools, and social media platforms enable seamless data flow and improved customer relationship management. Marketing automation providers offer a range of services, including consulting, implementation, and optimization, to help businesses maximize the benefits of their marketing automation investments. Marketing automation challenges include data privacy concerns, complexity, and the need for ongoing training and support. Marketing automation forums, webinars, and communities offer valuable resources for marketers looking to

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

Middle East digital marketing software market size reached USD 3,893 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 12,391 Million by 2033, exhibiting a growth rate (CAGR) of 13.73% during 2025-2033. The increasing emphasis on data-driven decision-making in marketing strategies, which has fueled the demand for tools that can analyze and interpret large sets of data, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on component, deployment type, organization size, and end use.

In 2023, 30 percent of marketers from around the world stated that their e-mail marketing campaigns had an open rate between 10 and 20 percent. Another 57.8 percent shared that their open rates were between 20 and 50 percent.

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Digital Marketing Software (DMS) Market Size 2024-2028

The digital marketing software (dms) market size is forecast to increase by USD 105.8 billion at a CAGR of 17.16% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing adoption of social media and e-commerce platforms for business promotion. New data sources and regulatory innovations are also fueling market expansion. However, the market's growth is not without challenges. Data privacy and security concerns continue to be a major concern for businesses and consumers alike, necessitating robust security measures and compliance with evolving regulations. As businesses seek to capitalize on these opportunities and navigate these challenges effectively, they must stay abreast of market trends and invest in innovative solutions that prioritize data security while delivering effective marketing campaigns. The DMS market is poised for continued growth, offering significant opportunities for companies that can provide advanced, secure, and user-friendly digital marketing solutions.

What will be the Size of the Digital Marketing Software (DMS) Market during the forecast period?

Request Free SampleDigital marketing software (DMS) is a vital tool for businesses in today's digital age. According to recent research, the market for DMS is experiencing significant growth, driven by the increasing adoption of social media advertising and virtual reality (VR) in marketing strategies. With work-from-home policies becoming more common, there is a rising demand for services providers that can help businesses effectively reach their audiences through digital media consumption. Augmented reality (AR) and mobile advertising are also gaining traction, as wireless communication becomes more prevalent. However, privacy protection remains a key concern for consumers and businesses alike, leading to a focus on security features such as data encryption and multi-factor authentication. Modern advertising strategies are increasingly relying on marketing process automation, big data, and predictive analytics to optimize campaigns and improve business models. Shifting customer behavior and visual identity are also influencing the DMS market, with CRM software segments seeing particular growth. Despite these opportunities, businesses must also contend with security threats such as insecure applications, social engineering attacks, malware injections, phishing attacks, and online marketing platforms. Data security is a top priority, with many organizations investing in advanced security measures to protect their digital assets. In summary, the DMS market is dynamic and evolving, with trends including social media advertising, VR, AR, mobile advertising, wireless communication, privacy protection, marketing process automation, big data, data security, predictive analytics, business models, remote working, shifting customer behavior, and visual identity.

How is this Digitaling Software (DMS) Industry segmented?

The digitaling software (dms) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userLarge enterprisesSmall and medium enterprises (SMEs)ServiceProfessional servicesManaged servicesGeographyNorth AmericaUSCanadaEuropeFranceGermanyUK

By End-user Insights

The large enterprises segment is estimated to witness significant growth during the forecast period.The large enterprise segment is currently leading the Digital Marketing Solutions (DMS) market, with its significant adoption of advanced marketing tools. This trend is attributed to the increasing need for large companies to effectively manage vast amounts of consumer data. Digital marketing tools, including CRM, email marketing, and content management systems, are increasingly being used by large enterprises to efficiently manage large customer databases. Moreover, the integration of digital marketing solutions with various sources of information, such as websites, social media platforms, and emails, enables large enterprises to gain valuable customer insights. These insights can be utilized to deliver personalized and targeted marketing campaigns, enhancing customer engagement and loyalty. The DMS market is expected to grow substantially during the forecast period due to the increasing shift towards digital marketing strategies. Large enterprises are investing in marketing technology stacks, including marketing automation, behavioral targeting, and predictive analytics, to optimize their marketing efforts. Cloud-based marketing solutions, such as marketing analytics tools, email marketing, and content marketing platforms, are gaining popularity due to their flexibility and scalability. These solutions enable real-time marketing analy

In 2023, marketing e-mails in the Netherlands had a click-through rate (CTR) of 6.62 percent, which indicates that 6.62 percent of users who viewed them clicked on them. A year earlier, the rate stood at 7.46 percent. In e-mail marketing, the CTR is a metric that measures the percentage of people who click on a link or advertisement compared to the total number of people who view it. The CTR is the number of unique clicks divided by the total number of successfully delivered emails times 100. Generally, a higher CTR indicates better engagement or effectiveness of the content.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2022, there were an estimated 333 billion e-mails sent and received daily around the world. This figure is projected to increase to 392.5 billion daily e-mails by 2026.

E-Mail marketing Despite the increasing popularity of messengers, chat apps and social media, e-mail has managed to remain central to digital communication and continues to grow in uptake. By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion - an approximate six hundred thousand increase in users, up from 4 billion in 2020. Not only that, when it comes to online advertising e-mail has seen higher click-through-rates than on social media. In Belgium and Germany, these were 5.5 and 4.3 percent respectively - compared to the 1.3 percent global average CTR for social media during the same time period.

Gmail Launched in April 2004, Google’s Gmail has earned its spot as one of the most popular freemail services in the world. According to a 2019 survey, its popularity worldwide was trumped only by Apple’s native iPhone Mail app with 26 percent of all e-mail opens worldwide taking place on the platform. Millennials surveyed in the United Kingdom listed Gmail among their top 5 most important mobile apps, while a similar survey carried out in Sweden saw Gmail tie with WhatsApp for a spot among the top mobile apps nationwide.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

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Cloud Advertising Market Size 2024-2028

The cloud advertising market size is forecast to increase by USD 380.3 billion at a CAGR of 21.23% between 2023 and 2028. The market is experiencing significant growth due to the increasing adoption of cloud services and the shift from traditional to online advertising. Customer experience and brand loyalty are key priorities for businesses in the era of Internet commerce, leading them to explore advanced marketing strategies utilizing cloud-based advertising platforms. Data science and machine learning are integral components of these platforms, enabling personalized targeting and real-time campaign optimization. Moreover, artificial intelligence (AI) and machine learning-driven mobile SaaS and app-based solutions are gaining traction, offering agility and flexibility to marketers. However, data security concerns persist, necessitating strong security measures to protect sensitive customer information.

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The market is witnessing significant growth as organizations increasingly adopt cloud-based solutions to enhance their digital advertising strategies. This shift is driven by the need for advanced consumer and customer analytics, which are crucial for effective omnichannel brand interactions. Cloud advertising services, including Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), enable businesses to store, process, and analyze large volumes of data in real-time. This capability is essential for data-driven marketing campaigns that leverage big data from various sources, such as social media, email marketing, in-app marketing, and company websites.

Furthermore, private cloud and hybrid cloud solutions are popular choices for organizations due to their enhanced security features and flexibility. Data warehouse solutions integrated with cloud advertising platforms offer advanced data analytics capabilities, enabling businesses to gain valuable insights into consumer behavior and preferences. Artificial intelligence (AI) and machine learning (ML) technologies are integral to cloud advertising services. These technologies enable automated targeting, personalized messaging, and real-time optimization, resulting in improved campaign performance and higher ROI. The market segmentation by organization size reveals that mid-sized and large enterprises dominate the market. These organizations have larger marketing budgets and a greater need for advanced analytics capabilities to manage complex digital advertising campaigns.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Retail
  Media and entertainment
  IT and telecom
  BFSI
  Others


Deployment

  Private
  Public
  Hybrid


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    India


  Middle East and Africa



  South America

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period. In today's digital age, retail businesses are increasingly focusing on providing customer-centric experiences to stay competitive. With growing consumer spending power, the retail sector is poised for significant expansion. Traditionally, shoppers would visit physical stores to make purchases, but now they can access a vast array of goods online using mobile devices. Before making a purchase, consumers compare prices, read product reviews, and explore competitors' offerings. To attract customers to their brick-and-mortar stores, retailers employ various marketing strategies. However, managing customer data in large quantities is a challenge for these organizations. Hybrid environments, serverless architecture, and containers are becoming increasingly popular in the retail cloud market to address these data management issues.

Furthermore, cloud advertising services, such as programmatic advertising, are being adopted to reach potential customers more effectively. In the SaaS market, these solutions offer cost savings, flexibility, and scalability. However, data security concerns and strict cloud restrictions remain significant challenges. Retailers must ensure that their cloud solutions provide strong security measures to protect sensitive customer information. In conclusion, the retail industry's shift towards digital transformation has created a need for advanced cloud solutions. Hybrid environments, serverless architecture, and containers are key technologies driving growth in the retail cloud market. Cloud advertising services, such as programmatic advertising, offer retailers an effective way to reach potential customers. However, data security and cloud restrictions rema

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.